---
title: "Tour operators: Which are searched most?"
description: "Compare the tour operators travellers use. Share of Search among G Adventures, Contiki, Intrepid Travel, Trafalgar, Insight Vacations and Trailfinders, the tour operators Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/tour-operators"
publisher: "Brandwave"
---

# Tour operators: Which are searched most?

Compare the tour operators travellers use. Share of Search among G Adventures, Contiki, Intrepid Travel, Trafalgar, Insight Vacations and Trailfinders, the tour operators Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Tour operators
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: G Adventures, 38.8%

## Which brand is most popular in search among tour operators worldwide?

- In August 2026, G Adventures was the most searched among tour operators worldwide, with an estimated 176K branded searches and 38.8% estimated Share of Search within this set.
- Contiki is in 2nd place, 18.8 percentage points behind at 20% Share of Search.
- Across the 11 months ending August 2026, G Adventures’ estimated Share of Search among tour operators worldwide decreased from 43.1% to 38.8%.
- Across the 11 months ending August 2026, Contiki’s estimated Share of Search among tour operators worldwide increased from 18.2% to 20%.
- Across the 11 months ending August 2026, Intrepid Travel’s estimated Share of Search among tour operators worldwide decreased from 22.1% to 20%.
- Across the 11 months ending August 2026, Trafalgar’s estimated Share of Search among tour operators worldwide increased from 12.2% to 16.3%.
- Across the 11 months ending August 2026, Contiki’s estimated Share of Search among tour operators worldwide peaked at 21.6% in April 2026 and was lowest at 17.6% in January 2026.
- Across the 11 months ending August 2026, Intrepid Travel’s estimated Share of Search among tour operators worldwide peaked at 24.8% in December 2025 and was lowest at 17.5% in June 2026.
- Across the 11 months ending August 2026, Trafalgar’s estimated Share of Search among tour operators worldwide peaked at 16.3% in July 2026 and was lowest at 11.2% in December 2025.
- Across the 11 months ending August 2026, Insight Vacations’ estimated Share of Search among tour operators worldwide peaked at 5.3% in June 2026 and was lowest at 4.1% in December 2025.
- Across the 11 months ending August 2026, Contiki rose from 3rd to 2nd among tour operators worldwide.
- Across the 11 months ending August 2026, Intrepid Travel fell from 2nd to 3rd among tour operators worldwide.
- Across the 11 months ending August 2026, Insight Vacations and Trailfinders held steady: their estimated Share of Search among tour operators worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [G Adventures vs Contiki: compare search popularity](/demand/global-en/compare/contiki-vs-g-adventures): 38.8% against 20% Share of Search.
- [G Adventures vs Intrepid Travel: compare search popularity](/demand/global-en/compare/g-adventures-vs-intrepid-travel): 38.8% against 20% Share of Search.
- [G Adventures vs Trafalgar: compare search popularity](/demand/global-en/compare/g-adventures-vs-trafalgar): 38.8% against 16.3% Share of Search.
- [G Adventures vs Insight Vacations: compare search popularity](/demand/global-en/compare/g-adventures-vs-insight-vacations): 38.8% against 4.9% Share of Search.
- [Contiki vs Intrepid Travel: compare search popularity](/demand/global-en/compare/contiki-vs-intrepid-travel): 20% Share of Search each.
- [Contiki vs Trafalgar: compare search popularity](/demand/global-en/compare/contiki-vs-trafalgar): 20% against 16.3% Share of Search.
- [Contiki vs Insight Vacations: compare search popularity](/demand/global-en/compare/contiki-vs-insight-vacations): 20% against 4.9% Share of Search.
- [Intrepid Travel vs Trafalgar: compare search popularity](/demand/global-en/compare/intrepid-travel-vs-trafalgar): 20% against 16.3% Share of Search.
- [Intrepid Travel vs Insight Vacations: compare search popularity](/demand/global-en/compare/insight-vacations-vs-intrepid-travel): 20% against 4.9% Share of Search.
- [Trafalgar vs Insight Vacations: compare search popularity](/demand/global-en/compare/insight-vacations-vs-trafalgar): 16.3% against 4.9% Share of Search.

