---
title: "Tote bag brands: Which are searched most?"
description: "Compare the tote bag brands people buy. Share of Search among Baggu, Longchamp, Coach, Marc Jacobs, Goyard, L.L.Bean, Tory Burch, Kate Spade, Lululemon, Lo & Sons, Michael Kors, Cuyana and Dagne Dover, the tote bag brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/tote-bags"
publisher: "Brandwave"
---

# Tote bag brands: Which are searched most?

Compare the tote bag brands people buy. Share of Search among Baggu, Longchamp, Coach, Marc Jacobs, Goyard, L.L.Bean, Tory Burch, Kate Spade, Lululemon, Lo & Sons, Michael Kors, Cuyana and Dagne Dover, the tote bag brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Tote bag brands
- **Market**: Global
- **Brands compared**: 13
- **Month measured**: Sep 2026
- **Highest Share of Search**: Baggu, 28.5%

## Which brand is most popular in search among tote bag brands worldwide?

- In September 2026, Baggu was the most searched among tote bag brands worldwide, with an estimated 368K branded searches, 28.5% of all searches for the 13 we track.
- Longchamp is in 2nd place, 10 percentage points behind at 18.5%.
- Across the 12 months ending September 2026, Baggu’s share of searches among tote bag brands worldwide increased from 23.4% to 28.5%.
- Across the 12 months ending September 2026, Longchamp’s share of searches among tote bag brands worldwide increased from 16.3% to 18.5%.
- Across the 12 months ending September 2026, Marc Jacobs’ share of searches among tote bag brands worldwide decreased from 22.7% to 14.3%.
- Across the 12 months ending September 2026, Goyard’s share of searches among tote bag brands worldwide increased from 8.6% to 10.4%.
- Across the 12 months ending September 2026, L.L.Bean’s share of searches among tote bag brands worldwide increased from 4.7% to 7%.
- Across the 12 months ending September 2026, Tory Burch’s share of searches among tote bag brands worldwide decreased from 3.8% to 1.4%.
- Across the 12 months ending September 2026, Baggu’s share of searches among tote bag brands worldwide peaked at 33.4% in March 2026 and was lowest at 23.4% in December 2025.
- Across the 12 months ending September 2026, Longchamp’s share of searches among tote bag brands worldwide peaked at 18.9% in August 2026 and was lowest at 13.6% in May 2026.
- Across the 12 months ending September 2026, Coach’s share of searches among tote bag brands worldwide peaked at 19.6% in August 2026 and was lowest at 11.5% in May 2026.
- Across the 12 months ending September 2026, Marc Jacobs’ share of searches among tote bag brands worldwide peaked at 22.7% in October 2025 and was lowest at 12% in August 2026.
- Across the 12 months ending September 2026, Goyard’s share of searches among tote bag brands worldwide peaked at 10.6% in June 2026 and was lowest at 7.9% in February 2026.
- Across the 12 months ending September 2026, L.L.Bean’s share of searches among tote bag brands worldwide peaked at 10% in July 2026 and was lowest at 4.3% in February 2026.
- Across the 12 months ending September 2026, Tory Burch’s share of searches among tote bag brands worldwide peaked at 3.8% in October 2025 and was lowest at 1.3% in May 2026.
- Across the 12 months ending September 2026, Longchamp rose from 3rd to 2nd among tote bag brands worldwide.
- Across the 12 months ending September 2026, Coach rose from 4th to 3rd among tote bag brands worldwide.
- Across the 12 months ending September 2026, Marc Jacobs fell from 2nd to 4th among tote bag brands worldwide.
- Across the 12 months ending September 2026, Lululemon rose from 10th to 9th among tote bag brands worldwide.
- Across the 12 months ending September 2026, Lo & Sons rose from 11th to 10th among tote bag brands worldwide.
- Across the 12 months ending September 2026, Michael Kors rose from 12th to 11th among tote bag brands worldwide.
- Across the 12 months ending September 2026, Cuyana fell from 9th to 12th among tote bag brands worldwide.
- Across the 12 months ending September 2026, Kate Spade and Dagne Dover held steady: their share of searches among tote bag brands worldwide each moved less than 0.5 percentage points.

