---
title: "Tortillas: Which brands are most popular in search?"
description: "Compare the tortillas people buy. Share of Search among Santa Maria, Discovery, Mission, Guerrero, Old El Paso and La Banderita, the tortillas Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/tortillas"
publisher: "Brandwave"
---

# Tortillas: Which brands are most popular in search?

Compare the tortillas people buy. Share of Search among Santa Maria, Discovery, Mission, Guerrero, Old El Paso and La Banderita, the tortillas Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Tortillas
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Santa Maria, 37.5%

## Which brand is most popular in search among tortillas worldwide?

- In August 2026, Santa Maria was the most searched among tortillas worldwide, with an estimated 823K branded searches and 37.5% estimated Share of Search within this set.
- Discovery is in 2nd place, 6.8 percentage points behind at 30.6% Share of Search.
- Across the 11 months ending August 2026, Santa Maria’s estimated Share of Search among tortillas worldwide increased from 29.2% to 37.5%.
- Across the 11 months ending August 2026, Discovery’s estimated Share of Search among tortillas worldwide decreased from 35.7% to 30.6%.
- Across the 11 months ending August 2026, Mission’s estimated Share of Search among tortillas worldwide increased from 19.5% to 20.5%.
- Across the 11 months ending August 2026, Guerrero’s estimated Share of Search among tortillas worldwide decreased from 13.1% to 9.1%.
- Across the 11 months ending August 2026, Discovery’s estimated Share of Search among tortillas worldwide peaked at 36.4% in February 2026 and was lowest at 29.9% in June 2026.
- Across the 11 months ending August 2026, Mission’s estimated Share of Search among tortillas worldwide peaked at 22% in April 2026 and was lowest at 18.3% in November 2025.
- Across the 11 months ending August 2026, Santa Maria rose from 2nd to 1st among tortillas worldwide.
- Across the 11 months ending August 2026, Discovery fell from 1st to 2nd among tortillas worldwide.
- Across the 11 months ending August 2026, Old El Paso and La Banderita held steady: their estimated Share of Search among tortillas worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Santa Maria vs Discovery: compare search popularity](/demand/global-en/compare/discovery-vs-santa-maria): 37.5% against 30.6% Share of Search.
- [Santa Maria vs Mission: compare search popularity](/demand/global-en/compare/mission-vs-santa-maria): 37.5% against 20.5% Share of Search.
- [Santa Maria vs Guerrero: compare search popularity](/demand/global-en/compare/guerrero-vs-santa-maria): 37.5% against 9.1% Share of Search.
- [Discovery vs Mission: compare search popularity](/demand/global-en/compare/discovery-vs-mission): 30.6% against 20.5% Share of Search.
- [Discovery vs Guerrero: compare search popularity](/demand/global-en/compare/discovery-vs-guerrero): 30.6% against 9.1% Share of Search.
- [Mission vs Guerrero: compare search popularity](/demand/global-en/compare/guerrero-vs-mission): 20.5% against 9.1% Share of Search.

