---
title: "Trading card accessory brands: Which are most popular?"
description: "Compare the brands collectors and players buy card sleeves, deck boxes and binders from. Share of Search among Dragon Shield, Ultra Pro, Gamegenic, Ultimate Guard, BCW and KMC, the trading card accessory brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/trading-card-accessory-brands"
publisher: "Brandwave"
---

# Trading card accessory brands: Which are most popular?

Compare the brands collectors and players buy card sleeves, deck boxes and binders from. Share of Search among Dragon Shield, Ultra Pro, Gamegenic, Ultimate Guard, BCW and KMC, the trading card accessory brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Trading card accessory brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Oct 2026
- **Highest Share of Search**: Dragon Shield, 49.4%

## Which brand is most popular in search among trading card accessory brands worldwide?

- In October 2026, Dragon Shield was the most searched among trading card accessory brands worldwide, with an estimated 107K branded searches, 49.4% of all searches for the six tracked by the Brandwave Brand Demand Index.
- Ultra Pro is in 2nd place, 31.6 percentage points behind at 17.8%.
- Across the 12 months ending October 2026, Dragon Shield’s share of searches among trading card accessory brands worldwide increased from 47.9% to 49.4%.
- Across the 12 months ending October 2026, Ultra Pro’s share of searches among trading card accessory brands worldwide decreased from 20.5% to 17.8%.
- Across the 12 months ending October 2026, Gamegenic’s share of searches among trading card accessory brands worldwide increased from 12.1% to 15.3%.
- Across the 12 months ending October 2026, Ultimate Guard’s share of searches among trading card accessory brands worldwide decreased from 14.8% to 12.5%.
- Across the 12 months ending October 2026, Dragon Shield’s share of searches among trading card accessory brands worldwide peaked at 51.9% in December 2025 and was lowest at 44% in April 2026.
- Across the 12 months ending October 2026, Ultra Pro’s share of searches among trading card accessory brands worldwide peaked at 20.5% in November 2025 and was lowest at 17.2% in July 2026.
- Across the 12 months ending October 2026, Gamegenic’s share of searches among trading card accessory brands worldwide peaked at 19.8% in August 2026 and was lowest at 12.1% in November 2025.
- Across the 12 months ending October 2026, Ultimate Guard’s share of searches among trading card accessory brands worldwide peaked at 14.8% in November 2025 and was lowest at 10.8% in December 2025.
- Across the 12 months ending October 2026, BCW’s share of searches among trading card accessory brands worldwide peaked at 5.8% in February 2026 and was lowest at 3.9% in November 2025.
- Across the 12 months ending October 2026, Gamegenic rose from 4th to 3rd among trading card accessory brands worldwide.
- Across the 12 months ending October 2026, Ultimate Guard fell from 3rd to 4th among trading card accessory brands worldwide.
- Across the 12 months ending October 2026, BCW and KMC held steady: their share of searches among trading card accessory brands worldwide each moved less than 0.5 percentage points.

## Top trading card accessory brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Ultra Pro was mentioned most often, in four of the five answers. Dragon Shield was recommended most often, coming first in two out of four answers that gave a list. Ultimate Guard was second, and Ultra Pro was third. Gamegenic, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Dragon Shield | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| Ultimate Guard | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Ultra Pro | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| BCW | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| KMC | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Gamegenic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about trading card accessory brands

- Asked ChatGPT "What are the best card sleeves for Pokémon cards?": 1. Dragon Shield, 2. KMC, 3. Ultra Pro, 4. Ultimate Guard
- Asked ChatGPT "Which card sleeve brand is best for Magic: The Gathering?": 1. Dragon Shield, 2. Ultimate Guard, 3. Ultra Pro, 4. KMC
- Asked ChatGPT "What's the best binder for storing trading cards?": 1. Ultimate Guard, 2. Ultra Pro
- Searched Google, AI Overview "card sleeves": 1. BCW, 2. Dragon Shield, 3. Ultra Pro
- Searched Google, AI Overview "card binder": named none of the brands we track

Not named in any answer: Gamegenic.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026.

