--- title: "Tour booking platforms: Which brands are most popular in search?" description: "Compare the sites people book activities on. Share of Search among Klook, GetYourGuide, Viator, Civitatis and Musement, the tour booking platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/tour-booking-platforms" publisher: "Brandwave" --- # Tour booking platforms: Which brands are most popular in search? Compare the sites people book activities on. Share of Search among Klook, GetYourGuide, Viator, Civitatis and Musement, the tour booking platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Tour booking platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Klook, 36.6% ## Which brand is most popular in search among tour booking platforms worldwide? - In August 2026, Klook was the most searched among tour booking platforms worldwide, with an estimated 1.5M branded searches and 36.6% estimated Share of Search within this set. - GetYourGuide is in 2nd place, 6.8 percentage points behind at 29.7% Share of Search. - Across the 11 months ending August 2026, Klook’s estimated Share of Search among tour booking platforms worldwide decreased from 45.4% to 36.6%. - Across the 11 months ending August 2026, GetYourGuide’s estimated Share of Search among tour booking platforms worldwide increased from 20.4% to 29.7%. - Across the 11 months ending August 2026, Klook’s estimated Share of Search among tour booking platforms worldwide peaked at 48.4% in December 2025 and was lowest at 36.6% in August 2026. - Across the 11 months ending August 2026, GetYourGuide’s estimated Share of Search among tour booking platforms worldwide peaked at 29.7% in August 2026 and was lowest at 20.3% in February 2026. - Across the 11 months ending August 2026, Viator’s estimated Share of Search among tour booking platforms worldwide peaked at 22.8% in January 2026 and was lowest at 17.3% in November 2025. - Across the 11 months ending August 2026, Civitatis’ estimated Share of Search among tour booking platforms worldwide peaked at 14.1% in November 2025 and was lowest at 11.9% in December 2025. - Across the 11 months ending August 2026, Viator, Civitatis and Musement held steady: their estimated Share of Search among tour booking platforms worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Klook vs GetYourGuide: compare search popularity](/demand/global-en/compare/getyourguide-vs-klook): 36.6% against 29.7% Share of Search. - [Klook vs Viator: compare search popularity](/demand/global-en/compare/klook-vs-viator): 36.6% against 20.1% Share of Search. - [Klook vs Civitatis: compare search popularity](/demand/global-en/compare/civitatis-vs-klook): 36.6% against 13.4% Share of Search. - [GetYourGuide vs Viator: compare search popularity](/demand/global-en/compare/getyourguide-vs-viator): 29.7% against 20.1% Share of Search. - [GetYourGuide vs Civitatis: compare search popularity](/demand/global-en/compare/civitatis-vs-getyourguide): 29.7% against 13.4% Share of Search. - [Viator vs Civitatis: compare search popularity](/demand/global-en/compare/civitatis-vs-viator): 20.1% against 13.4% Share of Search. ## How did search popularity change for tour booking platforms worldwide in August 2026? - In August 2026, GetYourGuide gained estimated Share of Search among tour booking platforms worldwide, from 26.4% to 29.7%. - In August 2026, Civitatis gained estimated Share of Search among tour booking platforms worldwide, from 11.9% to 13.4%. - In August 2026, Klook lost estimated Share of Search among tour booking platforms worldwide, from 39.7% to 36.6%. - In August 2026, Viator lost estimated Share of Search among tour booking platforms worldwide, from 21.8% to 20.1%. - Estimated monthly branded searches for Musement worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Klook | 36.6% | 1.5M | 