--- title: "DeWalt vs Kobalt: Which is searched more?" description: "Is DeWalt or Kobalt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toolbox brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/toolbox-brands/compare/dewalt-vs-kobalt" publisher: "Brandwave" --- # DeWalt vs Kobalt: Which is searched more? Is DeWalt or Kobalt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toolbox brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: DeWalt and Kobalt - **Competitive set**: Toolbox brands - **Market**: Global - **Month measured**: Sep 2026 - **DeWalt Share of Search**: 4% - **Kobalt Share of Search**: 2.6% ## Is DeWalt or Kobalt more popular in search? - In September 2026, DeWalt had more branded searches than Kobalt among toolbox brands worldwide. DeWalt had about 2,900 branded searches, while Kobalt had 1,900. DeWalt made up 4% of all toolbox brand searches we track, and Kobalt accounted for 2.6%. - The lead changed hands once in the 12 months ending September 2026: DeWalt took it in November 2025. - Across the 12 months ending September 2026, DeWalt’s share of searches among toolbox brands worldwide moved from 3.2% to 4%, and its estimated monthly branded searches held steady at 2.9K. - Across the 12 months ending September 2026, Kobalt’s share of searches among toolbox brands worldwide moved from 4% to 2.6%, and its estimated monthly branded searches moved from 3.6K to 1.9K. ## Top toolbox brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, DeWalt appeared in all five answers. Kobalt was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. DeWalt was listed before Kobalt in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Milwaukee | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | DeWalt | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Husky | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Craftsman | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | U.S. General | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Snap-on | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | ToughBuilt | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Kobalt | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Stanley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kennedy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Makita | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Proto | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about toolbox brands - Asked ChatGPT "Which toolbox brand should I buy?": 1. Husky, 2. Milwaukee, 3. DeWalt, 4. Craftsman - Asked ChatGPT "What are the best toolbox brands?": 1. Milwaukee, 2. DeWalt, 3. Snap-on, 4. Husky, 5. U.S. General, 6. Craftsman, 7. Kobalt - Asked ChatGPT "What's the best toolbox brand for tool storage?": 1. Milwaukee, 2. DeWalt, 3. Husky, 4. U.S. General, 5. Snap-on - Searched Google, AI Overview "best toolbox": 1. Milwaukee, 2. DeWalt, 3. ToughBuilt, 4. U.S. General, 5. Husky, 6. Craftsman - Searched Google, AI Overview "tool box for tools": 1. Craftsman, 2. Milwaukee, 3. DeWalt, 4. Husky Not named in any answer: Stanley, Kennedy, Makita and Proto. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for toolbox brands worldwide in September 2026? - Estimated monthly branded searches for Kobalt worldwide fell 47.2% over 12 measured months, from 3.6K to 1.9K in September 2026. ## Month by month | Month | DeWalt estimated searches | DeWalt Share of Search | DeWalt rank | Kobalt estimated searches | Kobalt Share of Search | Kobalt rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 3.2% | 10 | 3.6K | 4% | 9 | | Nov 2025 | 3.6K | 4% | 9 | 2.4K | 2.7% | 10 | | Dec 2025 | 8.1K | 8.8% | 5 | 4.4K | 4.8% | 9 | | Jan 2026 | 5.4K | 6.3% | 7 | 2.9K | 3.4% | 10 | | Feb 2026 | 18.1K | 20.3% | 1 | 1.6K | 1.8% | 10 | | Mar 2026 | 2.9K | 3.6% | 9 | 1.3K | 1.6% | 10 | | Apr 2026 | 2.9K | 3.6% | 9 | 1.3K | 1.6% | 10 | | May 2026 | 2.9K | 4% | 9 | 1.6K | 2.2% | 10 | | Jun 2026 | 2.9K | 4.1% | 9 | 1.9K | 2.7% | 10 | | Jul 2026 | 2.4K | 3.6% | 9 | 1.9K | 2.9% | 10 | | Aug 2026 | 2.9K | 4% | 9 | 1.9K | 2.6% | 10 | | Sep 2026 | 2.9K | 4% | 9 | 1.9K | 2.6% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using DeWalt’s and Kobalt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **DeWalt**: Measured on the search term “dewalt toolbox”. - **Kobalt**: Measured on the search term “kobalt toolbox”. - [DeWalt profile](/demand/global-en/brands/dewalt) - [Kobalt profile](/demand/global-en/brands/kobalt) - [All toolbox brands worldwide](/demand/global-en/categories/toolbox-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is DeWalt or Kobalt more popular in search? In September 2026, DeWalt had more branded searches than Kobalt among toolbox brands worldwide. DeWalt had about 2,900 branded searches, while Kobalt had 1,900. DeWalt made up 4% of all toolbox brand searches we track, and Kobalt accounted for 2.6%. ## Cite this page Brandwave. "DeWalt vs Kobalt: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/toolbox-brands/compare/dewalt-vs-kobalt This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/toolbox-brands/compare/dewalt-vs-kobalt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.