---
title: "East Imperial vs Fever-Tree: Which is searched more?"
description: "Which is more popular in search, East Imperial or Fever-Tree? Compare estimated monthly branded-search demand and Share of Search inside the Tonic and mixer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/tonic-and-mixer-brands/compare/east-imperial-vs-fever-tree"
publisher: "Brandwave"
---

# East Imperial vs Fever-Tree: Which is searched more?

Which is more popular in search, East Imperial or Fever-Tree? Compare estimated monthly branded-search demand and Share of Search inside the Tonic and mixer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: East Imperial and Fever-Tree
- **Competitive set**: Tonic and mixer brands
- **Market**: Global
- **Month measured**: Sep 2026
- **East Imperial Share of Search**: 0.45%
- **Fever-Tree Share of Search**: 13.8%

## Which is more popular in search, East Imperial or Fever-Tree?

- In September 2026, Fever-Tree had more branded searches than East Imperial among tonic and mixer brands worldwide. Fever-Tree was estimated to have 74K branded searches compared to East Imperial’s 2.4K, and held a 13.8% Share of Search versus East Imperial’s 0.45%.
- Fever-Tree was ahead of East Imperial in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, East Imperial’s estimated Share of Search among tonic and mixer brands worldwide held steady at 0.45%, and its estimated monthly branded searches held steady at 2.4K.
- Across the 12 months ending September 2026, Fever-Tree’s estimated Share of Search among tonic and mixer brands worldwide held steady at 13.8%, and its estimated monthly branded searches held steady at 74K.

## How did search popularity change for tonic and mixer brands worldwide in September 2026?

Neither East Imperial nor Fever-Tree moved beyond provider rounding among tonic and mixer brands in Sep 2026.

## Month by month

| Month | East Imperial estimated searches | East Imperial Share of Search | East Imperial rank | Fever-Tree estimated searches | Fever-Tree Share of Search | Fever-Tree rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.4K | 0.45% | 4 | 74K | 13.8% | 3 |
| Nov 2025 | 2.4K | 0.46% | 4 | 60.5K | 11.6% | 3 |
| Dec 2025 | 2.4K | 0.32% | 4 | 90.5K | 12% | 3 |
| Jan 2026 | 2.4K | 0.46% | 4 | 60.5K | 11.6% | 3 |
| Feb 2026 | 2.9K | 0.56% | 4 | 60.5K | 11.6% | 3 |
| Mar 2026 | 2.4K | 0.42% | 4 | 60.5K | 10.7% | 3 |
| Apr 2026 | 2.4K | 0.45% | 4 | 74K | 13.8% | 3 |
| May 2026 | 2.4K | 0.38% | 4 | 74K | 11.6% | 3 |
| Jun 2026 | 1.9K | 0.31% | 4 | 74K | 12% | 3 |
| Jul 2026 | 2.4K | 0.37% | 4 | 90.5K | 13.9% | 3 |
| Aug 2026 | 2.4K | 0.37% | 4 | 90.5K | 13.9% | 3 |
| Sep 2026 | 2.4K | 0.45% | 4 | 74K | 13.8% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using East Imperial’s and Fever-Tree’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **East Imperial**: Measured on the search term “east imperial”.
- **Fever-Tree**: Measured on the search term “fever tree”.

- [East Imperial profile](/demand/global-en/brands/east-imperial)
- [Fever-Tree profile](/demand/global-en/brands/fever-tree)
- [All tonic and mixer brands worldwide](/demand/global-en/categories/tonic-and-mixer-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, East Imperial or Fever-Tree?

In September 2026, Fever-Tree had more branded searches than East Imperial among tonic and mixer brands worldwide. Fever-Tree was estimated to have 74K branded searches compared to East Imperial’s 2.4K, and held a 13.8% Share of Search versus East Imperial’s 0.45%.

## Cite this page

Brandwave. "East Imperial vs Fever-Tree: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/tonic-and-mixer-brands/compare/east-imperial-vs-fever-tree

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/tonic-and-mixer-brands/compare/east-imperial-vs-fever-tree. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.