---
title: "Tonneau cover brands: Which are most popular?"
description: "Compare the truck bed covers pickup owners buy. Share of Search among Gator Covers, BAKFlip, Peragon, Retrax, TruXedo, Roll-N-Lock, Worksport and Extang, the tonneau cover brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/tonneau-cover-brands"
publisher: "Brandwave"
---

# Tonneau cover brands: Which are most popular?

Compare the truck bed covers pickup owners buy. Share of Search among Gator Covers, BAKFlip, Peragon, Retrax, TruXedo, Roll-N-Lock, Worksport and Extang, the tonneau cover brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Tonneau cover brands
- **Market**: Global
- **Brands compared**: 8
- **Month measured**: Oct 2026
- **Highest Share of Search**: Gator Covers, 24.3%

## Which brand is most popular in search among tonneau cover brands worldwide?

- In October 2026, Gator Covers was the most searched among tonneau cover brands worldwide, with an estimated 8.1K branded searches, 24.3% of all searches for the eight tracked by the Brandwave Brand Demand Index.
- BAKFlip is in 2nd place, 11.1 percentage points behind at 13.2%.
- Across the 12 months ending October 2026, Gator Covers’ share of searches among tonneau cover brands worldwide decreased from 26% to 24.3%.
- Across the 12 months ending October 2026, BAKFlip’s share of searches among tonneau cover brands worldwide decreased from 14.2% to 13.2%.
- Across the 12 months ending October 2026, Peragon’s share of searches among tonneau cover brands worldwide increased from 11.6% to 13.2%.
- Across the 12 months ending October 2026, Retrax’s share of searches among tonneau cover brands worldwide increased from 9.5% to 13.2%.
- Across the 12 months ending October 2026, TruXedo’s share of searches among tonneau cover brands worldwide decreased from 17.4% to 13.2%.
- Across the 12 months ending October 2026, Roll-N-Lock’s share of searches among tonneau cover brands worldwide decreased from 9.5% to 8.7%.
- Across the 12 months ending October 2026, Worksport’s share of searches among tonneau cover brands worldwide increased from 7.7% to 8.7%.
- Across the 12 months ending October 2026, Extang’s share of searches among tonneau cover brands worldwide increased from 4.1% to 5.7%.
- Across the 12 months ending October 2026, Gator Covers’ share of searches among tonneau cover brands worldwide peaked at 29.9% in August 2026 and was lowest at 21.7% in February 2026.
- Across the 12 months ending October 2026, BAKFlip’s share of searches among tonneau cover brands worldwide peaked at 15.5% in January 2026 and was lowest at 10.9% in August 2026.
- Across the 12 months ending October 2026, Peragon’s share of searches among tonneau cover brands worldwide peaked at 14.6% in September 2026 and was lowest at 11.6% in November 2025.
- Across the 12 months ending October 2026, Retrax’s share of searches among tonneau cover brands worldwide peaked at 14.6% in September 2026 and was lowest at 9.5% in November 2025.
- Across the 12 months ending October 2026, TruXedo’s share of searches among tonneau cover brands worldwide peaked at 18.8% in April 2026 and was lowest at 11.9% in September 2026.
- Across the 12 months ending October 2026, Roll-N-Lock’s share of searches among tonneau cover brands worldwide peaked at 10.3% in January 2026 and was lowest at 7.9% in September 2026.
- Across the 12 months ending October 2026, Worksport’s share of searches among tonneau cover brands worldwide peaked at 9.2% in June 2026 and was lowest at 5.6% in April 2026.
- Across the 12 months ending October 2026, Extang’s share of searches among tonneau cover brands worldwide peaked at 5.7% in October 2026 and was lowest at 3.7% in April 2026.
- Across the 12 months ending October 2026, BAKFlip rose from 3rd to 2nd among tonneau cover brands worldwide.
- Across the 12 months ending October 2026, Peragon rose from 4th to 3rd among tonneau cover brands worldwide.
- Across the 12 months ending October 2026, Retrax rose from 5th to 4th among tonneau cover brands worldwide.
- Across the 12 months ending October 2026, TruXedo fell from 2nd to 5th among tonneau cover brands worldwide.