## Top tote bag brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Baggu, Marc Jacobs, L.L.Bean and Cuyana were mentioned most often, in three of the five answers. L.L.Bean was recommended most often, coming first in one out of three answers that gave a list. Longchamp was second, and Baggu was third. Coach, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| L.L.Bean | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| Longchamp | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Baggu | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Marc Jacobs | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Cuyana | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Kate Spade | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Tory Burch | 7th | 0 of 3 | 1 of 2 | 1 of 5 |
| Dagne Dover | 8th | 1 of 3 | 1 of 2 | 2 of 5 |
| Goyard | 9th | 1 of 3 | 0 of 2 | 1 of 5 |
| Coach | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Lululemon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Lo & Sons | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Michael Kors | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about tote bag brands

- Asked ChatGPT "Which tote bag brand should I buy?": 1. Longchamp, 2. L.L.Bean, 3. Baggu, 4. Marc Jacobs
- Asked ChatGPT "What are the best tote bag brands?": 1. Longchamp, 2. L.L.Bean, 3. Cuyana, 4. Baggu, 5. Marc Jacobs, 6. Dagne Dover, 7. Goyard
- Asked ChatGPT "What's the best tote bag for carrying a laptop to work?": 1. Cuyana
- Searched Google, AI Overview "tote bag": 1. L.L.Bean, 2. Baggu, 3. Marc Jacobs, 4. Kate Spade, 5. Tory Burch, 6. Cuyana
- Searched Google, AI Overview "work tote": 1. Dagne Dover

Not named in any answer: Coach, Lululemon, Lo & Sons and Michael Kors.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026.

## Compare search popularity between leading brands

- [Baggu vs Longchamp: compare search popularity](/demand/global-en/compare/baggu-vs-longchamp): 28.5% against 18.5% Share of Search.
- [Baggu vs Coach: compare search popularity](/demand/global-en/compare/baggu-vs-coach): 28.5% against 15.5% Share of Search.
- [Baggu vs Marc Jacobs: compare search popularity](/demand/global-en/compare/baggu-vs-marc-jacobs): 28.5% against 14.3% Share of Search.
- [Baggu vs Goyard: compare search popularity](/demand/global-en/compare/baggu-vs-goyard): 28.5% against 10.4% Share of Search.
- [Longchamp vs Coach: compare search popularity](/demand/global-en/compare/coach-vs-longchamp): 18.5% against 15.5% Share of Search.
- [Longchamp vs Marc Jacobs: compare search popularity](/demand/global-en/compare/longchamp-vs-marc-jacobs): 18.5% against 14.3% Share of Search.
- [Longchamp vs Goyard: compare search popularity](/demand/global-en/compare/goyard-vs-longchamp): 18.5% against 10.4% Share of Search.
- [Coach vs Marc Jacobs: compare search popularity](/demand/global-en/compare/coach-vs-marc-jacobs): 15.5% against 14.3% Share of Search.
- [Coach vs Goyard: compare search popularity](/demand/global-en/compare/coach-vs-goyard): 15.5% against 10.4% Share of Search.
- [Marc Jacobs vs Goyard: compare search popularity](/demand/global-en/compare/goyard-vs-marc-jacobs): 14.3% against 10.4% Share of Search.

