--- title: "Toolbox brands: Which brands are most popular in search?" description: "Compare the toolbox brands people buy. Share of Search among Milwaukee, Makita, DeWalt, ToughBuilt and Stanley, the toolbox brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/toolbox-brands" publisher: "Brandwave" --- # Toolbox brands: Which brands are most popular in search? Compare the toolbox brands people buy. Share of Search among Milwaukee, Makita, DeWalt, ToughBuilt and Stanley, the toolbox brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Toolbox brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Milwaukee, 53.8% ## Which brand is most popular in search among toolbox brands worldwide? - In August 2026, Milwaukee was the most searched among toolbox brands worldwide, with an estimated 1.8M branded searches and 53.8% estimated Share of Search within this set. - Makita is in 2nd place, 29.6 percentage points behind at 24.2% Share of Search. - Across the 11 months ending August 2026, Milwaukee’s estimated Share of Search among toolbox brands worldwide increased from 53.2% to 53.8%. - Across the 11 months ending August 2026, Makita’s estimated Share of Search among toolbox brands worldwide decreased from 29% to 24.2%. - Across the 11 months ending August 2026, DeWalt’s estimated Share of Search among toolbox brands worldwide increased from 16% to 19.8%. - Across the 11 months ending August 2026, Milwaukee’s estimated Share of Search among toolbox brands worldwide peaked at 58.8% in July 2026 and was lowest at 51.1% in March 2026. - Across the 11 months ending August 2026, Makita’s estimated Share of Search among toolbox brands worldwide peaked at 29% in October 2025 and was lowest at 21.6% in July 2026. - Across the 11 months ending August 2026, DeWalt’s estimated Share of Search among toolbox brands worldwide peaked at 19.9% in December 2025 and was lowest at 16% in October 2025. - Across the 11 months ending August 2026, ToughBuilt and Stanley held steady: their estimated Share of Search among toolbox brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Milwaukee vs Makita: compare search popularity](/demand/global-en/compare/makita-vs-milwaukee): 53.8% against 24.2% Share of Search. - [Milwaukee vs DeWalt: compare search popularity](/demand/global-en/compare/dewalt-vs-milwaukee): 53.8% against 19.8% Share of Search. - [Milwaukee vs ToughBuilt: compare search popularity](/demand/global-en/compare/milwaukee-vs-toughbuilt): 53.8% against 2.2% Share of Search. - [Makita vs DeWalt: compare search popularity](/demand/global-en/compare/dewalt-vs-makita): 24.2% against 19.8% Share of Search. - [Makita vs ToughBuilt: compare search popularity](/demand/global-en/compare/makita-vs-toughbuilt): 24.2% against 2.2% Share of Search. - [DeWalt vs ToughBuilt: compare search popularity](/demand/global-en/compare/dewalt-vs-toughbuilt): 19.8% against 2.2% Share of Search. ## How did search popularity change for toolbox brands worldwide in August 2026? - In August 2026, Makita gained estimated Share of Search among toolbox brands worldwide, from 21.6% to 24.2%. - In August 2026, DeWalt gained estimated Share of Search among toolbox brands worldwide, from 17.7% to 19.8%. - In August 2026, Milwaukee lost estimated Share of Search among toolbox brands worldwide, from 58.8% to 53.8%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Milwaukee | 53.8% | 1.8M | 0.0% | Milwaukee | | 2 | Makita | 24.2% | 823K | +22.3% | Makita | | 3 | DeWalt | 19.8% | 673K | +22.4% | DeWalt | | 4 | ToughBuilt | 2.2% | 74K | +22.3% | ToughBuilt | | 5 | Stanley | 0.02% | 720 | +22.0% | Stanley | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Milwaukee | 2.2M | 53.2% | 1 | | Oct 2025 | Makita | 1.2M | 29% | 2 | | Oct 2025 | DeWalt | 673K | 16% | 3 | | Oct 2025 | ToughBuilt | 74K | 1.8% | 4 | | Oct 2025 | Stanley | 720 | 0.02% | 5 | | Nov 2025 | Milwaukee | 2.2M | 51.4% | 1 | | Nov 2025 | Makita | 1.2M | 28% | 2 | | Nov 2025 | DeWalt | 823K | 18.9% | 3 | | Nov 2025 | ToughBuilt | 74K | 1.7% | 4 | | Nov 2025 | Stanley | 720 | 0.02% | 5 | | Dec 2025 | Milwaukee | 2.2M | 54.1% | 1 | | Dec 2025 | Makita | 1M | 24.2% | 2 | | Dec 2025 | DeWalt | 823K | 19.9% | 3 | | Dec 2025 | ToughBuilt | 74K | 1.8% | 4 | | Dec 2025 | Stanley | 590 | 0.01% | 5 | | Jan 2026 | Milwaukee | 1.8M | 53.8% | 1 | | Jan 2026 | Makita | 823K | 24.2% | 2 | | Jan 2026 | DeWalt | 673K | 19.8% | 3 | | Jan 2026 | ToughBuilt | 74K | 2.2% | 4 | | Jan 2026 | Stanley | 720 | 0.02% | 5 | | Feb 2026 | Milwaukee | 1.8M | 53.8% | 1 | | Feb 2026 | Makita | 823K | 24.2% | 2 | | Feb 2026 | DeWalt | 673K | 19.8% | 3 | | Feb 2026 | ToughBuilt | 74K | 2.2% | 4 | | Feb 2026 | Stanley | 590 | 0.02% | 5 | | Mar 2026 | Milwaukee | 1.8M | 51.1% | 1 | | Mar 2026 | Makita | 1M | 27.9% | 2 | | Mar 2026 | DeWalt | 673K | 18.8% | 3 | | Mar 2026 | ToughBuilt | 74K | 2.1% | 4 | | Mar 2026 | Stanley | 880 | 0.02% | 5 | | Apr 2026 | Milwaukee | 1.8M | 53.8% | 1 | | Apr 2026 | Makita | 823K | 24.2% | 2 | | Apr 2026 | DeWalt | 673K | 19.8% | 3 | | Apr 2026 | ToughBuilt | 74K | 2.2% | 4 | | Apr 2026 | Stanley | 720 | 0.02% | 5 | | May 2026 | Milwaukee | 1.8M | 53.8% | 1 | | May 2026 | Makita | 823K | 24.2% | 2 | | May 2026 | DeWalt | 673K | 19.8% | 3 | | May 2026 | ToughBuilt | 74K | 2.2% | 4 | | May 2026 | Stanley | 590 | 0.02% | 5 | | Jun 2026 | Milwaukee | 1.8M | 54% | 1 | | Jun 2026 | Makita | 823K | 24.3% | 2 | | Jun 2026 | DeWalt | 673K | 19.9% | 3 | | Jun 2026 | ToughBuilt | 60.5K | 1.8% | 4 | | Jun 2026 | Stanley | 590 | 0.02% | 5 | | Jul 2026 | Milwaukee | 1.8M | 58.8% | 1 | | Jul 2026 | Makita | 673K | 21.6% | 2 | | Jul 2026 | DeWalt | 550K | 17.7% | 3 | | Jul 2026 | ToughBuilt | 60.5K | 1.9% | 4 | | Jul 2026 | Stanley | 590 | 0.02% | 5 | | Aug 2026 | Milwaukee | 1.8M | 53.8% | 1 | | Aug 2026 | Makita | 823K | 24.2% | 2 | | Aug 2026 | DeWalt | 673K | 19.8% | 3 | | Aug 2026 | ToughBuilt | 74K | 2.2% | 4 | | Aug 2026 | Stanley | 720 | 0.02% | 5 | | Sep 2026 | DeWalt | — | — | — | | Sep 2026 | Makita | — | — | — | | Sep 2026 | Milwaukee | — | — | — | | Sep 2026 | Stanley | — | — | — | | Sep 2026 | ToughBuilt | — | — | — | ## What is being compared - **DeWalt**: Measured on the search term “dewalt”. - **Makita**: Measured on the search term “makita”. - **Milwaukee**: Measured on the search term “milwaukee”. - **Stanley**: Measured on the search term “stanley wheelbarrow”. - **ToughBuilt**: Measured on the search term “toughbuilt”. - [DeWalt](/demand/global-en/brands/dewalt) - [Makita](/demand/global-en/brands/makita) - [Milwaukee](/demand/global-en/brands/milwaukee) - [Stanley](/demand/global-en/brands/stanley-wheelbarrow) - [ToughBuilt](/demand/global-en/brands/toughbuilt) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among toolbox brands worldwide? In August 2026, Milwaukee was the most searched among toolbox brands worldwide, with an estimated 1.8M branded searches and 53.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Toolbox brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/toolbox-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/toolbox-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.