## Top tonneau cover brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, BAKFlip appeared every time. BAKFlip was recommended most often, coming first in two out of three answers that gave a list. TruXedo and Extang tied for second. Gator Covers, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| BAKFlip | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| TruXedo | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Extang | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Retrax | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Worksport | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Gator Covers | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Peragon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Roll-N-Lock | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about tonneau cover brands

- Asked ChatGPT "What's the best tonneau cover?": 1. BAKFlip, 2. Extang, 3. TruXedo
- Asked ChatGPT "Which truck bed cover brand should I buy?": 1. TruXedo, 2. Retrax, 3. Extang, 4. BAKFlip
- Asked ChatGPT "What's the best hard folding tonneau cover?": 1. BAKFlip, 2. Extang
- Searched Google, AI Overview "tonneau cover": 1. BAKFlip, 2. Worksport
- Searched Google, AI Overview "truck bed cover": 1. BAKFlip

Not named in any answer: Gator Covers, Peragon and Roll-N-Lock.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026.

## Compare search popularity between leading brands

- [Gator Covers vs BAKFlip: compare search popularity](/demand/global-en/compare/bakflip-vs-gator-covers): 24.3% against 13.2% Share of Search.
- [Gator Covers vs Peragon: compare search popularity](/demand/global-en/compare/gator-covers-vs-peragon): 24.3% against 13.2% Share of Search.
- [Gator Covers vs Retrax: compare search popularity](/demand/global-en/compare/gator-covers-vs-retrax): 24.3% against 13.2% Share of Search.
- [Gator Covers vs TruXedo: compare search popularity](/demand/global-en/compare/gator-covers-vs-truxedo): 24.3% against 13.2% Share of Search.
- [BAKFlip vs Peragon: compare search popularity](/demand/global-en/compare/bakflip-vs-peragon): 13.2% Share of Search each.
- [BAKFlip vs Retrax: compare search popularity](/demand/global-en/compare/bakflip-vs-retrax): 13.2% Share of Search each.
- [BAKFlip vs TruXedo: compare search popularity](/demand/global-en/compare/bakflip-vs-truxedo): 13.2% Share of Search each.
- [Peragon vs Retrax: compare search popularity](/demand/global-en/compare/peragon-vs-retrax): 13.2% Share of Search each.
- [Peragon vs TruXedo: compare search popularity](/demand/global-en/compare/peragon-vs-truxedo): 13.2% Share of Search each.
- [Retrax vs TruXedo: compare search popularity](/demand/global-en/compare/retrax-vs-truxedo): 13.2% Share of Search each.

## How did search popularity change for tonneau cover brands worldwide in October 2026?

- In October 2026, BAKFlip overtook Peragon and Retrax to rank 2nd among tonneau cover brands worldwide, with 13.2% of the searches.
- In October 2026, Extang gained share of searches among tonneau cover brands worldwide, from 4.3% to 5.7%.
- In October 2026, TruXedo gained share of searches among tonneau cover brands worldwide, from 11.9% to 13.2%.
- In October 2026, Roll-N-Lock gained share of searches among tonneau cover brands worldwide, from 7.9% to 8.7%.
- In October 2026, Worksport gained share of searches among tonneau cover brands worldwide, from 7.9% to 8.7%.
- In October 2026, Gator Covers lost share of searches among tonneau cover brands worldwide, from 26.8% to 24.3%.
- In October 2026, Peragon lost share of searches among tonneau cover brands worldwide, from 14.6% to 13.2%.
- In October 2026, Retrax lost share of searches among tonneau cover brands worldwide, from 14.6% to 13.2%.

