--- title: "Kate Spade vs Michael Kors: Which is searched more?" description: "Is Kate Spade or Michael Kors more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tote bag brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/tote-bags/compare/kate-spade-vs-michael-kors" publisher: "Brandwave" --- # Kate Spade vs Michael Kors: Which is searched more? Is Kate Spade or Michael Kors more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tote bag brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kate Spade and Michael Kors - **Competitive set**: Tote bag brands - **Market**: Global - **Month measured**: Sep 2026 - **Kate Spade Share of Search**: 1.1% - **Michael Kors Share of Search**: 0.63% ## Is Kate Spade or Michael Kors more popular in search? - In September 2026, Kate Spade had more branded searches than Michael Kors among tote bag brands worldwide. Kate Spade had about 14,800 branded searches, while Michael Kors had 8,100. Kate Spade made up 1.1% of all tote bag brand searches we track, and Michael Kors accounted for 0.63%. - Kate Spade was ahead of Michael Kors in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kate Spade’s share of searches among tote bag brands worldwide moved from 1.2% to 1.1%, and its estimated monthly branded searches held steady at 14.8K. - Across the 12 months ending September 2026, Michael Kors’ share of searches among tote bag brands worldwide held steady at 0.63%, and its estimated monthly branded searches held steady at 8.1K. ## Top tote bag brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kate Spade was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Michael Kors did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | L.L.Bean | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Longchamp | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Baggu | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Marc Jacobs | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Cuyana | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Kate Spade | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Tory Burch | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Dagne Dover | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Goyard | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Coach | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lululemon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lo & Sons | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Michael Kors | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tote bag brands - Asked ChatGPT "Which tote bag brand should I buy?": 1. Longchamp, 2. L.L.Bean, 3. Baggu, 4. Marc Jacobs - Asked ChatGPT "What are the best tote bag brands?": 1. Longchamp, 2. L.L.Bean, 3. Cuyana, 4. Baggu, 5. Marc Jacobs, 6. Dagne Dover, 7. Goyard - Asked ChatGPT "What's the best tote bag for carrying a laptop to work?": 1. Cuyana - Searched Google, AI Overview "tote bag": 1. L.L.Bean, 2. Baggu, 3. Marc Jacobs, 4. Kate Spade, 5. Tory Burch, 6. Cuyana - Searched Google, AI Overview "work tote": 1. Dagne Dover Not named in any answer: Coach, Lululemon, Lo & Sons and Michael Kors. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for tote bag brands worldwide in September 2026? - In September 2026, Kate Spade rose from 9th to 8th among tote bag brands worldwide. ## Month by month | Month | Kate Spade estimated searches | Kate Spade Share of Search | Kate Spade rank | Michael Kors estimated searches | Michael Kors Share of Search | Michael Kors rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 1.2% | 8 | 8.1K | 0.63% | 12 | | Nov 2025 | 22.2K | 1.4% | 7 | 12.1K | 0.75% | 11 | | Dec 2025 | 18.1K | 1.1% | 9 | 12.1K | 0.77% | 13 | | Jan 2026 | 14.8K | 1.1% | 9 | 9.9K | 0.76% | 11 | | Feb 2026 | 12.1K | 1.1% | 9 | 12.1K | 1.1% | 11 | | Mar 2026 | 14.8K | 1.1% | 8 | 8.1K | 0.6% | 11 | | Apr 2026 | 14.8K | 1.2% | 8 | 8.1K | 0.65% | 11 | | May 2026 | 18.1K | 1.3% | 7 | 8.1K | 0.56% | 11 | | Jun 2026 | 14.8K | 1.2% | 8 | 8.1K | 0.64% | 11 | | Jul 2026 | 14.8K | 0.9% | 9 | 9.9K | 0.6% | 11 | | Aug 2026 | 18.1K | 0.96% | 9 | 12.1K | 0.64% | 11 | | Sep 2026 | 14.8K | 1.1% | 8 | 8.1K | 0.63% | 11 | ## How each brand is measured Brandwave collects information about searches that people make online using Kate Spade’s and Michael Kors’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kate Spade**: Measured on the search term “kate spade tote”. - **Michael Kors**: Measured on the search term “michael kors tote”. - [Kate Spade profile](/demand/global-en/brands/kate-spade) - [Michael Kors profile](/demand/global-en/brands/michael-kors) - [All tote bag brands worldwide](/demand/global-en/categories/tote-bags): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kate Spade or Michael Kors more popular in search? In September 2026, Kate Spade had more branded searches than Michael Kors among tote bag brands worldwide. Kate Spade had about 14,800 branded searches, while Michael Kors had 8,100. Kate Spade made up 1.1% of all tote bag brand searches we track, and Michael Kors accounted for 0.63%. ## Cite this page Brandwave. "Kate Spade vs Michael Kors: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/tote-bags/compare/kate-spade-vs-michael-kors This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/tote-bags/compare/kate-spade-vs-michael-kors. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.