--- title: "Tool Bag brands: Which are searched most?" description: "Compare the tool bag brands people buy. Share of Search among Milwaukee, Makita, DeWalt, Carhartt, Craftsman, Bosch, Kobalt and Husky, the tool Bag brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/tool-bag-brands" publisher: "Brandwave" --- # Tool Bag brands: Which are searched most? Compare the tool bag brands people buy. Share of Search among Milwaukee, Makita, DeWalt, Carhartt, Craftsman, Bosch, Kobalt and Husky, the tool Bag brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Tool Bag brands - **Market**: Global - **Brands compared**: 8 - **Month measured**: Sep 2026 - **Highest Share of Search**: Milwaukee, 40.4% ## Which brand is most popular in search among tool Bag brands worldwide? - In September 2026, Milwaukee was the most searched among tool Bag brands worldwide, with an estimated 1.8M branded searches and 40.4% estimated Share of Search within this set. - Makita is in 2nd place, 18.2 percentage points behind at 22.2% Share of Search. - Across the 12 months ending September 2026, Milwaukee’s estimated Share of Search among tool Bag brands worldwide increased from 39.3% to 40.4%. - Across the 12 months ending September 2026, Makita’s estimated Share of Search among tool Bag brands worldwide decreased from 24.6% to 22.2%. - Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among tool Bag brands worldwide increased from 11.8% to 14.9%. - Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among tool Bag brands worldwide decreased from 14.4% to 9.9%. - Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among tool Bag brands worldwide increased from 4.3% to 6.6%. - Across the 12 months ending September 2026, Milwaukee’s estimated Share of Search among tool Bag brands worldwide peaked at 45.9% in July 2026 and was lowest at 34.2% in November 2025. - Across the 12 months ending September 2026, Makita’s estimated Share of Search among tool Bag brands worldwide peaked at 24.7% in March 2026 and was lowest at 18.6% in December 2025. - Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among tool Bag brands worldwide peaked at 15.7% in June 2026 and was lowest at 11.8% in October 2025. - Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among tool Bag brands worldwide peaked at 23.6% in December 2025 and was lowest at 3.8% in May 2026. - Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among tool Bag brands worldwide peaked at 9.6% in March 2026 and was lowest at 3.8% in November 2025. - Across the 12 months ending September 2026, Bosch’s estimated Share of Search among tool Bag brands worldwide peaked at 4.6% in August 2026 and was lowest at 2.6% in November 2025. - Across the 12 months ending September 2026, DeWalt rose from 4th to 3rd among tool Bag brands worldwide. - Across the 12 months ending September 2026, Carhartt fell from 3rd to 4th among tool Bag brands worldwide. - Across the 12 months ending September 2026, Bosch, Kobalt and Husky held steady: their estimated Share of Search among tool Bag brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Milwaukee vs Makita: compare search popularity](/demand/global-en/compare/makita-vs-milwaukee): 40.4% against 22.2% Share of Search. - [Milwaukee vs DeWalt: compare search popularity](/demand/global-en/compare/dewalt-vs-milwaukee): 40.4% against 14.9% Share of Search. - [Milwaukee vs Carhartt: compare search popularity](/demand/global-en/compare/carhartt-vs-milwaukee): 40.4% against 9.9% Share of Search. - [Milwaukee vs Craftsman: compare search popularity](/demand/global-en/compare/craftsman-vs-milwaukee): 40.4% against 6.6% Share of Search. - [Makita vs