## Which tonneau cover brands do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Gator Covers | 24.3% | 8.1K | -18.2% | Gator Covers |
| 2 | BAKFlip | 13.2% | 4.4K | 0.0% | RealTruck |
| 3 | Peragon | 13.2% | 4.4K | -18.5% | Peragon |
| 4 | Retrax | 13.2% | 4.4K | -18.5% | RealTruck |
| 5 | TruXedo | 13.2% | 4.4K | 0.0% | RealTruck |
| 6 | Roll-N-Lock | 8.7% | 2.9K | 0.0% | Roll-N-Lock |
| 7 | Worksport | 8.7% | 2.9K | 0.0% | Worksport |
| 8 | Extang | 5.7% | 1.9K | +18.8% | RealTruck |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | Gator Covers | 12.1K | 26% | 1 |
| Nov 2025 | TruXedo | 8.1K | 17.4% | 2 |
| Nov 2025 | BAKFlip | 6.6K | 14.2% | 3 |
| Nov 2025 | Peragon | 5.4K | 11.6% | 4 |
| Nov 2025 | Retrax | 4.4K | 9.5% | 5 |
| Nov 2025 | Roll-N-Lock | 4.4K | 9.5% | 6 |
| Nov 2025 | Worksport | 3.6K | 7.7% | 7 |
| Nov 2025 | Extang | 1.9K | 4.1% | 8 |
| Dec 2025 | Gator Covers | 9.9K | 22.2% | 1 |
| Dec 2025 | TruXedo | 8.1K | 18.2% | 2 |
| Dec 2025 | BAKFlip | 6.6K | 14.8% | 3 |
| Dec 2025 | Peragon | 5.4K | 12.1% | 4 |
| Dec 2025 | Retrax | 5.4K | 12.1% | 5 |
| Dec 2025 | Roll-N-Lock | 4.4K | 9.9% | 6 |
| Dec 2025 | Worksport | 2.9K | 6.5% | 7 |
| Dec 2025 | Extang | 1.9K | 4.3% | 8 |
| Jan 2026 | Gator Covers | 9.9K | 23.2% | 1 |
| Jan 2026 | BAKFlip | 6.6K | 15.5% | 2 |
| Jan 2026 | TruXedo | 6.6K | 15.5% | 3 |
| Jan 2026 | Peragon | 5.4K | 12.7% | 4 |
| Jan 2026 | Retrax | 5.4K | 12.7% | 5 |
| Jan 2026 | Roll-N-Lock | 4.4K | 10.3% | 6 |
| Jan 2026 | Worksport | 2.4K | 5.6% | 7 |
| Jan 2026 | Extang | 1.9K | 4.5% | 8 |
| Feb 2026 | Gator Covers | 8.1K | 21.7% | 1 |
| Feb 2026 | TruXedo | 6.6K | 17.7% | 2 |
| Feb 2026 | BAKFlip | 5.4K | 14.5% | 3 |
| Feb 2026 | Peragon | 4.4K | 11.8% | 4 |
| Feb 2026 | Retrax | 4.4K | 11.8% | 5 |
| Feb 2026 | Roll-N-Lock | 3.6K | 9.7% | 6 |
| Feb 2026 | Worksport | 2.9K | 7.8% | 7 |
| Feb 2026 | Extang | 1.9K | 5.1% | 8 |
| Mar 2026 | Gator Covers | 12.1K | 27.1% | 1 |
| Mar 2026 | TruXedo | 8.1K | 18.2% | 2 |
| Mar 2026 | BAKFlip | 5.4K | 12.1% | 3 |
| Mar 2026 | Peragon | 5.4K | 12.1% | 4 |
| Mar 2026 | Retrax | 4.4K | 9.9% | 5 |
| Mar 2026 | Roll-N-Lock | 4.4K | 9.9% | 6 |
| Mar 2026 | Worksport | 2.9K | 6.5% | 7 |
| Mar 2026 | Extang | 1.9K | 4.3% | 8 |
| Apr 2026 | Gator Covers | 12.1K | 28.1% | 1 |
| Apr 2026 | TruXedo | 8.1K | 18.8% | 2 |
| Apr 2026 | BAKFlip | 5.4K | 12.6% | 3 |
| Apr 2026 | Peragon | 5.4K | 12.6% | 4 |
| Apr 2026 | Retrax | 4.4K | 10.2% | 5 |
| Apr 2026 | Roll-N-Lock | 3.6K | 8.4% | 6 |
| Apr 2026 | Worksport | 2.4K | 5.6% | 7 |
| Apr 2026 | Extang | 1.6K | 3.7% | 8 |
| May 2026 | Gator Covers | 9.9K | 24.7% | 1 |
| May 2026 | TruXedo | 6.6K | 16.5% | 2 |
| May 2026 | BAKFlip | 5.4K | 13.5% | 3 |
| May 2026 | Peragon | 5.4K | 13.5% | 4 |
| May 2026 | Retrax | 4.4K | 11% | 5 |
| May 2026 | Roll-N-Lock | 3.6K | 9% | 6 |
| May 2026 | Worksport | 2.9K | 7.2% | 7 |
| May 2026 | Extang | 1.9K | 4.7% | 8 |
| Jun 2026 | Gator Covers | 9.9K | 25.2% | 1 |
| Jun 2026 | BAKFlip | 5.4K | 13.7% | 2 |
| Jun 2026 | Peragon | 5.4K | 13.7% | 3 |
| Jun 2026 | TruXedo | 5.4K | 13.7% | 4 |
| Jun 2026 | Retrax | 4.4K | 11.2% | 5 |
| Jun 2026 | Roll-N-Lock | 3.6K | 9.2% | 6 |
| Jun 2026 | Worksport | 3.6K | 9.2% | 7 |
| Jun 2026 | Extang | 1.6K | 4.1% | 8 |
| Jul 2026 | Gator Covers | 9.9K | 26.3% | 1 |
| Jul 2026 | Peragon | 5.4K | 14.4% | 2 |
| Jul 2026 | TruXedo | 5.4K | 14.4% | 3 |
| Jul 2026 | BAKFlip | 4.4K | 11.7% | 4 |
| Jul 2026 | Retrax | 4.4K | 11.7% | 5 |
| Jul 2026 | Roll-N-Lock | 3.6K | 9.6% | 6 |
| Jul 2026 | Worksport | 2.9K | 7.7% | 7 |
| Jul 2026 | Extang | 1.6K | 4.3% | 8 |
| Aug 2026 | Gator Covers | 12.1K | 29.9% | 1 |
| Aug 2026 | Peragon | 5.4K | 13.3% | 2 |
| Aug 2026 | TruXedo | 5.4K | 13.3% | 3 |
| Aug 2026 | BAKFlip | 4.4K | 10.9% | 4 |
| Aug 2026 | Retrax | 4.4K | 10.9% | 5 |
| Aug 2026 | Roll-N-Lock | 3.6K | 8.9% | 6 |
| Aug 2026 | Worksport | 3.6K | 8.9% | 7 |
| Aug 2026 | Extang | 1.6K | 4% | 8 |
| Sep 2026 | Gator Covers | 9.9K | 26.8% | 1 |
| Sep 2026 | Peragon | 5.4K | 14.6% | 2 |
| Sep 2026 | Retrax | 5.4K | 14.6% | 3 |
| Sep 2026 | BAKFlip | 4.4K | 11.9% | 4 |
| Sep 2026 | TruXedo | 4.4K | 11.9% | 5 |
| Sep 2026 | Roll-N-Lock | 2.9K | 7.9% | 6 |
| Sep 2026 | Worksport | 2.9K | 7.9% | 7 |
| Sep 2026 | Extang | 1.6K | 4.3% | 8 |
| Oct 2026 | Gator Covers | 8.1K | 24.3% | 1 |
| Oct 2026 | BAKFlip | 4.4K | 13.2% | 2 |
| Oct 2026 | Peragon | 4.4K | 13.2% | 3 |
| Oct 2026 | Retrax | 4.4K | 13.2% | 4 |
| Oct 2026 | TruXedo | 4.4K | 13.2% | 5 |
| Oct 2026 | Roll-N-Lock | 2.9K | 8.7% | 6 |
| Oct 2026 | Worksport | 2.9K | 8.7% | 7 |
| Oct 2026 | Extang | 1.9K | 5.7% | 8 |

