--- title: "Torch brands: Which are searched most?" description: "Compare the torch and flashlight brands people buy. Share of Search among Petzl, Nitecore and Ledlenser, the torch brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/torch-brands" publisher: "Brandwave" --- # Torch brands: Which are searched most? Compare the torch and flashlight brands people buy. Share of Search among Petzl, Nitecore and Ledlenser, the torch brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Torch brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Petzl, 40.1% ## Which brand is most popular in search among torch brands worldwide? - In September 2026, Petzl was the most searched among torch brands worldwide, with an estimated 110K branded searches and 40.1% estimated Share of Search within this set. - Nitecore is in 2nd place, 7.1 percentage points behind at 33% Share of Search. - Across the 12 months ending September 2026, Petzl’s estimated Share of Search among torch brands worldwide increased from 33.3% to 40.1%. - Across the 12 months ending September 2026, Ledlenser’s estimated Share of Search among torch brands worldwide decreased from 33.3% to 27%. - Across the 12 months ending September 2026, Petzl’s estimated Share of Search among torch brands worldwide peaked at 45% in April 2026 and was lowest at 33.3% in October 2025. - Across the 12 months ending September 2026, Nitecore’s estimated Share of Search among torch brands worldwide peaked at 34.7% in May 2026 and was lowest at 28.7% in February 2026. - Across the 12 months ending September 2026, Ledlenser’s estimated Share of Search among torch brands worldwide peaked at 35.5% in November 2025 and was lowest at 23.1% in June 2026. - Across the 12 months ending September 2026, Petzl rose from 3rd to 1st among torch brands worldwide. - Across the 12 months ending September 2026, Ledlenser fell from 1st to 3rd among torch brands worldwide. - Across the 12 months ending September 2026, Nitecore held steady: its estimated Share of Search among torch brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Petzl vs Nitecore: compare search popularity](/demand/global-en/compare/nitecore-vs-petzl): 40.1% against 33% Share of Search. - [Petzl vs Ledlenser: compare search popularity](/demand/global-en/compare/ledlenser-vs-petzl): 40.1% against 27% Share of Search. - [Nitecore vs Ledlenser: compare search popularity](/demand/global-en/compare/ledlenser-vs-nitecore): 33% against 27% Share of Search. ## How did search popularity change for torch brands worldwide in September 2026? - In September 2026, Ledlenser gained estimated Share of Search among torch brands worldwide, from 23.2% to 27%. - In September 2026, Petzl lost estimated Share of Search among torch brands worldwide, from 42.1% to 40.1%. - In September 2026, Nitecore lost estimated Share of Search among torch brands worldwide, from 34.7% to 33%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Petzl | 40.1% | 110K | 0.0% | Petzl | | 2 | Nitecore | 33% | 90.5K | 0.0% | Nitecore | | 3 | Ledlenser | 27% | 74K | +22.3% | Ledlenser | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ledlenser | 110K | 33.3% | 1 | | Oct 2025 | Nitecore | 110K | 33.3% | 2 | | Oct 2025 | Petzl | 110K | 33.3% | 3 | | Nov 2025 | Ledlenser | 135K | 35.5% | 1 | | Nov 2025 | Petzl | 135K | 35.5% | 2 | | Nov 2025 | Nitecore | 110K | 28.9% | 3 | | Dec 2025 | Ledlenser | 110K | 33.3% | 1 | | Dec 2025 | Nitecore | 110K | 33.3% | 2 | | Dec 2025 | Petzl | 110K | 33.3% | 3 | | Jan 2026 | Petzl | 135K | 40.2% | 1 | | Jan 2026 | Nitecore | 110K | 32.8% | 2 | | Jan 2026 | Ledlenser | 90.5K | 27% | 3 | | Feb 2026 | Petzl | 110K | 42.6% | 1 | | Feb 2026 | Ledlenser | 74K | 28.7% | 2 | | Feb 2026 | Nitecore | 74K | 28.7% | 3 | | Mar 2026 | Petzl | 110K | 42.6% | 1 | | Mar 2026 | Ledlenser | 74K | 28.7% | 2 | | Mar 2026 | Nitecore | 74K | 28.7% | 3 | | Apr 2026 | Petzl | 110K | 45% | 1 | | Apr 2026 | Nitecore | 74K | 30.3% | 2 | | Apr 2026 | Ledlenser | 60.5K | 24.7% | 3 | | May 2026 | Petzl | 110K | 42.1% | 1 | | May 2026 | Nitecore | 90.5K | 34.7% | 2 | | May 2026 | Ledlenser | 60.5K | 23.2% | 3 | | Jun 2026 | Petzl | 90.5K | 42.3% | 1 | | Jun 2026 | Nitecore | 74K | 34.6% | 2 | | Jun 2026 | Ledlenser | 49.5K | 23.1% | 3 | | Jul 2026 | Petzl | 90.5K | 40.2% | 1 | | Jul 2026 | Nitecore | 74K | 32.9% | 2 | | Jul 2026 | Ledlenser | 60.5K | 26.9% | 3 | | Aug 2026 | Petzl | 110K | 42.1% | 1 | | Aug 2026 | Nitecore | 90.5K | 34.7% | 2 | | Aug 2026 | Ledlenser | 60.5K | 23.2% | 3 | | Sep 2026 | Petzl | 110K | 40.1% | 1 | | Sep 2026 | Nitecore | 90.5K | 33% | 2 | | Sep 2026 | Ledlenser | 74K | 27% | 3 | ## What is being compared - **Ledlenser**: Measured on the search term “ledlenser”. - **Nitecore**: Measured on the search term “nitecore”. - **Petzl**: Measured on the search term “petzl”. - [Ledlenser](/demand/global-en/brands/ledlenser) - [Nitecore](/demand/global-en/brands/nitecore) - [Petzl](/demand/global-en/brands/petzl) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among torch brands worldwide? In September 2026, Petzl was the most searched among torch brands worldwide, with an estimated 110K branded searches and 40.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Torch brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/torch-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/torch-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.