## Compare search popularity between leading brands

- [Dragon Shield vs Ultra Pro: compare search popularity](/demand/global-en/compare/dragon-shield-vs-ultra-pro): 49.4% against 17.8% Share of Search.
- [Dragon Shield vs Gamegenic: compare search popularity](/demand/global-en/compare/dragon-shield-vs-gamegenic): 49.4% against 15.3% Share of Search.
- [Dragon Shield vs Ultimate Guard: compare search popularity](/demand/global-en/compare/dragon-shield-vs-ultimate-guard): 49.4% against 12.5% Share of Search.
- [Dragon Shield vs BCW: compare search popularity](/demand/global-en/compare/bcw-supplies-vs-dragon-shield): 49.4% against 4% Share of Search.
- [Ultra Pro vs Gamegenic: compare search popularity](/demand/global-en/compare/gamegenic-vs-ultra-pro): 17.8% against 15.3% Share of Search.
- [Ultra Pro vs Ultimate Guard: compare search popularity](/demand/global-en/compare/ultimate-guard-vs-ultra-pro): 17.8% against 12.5% Share of Search.
- [Ultra Pro vs BCW: compare search popularity](/demand/global-en/compare/bcw-supplies-vs-ultra-pro): 17.8% against 4% Share of Search.
- [Gamegenic vs Ultimate Guard: compare search popularity](/demand/global-en/compare/gamegenic-vs-ultimate-guard): 15.3% against 12.5% Share of Search.
- [Gamegenic vs BCW: compare search popularity](/demand/global-en/compare/bcw-supplies-vs-gamegenic): 15.3% against 4% Share of Search.
- [Ultimate Guard vs BCW: compare search popularity](/demand/global-en/compare/bcw-supplies-vs-ultimate-guard): 12.5% against 4% Share of Search.

## How did search popularity change for trading card accessory brands worldwide in October 2026?

- In October 2026, Dragon Shield gained share of searches among trading card accessory brands worldwide, from 45.6% to 49.4%.
- In October 2026, BCW lost share of searches among trading card accessory brands worldwide, from 5.2% to 4%.
- In October 2026, Ultra Pro lost share of searches among trading card accessory brands worldwide, from 18.8% to 17.8%.
- In October 2026, Gamegenic lost share of searches among trading card accessory brands worldwide, from 16.1% to 15.3%.
- In October 2026, Ultimate Guard lost share of searches among trading card accessory brands worldwide, from 13.2% to 12.5%.
- Estimated monthly branded searches for KMC worldwide rose 26.3% over 12 measured months, from 1.9K to 2.4K in October 2026.

