---
title: "Towel rail brands: Which brands are most popular in search?"
description: "Compare the towel rail brands people search for. Share of Search among Brabantia, Umbra, Yamazaki, Household Essentials, InterDesign and Croydex, the towel rail brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/towel-rail-brands"
publisher: "Brandwave"
---

# Towel rail brands: Which brands are most popular in search?

Compare the towel rail brands people search for. Share of Search among Brabantia, Umbra, Yamazaki, Household Essentials, InterDesign and Croydex, the towel rail brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Towel rail brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Brabantia, 31.9%

## Which brand is most popular in search among towel rail brands worldwide?

- Brabantia, Umbra and Yamazaki share the highest estimated Share of Search among towel rail brands worldwide, at 31.9% in August 2026.
- Across the 11 months ending August 2026, Brabantia’s estimated Share of Search among towel rail brands worldwide increased from 22% to 31.9%.
- Across the 11 months ending August 2026, Umbra’s estimated Share of Search among towel rail brands worldwide decreased from 40.1% to 31.9%.
- Across the 11 months ending August 2026, Yamazaki’s estimated Share of Search among towel rail brands worldwide decreased from 32.8% to 31.9%.
- Across the 11 months ending August 2026, Croydex’s estimated Share of Search among towel rail brands worldwide decreased from 2% to 1.3%.
- Across the 11 months ending August 2026, Brabantia’s estimated Share of Search among towel rail brands worldwide peaked at 31.9% in August 2026 and was lowest at 7.5% in May 2026.
- Across the 11 months ending August 2026, Umbra’s estimated Share of Search among towel rail brands worldwide peaked at 83.9% in May 2026 and was lowest at 29.6% in July 2026.
- Across the 11 months ending August 2026, Yamazaki’s estimated Share of Search among towel rail brands worldwide peaked at 40% in December 2025 and was lowest at 7.5% in May 2026.
- Across the 11 months ending August 2026, Household Essentials’ estimated Share of Search among towel rail brands worldwide peaked at 2% in December 2025 and was lowest at 0.37% in May 2026.
- Across the 11 months ending August 2026, InterDesign’s estimated Share of Search among towel rail brands worldwide peaked at 1.6% in January 2026 and was lowest at 0.37% in May 2026.
- Across the 11 months ending August 2026, Croydex’s estimated Share of Search among towel rail brands worldwide peaked at 2% in January 2026 and was lowest at 0.3% in May 2026.
- Across the 11 months ending August 2026, Brabantia rose from 3rd to 1st among towel rail brands worldwide.
- Across the 11 months ending August 2026, Umbra fell from 1st to 2nd among towel rail brands worldwide.
- Across the 11 months ending August 2026, Yamazaki fell from 2nd to 3rd among towel rail brands worldwide.
- Across the 11 months ending August 2026, Household Essentials rose from 5th to 4th among towel rail brands worldwide.
- Across the 11 months ending August 2026, InterDesign rose from 6th to 5th among towel rail brands worldwide.
- Across the 11 months ending August 2026, Croydex fell from 4th to 6th among towel rail brands worldwide.

## Compare search popularity between leading brands

- [Brabantia vs Umbra: compare search popularity](/demand/global-en/compare/brabantia-vs-umbra): 31.9% Share of Search each.
- [Brabantia vs Yamazaki: compare search popularity](/demand/global-en/compare/brabantia-vs-yamazaki): 31.9% Share of Search each.
- [Umbra vs Yamazaki: compare search popularity](/demand/global-en/compare/umbra-vs-yamazaki): 31.9% Share of Search each.