## How are branded searches counted for tonneau cover brands?

- **BAKFlip**: Measured on the search term “bakflip”.
- **Extang**: Measured on the search term “extang”.
- **Gator Covers**: Measured on the search term “gator tonneau cover”.
- **Peragon**: Measured on the search term “peragon”.
- **Retrax**: Measured on the search term “retrax”.
- **Roll-N-Lock**: Measured on the search term “roll n lock”.
- **TruXedo**: Measured on the search term “truxedo”.
- **Worksport**: Measured on the search term “worksport”.

- [BAKFlip](/demand/global-en/brands/bakflip)
- [Extang](/demand/global-en/brands/extang)
- [Gator Covers](/demand/global-en/brands/gator-covers)
- [Peragon](/demand/global-en/brands/peragon)
- [Retrax](/demand/global-en/brands/retrax)
- [Roll-N-Lock](/demand/global-en/brands/roll-n-lock)
- [TruXedo](/demand/global-en/brands/truxedo)
- [Worksport](/demand/global-en/brands/worksport)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among tonneau cover brands worldwide?

In October 2026, Gator Covers was the most searched among tonneau cover brands worldwide, with an estimated 8.1K branded searches, 24.3% of all searches for the eight tracked by the Brandwave Brand Demand Index. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Tonneau cover brands: Which are most popular?". https://gobrandwave.com/demand/global-en/categories/tonneau-cover-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/tonneau-cover-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.