DeWalt: compare search popularity](/demand/global-en/compare/dewalt-vs-makita): 22.2% against 14.9% Share of Search. - [Makita vs Carhartt: compare search popularity](/demand/global-en/compare/carhartt-vs-makita): 22.2% against 9.9% Share of Search. - [Makita vs Craftsman: compare search popularity](/demand/global-en/compare/craftsman-vs-makita): 22.2% against 6.6% Share of Search. - [DeWalt vs Carhartt: compare search popularity](/demand/global-en/compare/carhartt-vs-dewalt): 14.9% against 9.9% Share of Search. - [DeWalt vs Craftsman: compare search popularity](/demand/global-en/compare/craftsman-vs-dewalt): 14.9% against 6.6% Share of Search. - [Carhartt vs Craftsman: compare search popularity](/demand/global-en/compare/carhartt-vs-craftsman): 9.9% against 6.6% Share of Search. ## How did search popularity change for tool Bag brands worldwide in September 2026? - In September 2026, Carhartt overtook Craftsman to rank 4th among tool Bag brands worldwide, with 9.9% estimated Share of Search. - In September 2026, Craftsman lost estimated Share of Search among tool Bag brands worldwide, from 8.3% to 6.6%. - In September 2026, Milwaukee lost estimated Share of Search among tool Bag brands worldwide, from 41.4% to 40.4%. - In September 2026, Bosch lost estimated Share of Search among tool Bag brands worldwide, from 4.6% to 3.7%. - Estimated monthly branded searches for Husky worldwide fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026. - Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Milwaukee | 40.4% | 1.8M | 0.0% | Milwaukee | | 2 | Makita | 22.2% | 1M | +1.1% | Makita | | 3 | DeWalt | 14.9% | 673K | 0.0% | DeWalt | | 4 | Carhartt | 9.9% | 450K | +82.9% | Carhartt | | 5 | Craftsman | 6.6% | 301K | -18.2% | Craftsman | | 6 | Bosch | 3.7% | 169K | -17.6% | Bosch | | 7 | Kobalt | 2% | 90.5K | 0.0% | Kobalt | | 8 | Husky | 0.27% | 12.1K | -18.2% | Husky | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Milwaukee | 2.2M | 39.3% | 1 | | Oct 2025 | Makita | 1.4M | 24.6% | 2 | | Oct 2025 | Carhartt | 823K | 14.4% | 3 | | Oct 2025 | DeWalt | 673K | 11.8% | 4 | | Oct 2025 | Craftsman | 246K | 4.3% | 5 | | Oct 2025 | Bosch | 205K | 3.6% | 6 | | Oct 2025 | Kobalt | 90.5K | 1.6% | 7 | | Oct 2025 | Husky | 18.1K | 0.32% | 8 | | Nov 2025 | Milwaukee | 2.2M | 34.2% | 1 | | Nov 2025 | Carhartt | 1.5M | 22.9% | 2 | | Nov 2025 | Makita | 1.4M | 21.9% | 3 | | Nov 2025 | DeWalt | 823K | 12.6% | 4 | | Nov 2025 | Craftsman | 246K | 3.8% | 5 | | Nov 2025 | Bosch | 169K | 2.6% | 6 | | Nov 2025 | Kobalt | 110K | 1.7% | 7 | | Nov 2025 | Husky | 22.2K | 0.34% | 8 | | Dec 2025 | Milwaukee | 2.2M | 35.3% | 1 | | Dec 2025 | Carhartt | 1.5M | 23.6% | 2 | | Dec 2025 | Makita | 1.2M | 18.6% | 3 | | Dec 2025 | DeWalt | 823K | 13% | 4 | | Dec 2025 | Craftsman | 301K | 4.7% | 5 | | Dec 2025 | Bosch | 169K | 2.7% | 6 | | Dec 2025 | Kobalt | 110K | 1.7% | 7 | | Dec 2025 | Husky | 22.2K | 0.35% | 8 | | Jan 2026 | Milwaukee | 1.8M | 37.4% | 1 | | Jan 2026 | Makita | 983K | 20.1% | 2 | | Jan 2026 | Carhartt | 823K | 16.8% | 3 | | Jan 2026 | DeWalt | 673K | 13.8% | 4 | | Jan 2026 | Craftsman | 301K | 6.2% | 5 | | Jan 2026 | Bosch | 169K | 3.5% | 6 | | Jan 2026 | Kobalt | 90.5K | 1.9% | 7 | | Jan 2026 | Husky | 18.1K | 0.37% | 8 | | Feb 2026 | Milwaukee | 1.8M | 40.6% | 1 | | Feb 2026 | Makita | 963K | 21.3% | 2 | | Feb 2026 | DeWalt | 673K | 14.9% | 3 | | Feb 2026 | Carhartt | 450K | 10% | 4 | | Feb 2026 | Craftsman | 368K | 8.2% | 5 | | Feb 2026 | Bosch | 139K | 3.1% | 6 | | Feb 2026 | Kobalt | 74K | 1.6% | 7 | | Feb 2026 | Husky | 14.8K | 0.33% | 8 | | Mar 2026 | Milwaukee | 1.8M | 39% | 1 | | Mar 2026 | Makita | 1.2M | 24.7% | 