## How did search popularity change for tote bag brands worldwide in September 2026?

- In September 2026, Marc Jacobs gained share of searches among tote bag brands worldwide, from 12% to 14.3%.
- In September 2026, Goyard gained share of searches among tote bag brands worldwide, from 8.8% to 10.4%.
- In September 2026, L.L.Bean gained share of searches among tote bag brands worldwide, from 5.9% to 7%.
- In September 2026, Coach lost share of searches among tote bag brands worldwide, from 19.6% to 15.5%.
- In September 2026, Baggu lost share of searches among tote bag brands worldwide, from 29.3% to 28.5%.
- In September 2026, Kate Spade rose from 9th to 8th among tote bag brands worldwide.
- In September 2026, Longchamp rose from 3rd to 2nd among tote bag brands worldwide.
- In September 2026, Lululemon fell from 8th to 9th among tote bag brands worldwide.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Baggu | 28.5% | 368K | -33.1% | Baggu |
| 2 | Longchamp | 18.5% | 239K | -32.9% | Longchamp |
| 3 | Coach | 15.5% | 201K | -45.4% | Tapestry |
| 4 | Marc Jacobs | 14.3% | 185K | -18.2% | Marc Jacobs |
| 5 | Goyard | 10.4% | 135K | -18.2% | Goyard |
| 6 | L.L.Bean | 7% | 90.5K | -17.7% | L.L.Bean |
| 7 | Tory Burch | 1.4% | 18.1K | -33.2% | Tory Burch |
| 8 | Kate Spade | 1.1% | 14.8K | -18.2% | Tapestry |
| 9 | Lululemon | 1.1% | 14.8K | -33.3% | Lululemon |
| 10 | Lo & Sons | 0.77% | 9.9K | -18.2% | Lo & Sons |
| 11 | Michael Kors | 0.63% | 8.1K | -33.1% | Michael Kors |
| 12 | Cuyana | 0.51% | 6.6K | -33.3% | Cuyana |
| 13 | Dagne Dover | 0.19% | 2.4K | -33.3% | Dagne Dover |

