--- title: "Kensington vs Logitech: Which is searched more?" description: "Is Kensington or Logitech more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Trackball brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/trackball-brands/compare/kensington-tech-vs-logitech" publisher: "Brandwave" --- # Kensington vs Logitech: Which is searched more? Is Kensington or Logitech more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Trackball brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kensington and Logitech - **Competitive set**: Trackball brands - **Market**: Global - **Month measured**: Sep 2026 - **Kensington Share of Search**: 20.1% - **Logitech Share of Search**: 50.3% ## Is Kensington or Logitech more popular in search? - In September 2026, Logitech had more branded searches than Kensington among trackball brands worldwide. Logitech had about 13,500 branded searches, while Kensington had 5,400. Logitech made up 50.3% of all trackball brand searches we track, and Kensington accounted for 20.1%. - Logitech was ahead of Kensington in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kensington’s share of searches among trackball brands worldwide moved from 17.6% to 20.1%, and its estimated monthly branded searches held steady at 5.4K. - Across the 12 months ending September 2026, Logitech’s share of searches among trackball brands worldwide moved from 58.7% to 50.3%, and its estimated monthly branded searches moved from 18K to 13.5K. ## Top trackball brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Kensington and Logitech showed up in all five answers. Logitech was listed before Kensington in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Logitech | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Kensington | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Elecom | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | Ploopy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nulea | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ProtoArc | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about trackball brands - Asked ChatGPT "What's the best trackball mouse?": 1. Logitech, 2. Kensington - Asked ChatGPT "Which trackball should I buy for wrist pain?": 1. Logitech, 2. Kensington - Asked ChatGPT "What's the best trackball for work?": 1. Logitech, 2. Kensington - Searched Google, AI Overview "trackball": 1. Logitech, 2. Kensington - Searched Google, AI Overview "trackball mouse": 1. Logitech, 2. Kensington, 3. Elecom Not named in any answer: Ploopy, Nulea and ProtoArc. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How did search popularity change for trackball brands worldwide in September 2026? - In September 2026, Logitech gained share of searches among trackball brands worldwide, from 45.3% to 50.3%. - In September 2026, Kensington lost share of searches among trackball brands worldwide, from 22.2% to 20.1%. ## Month by month | Month | Kensington estimated searches | Kensington Share of Search | Kensington rank | Logitech estimated searches | Logitech Share of Search | Logitech rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 17.6% | 2 | 18K | 58.7% | 1 | | Nov 2025 | 6.6K | 18.7% | 2 | 20.2K | 57.3% | 1 | | Dec 2025 | 6.6K | 21.9% | 2 | 16.5K | 54.7% | 1 | | Jan 2026 | 6.6K | 21% | 2 | 16.5K | 52.5% | 1 | | Feb 2026 | 6.6K | 21.9% | 2 | 16.5K | 54.8% | 1 | | Mar 2026 | 6.6K | 21% | 2 | 16.5K | 52.5% | 1 | | Apr 2026 | 5.4K | 18.7% | 2 | 16.5K | 57.1% | 1 | | May 2026 | 5.4K | 18.9% | 3 | 13.5K | 47.2% | 1 | | Jun 2026 | 5.4K | 21.1% | 2 | 13.5K | 52.7% | 1 | | Jul 2026 | 5.4K | 21% | 2 | 13.5K | 52.4% | 1 | | Aug 2026 | 6.6K | 22.2% | 3 | 13.5K | 45.3% | 1 | | Sep 2026 | 5.4K | 20.1% | 3 | 13.5K | 50.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Kensington’s and Logitech’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kensington**: Measured on the search term “kensington trackball”. - **Logitech**: Measured on the search terms “logitech mx ergo” and “logitech trackball”, summed into one figure. - [Kensington profile](/demand/global-en/brands/kensington-tech) - [Logitech profile](/demand/global-en/brands/logitech) - [All trackball brands worldwide](/demand/global-en/categories/trackball-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kensington or Logitech more popular in search? In September 2026, Logitech had more branded searches than Kensington among trackball brands worldwide. Logitech had about 13,500 branded searches, while Kensington had 5,400. Logitech made up 50.3% of all trackball brand searches we track, and Kensington accounted for 20.1%. ## Cite this page Brandwave. "Kensington vs Logitech: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/trackball-brands/compare/kensington-tech-vs-logitech This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/trackball-brands/compare/kensington-tech-vs-logitech. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.