--- title: "Craftsman vs ToughBuilt: Which is searched more?" description: "Is Craftsman or ToughBuilt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toolbox brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/toolbox-brands/compare/craftsman-vs-toughbuilt" publisher: "Brandwave" --- # Craftsman vs ToughBuilt: Which is searched more? Is Craftsman or ToughBuilt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toolbox brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Craftsman and ToughBuilt - **Competitive set**: Toolbox brands - **Market**: Global - **Month measured**: Sep 2026 - **Craftsman Share of Search**: 7.1% - **ToughBuilt Share of Search**: 1.7% ## Is Craftsman or ToughBuilt more popular in search? - In September 2026, Craftsman had more branded searches than ToughBuilt among toolbox brands worldwide. Craftsman had about 301,000 branded searches, while ToughBuilt had 74,000. Craftsman made up 7.1% of all toolbox brand searches we track, and ToughBuilt accounted for 1.7%. - Craftsman was ahead of ToughBuilt in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Craftsman’s share of searches among toolbox brands worldwide moved from 4.9% to 7.1%, and its estimated monthly branded searches moved from 246K to 301K. - Across the 12 months ending September 2026, ToughBuilt’s share of searches among toolbox brands worldwide moved from 1.5% to 1.7%, and its estimated monthly branded searches held steady at 74K. ## Top toolbox brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Craftsman was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. ToughBuilt was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Craftsman was listed before ToughBuilt in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Milwaukee | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | DeWalt | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Husky | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Craftsman | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | U.S. General | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Snap-on | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | ToughBuilt | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Makita | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Stanley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about toolbox brands - Asked ChatGPT "Which toolbox brand should I buy?": 1. Husky, 2. Milwaukee, 3. DeWalt, 4. Craftsman - Asked ChatGPT "What are the best toolbox brands?": 1. Milwaukee, 2. DeWalt, 3. Snap-on, 4. Husky, 5. U.S. General, 6. Craftsman - Asked ChatGPT "What's the best toolbox brand for tool storage?": 1. Milwaukee, 2. DeWalt, 3. Husky, 4. U.S. General, 5. Snap-on - Searched Google, AI Overview "best toolbox": 1. Milwaukee, 2. DeWalt, 3. ToughBuilt, 4. U.S. General, 5. Husky, 6. Craftsman - Searched Google, AI Overview "tool box for tools": 1. Craftsman, 2. Milwaukee, 3. DeWalt, 4. Husky Not named in any answer: Makita and Stanley. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for toolbox brands worldwide in September 2026? - In September 2026, Craftsman lost share of searches among toolbox brands worldwide, from 8.6% to 7.1%. ## Month by month | Month | Craftsman estimated searches | Craftsman Share of Search | Craftsman rank | ToughBuilt estimated searches | ToughBuilt Share of Search | ToughBuilt rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 4.9% | 5 | 74K | 1.5% | 6 | | Nov 2025 | 246K | 4.7% | 5 | 74K | 1.4% | 6 | | Dec 2025 | 301K | 6% | 4 | 74K | 1.5% | 6 | | Jan 2026 | 301K | 7.1% | 4 | 74K | 1.7% | 6 | | Feb 2026 | 368K | 8.6% | 4 | 74K | 1.7% | 6 | | Mar 2026 | 450K | 9.9% | 4 | 74K | 1.6% | 6 | | Apr 2026 | 368K | 8.6% | 4 | 74K | 1.7% | 6 | | May 2026 | 368K | 8.6% | 4 | 74K | 1.7% | 6 | | Jun 2026 | 368K | 8.7% | 4 | 60.5K | 1.4% | 6 | | Jul 2026 | 368K | 9.4% | 4 | 60.5K | 1.5% | 6 | | Aug 2026 | 368K | 8.6% | 4 | 74K | 1.7% | 6 | | Sep 2026 | 301K | 7.1% | 4 | 74K | 1.7% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Craftsman’s and ToughBuilt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Craftsman**: Measured on the search term “craftsman”. - **ToughBuilt**: Measured on the search term “toughbuilt”. - [Craftsman profile](/demand/global-en/brands/craftsman) - [ToughBuilt profile](/demand/global-en/brands/toughbuilt) - [All toolbox brands worldwide](/demand/global-en/categories/toolbox-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Craftsman or ToughBuilt more popular in search? In September 2026, Craftsman had more branded searches than ToughBuilt among toolbox brands worldwide. Craftsman had about 301,000 branded searches, while ToughBuilt had 74,000. Craftsman made up 7.1% of all toolbox brand searches we track, and ToughBuilt accounted for 1.7%. ## Cite this page Brandwave. "Craftsman vs ToughBuilt: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/toolbox-brands/compare/craftsman-vs-toughbuilt This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/toolbox-brands/compare/craftsman-vs-toughbuilt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.