## Which trading card accessory brands do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Dragon Shield | 49.4% | 107K | +14.4% | Arcane Tinmen |
| 2 | Ultra Pro | 17.8% | 38.5K | 0.0% | Ultra Pro |
| 3 | Gamegenic | 15.3% | 33.1K | 0.0% | Gamegenic |
| 4 | Ultimate Guard | 12.5% | 27.1K | 0.0% | Ultimate Guard |
| 5 | BCW | 4% | 8.7K | -18.2% | BCW |
| 6 | KMC | 1.1% | 2.4K | 0.0% | KMC |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Dragon Shield | 107K | 47.9% | 1 |
| Nov 2025 | Ultra Pro | 45.9K | 20.5% | 2 |
| Nov 2025 | Ultimate Guard | 33.1K | 14.8% | 3 |
| Nov 2025 | Gamegenic | 27.1K | 12.1% | 4 |
| Nov 2025 | BCW | 8.7K | 3.9% | 5 |
| Nov 2025 | KMC | 1.9K | 0.85% | 6 |
| Dec 2025 | Dragon Shield | 107K | 51.9% | 1 |
| Dec 2025 | Ultra Pro | 37.5K | 18.2% | 2 |
| Dec 2025 | Gamegenic | 27.1K | 13.1% | 3 |
| Dec 2025 | Ultimate Guard | 22.2K | 10.8% | 4 |
| Dec 2025 | BCW | 10.6K | 5.1% | 5 |
| Dec 2025 | KMC | 1.9K | 0.92% | 6 |
| Jan 2026 | Dragon Shield | 107K | 47.4% | 1 |
| Jan 2026 | Ultra Pro | 45.9K | 20.3% | 2 |
| Jan 2026 | Gamegenic | 33.1K | 14.7% | 3 |
| Jan 2026 | Ultimate Guard | 27.1K | 12% | 4 |
| Jan 2026 | BCW | 10.8K | 4.8% | 5 |
| Jan 2026 | KMC | 1.9K | 0.84% | 6 |
| Feb 2026 | Dragon Shield | 87.6K | 46.8% | 1 |
| Feb 2026 | Ultra Pro | 37.5K | 20% | 2 |
| Feb 2026 | Gamegenic | 27.1K | 14.5% | 3 |
| Feb 2026 | Ultimate Guard | 22.2K | 11.9% | 4 |
| Feb 2026 | BCW | 10.8K | 5.8% | 5 |
| Feb 2026 | KMC | 1.9K | 1% | 6 |
| Mar 2026 | Dragon Shield | 93.6K | 46.9% | 1 |
| Mar 2026 | Ultra Pro | 38.5K | 19.3% | 2 |
| Mar 2026 | Gamegenic | 27.1K | 13.6% | 3 |
| Mar 2026 | Ultimate Guard | 27.1K | 13.6% | 4 |
| Mar 2026 | BCW | 10.8K | 5.4% | 5 |
| Mar 2026 | KMC | 2.4K | 1.2% | 6 |
| Apr 2026 | Dragon Shield | 93.6K | 44% | 1 |
| Apr 2026 | Gamegenic | 40.5K | 19% | 2 |
| Apr 2026 | Ultra Pro | 38.5K | 18.1% | 3 |
| Apr 2026 | Ultimate Guard | 27.1K | 12.7% | 4 |
| Apr 2026 | BCW | 10.8K | 5.1% | 5 |
| Apr 2026 | KMC | 2.4K | 1.1% | 6 |
| May 2026 | Dragon Shield | 107K | 48.8% | 1 |
| May 2026 | Ultra Pro | 38.5K | 17.5% | 2 |
| May 2026 | Gamegenic | 33.1K | 15.1% | 3 |
| May 2026 | Ultimate Guard | 27.1K | 12.3% | 4 |
| May 2026 | BCW | 10.8K | 4.9% | 5 |
| May 2026 | KMC | 2.9K | 1.3% | 6 |
| Jun 2026 | Dragon Shield | 93.6K | 47.3% | 1 |
| Jun 2026 | Ultra Pro | 37.5K | 19% | 2 |
| Jun 2026 | Gamegenic | 33.1K | 16.7% | 3 |
| Jun 2026 | Ultimate Guard | 22.2K | 11.2% | 4 |
| Jun 2026 | BCW | 9K | 4.5% | 5 |
| Jun 2026 | KMC | 2.4K | 1.2% | 6 |
| Jul 2026 | Dragon Shield | 107K | 49.2% | 1 |
| Jul 2026 | Ultra Pro | 37.5K | 17.2% | 2 |
| Jul 2026 | Gamegenic | 33.1K | 15.2% | 3 |
| Jul 2026 | Ultimate Guard | 27.1K | 12.5% | 4 |
| Jul 2026 | BCW | 10.8K | 5% | 5 |
| Jul 2026 | KMC | 1.9K | 0.87% | 6 |
| Aug 2026 | Dragon Shield | 115K | 45.8% | 1 |
| Aug 2026 | Gamegenic | 49.5K | 19.8% | 2 |
| Aug 2026 | Ultra Pro | 45.9K | 18.3% | 3 |
| Aug 2026 | Ultimate Guard | 27.1K | 10.8% | 4 |
| Aug 2026 | BCW | 10.8K | 4.3% | 5 |
| Aug 2026 | KMC | 2.4K | 0.96% | 6 |
| Sep 2026 | Dragon Shield | 93.6K | 45.6% | 1 |
| Sep 2026 | Ultra Pro | 38.5K | 18.8% | 2 |
| Sep 2026 | Gamegenic | 33.1K | 16.1% | 3 |
| Sep 2026 | Ultimate Guard | 27.1K | 13.2% | 4 |
| Sep 2026 | BCW | 10.6K | 5.2% | 5 |
| Sep 2026 | KMC | 2.4K | 1.2% | 6 |
| Oct 2026 | Dragon Shield | 107K | 49.4% | 1 |
| Oct 2026 | Ultra Pro | 38.5K | 17.8% | 2 |
| Oct 2026 | Gamegenic | 33.1K | 15.3% | 3 |
| Oct 2026 | Ultimate Guard | 27.1K | 12.5% | 4 |
| Oct 2026 | BCW | 8.7K | 4% | 5 |
| Oct 2026 | KMC | 2.4K | 1.1% | 6 |

## How are branded searches counted for trading card accessory brands?

- **BCW**: Measured on the search terms “bcw supplies” and “bcw toploaders”, summed into one figure.
- **Dragon Shield**: Measured on the search terms “dragon shield” and “dragon shield sleeves”, summed into one figure.
- **Gamegenic**: Measured on the search term “gamegenic”.
- **KMC**: Measured on the search term “kmc sleeves”.
- **Ultimate Guard**: Measured on the search term “ultimate guard”.
- **Ultra Pro**: Measured on the search terms “ultra pro” and “ultra pro sleeves”, summed into one figure.

- [BCW](/demand/global-en/brands/bcw-supplies)
- [Dragon Shield](/demand/global-en/brands/dragon-shield)
- [Gamegenic](/demand/global-en/brands/gamegenic)
- [KMC](/demand/global-en/brands/kmc-card-barrier)
- [Ultimate Guard](/demand/global-en/brands/ultimate-guard)
- [Ultra Pro](/demand/global-en/brands/ultra-pro)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among trading card accessory brands worldwide?

In October 2026, Dragon Shield was the most searched among trading card accessory brands worldwide, with an estimated 107K branded searches, 49.4% of all searches for the six tracked by the Brandwave Brand Demand Index. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Trading card accessory brands: Which are most popular?". https://gobrandwave.com/demand/global-en/categories/trading-card-accessory-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/trading-card-accessory-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.