--- title: "Total station brands: Which are searched most?" description: "Compare the total station brands people buy. Share of Search among Nikon, Trimble, Topcon and Leica Geosystems, the total station brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/total-station-brands" publisher: "Brandwave" --- # Total station brands: Which are searched most? Compare the total station brands people buy. Share of Search among Nikon, Trimble, Topcon and Leica Geosystems, the total station brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Total station brands - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Nikon, 79.4% ## Which brand is most popular in search among total station brands worldwide? - In September 2026, Nikon was the most searched among total station brands worldwide, with an estimated 836K branded searches and 79.4% estimated Share of Search within this set. - Trimble is in 2nd place, 63.8 percentage points behind at 15.7% Share of Search. - Across the 12 months ending September 2026, Nikon’s estimated Share of Search among total station brands worldwide increased from 76.2% to 79.4%. - Across the 12 months ending September 2026, Trimble’s estimated Share of Search among total station brands worldwide decreased from 18.1% to 15.7%. - Across the 12 months ending September 2026, Topcon’s estimated Share of Search among total station brands worldwide decreased from 3.6% to 3.1%. - Across the 12 months ending September 2026, Nikon’s estimated Share of Search among total station brands worldwide peaked at 84% in December 2025 and was lowest at 76.2% in October 2025. - Across the 12 months ending September 2026, Trimble’s estimated Share of Search among total station brands worldwide peaked at 18.1% in October 2025 and was lowest at 11.8% in December 2025. - Across the 12 months ending September 2026, Topcon’s estimated Share of Search among total station brands worldwide peaked at 4.1% in June 2026 and was lowest at 2.9% in December 2025. - Across the 12 months ending September 2026, Leica Geosystems held steady: its estimated Share of Search among total station brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Nikon vs Trimble: compare search popularity](/demand/global-en/compare/nikon-vs-trimble): 79.4% against 15.7% Share of Search. - [Nikon vs Topcon: compare search popularity](/demand/global-en/compare/nikon-vs-topcon): 79.4% against 3.1% Share of Search. - [Trimble vs Topcon: compare search popularity](/demand/global-en/compare/topcon-vs-trimble): 15.7% against 3.1% Share of Search. ## How did search popularity change for total station brands worldwide in September 2026? - In September 2026, Trimble gained estimated Share of Search among total station brands worldwide, from 12.7% to 15.7%. - In September 2026, Nikon lost estimated Share of Search among total station brands worldwide, from 82.8% to 79.4%. - Estimated monthly branded searches for Leica Geosystems worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026. - Estimated monthly branded searches for Topcon worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Nikon | 79.4% | 836K | -5.1% | Nikon | | 2 | Trimble | 15.7% | 165K | +22.2% | Trimble | | 3 | Topcon | 3.1% | 33.1K | 0.0% | Topcon | | 4 | Leica Geosystems | 1.7% | 18.1K | +22.3% | Leica Geosystems | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Nikon | 847K | 76.2% | 1 | | Oct 2025 | Trimble | 201K | 18.1% | 2 | | Oct 2025 | Topcon | 40.5K | 3.6% | 3 | | Oct 2025 | Leica Geosystems | 22.2K | 2% | 4 | | Nov 2025 | Nikon | 935K | 80.7% | 1 | | Nov 2025 | Trimble | 165K | 14.2% | 2 | | Nov 2025 | Topcon | 40.5K | 3.5% | 3 | | Nov 2025 | Leica Geosystems | 18.1K | 1.6% | 4 | | Dec 2025 | Nikon | 960K | 84% | 1 | | Dec 2025 | Trimble | 135K | 11.8% | 2 | | Dec 2025 | Topcon | 33.1K | 2.9% | 3 | | Dec 2025 | Leica Geosystems | 14.8K | 1.3% | 4 | | Jan 2026 | Nikon | 892K | 79.9% | 1 | | Jan 2026 | Trimble | 165K | 14.8% | 2 | | Jan 2026 | Topcon | 40.5K | 3.6% | 3 | | Jan 2026 | Leica Geosystems | 18.1K | 1.6% | 4 | | Feb 2026 | Nikon | 811K | 78.4% | 1 | | Feb 2026 | Trimble | 165K | 16% | 2 | | Feb 2026 | Topcon | 40.5K | 3.9% | 3 | | Feb 2026 | Leica Geosystems | 18.1K | 1.8% | 4 | | Mar 2026 | Nikon | 881K | 77.2% | 1 | | Mar 2026 | Trimble | 201K | 17.6% | 2 | | Mar 2026 | Topcon | 40.5K | 3.6% | 3 | | Mar 2026 | Leica Geosystems | 18.1K | 1.6% | 4 | | Apr 2026 | Nikon | 892K | 79.9% | 1 | | Apr 2026 | Trimble | 165K | 14.8% | 2 | | Apr 2026 | Topcon | 40.5K | 3.6% | 3 | | Apr 2026 | Leica Geosystems | 18.1K | 1.6% | 4 | | May 2026 | Nikon | 881K | 79.7% | 1 | | May 2026 | Trimble | 165K | 14.9% | 2 | | May 2026 | Topcon | 40.5K | 3.7% | 3 | | May 2026 | Leica Geosystems | 18.1K | 1.6% | 4 | | Jun 2026 | Nikon | 774K | 77.6% | 1 | | Jun 2026 | Trimble | 165K | 16.5% | 2 | | Jun 2026 | Topcon | 40.5K | 4.1% | 3 | | Jun 2026 | Leica Geosystems | 18.1K | 1.8% | 4 | | Jul 2026 | Nikon | 774K | 80.9% | 1 | | Jul 2026 | Trimble | 135K | 14.1% | 2 | | Jul 2026 | Topcon | 33.1K | 3.5% | 3 | | Jul 2026 | Leica Geosystems | 14.8K | 1.5% | 4 | | Aug 2026 | Nikon | 881K | 82.8% | 1 | | Aug 2026 | Trimble | 135K | 12.7% | 2 | | Aug 2026 | Topcon | 33.1K | 3.1% | 3 | | Aug 2026 | Leica Geosystems | 14.8K | 1.4% | 4 | | Sep 2026 | Nikon | 836K | 79.4% | 1 | | Sep 2026 | Trimble | 165K | 15.7% | 2 | | Sep 2026 | Topcon | 33.1K | 3.1% | 3 | | Sep 2026 | Leica Geosystems | 18.1K | 1.7% | 4 | ## What is being compared - **Leica Geosystems**: Measured on the search term “leica geosystems”. - **Nikon**: Measured on the search terms “nikon”, “nikon camera”, “nikon coolpix” and “nikon z6iii”, summed into one figure. - **Topcon**: Measured on the search term “topcon”. - **Trimble**: Measured on the search term “trimble”. - [Leica Geosystems](/demand/global-en/brands/leica) - [Nikon](/demand/global-en/brands/nikon) - [Topcon](/demand/global-en/brands/topcon) - [Trimble](/demand/global-en/brands/trimble) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among total station brands worldwide? In September 2026, Nikon was the most searched among total station brands worldwide, with an estimated 836K branded searches and 79.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Total station brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/total-station-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/total-station-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.