0.0% | Klook | | 2 | GetYourGuide | 29.7% | 1.2M | +22.0% | GetYourGuide | | 3 | Viator | 20.1% | 823K | 0.0% | Viator | | 4 | Civitatis | 13.4% | 550K | +22.2% | Civitatis | | 5 | Musement | 0.2% | 8.1K | -18.2% | Musement | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Klook | 1.5M | 45.4% | 1 | | Oct 2025 | GetYourGuide | 673K | 20.4% | 2 | | Oct 2025 | Viator | 673K | 20.4% | 3 | | Oct 2025 | Civitatis | 450K | 13.6% | 4 | | Oct 2025 | Musement | 9.9K | 0.3% | 5 | | Nov 2025 | Klook | 1.5M | 47.1% | 1 | | Nov 2025 | GetYourGuide | 673K | 21.1% | 2 | | Nov 2025 | Viator | 550K | 17.3% | 3 | | Nov 2025 | Civitatis | 450K | 14.1% | 4 | | Nov 2025 | Musement | 9.9K | 0.31% | 5 | | Dec 2025 | Klook | 1.5M | 48.4% | 1 | | Dec 2025 | GetYourGuide | 673K | 21.7% | 2 | | Dec 2025 | Viator | 550K | 17.7% | 3 | | Dec 2025 | Civitatis | 368K | 11.9% | 4 | | Dec 2025 | Musement | 9.9K | 0.32% | 5 | | Jan 2026 | Klook | 1.5M | 41.6% | 1 | | Jan 2026 | GetYourGuide | 823K | 22.8% | 2 | | Jan 2026 | Viator | 823K | 22.8% | 3 | | Jan 2026 | Civitatis | 450K | 12.5% | 4 | | Jan 2026 | Musement | 9.9K | 0.27% | 5 | | Feb 2026 | Klook | 1.5M | 45.3% | 1 | | Feb 2026 | GetYourGuide | 673K | 20.3% | 2 | | Feb 2026 | Viator | 673K | 20.3% | 3 | | Feb 2026 | Civitatis | 450K | 13.6% | 4 | | Feb 2026 | Musement | 12.1K | 0.37% | 5 | | Mar 2026 | Klook | 1.5M | 41.6% | 1 | | Mar 2026 | GetYourGuide | 823K | 22.8% | 2 | | Mar 2026 | Viator | 823K | 22.8% | 3 | | Mar 2026 | Civitatis | 450K | 12.5% | 4 | | Mar 2026 | Musement | 12.1K | 0.34% | 5 | | Apr 2026 | Klook | 1.5M | 41.6% | 1 | | Apr 2026 | GetYourGuide | 823K | 22.8% | 2 | | Apr 2026 | Viator | 823K | 22.8% | 3 | | Apr 2026 | Civitatis | 450K | 12.5% | 4 | | Apr 2026 | Musement | 9.9K | 0.27% | 5 | | May 2026 | Klook | 1.5M | 41.6% | 1 | | May 2026 | GetYourGuide | 823K | 22.8% | 2 | | May 2026 | Viator | 823K | 22.8% | 3 | | May 2026 | Civitatis | 450K | 12.5% | 4 | | May 2026 | Musement | 9.9K | 0.27% | 5 | | Jun 2026 | Klook | 1.5M | 41.6% | 1 | | Jun 2026 | GetYourGuide | 823K | 22.8% | 2 | | Jun 2026 | Viator | 823K | 22.8% | 3 | | Jun 2026 | Civitatis | 450K | 12.5% | 4 | | Jun 2026 | Musement | 9.9K | 0.27% | 5 | | Jul 2026 | Klook | 1.5M | 39.7% | 1 | | Jul 2026 | GetYourGuide | 1M | 26.4% | 2 | | Jul 2026 | Viator | 823K | 21.8% | 3 | | Jul 2026 | Civitatis | 450K | 11.9% | 4 | | Jul 2026 | Musement | 9.9K | 0.26% | 5 | | Aug 2026 | Klook | 1.5M | 36.6% | 1 | | Aug 2026 | GetYourGuide | 1.2M | 29.7% | 2 | | Aug 2026 | Viator | 823K | 20.1% | 3 | | Aug 2026 | Civitatis | 550K | 13.4% | 4 | | Aug 2026 | Musement | 8.1K | 0.2% | 5 | | Sep 2026 | Civitatis | — | — | — | | Sep 2026 | GetYourGuide | — | — | — | | Sep 2026 | Klook | — | — | — | | Sep 2026 | Musement | — | — | — | | Sep 2026 | Viator | — | — | — | ## What is being compared - **Civitatis**: Measured on the search term “civitatis”. - **GetYourGuide**: Measured on the search term “getyourguide”. - **Klook**: Measured on the search term “klook”. - **Musement**: Measured on the search term “musement”. - **Viator**: Measured on the search term “viator”. - [Civitatis](/demand/global-en/brands/civitatis) - [GetYourGuide](/demand/global-en/brands/getyourguide) - [Klook](/demand/global-en/brands/klook) - [Musement](/demand/global-en/brands/musement) - [Viator](/demand/global-en/brands/viator) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among tour booking platforms worldwide? In August 2026, Klook was the most searched among tour booking platforms worldwide, with an estimated 1.5M branded searches and 36.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Tour booking platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/tour-booking-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/tour-booking-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.