--- title: "Craftsman vs Kennedy: Which is searched more?" description: "Is Craftsman or Kennedy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toolbox brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/toolbox-brands/compare/craftsman-vs-kennedy" publisher: "Brandwave" --- # Craftsman vs Kennedy: Which is searched more? Is Craftsman or Kennedy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toolbox brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Craftsman and Kennedy - **Competitive set**: Toolbox brands - **Market**: Global - **Month measured**: Sep 2026 - **Craftsman Share of Search**: 7.4% - **Kennedy Share of Search**: 13.5% ## Is Craftsman or Kennedy more popular in search? - In September 2026, Kennedy had more branded searches than Craftsman among toolbox brands worldwide. Kennedy had about 9,900 branded searches, while Craftsman had 5,400. Kennedy made up 13.5% of all toolbox brand searches we track, and Craftsman accounted for 7.4%. - Kennedy was ahead of Craftsman in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Craftsman’s share of searches among toolbox brands worldwide moved from 6% to 7.4%, and its estimated monthly branded searches held steady at 5.4K. - Across the 12 months ending September 2026, Kennedy’s share of searches among toolbox brands worldwide moved from 11% to 13.5%, and its estimated monthly branded searches held steady at 9.9K. ## Top toolbox brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Craftsman was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Kennedy did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Milwaukee | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | DeWalt | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Husky | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Craftsman | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | U.S. General | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Snap-on | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | ToughBuilt | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Kobalt | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Stanley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kennedy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Makita | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Proto | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about toolbox brands - Asked ChatGPT "Which toolbox brand should I buy?": 1. Husky, 2. Milwaukee, 3. DeWalt, 4. Craftsman - Asked ChatGPT "What are the best toolbox brands?": 1. Milwaukee, 2. DeWalt, 3. Snap-on, 4. Husky, 5. U.S. General, 6. Craftsman, 7. Kobalt - Asked ChatGPT "What's the best toolbox brand for tool storage?": 1. Milwaukee, 2. DeWalt, 3. Husky, 4. U.S. General, 5. Snap-on - Searched Google, AI Overview "best toolbox": 1. Milwaukee, 2. DeWalt, 3. ToughBuilt, 4. U.S. General, 5. Husky, 6. Craftsman - Searched Google, AI Overview "tool box for tools": 1. Craftsman, 2. Milwaukee, 3. DeWalt, 4. Husky Not named in any answer: Stanley, Kennedy, Makita and Proto. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for toolbox brands worldwide in September 2026? - Kennedy’s share of searches among toolbox brands worldwide has gained ground for 3 months in a row, from 11.4% to 13.5% in September 2026. ## Month by month | Month | Craftsman estimated searches | Craftsman Share of Search | Craftsman rank | Kennedy estimated searches | Kennedy Share of Search | Kennedy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 6% | 6 | 9.9K | 11% | 3 | | Nov 2025 | 8.1K | 9% | 6 | 9.9K | 11% | 4 | | Dec 2025 | 8.1K | 8.8% | 4 | 8.1K | 8.8% | 6 | | Jan 2026 | 6.6K | 7.7% | 6 | 9.9K | 11.5% | 3 | | Feb 2026 | 4.4K | 4.9% | 8 | 8.1K | 9.1% | 5 | | Mar 2026 | 5.4K | 6.7% | 6 | 9.9K | 12.3% | 3 | | Apr 2026 | 5.4K | 6.7% | 6 | 9.9K | 12.2% | 3 | | May 2026 | 5.4K | 7.4% | 6 | 9.9K | 13.6% | 3 | | Jun 2026 | 5.4K | 7.6% | 6 | 8.1K | 11.4% | 4 | | Jul 2026 | 5.4K | 8.1% | 6 | 8.1K | 12.2% | 3 | | Aug 2026 | 5.4K | 7.4% | 6 | 9.9K | 13.5% | 3 | | Sep 2026 | 5.4K | 7.4% | 6 | 9.9K | 13.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Craftsman’s and Kennedy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Craftsman**: Measured on the search term “craftsman toolbox”. - **Kennedy**: Measured on the search term “kennedy toolbox”. - [Craftsman profile](/demand/global-en/brands/craftsman) - [Kennedy profile](/demand/global-en/brands/kennedy) - [All toolbox brands worldwide](/demand/global-en/categories/toolbox-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Craftsman or Kennedy more popular in search? In September 2026, Kennedy had more branded searches than Craftsman among toolbox brands worldwide. Kennedy had about 9,900 branded searches, while Craftsman had 5,400. Kennedy made up 13.5% of all toolbox brand searches we track, and Craftsman accounted for 7.4%. ## Cite this page Brandwave. "Craftsman vs Kennedy: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/toolbox-brands/compare/craftsman-vs-kennedy This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/toolbox-brands/compare/craftsman-vs-kennedy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.