## How did search popularity change for tortillas worldwide in August 2026?

- In August 2026, Santa Maria gained estimated Share of Search among tortillas worldwide, from 36.6% to 37.5%.
- In August 2026, Discovery gained estimated Share of Search among tortillas worldwide, from 29.9% to 30.6%.
- In August 2026, Guerrero lost estimated Share of Search among tortillas worldwide, from 10.9% to 9.1%.
- Estimated monthly branded searches for La Banderita worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.
- Estimated monthly branded searches for Old El Paso worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Santa Maria | 37.5% | 823K | +22.3% | Santa Maria |
| 2 | Discovery | 30.6% | 673K | +22.4% | Discovery |
| 3 | Mission | 20.5% | 450K | +22.3% | Mission |
| 4 | Guerrero | 9.1% | 201K | 0.0% | Guerrero |
| 5 | Old El Paso | 1.8% | 40.5K | 0.0% | Old El Paso |
| 6 | La Banderita | 0.45% | 9.9K | +22.2% | La Banderita |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Discovery | 823K | 35.7% | 1 |
| Oct 2025 | Santa Maria | 673K | 29.2% | 2 |
| Oct 2025 | Mission | 450K | 19.5% | 3 |
| Oct 2025 | Guerrero | 301K | 13.1% | 4 |
| Oct 2025 | Old El Paso | 49.5K | 2.1% | 5 |
| Oct 2025 | La Banderita | 8.1K | 0.35% | 6 |
| Nov 2025 | Discovery | 673K | 33.5% | 1 |
| Nov 2025 | Santa Maria | 673K | 33.5% | 2 |
| Nov 2025 | Mission | 368K | 18.3% | 3 |
| Nov 2025 | Guerrero | 246K | 12.2% | 4 |
| Nov 2025 | Old El Paso | 40.5K | 2% | 5 |
| Nov 2025 | La Banderita | 8.1K | 0.4% | 6 |
| Dec 2025 | Discovery | 673K | 34.3% | 1 |
| Dec 2025 | Santa Maria | 673K | 34.3% | 2 |
| Dec 2025 | Mission | 368K | 18.7% | 3 |
| Dec 2025 | Guerrero | 201K | 10.2% | 4 |
| Dec 2025 | Old El Paso | 40.5K | 2.1% | 5 |
| Dec 2025 | La Banderita | 8.1K | 0.41% | 6 |
| Jan 2026 | Discovery | 823K | 35.7% | 1 |
| Jan 2026 | Santa Maria | 673K | 29.2% | 2 |
| Jan 2026 | Mission | 450K | 19.5% | 3 |
| Jan 2026 | Guerrero | 301K | 13.1% | 4 |
| Jan 2026 | Old El Paso | 49.5K | 2.1% | 5 |
| Jan 2026 | La Banderita | 8.1K | 0.35% | 6 |
| Feb 2026 | Discovery | 673K | 36.4% | 1 |
| Feb 2026 | Santa Maria | 550K | 29.7% | 2 |
| Feb 2026 | Mission | 368K | 19.9% | 3 |
| Feb 2026 | Guerrero | 201K | 10.9% | 4 |
| Feb 2026 | Old El Paso | 49.5K | 2.7% | 5 |
| Feb 2026 | La Banderita | 8.1K | 0.44% | 6 |
| Mar 2026 | Discovery | 673K | 32.1% | 1 |
| Mar 2026 | Santa Maria | 673K | 32.1% | 2 |
| Mar 2026 | Mission | 450K | 21.4% | 3 |
| Mar 2026 | Guerrero | 246K | 11.7% | 4 |
| Mar 2026 | Old El Paso | 49.5K | 2.4% | 5 |
| Mar 2026 | La Banderita | 8.1K | 0.39% | 6 |
| Apr 2026 | Discovery | 673K | 32.9% | 1 |
| Apr 2026 | Santa Maria | 673K | 32.9% | 2 |
| Apr 2026 | Mission | 450K | 22% | 3 |
| Apr 2026 | Guerrero | 201K | 9.8% | 4 |
| Apr 2026 | Old El Paso | 40.5K | 2% | 5 |
| Apr 2026 | La Banderita | 8.1K | 0.4% | 6 |
| May 2026 | Discovery | 673K | 32.2% | 1 |
| May 2026 | Santa Maria | 673K | 32.2% | 2 |
| May 2026 | Mission | 450K | 21.5% | 3 |
| May 2026 | Guerrero | 246K | 11.8% | 4 |
| May 2026 | Old El Paso | 40.5K | 1.9% | 5 |
| May 2026 | La Banderita | 8.1K | 0.39% | 6 |
| Jun 2026 | Santa Maria | 673K | 36.6% | 1 |
| Jun 2026 | Discovery | 550K | 29.9% | 2 |
| Jun 2026 | Mission | 368K | 20% | 3 |
| Jun 2026 | Guerrero | 201K | 10.9% | 4 |
| Jun 2026 | Old El Paso | 40.5K | 2.2% | 5 |
| Jun 2026 | La Banderita | 8.1K | 0.44% | 6 |
| Jul 2026 | Santa Maria | 673K | 36.6% | 1 |
| Jul 2026 | Discovery | 550K | 29.9% | 2 |
| Jul 2026 | Mission | 368K | 20% | 3 |
| Jul 2026 | Guerrero | 201K | 10.9% | 4 |
| Jul 2026 | Old El Paso | 40.5K | 2.2% | 5 |
| Jul 2026 | La Banderita | 8.1K | 0.44% | 6 |
| Aug 2026 | Santa Maria | 823K | 37.5% | 1 |
| Aug 2026 | Discovery | 673K | 30.6% | 2 |
| Aug 2026 | Mission | 450K | 20.5% | 3 |
| Aug 2026 | Guerrero | 201K | 9.1% | 4 |
| Aug 2026 | Old El Paso | 40.5K | 1.8% | 5 |
| Aug 2026 | La Banderita | 9.9K | 0.45% | 6 |
| Sep 2026 | Discovery | — | — | — |
| Sep 2026 | Guerrero | — | — | — |
| Sep 2026 | La Banderita | — | — | — |
| Sep 2026 | Mission | — | — | — |
| Sep 2026 | Old El Paso | — | — | — |
| Sep 2026 | Santa Maria | — | — | — |

## What is being compared

- **Discovery**: Measured on the search term “discovery”.
- **Guerrero**: Measured on the search term “guerrero”.
- **La Banderita**: Measured on the search term “la banderita”.
- **Mission**: Measured on the search term “mission”.
- **Old El Paso**: Measured on the search term “oldelpaso”.
- **Santa Maria**: Measured on the search term “santa maria”.

- [Discovery](/demand/global-en/brands/discovery)
- [Guerrero](/demand/global-en/brands/guerrero)
- [La Banderita](/demand/global-en/brands/la-banderita)
- [Mission](/demand/global-en/brands/mission)
- [Old El Paso](/demand/global-en/brands/old-el-paso)
- [Santa Maria](/demand/global-en/brands/santa-maria)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among tortillas worldwide?

In August 2026, Santa Maria was the most searched among tortillas worldwide, with an estimated 823K branded searches and 37.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Tortillas: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/tortillas

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/tortillas. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.