Longchamp, Marc Jacobs and 8 other brands sell other things too, so only their searches that name this product count here, like “longchamp tote”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Baggu | 301K | 23.4% | 1 |
| Oct 2025 | Marc Jacobs | 292K | 22.7% | 2 |
| Oct 2025 | Longchamp | 209K | 16.3% | 3 |
| Oct 2025 | Coach | 201K | 15.6% | 4 |
| Oct 2025 | Goyard | 110K | 8.6% | 5 |
| Oct 2025 | L.L.Bean | 60.5K | 4.7% | 6 |
| Oct 2025 | Tory Burch | 49.5K | 3.8% | 7 |
| Oct 2025 | Kate Spade | 14.8K | 1.2% | 8 |
| Oct 2025 | Cuyana | 12.1K | 0.94% | 9 |
| Oct 2025 | Lululemon | 12.1K | 0.94% | 10 |
| Oct 2025 | Lo & Sons | 9.9K | 0.77% | 11 |
| Oct 2025 | Michael Kors | 8.1K | 0.63% | 12 |
| Oct 2025 | Dagne Dover | 6.6K | 0.51% | 13 |
| Nov 2025 | Baggu | 450K | 27.7% | 1 |
| Nov 2025 | Marc Jacobs | 320K | 19.7% | 2 |
| Nov 2025 | Longchamp | 292K | 18% | 3 |
| Nov 2025 | Coach | 201K | 12.4% | 4 |
| Nov 2025 | Goyard | 165K | 10.2% | 5 |
| Nov 2025 | L.L.Bean | 90.5K | 5.6% | 6 |
| Nov 2025 | Kate Spade | 22.2K | 1.4% | 7 |
| Nov 2025 | Tory Burch | 22.2K | 1.4% | 8 |
| Nov 2025 | Lo & Sons | 18.1K | 1.1% | 9 |
| Nov 2025 | Lululemon | 18.1K | 1.1% | 10 |
| Nov 2025 | Michael Kors | 12.1K | 0.75% | 11 |
| Nov 2025 | Cuyana | 8.1K | 0.5% | 12 |
| Nov 2025 | Dagne Dover | 4.4K | 0.27% | 13 |
| Dec 2025 | Baggu | 368K | 23.4% | 1 |
| Dec 2025 | Marc Jacobs | 337K | 21.4% | 2 |
| Dec 2025 | Longchamp | 292K | 18.5% | 3 |
| Dec 2025 | Coach | 246K | 15.6% | 4 |
| Dec 2025 | Goyard | 135K | 8.6% | 5 |
| Dec 2025 | L.L.Bean | 74K | 4.7% | 6 |
| Dec 2025 | Tory Burch | 27.1K | 1.7% | 7 |
| Dec 2025 | Cuyana | 18.1K | 1.1% | 8 |
| Dec 2025 | Kate Spade | 18.1K | 1.1% | 9 |
| Dec 2025 | Lululemon | 18.1K | 1.1% | 10 |
| Dec 2025 | Dagne Dover | 14.8K | 0.94% | 11 |
| Dec 2025 | Lo & Sons | 14.8K | 0.94% | 12 |
| Dec 2025 | Michael Kors | 12.1K | 0.77% | 13 |
| Jan 2026 | Baggu | 368K | 28.2% | 1 |
| Jan 2026 | Longchamp | 239K | 18.3% | 2 |
| Jan 2026 | Marc Jacobs | 239K | 18.3% | 3 |
| Jan 2026 | Coach | 201K | 15.4% | 4 |
| Jan 2026 | Goyard | 110K | 8.4% | 5 |
| Jan 2026 | L.L.Bean | 60.5K | 4.6% | 6 |
| Jan 2026 | Tory Burch | 22.2K | 1.7% | 7 |
| Jan 2026 | Lululemon | 18.1K | 1.4% | 8 |
| Jan 2026 | Kate Spade | 14.8K | 1.1% | 9 |
| Jan 2026 | Lo & Sons | 12.1K | 0.93% | 10 |
| Jan 2026 | Michael Kors | 9.9K | 0.76% | 11 |
| Jan 2026 | Cuyana | 6.6K | 0.51% | 12 |
| Jan 2026 | Dagne Dover | 5.4K | 0.41% | 13 |
| Feb 2026 | Baggu | 368K | 32.2% | 1 |
| Feb 2026 | Longchamp | 196K | 17.1% | 2 |
| Feb 2026 | Marc Jacobs | 196K | 17.1% | 3 |
| Feb 2026 | Coach | 165K | 14.5% | 4 |
| Feb 2026 | Goyard | 90.5K | 7.9% | 5 |
| Feb 2026 | L.L.Bean | 49.5K | 4.3% | 6 |
| Feb 2026 | Tory Burch | 18.1K | 1.6% | 7 |
| Feb 2026 | Lululemon | 14.8K | 1.3% | 8 |
| Feb 2026 | Kate Spade | 12.1K | 1.1% | 9 |
| Feb 2026 | Lo & Sons | 12.1K | 1.1% | 10 |
| Feb 2026 | Michael Kors | 12.1K | 1.1% | 11 |
| Feb 2026 | Cuyana | 5.4K | 0.47% | 12 |
| Feb 2026 | Dagne Dover | 2.9K | 0.25% | 13 |
| Mar 2026 | Baggu | 450K | 33.4% | 1 |
| Mar 2026 | Marc Jacobs | 239K | 17.7% | 2 |
| Mar 2026 | Coach | 201K | 14.9% | 3 |
| Mar 2026 | Longchamp | 196K | 14.5% | 4 |
| Mar 2026 | Goyard | 110K | 8.2% | 5 |
| Mar 2026 | L.L.Bean | 74K | 5.5% | 6 |
| Mar 2026 | Tory Burch | 18.1K | 1.3% | 7 |
| Mar 2026 | Kate Spade | 14.8K | 1.1% | 8 |
| Mar 2026 | Lululemon | 14.8K | 1.1% | 9 |
| Mar 2026 | Lo & Sons | 12.1K | 0.9% | 10 |
| Mar 2026 | Michael Kors | 8.1K | 0.6% | 11 |