## How did search popularity change for tour operators worldwide in August 2026?

- Estimated monthly branded searches for Trafalgar worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.
- Estimated monthly branded searches for Trailfinders worldwide rose 21.4% over 11 measured months, from 140 to 170 in August 2026.
- Estimated monthly branded searches for G Adventures worldwide fell 18.2% over 11 measured months, from 215K to 176K in August 2026.
- Estimated monthly branded searches for Intrepid Travel worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | G Adventures | 38.8% | 176K | 0.0% | G Adventures |
| 2 | Contiki | 20% | 90.5K | 0.0% | Contiki |
| 3 | Intrepid Travel | 20% | 90.5K | 0.0% | Intrepid Travel |
| 4 | Trafalgar | 16.3% | 74K | 0.0% | Trafalgar |
| 5 | Insight Vacations | 4.9% | 22.2K | 0.0% | Insight Vacations |
| 6 | Trailfinders | 0.04% | 170 | +21.4% | Trailfinders |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | G Adventures | 215K | 43.1% | 1 |
| Oct 2025 | Intrepid Travel | 110K | 22.1% | 2 |
| Oct 2025 | Contiki | 90.5K | 18.2% | 3 |
| Oct 2025 | Trafalgar | 60.5K | 12.2% | 4 |
| Oct 2025 | Insight Vacations | 22.2K | 4.5% | 5 |
| Oct 2025 | Trailfinders | 140 | 0.03% | 6 |
| Nov 2025 | G Adventures | 215K | 43.1% | 1 |
| Nov 2025 | Intrepid Travel | 110K | 22.1% | 2 |
| Nov 2025 | Contiki | 90.5K | 18.2% | 3 |
| Nov 2025 | Trafalgar | 60.5K | 12.2% | 4 |
| Nov 2025 | Insight Vacations | 22.2K | 4.5% | 5 |
| Nov 2025 | Trailfinders | 170 | 0.03% | 6 |
| Dec 2025 | G Adventures | 176K | 39.5% | 1 |
| Dec 2025 | Intrepid Travel | 110K | 24.8% | 2 |
| Dec 2025 | Contiki | 90.5K | 20.4% | 3 |
| Dec 2025 | Trafalgar | 49.5K | 11.2% | 4 |
| Dec 2025 | Insight Vacations | 18.1K | 4.1% | 5 |
| Dec 2025 | Trailfinders | 170 | 0.04% | 6 |
| Jan 2026 | G Adventures | 262K | 41.9% | 1 |
| Jan 2026 | Intrepid Travel | 135K | 21.6% | 2 |
| Jan 2026 | Contiki | 110K | 17.6% | 3 |
| Jan 2026 | Trafalgar | 90.5K | 14.5% | 4 |
| Jan 2026 | Insight Vacations | 27.1K | 4.3% | 5 |
| Jan 2026 | Trailfinders | 320 | 0.05% | 6 |
| Feb 2026 | G Adventures | 206K | 42.6% | 1 |
| Feb 2026 | Contiki | 90.5K | 18.7% | 2 |
| Feb 2026 | Intrepid Travel | 90.5K | 18.7% | 3 |
| Feb 2026 | Trafalgar | 74K | 15.3% | 4 |
| Feb 2026 | Insight Vacations | 22.2K | 4.6% | 5 |
| Feb 2026 | Trailfinders | 210 | 0.04% | 6 |
| Mar 2026 | G Adventures | 176K | 40.3% | 1 |
| Mar 2026 | Contiki | 90.5K | 20.8% | 2 |
| Mar 2026 | Intrepid Travel | 90.5K | 20.8% | 3 |
| Mar 2026 | Trafalgar | 60.5K | 13.9% | 4 |
| Mar 2026 | Insight Vacations | 18.1K | 4.2% | 5 |
| Mar 2026 | Trailfinders | 170 | 0.04% | 6 |
| Apr 2026 | G Adventures | 176K | 41.9% | 1 |
| Apr 2026 | Contiki | 90.5K | 21.6% | 2 |
| Apr 2026 | Intrepid Travel | 74K | 17.7% | 3 |
