---
title: "Towel brands: Which brands are most popular in search?"
description: "Compare the towel brands shoppers choose between. Share of Search among Dunelm, Ralph Lauren, Sheridan, Christy, Bedeck and Sanderson, the towel brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/towel-brands"
publisher: "Brandwave"
---

# Towel brands: Which brands are most popular in search?

Compare the towel brands shoppers choose between. Share of Search among Dunelm, Ralph Lauren, Sheridan, Christy, Bedeck and Sanderson, the towel brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Towel brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Dunelm, 47.1%

## Which brand is most popular in search among towel brands worldwide?

- Dunelm and Ralph Lauren share the highest estimated Share of Search among towel brands worldwide, at 47.1% in August 2026.
- Across the 11 months ending August 2026, Dunelm’s estimated Share of Search among towel brands worldwide increased from 42.5% to 47.1%.
- Across the 11 months ending August 2026, Ralph Lauren’s estimated Share of Search among towel brands worldwide decreased from 51.9% to 47.1%.
- Across the 11 months ending August 2026, Dunelm’s estimated Share of Search among towel brands worldwide peaked at 47.1% in August 2026 and was lowest at 35.1% in November 2025.
- Across the 11 months ending August 2026, Ralph Lauren’s estimated Share of Search among towel brands worldwide peaked at 55.5% in December 2025 and was lowest at 45.4% in April 2026.
- Across the 11 months ending August 2026, Sheridan’s estimated Share of Search among towel brands worldwide peaked at 4.5% in July 2026 and was lowest at 3.1% in October 2025.
- Across the 11 months ending August 2026, Christy’s estimated Share of Search among towel brands worldwide peaked at 8.6% in November 2025 and was lowest at 1.3% in August 2026.
- Across the 11 months ending August 2026, Dunelm rose from 2nd to 1st among towel brands worldwide.
- Across the 11 months ending August 2026, Ralph Lauren fell from 1st to 2nd among towel brands worldwide.
- Across the 11 months ending August 2026, Bedeck rose from 6th to 5th among towel brands worldwide.
- Across the 11 months ending August 2026, Sanderson fell from 5th to 6th among towel brands worldwide.
- Across the 11 months ending August 2026, Sheridan and Christy held steady: their estimated Share of Search among towel brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Dunelm vs Ralph Lauren: compare search popularity](/demand/global-en/compare/dunelm-vs-ralph-lauren): 47.1% Share of Search each.
- [Dunelm vs Sheridan: compare search popularity](/demand/global-en/compare/dunelm-vs-sheridan): 47.1% against 3.5% Share of Search.
- [Ralph Lauren vs Sheridan: compare search popularity](/demand/global-en/compare/ralph-lauren-vs-sheridan): 47.1% against 3.5% Share of Search.