| Mar 2026 | Cuyana | 6.6K | 0.49% | 12 |
| Mar 2026 | Dagne Dover | 2.9K | 0.22% | 13 |
| Apr 2026 | Baggu | 368K | 29.5% | 1 |
| Apr 2026 | Marc Jacobs | 226K | 18.1% | 2 |
| Apr 2026 | Longchamp | 196K | 15.7% | 3 |
| Apr 2026 | Coach | 165K | 13.2% | 4 |
| Apr 2026 | Goyard | 110K | 8.8% | 5 |
| Apr 2026 | L.L.Bean | 110K | 8.8% | 6 |
| Apr 2026 | Tory Burch | 18.1K | 1.5% | 7 |
| Apr 2026 | Kate Spade | 14.8K | 1.2% | 8 |
| Apr 2026 | Lo & Sons | 12.1K | 0.97% | 9 |
| Apr 2026 | Lululemon | 12.1K | 0.97% | 10 |
| Apr 2026 | Michael Kors | 8.1K | 0.65% | 11 |
| Apr 2026 | Cuyana | 5.4K | 0.43% | 12 |
| Apr 2026 | Dagne Dover | 2.9K | 0.23% | 13 |
| May 2026 | Baggu | 450K | 31.4% | 1 |
| May 2026 | Marc Jacobs | 275K | 19.2% | 2 |
| May 2026 | Longchamp | 196K | 13.6% | 3 |
| May 2026 | Coach | 165K | 11.5% | 4 |
| May 2026 | Goyard | 135K | 9.4% | 5 |
| May 2026 | L.L.Bean | 135K | 9.4% | 6 |
| May 2026 | Kate Spade | 18.1K | 1.3% | 7 |
| May 2026 | Tory Burch | 18.1K | 1.3% | 8 |
| May 2026 | Lo & Sons | 12.1K | 0.84% | 9 |
| May 2026 | Lululemon | 12.1K | 0.84% | 10 |
| May 2026 | Michael Kors | 8.1K | 0.56% | 11 |
| May 2026 | Cuyana | 6.6K | 0.46% | 12 |
| May 2026 | Dagne Dover | 3.6K | 0.25% | 13 |
| Jun 2026 | Baggu | 368K | 28.9% | 1 |
| Jun 2026 | Marc Jacobs | 226K | 17.7% | 2 |
| Jun 2026 | Longchamp | 196K | 15.3% | 3 |
| Jun 2026 | Coach | 165K | 12.9% | 4 |
| Jun 2026 | Goyard | 135K | 10.6% | 5 |
| Jun 2026 | L.L.Bean | 110K | 8.6% | 6 |
| Jun 2026 | Tory Burch | 18.1K | 1.4% | 7 |
| Jun 2026 | Kate Spade | 14.8K | 1.2% | 8 |
| Jun 2026 | Lululemon | 14.8K | 1.2% | 9 |
| Jun 2026 | Lo & Sons | 9.9K | 0.78% | 10 |
| Jun 2026 | Michael Kors | 8.1K | 0.64% | 11 |
| Jun 2026 | Cuyana | 6.6K | 0.52% | 12 |
| Jun 2026 | Dagne Dover | 2.9K | 0.23% | 13 |
| Jul 2026 | Baggu | 450K | 27.3% | 1 |
| Jul 2026 | Coach | 301K | 18.2% | 2 |
| Jul 2026 | Longchamp | 256K | 15.5% | 3 |
| Jul 2026 | Marc Jacobs | 226K | 13.7% | 4 |
| Jul 2026 | Goyard | 165K | 10% | 5 |
| Jul 2026 | L.L.Bean | 165K | 10% | 6 |
| Jul 2026 | Tory Burch | 22.2K | 1.3% | 7 |
| Jul 2026 | Lululemon | 18.1K | 1.1% | 8 |
| Jul 2026 | Kate Spade | 14.8K | 0.9% | 9 |
| Jul 2026 | Lo & Sons | 12.1K | 0.73% | 10 |
| Jul 2026 | Michael Kors | 9.9K | 0.6% | 11 |
| Jul 2026 | Cuyana | 8.1K | 0.49% | 12 |
| Jul 2026 | Dagne Dover | 2.9K | 0.18% | 13 |
| Aug 2026 | Baggu | 550K | 29.3% | 1 |
| Aug 2026 | Coach | 368K | 19.6% | 2 |
| Aug 2026 | Longchamp | 356K | 18.9% | 3 |
| Aug 2026 | Marc Jacobs | 226K | 12% | 4 |
| Aug 2026 | Goyard | 165K | 8.8% | 5 |
| Aug 2026 | L.L.Bean | 110K | 5.9% | 6 |
| Aug 2026 | Tory Burch | 27.1K | 1.4% | 7 |
| Aug 2026 | Lululemon | 22.2K | 1.2% | 8 |
| Aug 2026 | Kate Spade | 18.1K | 0.96% | 9 |
| Aug 2026 | Lo & Sons | 12.1K | 0.64% | 10 |
| Aug 2026 | Michael Kors | 12.1K | 0.64% | 11 |
| Aug 2026 | Cuyana | 9.9K | 0.53% | 12 |
| Aug 2026 | Dagne Dover | 3.6K | 0.19% | 13 |
| Sep 2026 | Baggu | 368K | 28.5% | 1 |
| Sep 2026 | Longchamp | 239K | 18.5% | 2 |
| Sep 2026 | Coach | 201K | 15.5% | 3 |
| Sep 2026 | Marc Jacobs | 185K | 14.3% | 4 |
| Sep 2026 | Goyard | 135K | 10.4% | 5 |
| Sep 2026 | L.L.Bean | 90.5K | 7% | 6 |
| Sep 2026 | Tory Burch | 18.1K | 1.4% | 7 |
| Sep 2026 | Kate Spade | 14.8K | 1.1% | 8 |
| Sep 2026 | Lululemon | 14.8K | 1.1% | 9 |
| Sep 2026 | Lo & Sons | 9.9K | 0.77% | 10 |
| Sep 2026 | Michael Kors | 8.1K | 0.63% | 11 |
| Sep 2026 | Cuyana | 6.6K | 0.51% | 12 |
| Sep 2026 | Dagne Dover | 2.4K | 0.19% | 13 |

