--- title: "Trading card games: Which are searched most?" description: "Compare the trading card games people choose between. Share of Search among Yu-Gi-Oh!, One Piece Card Game and Disney Lorcana, the trading card games Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/trading-card-games" publisher: "Brandwave" --- # Trading card games: Which are searched most? Compare the trading card games people choose between. Share of Search among Yu-Gi-Oh!, One Piece Card Game and Disney Lorcana, the trading card games Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Trading card games - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Yu-Gi-Oh!, 85.5% ## Which brand is most popular in search among trading card games worldwide? - In September 2026, Yu-Gi-Oh! was the most searched among trading card games worldwide, with an estimated 823K branded searches and 85.5% estimated Share of Search within this set. - One Piece Card Game is in 2nd place, 76.1 percentage points behind at 9.4% Share of Search. - Across the 12 months ending September 2026, Yu-Gi-Oh!’s estimated Share of Search among trading card games worldwide increased from 81.7% to 85.5%. - Across the 12 months ending September 2026, One Piece Card Game’s estimated Share of Search among trading card games worldwide decreased from 13.4% to 9.4%. - Across the 12 months ending September 2026, Yu-Gi-Oh!’s estimated Share of Search among trading card games worldwide peaked at 85.5% in September 2026 and was lowest at 73.8% in August 2026. - Across the 12 months ending September 2026, One Piece Card Game’s estimated Share of Search among trading card games worldwide peaked at 19% in January 2026 and was lowest at 9.4% in September 2026. - Across the 12 months ending September 2026, Disney Lorcana’s estimated Share of Search among trading card games worldwide peaked at 10.1% in July 2026 and was lowest at 3.1% in January 2026. - Across the 12 months ending September 2026, Disney Lorcana held steady: its estimated Share of Search among trading card games worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Yu-Gi-Oh! vs One Piece Card Game: compare search popularity](/demand/global-en/compare/one-piece-card-game-vs-yu-gi-oh): 85.5% against 9.4% Share of Search. - [Yu-Gi-Oh! vs Disney Lorcana: compare search popularity](/demand/global-en/compare/disney-lorcana-vs-yu-gi-oh): 85.5% against 5.1% Share of Search. - [One Piece Card Game vs Disney Lorcana: compare search popularity](/demand/global-en/compare/disney-lorcana-vs-one-piece-card-game): 9.4% against 5.1% Share of Search. ## How did search popularity change for trading card games worldwide in September 2026? - In September 2026, Yu-Gi-Oh! gained estimated Share of Search among trading card games worldwide, from 73.8% to 85.5%. - In September 2026, One Piece Card Game lost estimated Share of Search among trading card games worldwide, from 18.1% to 9.4%. - In September 2026, Disney Lorcana lost estimated Share of Search among trading card games worldwide, from 8.1% to 5.1%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Yu-Gi-Oh! | 85.5% | 823K | +22.3% | Yu-Gi-Oh! | | 2 | One Piece Card Game | 9.4% | 90.5K | -45.2% | One Piece Card Game | | 3 | Disney Lorcana | 5.1% | 49.5K | -33.1% | Disney Lorcana | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Yu-Gi-Oh! | 823K | 81.7% | 1 | | Oct 2025 | One Piece Card Game | 135K | 13.4% | 2 | | Oct 2025 | Disney Lorcana | 49.5K | 4.9% | 3 | | Nov 2025 | Yu-Gi-Oh! | 823K | 84.5% | 1 | | Nov 2025 | One Piece Card Game | 110K | 11.3% | 2 | | Nov 2025 | Disney Lorcana | 40.5K | 4.2% | 3 | | Dec 2025 | Yu-Gi-Oh! | 823K | 85.2% | 1 | | Dec 2025 | One Piece Card Game | 110K | 11.4% | 2 | | Dec 2025 | Disney Lorcana | 33.1K | 3.4% | 3 | | Jan 2026 | Yu-Gi-Oh! | 823K | 77.9% | 1 | | Jan 2026 | One Piece Card Game | 201K | 19% | 2 | | Jan 2026 | Disney Lorcana | 33.1K | 3.1% | 3 | | Feb 2026 | Yu-Gi-Oh! | 673K | 80% | 1 | | Feb 2026 | One Piece Card Game | 135K | 16.1% | 2 | | Feb 2026 | Disney Lorcana | 33.1K | 3.9% | 3 | | Mar 2026 | Yu-Gi-Oh! | 823K | 83% | 1 | | Mar 2026 | One Piece Card Game | 135K | 13.6% | 2 | | Mar 2026 | Disney Lorcana | 33.1K | 3.3% | 3 | | Apr 2026 | Yu-Gi-Oh! | 673K | 80% | 1 | | Apr 2026 | One Piece Card Game | 135K | 16.1% | 2 | | Apr 2026 | Disney Lorcana | 33.1K | 3.9% | 3 | | May 2026 | Yu-Gi-Oh! | 823K | 84.5% | 1 | | May 2026 | One Piece Card Game | 110K | 11.3% | 2 | | May 2026 | Disney Lorcana | 40.5K | 4.2% | 3 | | Jun 2026 | Yu-Gi-Oh! | 673K | 79.8% | 1 | | Jun 2026 | One Piece Card Game | 110K | 13% | 2 | | Jun 2026 | Disney Lorcana | 60.5K | 7.2% | 3 | | Jul 2026 | Yu-Gi-Oh! | 673K | 74.9% | 1 | | Jul 2026 | One Piece Card Game | 135K | 15% | 2 | | Jul 2026 | Disney Lorcana | 90.5K | 10.1% | 3 | | Aug 2026 | Yu-Gi-Oh! | 673K | 73.8% | 1 | | Aug 2026 | One Piece Card Game | 165K | 18.1% | 2 | | Aug 2026 | Disney Lorcana | 74K | 8.1% | 3 | | Sep 2026 | Yu-Gi-Oh! | 823K | 85.5% | 1 | | Sep 2026 | One Piece Card Game | 90.5K | 9.4% | 2 | | Sep 2026 | Disney Lorcana | 49.5K | 5.1% | 3 | ## What is being compared - **Disney Lorcana**: Measured on the search term “disney lorcana”. - **One Piece Card Game**: Measured on the search term “one piece card game”. - **Yu-Gi-Oh!**: Measured on the search term “yu gi oh”. - [Disney Lorcana](/demand/global-en/brands/disney-lorcana) - [One Piece Card Game](/demand/global-en/brands/one-piece-card-game) - [Yu-Gi-Oh!](/demand/global-en/brands/yu-gi-oh) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among trading card games worldwide? In September 2026, Yu-Gi-Oh! was the most searched among trading card games worldwide, with an estimated 823K branded searches and 85.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Trading card games: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/trading-card-games This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/trading-card-games. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.