## How did search popularity change for towel rail brands worldwide in August 2026?

- In August 2026, Brabantia overtook Yamazaki to take the highest estimated Share of Search among towel rail brands worldwide, at 31.9%.
- In August 2026, Umbra overtook Yamazaki to rank 2nd among towel rail brands worldwide, at 31.9%.
- In August 2026, Yamazaki lost estimated Share of Search among towel rail brands worldwide, from 36.4% to 31.9%.
- InterDesign’s estimated Share of Search among towel rail brands worldwide has gained ground for 3 months in a row, from 0.37% to 1.6% in August 2026.
- In August 2026, Household Essentials rose from 5th to 4th among towel rail brands worldwide.
- In August 2026, Croydex fell from 4th to 6th among towel rail brands worldwide.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Brabantia | 31.9% | 135K | +22.7% | Brabantia |
| 2 | Umbra | 31.9% | 135K | +22.7% | Umbra |
| 3 | Yamazaki | 31.9% | 135K | 0.0% | Yamazaki |
| 4 | Household Essentials | 1.6% | 6.6K | +22.2% | Household Essentials |
| 5 | InterDesign | 1.6% | 6.6K | +22.2% | InterDesign |
| 6 | Croydex | 1.3% | 5.4K | 0.0% | Croydex |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Umbra | 165K | 40.1% | 1 |
| Oct 2025 | Yamazaki | 135K | 32.8% | 2 |
| Oct 2025 | Brabantia | 90.5K | 22% | 3 |
| Oct 2025 | Croydex | 8.1K | 2% | 4 |
| Oct 2025 | Household Essentials | 6.6K | 1.6% | 5 |
| Oct 2025 | InterDesign | 6.6K | 1.6% | 6 |
| Nov 2025 | Umbra | 165K | 35.7% | 1 |
| Nov 2025 | Yamazaki | 165K | 35.7% | 2 |
| Nov 2025 | Brabantia | 110K | 23.8% | 3 |
| Nov 2025 | Croydex | 8.1K | 1.8% | 4 |
| Nov 2025 | Household Essentials | 8.1K | 1.8% | 5 |
| Nov 2025 | InterDesign | 6.6K | 1.4% | 6 |
| Dec 2025 | Yamazaki | 165K | 40% | 1 |
| Dec 2025 | Umbra | 135K | 32.8% | 2 |
| Dec 2025 | Brabantia | 90.5K | 22% | 3 |
| Dec 2025 | Croydex | 8.1K | 2% | 4 |
| Dec 2025 | Household Essentials | 8.1K | 2% | 5 |
| Dec 2025 | InterDesign | 5.4K | 1.3% | 6 |
| Jan 2026 | Umbra | 135K | 33.6% | 1 |
| Jan 2026 | Yamazaki | 135K | 33.6% | 2 |
| Jan 2026 | Brabantia | 110K | 27.4% | 3 |
| Jan 2026 | Croydex | 8.1K | 2% | 4 |
| Jan 2026 | Household Essentials | 6.6K | 1.6% | 5 |
| Jan 2026 | InterDesign | 6.6K | 1.6% | 6 |
| Feb 2026 | Umbra | 135K | 34% | 1 |
| Feb 2026 | Yamazaki | 135K | 34% | 2 |
| Feb 2026 | Brabantia | 110K | 27.7% | 3 |
| Feb 2026 | Croydex | 6.6K | 1.7% | 4 |
| Feb 2026 | Household Essentials | 5.4K | 1.4% | 5 |
| Feb 2026 | InterDesign | 5.4K | 1.4% | 6 |
| Mar 2026 | Brabantia | 135K | 31.8% | 1 |
| Mar 2026 | Umbra | 135K | 31.8% | 2 |
| Mar 2026 | Yamazaki | 135K | 31.8% | 3 |
| Mar 2026 | Croydex | 6.6K | 1.6% | 4 |
| Mar 2026 | Household Essentials | 6.6K | 1.6% | 5 |
| Mar 2026 | InterDesign | 6.6K | 1.6% | 6 |
| Apr 2026 | Yamazaki | 165K | 38.5% | 1 |
| Apr 2026 | Umbra | 135K | 31.5% | 2 |
| Apr 2026 | Brabantia | 110K | 25.7% | 3 |
| Apr 2026 | Household Essentials | 6.6K | 1.5% | 4 |
| Apr 2026 | InterDesign | 6.6K | 1.5% | 5 |
| Apr 2026 | Croydex | 5.4K | 1.3% | 6 |
| May 2026 | Umbra | 1.5M | 83.9% | 1 |
| May 2026 | Brabantia | 135K | 7.5% | 2 |
| May 2026 | Yamazaki | 135K | 7.5% | 3 |
| May 2026 | Household Essentials | 6.6K | 0.37% | 4 |
| May 2026 | InterDesign | 6.6K | 0.37% | 5 |
| May 2026 | Croydex | 5.4K | 0.3% | 6 |
| Jun 2026 | Umbra | 135K | 35.7% | 1 |
| Jun 2026 | Yamazaki | 135K | 35.7% | 2 |
| Jun 2026 | Brabantia | 90.5K | 23.9% | 3 |
| Jun 2026 | Household Essentials | 6.6K | 1.7% | 4 |
| Jun 2026 | Croydex | 5.4K | 1.4% | 5 |
| Jun 2026 | InterDesign | 5.4K | 1.4% | 6 |
| Jul 2026 | Yamazaki | 135K | 36.4% | 1 |
| Jul 2026 | Brabantia | 110K | 29.6% | 2 |
| Jul 2026 | Umbra | 110K | 29.6% | 3 |
| Jul 2026 | Croydex | 5.4K | 1.5% | 4 |
| Jul 2026 | Household Essentials | 5.4K | 1.5% | 5 |
| Jul 2026 | InterDesign | 5.4K | 1.5% | 6 |
| Aug 2026 | Brabantia | 135K | 31.9% | 1 |
| Aug 2026 | Umbra | 135K | 31.9% | 2 |
| Aug 2026 | Yamazaki | 135K | 31.9% | 3 |
| Aug 2026 | Household Essentials | 6.6K | 1.6% | 4 |
| Aug 2026 | InterDesign | 6.6K | 1.6% | 5 |
| Aug 2026 | Croydex | 5.4K | 1.3% | 6 |
| Sep 2026 | Brabantia | — | — | — |
| Sep 2026 | Croydex | — | — | — |
| Sep 2026 | Household Essentials | — | — | — |
| Sep 2026 | InterDesign | — | — | — |
| Sep 2026 | Umbra | — | — | — |
| Sep 2026 | Yamazaki | — | — | — |

## What is being compared

- **Brabantia**: Measured on the search term “brabantia”.
- **Croydex**: Measured on the search term “croydex”.
- **Household Essentials**: Measured on the search term “household essentials”.
- **InterDesign**: Measured on the search term “interdesign”.
- **Umbra**: Measured on the search term “umbra”.
- **Yamazaki**: Measured on the search term “yamazaki”.

- [Brabantia](/demand/global-en/brands/brabantia)
- [Croydex](/demand/global-en/brands/croydex)
- [Household Essentials](/demand/global-en/brands/household-essentials)
- [InterDesign](/demand/global-en/brands/interdesign)
- [Umbra](/demand/global-en/brands/umbra)
- [Yamazaki](/demand/global-en/brands/yamazaki)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among towel rail brands worldwide?

Brabantia, Umbra and Yamazaki share the highest estimated Share of Search among towel rail brands worldwide, at 31.9% in August 2026. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Towel rail brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/towel-rail-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/towel-rail-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.