## What is being compared

- **Baggu**: Measured on the search term “baggu”.
- **Coach**: Measured on the search term “coach tote bag”.
- **Cuyana**: Measured on the search term “cuyana tote”.
- **Dagne Dover**: Measured on the search term “dagne dover tote”.
- **Goyard**: Measured on the search term “goyard tote”.
- **Kate Spade**: Measured on the search term “kate spade tote”.
- **L.L.Bean**: Measured on the search term “ll bean tote”.
- **Lo & Sons**: Measured on the search term “lo and sons”.
- **Longchamp**: Measured on the search terms “longchamp le pliage” and “longchamp tote”, summed into one figure.
- **Lululemon**: Measured on the search term “lululemon tote”.
- **Marc Jacobs**: Measured on the search terms “marc jacobs tote bag” and “the tote bag marc jacobs”, summed into one figure.
- **Michael Kors**: Measured on the search term “michael kors tote”.
- **Tory Burch**: Measured on the search term “tory burch tote”.

- [Baggu](/demand/global-en/brands/baggu)
- [Coach](/demand/global-en/brands/coach)
- [Cuyana](/demand/global-en/brands/cuyana)
- [Dagne Dover](/demand/global-en/brands/dagne-dover)
- [Goyard](/demand/global-en/brands/goyard)
- [Kate Spade](/demand/global-en/brands/kate-spade)
- [L.L.Bean](/demand/global-en/brands/ll-bean)
- [Lo & Sons](/demand/global-en/brands/lo-and-sons)
- [Longchamp](/demand/global-en/brands/longchamp)
- [Lululemon](/demand/global-en/brands/lululemon)
- [Marc Jacobs](/demand/global-en/brands/marc-jacobs)
- [Michael Kors](/demand/global-en/brands/michael-kors)
- [Tory Burch](/demand/global-en/brands/tory-burch)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among tote bag brands worldwide?

In September 2026, Baggu was the most searched among tote bag brands worldwide, with an estimated 368K branded searches, 28.5% of all searches for the 13 we track. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Tote bag brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/tote-bags

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/tote-bags. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.