2 | | Mar 2026 | DeWalt | 673K | 14.3% | 3 | | Mar 2026 | Craftsman | 450K | 9.6% | 4 | | Mar 2026 | Carhartt | 301K | 6.4% | 5 | | Mar 2026 | Bosch | 169K | 3.6% | 6 | | Mar 2026 | Kobalt | 90.5K | 1.9% | 7 | | Mar 2026 | Husky | 18.1K | 0.39% | 8 | | Apr 2026 | Milwaukee | 1.8M | 42.3% | 1 | | Apr 2026 | Makita | 983K | 22.7% | 2 | | Apr 2026 | DeWalt | 673K | 15.5% | 3 | | Apr 2026 | Craftsman | 368K | 8.5% | 4 | | Apr 2026 | Carhartt | 201K | 4.6% | 5 | | Apr 2026 | Bosch | 169K | 3.9% | 6 | | Apr 2026 | Kobalt | 90.5K | 2.1% | 7 | | Apr 2026 | Husky | 14.8K | 0.34% | 8 | | May 2026 | Milwaukee | 1.8M | 42.5% | 1 | | May 2026 | Makita | 994K | 23.1% | 2 | | May 2026 | DeWalt | 673K | 15.6% | 3 | | May 2026 | Craftsman | 368K | 8.5% | 4 | | May 2026 | Bosch | 169K | 3.9% | 5 | | May 2026 | Carhartt | 165K | 3.8% | 6 | | May 2026 | Kobalt | 90.5K | 2.1% | 7 | | May 2026 | Husky | 14.8K | 0.34% | 8 | | Jun 2026 | Milwaukee | 1.8M | 42.7% | 1 | | Jun 2026 | Makita | 994K | 23.2% | 2 | | Jun 2026 | DeWalt | 673K | 15.7% | 3 | | Jun 2026 | Craftsman | 368K | 8.6% | 4 | | Jun 2026 | Bosch | 169K | 3.9% | 5 | | Jun 2026 | Carhartt | 165K | 3.8% | 6 | | Jun 2026 | Kobalt | 74K | 1.7% | 7 | | Jun 2026 | Husky | 14.8K | 0.35% | 8 | | Jul 2026 | Milwaukee | 1.8M | 45.9% | 1 | | Jul 2026 | Makita | 813K | 20.4% | 2 | | Jul 2026 | DeWalt | 550K | 13.8% | 3 | | Jul 2026 | Craftsman | 368K | 9.2% | 4 | | Jul 2026 | Bosch | 169K | 4.2% | 5 | | Jul 2026 | Carhartt | 165K | 4.1% | 6 | | Jul 2026 | Kobalt | 74K | 1.9% | 7 | | Jul 2026 | Husky | 14.8K | 0.37% | 8 | | Aug 2026 | Milwaukee | 1.8M | 41.4% | 1 | | Aug 2026 | Makita | 994K | 22.5% | 2 | | Aug 2026 | DeWalt | 673K | 15.2% | 3 | | Aug 2026 | Craftsman | 368K | 8.3% | 4 | | Aug 2026 | Carhartt | 246K | 5.6% | 5 | | Aug 2026 | Bosch | 205K | 4.6% | 6 | | Aug 2026 | Kobalt | 90.5K | 2% | 7 | | Aug 2026 | Husky | 14.8K | 0.33% | 8 | | Sep 2026 | Milwaukee | 1.8M | 40.4% | 1 | | Sep 2026 | Makita | 1M | 22.2% | 2 | | Sep 2026 | DeWalt | 673K | 14.9% | 3 | | Sep 2026 | Carhartt | 450K | 9.9% | 4 | | Sep 2026 | Craftsman | 301K | 6.6% | 5 | | Sep 2026 | Bosch | 169K | 3.7% | 6 | | Sep 2026 | Kobalt | 90.5K | 2% | 7 | | Sep 2026 | Husky | 12.1K | 0.27% | 8 | ## What is being compared - **Bosch**: Measured on the search terms “bosch washer” and “bosch washing machine”, summed into one figure. - **Carhartt**: Measured on the search term “carhartt jacket”. - **Craftsman**: Measured on the search term “craftsman”. - **DeWalt**: Measured on the search term “dewalt”. - **Husky**: Measured on the search term “husky tools”. - **Kobalt**: Measured on the search term “kobalt”. - **Makita**: Measured on the search terms “makita”, “makita battery”, “makita drill” and “makita tool”, summed into one figure. - **Milwaukee**: Measured on the search term “milwaukee”. - [Bosch](/demand/global-en/brands/bosch) - [Carhartt](/demand/global-en/brands/carhartt) - [Craftsman](/demand/global-en/brands/craftsman) - [DeWalt](/demand/global-en/brands/dewalt) - [Husky](/demand/global-en/brands/husky) - [Kobalt](/demand/global-en/brands/kobalt) - [Makita](/demand/global-en/brands/makita) - [Milwaukee](/demand/global-en/brands/milwaukee) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among tool Bag brands worldwide? In September 2026, Milwaukee was the most searched among tool Bag brands worldwide, with an estimated 1.8M branded searches and 40.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Tool Bag brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/tool-bag-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/tool-bag-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.