--- title: "Trading platforms: Which brands are most popular in search?" description: "Compare the platforms people trade markets on. Share of Search among TradingView, NinjaTrader, Webull, Thinkorswim and MetaTrader, the trading platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/trading-platforms" publisher: "Brandwave" --- # Trading platforms: Which brands are most popular in search? Compare the platforms people trade markets on. Share of Search among TradingView, NinjaTrader, Webull, Thinkorswim and MetaTrader, the trading platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Trading platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: TradingView, 96% ## Which brand is most popular in search among trading platforms worldwide? - In August 2026, TradingView was the most searched among trading platforms worldwide, with an estimated 20.4M branded searches and 96% estimated Share of Search within this set. - NinjaTrader is in 2nd place, 94.6 percentage points behind at 1.4% Share of Search. - Across the 11 months ending August 2026, TradingView’s estimated Share of Search among trading platforms worldwide increased from 95.1% to 96%. - Across the 11 months ending August 2026, Webull’s estimated Share of Search among trading platforms worldwide decreased from 2.3% to 1.3%. - Across the 11 months ending August 2026, TradingView’s estimated Share of Search among trading platforms worldwide peaked at 96.4% in July 2026 and was lowest at 95.1% in April 2026. - Across the 11 months ending August 2026, NinjaTrader rose from 3rd to 2nd among trading platforms worldwide. - Across the 11 months ending August 2026, Webull fell from 2nd to 3rd among trading platforms worldwide. - Across the 11 months ending August 2026, Thinkorswim and MetaTrader held steady: their estimated Share of Search among trading platforms worldwide each moved less than 0.5 percentage points. ## How did search popularity change for trading platforms worldwide in August 2026? - Webull’s estimated Share of Search among trading platforms worldwide has lost ground for 3 months in a row, from 1.9% to 1.3% in August 2026. - In August 2026, NinjaTrader rose from 3rd to 2nd among trading platforms worldwide. - Estimated monthly branded searches for Thinkorswim worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | TradingView | 96% | 20.4M | 0.0% | TradingView | | 2 | NinjaTrader | 1.4% | 301K | +22.4% | NinjaTrader | | 3 | Webull | 1.3% | 279K | -2.1% | Webull | | 4 | Thinkorswim | 0.78% | 165K | +22.2% | Thinkorswim | | 5 | MetaTrader | 0.52% | 110K | +21.5% | MetaTrader | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | TradingView | 20.4M | 95.1% | 1 | | Oct 2025 | Webull | 490K | 2.3% | 2 | | Oct 2025 | NinjaTrader | 246K | 1.1% | 3 | | Oct 2025 | Thinkorswim | 201K | 0.94% | 4 | | Oct 2025 | MetaTrader | 110K | 0.51% | 5 | | Nov 2025 | TradingView | 16.6M | 95.1% | 1 | | Nov 2025 | Webull | 336K | 1.9% | 2 | | Nov 2025 | NinjaTrader | 246K | 1.4% | 3 | | Nov 2025 | Thinkorswim | 165K | 0.95% | 4 | | Nov 2025 | MetaTrader | 110K | 0.63% | 5 | | Dec 2025 | TradingView | 16.6M | 95.3% | 1 | | Dec 2025 | Webull | 339K | 1.9% | 2 | | Dec 2025 | NinjaTrader | 246K | 1.4% | 3 | | Dec 2025 | Thinkorswim | 135K | 0.78% | 4 | | Dec 2025 | MetaTrader | 90.5K | 0.52% | 5 | | Jan 2026 | TradingView | 20.4M | 95.5% | 1 | | Jan 2026 | Webull | 410K | 1.9% | 2 | | Jan 2026 | NinjaTrader | 246K | 1.2% | 3 | | Jan 2026 | Thinkorswim | 165K | 0.77% | 4 | | Jan 2026 | MetaTrader | 135K | 0.63% | 5 | | Feb 2026 | TradingView | 20.4M | 96.3% | 1 | | Feb 2026 | Webull | 335K | 1.6% | 2 | | Feb 2026 | NinjaTrader | 201K | 0.95% | 3 | | Feb 2026 | Thinkorswim | 135K | 0.64% | 4 | | Feb 2026 | MetaTrader | 110K | 0.52% | 5 | | Mar 2026 | TradingView | 20.4M | 95.9% | 1 | | Mar 2026 | Webull | 337K | 1.6% | 2 | | Mar 2026 | NinjaTrader | 246K | 1.2% | 3 | | Mar 2026 | Thinkorswim | 165K | 0.78% | 4 | | Mar 2026 | MetaTrader | 135K | 0.63% | 5 | | Apr 2026 | TradingView | 16.6M | 95.1% | 1 | | Apr 2026 | Webull | 338K | 1.9% | 2 | | Apr 2026 | NinjaTrader | 246K | 1.4% | 3 | | Apr 2026 | Thinkorswim | 165K | 0.95% | 4 | | Apr 2026 | MetaTrader | 110K | 0.63% | 5 | | May 2026 | TradingView | 16.6M | 95.2% | 1 | | May 2026 | Webull | 339K | 1.9% | 2 | | May 2026 | NinjaTrader | 246K | 1.4% | 3 | | May 2026 | Thinkorswim | 165K | 0.95% | 4 | | May 2026 | MetaTrader | 90.5K | 0.52% | 5 | | Jun 2026 | TradingView | 20.4M | 96% | 1 | | Jun 2026 | Webull | 338K | 1.6% | 2 | | Jun 2026 | NinjaTrader | 246K | 1.2% | 3 | | Jun 2026 | Thinkorswim | 165K | 0.78% | 4 | | Jun 2026 | MetaTrader | 90.5K | 0.43% | 5 | | Jul 2026 | TradingView | 20.4M | 96.4% | 1 | | Jul 2026 | Webull | 285K | 1.3% | 2 | | Jul 2026 | NinjaTrader | 246K | 1.2% | 3 | | Jul 2026 | Thinkorswim | 135K | 0.64% | 4 | | Jul 2026 | MetaTrader | 90.5K | 0.43% | 5 | | Aug 2026 | TradingView | 20.4M | 96% | 1 | | Aug 2026 | NinjaTrader | 301K | 1.4% | 2 | | Aug 2026 | Webull | 279K | 1.3% | 3 | | Aug 2026 | Thinkorswim | 165K | 0.78% | 4 | | Aug 2026 | MetaTrader | 110K | 0.52% | 5 | | Sep 2026 | MetaTrader | — | — | — | | Sep 2026 | NinjaTrader | — | — | — | | Sep 2026 | Thinkorswim | — | — | — | | Sep 2026 | TradingView | — | — | — | | Sep 2026 | Webull | — | — | — | ## What is being compared - **MetaTrader**: Measured on the search term “metatrader”. - **NinjaTrader**: Measured on the search term “ninjatrader”. - **Thinkorswim**: Measured on the search term “thinkorswim”. - **TradingView**: Measured on the search term “tradingview”. - **Webull**: Measured on the search terms “webull”, “webull account”, “webull app”, “webull au”, “webull brokerage”, “webull canada”, “webull charts”, “webull crypto”, “webull download”, “webull fees”, “webull financial”, “webull options”, “webull paper trading”, “webull paper trading app”, “webull trading”, “webull trading platform”, “webull uk”, “webull web”, “webull website”, “webull.com” and “webullcom”, summed into one figure. - [MetaTrader](/demand/global-en/brands/metatrader) - [NinjaTrader](/demand/global-en/brands/ninjatrader) - [Thinkorswim](/demand/global-en/brands/thinkorswim) - [TradingView](/demand/global-en/brands/tradingview) - [Webull](/demand/global-en/brands/webull) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among trading platforms worldwide? In August 2026, TradingView was the most searched among trading platforms worldwide, with an estimated 20.4M branded searches and 96% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Trading platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/trading-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/trading-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.