## How did search popularity change for towel brands worldwide in August 2026?

- In August 2026, Dunelm overtook Ralph Lauren to take the highest estimated Share of Search among towel brands worldwide, at 47.1%.
- In August 2026, Ralph Lauren lost estimated Share of Search among towel brands worldwide, from 50.3% to 47.1%.
- In August 2026, Christy lost estimated Share of Search among towel brands worldwide, from 2.5% to 1.3%.
- In August 2026, Sheridan lost estimated Share of Search among towel brands worldwide, from 4.5% to 3.5%.
- Estimated monthly branded searches for Bedeck worldwide rose 82.7% over 11 measured months, from 27.1K to 49.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Dunelm | 47.1% | 4.1M | +49.3% | Dunelm |
| 2 | Ralph Lauren | 47.1% | 4.1M | +22.1% | Ralph Lauren |
| 3 | Sheridan | 3.5% | 301K | 0.0% | Sheridan |
| 4 | Christy | 1.3% | 110K | -33.3% | Christy |
| 5 | Bedeck | 0.57% | 49.5K | 0.0% | Bedeck |
| 6 | Sanderson | 0.57% | 49.5K | 0.0% | Sanderson |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ralph Lauren | 5M | 51.9% | 1 |
| Oct 2025 | Dunelm | 4.1M | 42.5% | 2 |
| Oct 2025 | Sheridan | 301K | 3.1% | 3 |
| Oct 2025 | Christy | 165K | 1.7% | 4 |
| Oct 2025 | Sanderson | 49.5K | 0.51% | 5 |
| Oct 2025 | Bedeck | 27.1K | 0.28% | 6 |
| Nov 2025 | Ralph Lauren | 6.1M | 52.6% | 1 |
| Nov 2025 | Dunelm | 4.1M | 35.1% | 2 |
| Nov 2025 | Christy | 1M | 8.6% | 3 |
| Nov 2025 | Sheridan | 368K | 3.2% | 4 |
| Nov 2025 | Sanderson | 40.5K | 0.35% | 5 |
| Nov 2025 | Bedeck | 22.2K | 0.19% | 6 |
| Dec 2025 | Ralph Lauren | 6.1M | 55.5% | 1 |
| Dec 2025 | Dunelm | 4.1M | 37.1% | 2 |
| Dec 2025 | Sheridan | 450K | 4.1% | 3 |
| Dec 2025 | Christy | 301K | 2.7% | 4 |
| Dec 2025 | Sanderson | 49.5K | 0.45% | 5 |
| Dec 2025 | Bedeck | 22.2K | 0.2% | 6 |
| Jan 2026 | Ralph Lauren | 5M | 51.1% | 1 |
| Jan 2026 | Dunelm | 4.1M | 41.8% | 2 |
| Jan 2026 | Sheridan | 368K | 3.8% | 3 |
| Jan 2026 | Christy | 246K | 2.5% | 4 |
| Jan 2026 | Sanderson | 60.5K | 0.62% | 5 |
| Jan 2026 | Bedeck | 27.1K | 0.28% | 6 |
| Feb 2026 | Dunelm | 3.4M | 46.3% | 1 |
| Feb 2026 | Ralph Lauren | 3.4M | 46.3% | 2 |
| Feb 2026 | Sheridan | 301K | 4.2% | 3 |
| Feb 2026 | Christy | 165K | 2.3% | 4 |
| Feb 2026 | Sanderson | 49.5K | 0.68% | 5 |
| Feb 2026 | Bedeck | 22.2K | 0.31% | 6 |
| Mar 2026 | Dunelm | 3.4M | 46.4% | 1 |
| Mar 2026 | Ralph Lauren | 3.4M | 46.4% | 2 |
| Mar 2026 | Sheridan | 301K | 4.2% | 3 |
| Mar 2026 | Christy | 135K | 1.9% | 4 |
| Mar 2026 | Sanderson | 49.5K | 0.69% | 5 |
| Mar 2026 | Bedeck | 27.1K | 0.38% | 6 |
| Apr 2026 | Dunelm | 3.4M | 45.4% | 1 |
| Apr 2026 | Ralph Lauren | 3.4M | 45.4% | 2 |
| Apr 2026 | Christy | 301K | 4.1% | 3 |
| Apr 2026 | Sheridan | 301K | 4.1% | 4 |
| Apr 2026 | Sanderson | 49.5K | 0.67% | 5 |
| Apr 2026 | Bedeck | 27.1K | 0.37% | 6 |
| May 2026 | Dunelm | 3.4M | 46.2% | 1 |
| May 2026 | Ralph Lauren | 3.4M | 46.2% | 2 |
| May 2026 | Sheridan | 301K | 4.2% | 3 |
| May 2026 | Christy | 165K | 2.3% | 4 |
| May 2026 | Sanderson | 49.5K | 0.68% | 5 |
| May 2026 | Bedeck | 33.1K | 0.46% | 6 |
| Jun 2026 | Dunelm | 3.4M | 46.6% | 1 |
| Jun 2026 | Ralph Lauren | 3.4M | 46.6% | 2 |
| Jun 2026 | Sheridan | 301K | 4.2% | 3 |
| Jun 2026 | Christy | 110K | 1.5% | 4 |
| Jun 2026 | Bedeck | 40.5K | 0.56% | 5 |
| Jun 2026 | Sanderson | 40.5K | 0.56% | 6 |
| Jul 2026 | Ralph Lauren | 3.4M | 50.3% | 1 |
| Jul 2026 | Dunelm | 2.7M | 41.2% | 2 |
| Jul 2026 | Sheridan | 301K | 4.5% | 3 |
| Jul 2026 | Christy | 165K | 2.5% | 4 |
| Jul 2026 | Bedeck | 49.5K | 0.74% | 5 |
| Jul 2026 | Sanderson | 49.5K | 0.74% | 6 |
| Aug 2026 | Dunelm | 4.1M | 47.1% | 1 |
| Aug 2026 | Ralph Lauren | 4.1M | 47.1% | 2 |
| Aug 2026 | Sheridan | 301K | 3.5% | 3 |
| Aug 2026 | Christy | 110K | 1.3% | 4 |
| Aug 2026 | Bedeck | 49.5K | 0.57% | 5 |
| Aug 2026 | Sanderson | 49.5K | 0.57% | 6 |
| Sep 2026 | Bedeck | — | — | — |
| Sep 2026 | Christy | — | — | — |
| Sep 2026 | Dunelm | — | — | — |
| Sep 2026 | Ralph Lauren | — | — | — |
| Sep 2026 | Sanderson | — | — | — |
| Sep 2026 | Sheridan | — | — | — |

## What is being compared

- **Bedeck**: Measured on the search term “bedeck”.
- **Christy**: Measured on the search term “christy”.
- **Dunelm**: Measured on the search term “dunelm”.
- **Ralph Lauren**: Measured on the search term “ralph lauren”.
- **Sanderson**: Measured on the search term “sanderson”.
- **Sheridan**: Measured on the search term “sheridan”.

- [Bedeck](/demand/global-en/brands/bedeck)
- [Christy](/demand/global-en/brands/christy)
- [Dunelm](/demand/global-en/brands/dunelm)
- [Ralph Lauren](/demand/global-en/brands/ralph-lauren)
- [Sanderson](/demand/global-en/brands/sanderson)
- [Sheridan](/demand/global-en/brands/sheridan)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among towel brands worldwide?

Dunelm and Ralph Lauren share the highest estimated Share of Search among towel brands worldwide, at 47.1% in August 2026. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Towel brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/towel-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/towel-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.