| Apr 2026 | Trafalgar | 60.5K | 14.4% | 4 |
| Apr 2026 | Insight Vacations | 18.1K | 4.3% | 5 |
| Apr 2026 | Trailfinders | 140 | 0.03% | 6 |
| May 2026 | G Adventures | 176K | 40% | 1 |
| May 2026 | Contiki | 90.5K | 20.6% | 2 |
| May 2026 | Intrepid Travel | 90.5K | 20.6% | 3 |
| May 2026 | Trafalgar | 60.5K | 13.8% | 4 |
| May 2026 | Insight Vacations | 22.2K | 5.1% | 5 |
| May 2026 | Trailfinders | 90 | 0.02% | 6 |
| Jun 2026 | G Adventures | 176K | 41.5% | 1 |
| Jun 2026 | Contiki | 90.5K | 21.4% | 2 |
| Jun 2026 | Intrepid Travel | 74K | 17.5% | 3 |
| Jun 2026 | Trafalgar | 60.5K | 14.3% | 4 |
| Jun 2026 | Insight Vacations | 22.2K | 5.3% | 5 |
| Jun 2026 | Trailfinders | 110 | 0.03% | 6 |
| Jul 2026 | G Adventures | 176K | 38.8% | 1 |
| Jul 2026 | Contiki | 90.5K | 20% | 2 |
| Jul 2026 | Intrepid Travel | 90.5K | 20% | 3 |
| Jul 2026 | Trafalgar | 74K | 16.3% | 4 |
| Jul 2026 | Insight Vacations | 22.2K | 4.9% | 5 |
| Jul 2026 | Trailfinders | 140 | 0.03% | 6 |
| Aug 2026 | G Adventures | 176K | 38.8% | 1 |
| Aug 2026 | Contiki | 90.5K | 20% | 2 |
| Aug 2026 | Intrepid Travel | 90.5K | 20% | 3 |
| Aug 2026 | Trafalgar | 74K | 16.3% | 4 |
| Aug 2026 | Insight Vacations | 22.2K | 4.9% | 5 |
| Aug 2026 | Trailfinders | 170 | 0.04% | 6 |
| Sep 2026 | Contiki | — | — | — |
| Sep 2026 | G Adventures | — | — | — |
| Sep 2026 | Insight Vacations | — | — | — |
| Sep 2026 | Intrepid Travel | — | — | — |
| Sep 2026 | Trafalgar | — | — | — |
| Sep 2026 | Trailfinders | — | — | — |

## What is being compared

- **Contiki**: Measured on the search term “contiki”.
- **G Adventures**: Measured on the search terms “g adventures” and “gadventures”, summed into one figure.
- **Insight Vacations**: Measured on the search term “insight vacations”.
- **Intrepid Travel**: Measured on the search term “intrepid travel”.
- **Trafalgar**: Measured on the search term “trafalgar tours”.
- **Trailfinders**: Measured on the search term “trailfinders travel”.

- [Contiki](/demand/global-en/brands/contiki)
- [G Adventures](/demand/global-en/brands/g-adventures)
- [Insight Vacations](/demand/global-en/brands/insight-vacations)
- [Intrepid Travel](/demand/global-en/brands/intrepid-travel)
- [Trafalgar](/demand/global-en/brands/trafalgar)
- [Trailfinders](/demand/global-en/brands/trailfinders)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among tour operators worldwide?

In August 2026, G Adventures was the most searched among tour operators worldwide, with an estimated 176K branded searches and 38.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Tour operators: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/tour-operators

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/tour-operators. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.