--- title: "Trading card shops: Which brands are most popular in search?" description: "Compare the trading card shops people shop with. Share of Search among TCGplayer, Star City Games, CoolStuffInc, Cardmarket, Troll and Toad and Channel Fireball, the trading card shops Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/trading-card-shops" publisher: "Brandwave" --- # Trading card shops: Which brands are most popular in search? Compare the trading card shops people shop with. Share of Search among TCGplayer, Star City Games, CoolStuffInc, Cardmarket, Troll and Toad and Channel Fireball, the trading card shops Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Trading card shops - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: TCGplayer, 94.1% ## Which brand is most popular in search among trading card shops worldwide? - In August 2026, TCGplayer was the most searched among trading card shops worldwide, with an estimated 2.7M branded searches and 94.1% estimated Share of Search within this set. - Star City Games is in 2nd place, 90.9 percentage points behind at 3.1% Share of Search. - Across the 11 months ending August 2026, TCGplayer’s estimated Share of Search among trading card shops worldwide increased from 92.6% to 94.1%. - Across the 11 months ending August 2026, Troll and Toad’s estimated Share of Search among trading card shops worldwide decreased from 1.7% to 0.62%. - Across the 11 months ending August 2026, TCGplayer’s estimated Share of Search among trading card shops worldwide peaked at 94.1% in July 2026 and was lowest at 90.5% in January 2026. - Across the 11 months ending August 2026, Cardmarket’s estimated Share of Search among trading card shops worldwide peaked at 2.5% in May 2026 and was lowest at 0.76% in August 2026. - Across the 11 months ending August 2026, Cardmarket rose from 5th to 4th among trading card shops worldwide. - Across the 11 months ending August 2026, Troll and Toad fell from 4th to 5th among trading card shops worldwide. - Across the 11 months ending August 2026, Star City Games, CoolStuffInc and Channel Fireball held steady: their estimated Share of Search among trading card shops worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [TCGplayer vs Star City Games: compare search popularity](/demand/global-en/compare/star-city-games-vs-tcgplayer): 94.1% against 3.1% Share of Search. ## How did search popularity change for trading card shops worldwide in August 2026? - Cardmarket’s estimated Share of Search among trading card shops worldwide has lost ground for 3 months in a row, from 2.5% to 0.76% in August 2026. - Estimated monthly branded searches for TCGplayer worldwide rose 22.3% over 11 measured months, from 2.2M to 2.7M in August 2026. - Estimated monthly branded searches for Star City Games worldwide rose 22.3% over 11 measured months, from 74K to 90.5K in August 2026. - Estimated monthly branded searches for Troll and Toad worldwide fell 55.3% over 11 measured months, from 40.5K to 18.1K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | TCGplayer | 94.1% | 2.7M | 0.0% | TCGplayer | | 2 | Star City Games | 3.1% | 90.5K | 0.0% | Star City Games | | 3 | CoolStuffInc | 1.4% | 40.5K | 0.0% | CoolStuffInc | | 4 | Cardmarket | 0.76% | 22.2K | 0.0% | Cardmarket | | 5 | Troll and Toad | 0.62% | 18.1K | 0.0% | Troll and Toad | | 6 | Channel Fireball | 0.07% | 1.9K | +46.2% | Channel Fireball | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | TCGplayer | 2.2M | 92.6% | 1 | | Oct 2025 | Star City Games | 74K | 3.1% | 2 | | Oct 2025 | CoolStuffInc | 40.5K | 1.7% | 3 | | Oct 2025 | Troll and Toad | 40.5K | 1.7% | 4 | | Oct 2025 | Cardmarket | 22.2K | 0.92% | 5 | | Oct 2025 | Channel Fireball | 1.9K | 0.08% | 6 | | Nov 2025 | TCGplayer | 2.2M | 91.3% | 1 | | Nov 2025 | Star City Games | 90.5K | 3.7% | 2 | | Nov 2025 | Cardmarket | 40.5K | 1.7% | 3 | | Nov 2025 | CoolStuffInc | 40.5K | 1.7% | 4 | | Nov 2025 | Troll and Toad | 40.5K | 1.7% | 5 | | Nov 2025 | Channel Fireball | 2.4K | 0.1% | 6 | | Dec 2025 | TCGplayer | 2.2M | 90.9% | 1 | | Dec 2025 | Star City Games | 90.5K | 3.7% | 2 | | Dec 2025 | Cardmarket | 49.5K | 2% | 3 | | Dec 2025 | CoolStuffInc | 40.5K | 1.6% | 4 | | Dec 2025 | Troll and Toad | 40.5K | 1.6% | 5 | | Dec 2025 | Channel Fireball | 1.9K | 0.08% | 6 | | Jan 2026 | TCGplayer | 2.2M | 90.5% | 1 | | Jan 2026 | Star City Games | 90.5K | 3.7% | 2 | | Jan 2026 | Cardmarket | 60.5K | 2.4% | 3 | | Jan 2026 | CoolStuffInc | 40.5K | 1.6% | 4 | | Jan 2026 | Troll and Toad | 40.5K | 1.6% | 5 | | Jan 2026 | Channel Fireball | 2.9K | 0.12% | 6 | | Feb 2026 | TCGplayer | 2.2M | 90.8% | 1 | | Feb 2026 | Star City Games | 90.5K | 3.7% | 2 | | Feb 2026 | Cardmarket | 60.5K | 2.5% | 3 | | Feb 2026 | CoolStuffInc | 40.5K | 1.6% | 4 | | Feb 2026 | Troll and Toad | 33.1K | 1.3% | 5 | | Feb 2026 | Channel Fireball | 1.9K | 0.08% | 6 | | Mar 2026 | TCGplayer | 2.7M | 92% | 1 | | Mar 2026 | Star City Games | 90.5K | 3% | 2 | | Mar 2026 | Cardmarket | 74K | 2.5% | 3 | | Mar 2026 | CoolStuffInc | 40.5K | 1.4% | 4 | | Mar 2026 | Troll and Toad | 33.1K | 1.1% | 5 | | Mar 2026 | Channel Fireball | 1.6K | 0.05% | 6 | | Apr 2026 | TCGplayer | 2.7M | 91.9% | 1 | | Apr 2026 | Star City Games | 90.5K | 3% | 2 | | Apr 2026 | Cardmarket | 74K | 2.5% | 3 | | Apr 2026 | CoolStuffInc | 40.5K | 1.4% | 4 | | Apr 2026 | Troll and Toad | 33.1K | 1.1% | 5 | | Apr 2026 | Channel Fireball | 2.4K | 0.08% | 6 | | May 2026 | TCGplayer | 2.7M | 92.1% | 1 | | May 2026 | Star City Games | 90.5K | 3% | 2 | | May 2026 | Cardmarket | 74K | 2.5% | 3 | | May 2026 | CoolStuffInc | 40.5K | 1.4% | 4 | | May 2026 | Troll and Toad | 27.1K | 0.91% | 5 | | May 2026 | Channel Fireball | 1.6K | 0.05% | 6 | | Jun 2026 | TCGplayer | 2.7M | 93.1% | 1 | | Jun 2026 | Star City Games | 90.5K | 3.1% | 2 | | Jun 2026 | Cardmarket | 49.5K | 1.7% | 3 | | Jun 2026 | CoolStuffInc | 40.5K | 1.4% | 4 | | Jun 2026 | Troll and Toad | 22.2K | 0.75% | 5 | | Jun 2026 | Channel Fireball | 1.6K | 0.05% | 6 | | Jul 2026 | TCGplayer | 2.7M | 94.1% | 1 | | Jul 2026 | Star City Games | 90.5K | 3.1% | 2 | | Jul 2026 | CoolStuffInc | 40.5K | 1.4% | 3 | | Jul 2026 | Cardmarket | 22.2K | 0.76% | 4 | | Jul 2026 | Troll and Toad | 18.1K | 0.62% | 5 | | Jul 2026 | Channel Fireball | 1.3K | 0.04% | 6 | | Aug 2026 | TCGplayer | 2.7M | 94.1% | 1 | | Aug 2026 | Star City Games | 90.5K | 3.1% | 2 | | Aug 2026 | CoolStuffInc | 40.5K | 1.4% | 3 | | Aug 2026 | Cardmarket | 22.2K | 0.76% | 4 | | Aug 2026 | Troll and Toad | 18.1K | 0.62% | 5 | | Aug 2026 | Channel Fireball | 1.9K | 0.07% | 6 | | Sep 2026 | Cardmarket | — | — | — | | Sep 2026 | Channel Fireball | — | — | — | | Sep 2026 | CoolStuffInc | — | — | — | | Sep 2026 | Star City Games | — | — | — | | Sep 2026 | TCGplayer | — | — | — | | Sep 2026 | Troll and Toad | — | — | — | ## What is being compared - **Cardmarket**: Measured on the search term “card market”. - **Channel Fireball**: Measured on the search term “channel fireball”. - **CoolStuffInc**: Measured on the search term “coolstuff inc”. - **Star City Games**: Measured on the search term “star city games”. - **TCGplayer**: Measured on the search term “tcg player”. - **Troll and Toad**: Measured on the search term “troll and toad”. - [Cardmarket](/demand/global-en/brands/cardmarket) - [Channel Fireball](/demand/global-en/brands/channel-fireball) - [CoolStuffInc](/demand/global-en/brands/coolstuffinc) - [Star City Games](/demand/global-en/brands/star-city-games) - [TCGplayer](/demand/global-en/brands/tcgplayer) - [Troll and Toad](/demand/global-en/brands/troll-and-toad) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among trading card shops worldwide? In August 2026, TCGplayer was the most searched among trading card shops worldwide, with an estimated 2.7M branded searches and 94.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Trading card shops: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/trading-card-shops This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/trading-card-shops. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.