---
title: "Toners: Which are searched most?"
description: "Compare the toners shoppers choose between. Share of Search among La Roche-Posay, The Ordinary, Paula's Choice, Thayers, Simple and Pixi, the toners Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/toners"
publisher: "Brandwave"
---

# Toners: Which are searched most?

Compare the toners shoppers choose between. Share of Search among La Roche-Posay, The Ordinary, Paula's Choice, Thayers, Simple and Pixi, the toners Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Toners
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: La Roche-Posay, 53%

## Which brand is most popular in search among toners worldwide?

- In August 2026, La Roche-Posay was the most searched among toners worldwide, with an estimated 2.2M branded searches and 53% estimated Share of Search within this set.
- The Ordinary is in 2nd place, 19.4 percentage points behind at 33.6% Share of Search.
- Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among toners worldwide increased from 50.3% to 53%.
- Across the 11 months ending August 2026, Paula's Choice’s estimated Share of Search among toners worldwide decreased from 15.2% to 12.6%.
- Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among toners worldwide peaked at 57.6% in May 2026 and was lowest at 44.4% in November 2025.
- Across the 11 months ending August 2026, The Ordinary’s estimated Share of Search among toners worldwide peaked at 41.9% in November 2025 and was lowest at 30.5% in February 2026.
- Across the 11 months ending August 2026, Paula's Choice’s estimated Share of Search among toners worldwide peaked at 15.2% in October 2025 and was lowest at 10.5% in June 2026.
- Across the 11 months ending August 2026, The Ordinary, Thayers, Simple and Pixi held steady: their estimated Share of Search among toners worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [La Roche-Posay vs The Ordinary: compare search popularity](/demand/global-en/compare/la-roche-posay-vs-the-ordinary-skincare): 53% against 33.6% Share of Search.
- [La Roche-Posay vs Paula's Choice: compare search popularity](/demand/global-en/compare/la-roche-posay-vs-paula-s-choice): 53% against 12.6% Share of Search.
- [The Ordinary vs Paula's Choice: compare search popularity](/demand/global-en/compare/paula-s-choice-vs-the-ordinary-skincare): 33.6% against 12.6% Share of Search.

## How did search popularity change for toners worldwide in August 2026?

- In August 2026, Paula's Choice gained estimated Share of Search among toners worldwide, from 10.7% to 12.6%.
- In August 2026, La Roche-Posay lost estimated Share of Search among toners worldwide, from 54.1% to 53%.
- In August 2026, The Ordinary lost estimated Share of Search among toners worldwide, from 34.4% to 33.6%.
- Estimated monthly branded searches for Thayers worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.
- Estimated monthly branded searches for Pixi worldwide fell 33.3% over 11 measured months, from 2.4K to 1.6K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | La Roche-Posay | 53% | 2.2M | 0.0% | La Roche-Posay |
| 2 | The Ordinary | 33.6% | 1.4M | -0.4% | The Ordinary |
| 3 | Paula's Choice | 12.6% | 532K | +20.6% | Paula's Choice |
| 4 | Thayers | 0.53% | 22.2K | 0.0% | Thayers |
| 5 | Simple | 0.29% | 12.1K | 0.0% | Simple |
| 6 | Pixi | 0.04% | 1.6K | 0.0% | Pixi |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | La Roche-Posay | 1.8M | 50.3% | 1 |
| Oct 2025 | The Ordinary | 1.2M | 33.6% | 2 |
| Oct 2025 | Paula's Choice | 552K | 15.2% | 3 |
| Oct 2025 | Thayers | 18.1K | 0.5% | 4 |
| Oct 2025 | Simple | 12.1K | 0.33% | 5 |
| Oct 2025 | Pixi | 2.4K | 0.07% | 6 |
| Nov 2025 | La Roche-Posay | 2.2M | 44.4% | 1 |
| Nov 2025 | The Ordinary | 2.1M | 41.9% | 2 |
| Nov 2025 | Paula's Choice | 652K | 12.9% | 3 |
| Nov 2025 | Thayers | 22.2K | 0.44% | 4 |
| Nov 2025 | Simple | 14.8K | 0.29% | 5 |
| Nov 2025 | Pixi | 2.4K | 0.05% | 6 |
| Dec 2025 | La Roche-Posay | 2.2M | 52% | 1 |
| Dec 2025 | The Ordinary | 1.5M | 34.3% | 2 |
| Dec 2025 | Paula's Choice | 551K | 12.8% | 3 |
| Dec 2025 | Thayers | 22.2K | 0.52% | 4 |
| Dec 2025 | Simple | 12.1K | 0.28% | 5 |
| Dec 2025 | Pixi | 2.9K | 0.07% | 6 |
| Jan 2026 | La Roche-Posay | 2.2M | 52% | 1 |
| Jan 2026 | The Ordinary | 1.5M | 34.3% | 2 |
| Jan 2026 | Paula's Choice | 552K | 12.8% | 3 |
| Jan 2026 | Thayers | 22.2K | 0.52% | 4 |
| Jan 2026 | Simple | 12.1K | 0.28% | 5 |
| Jan 2026 | Pixi | 2.4K | 0.06% | 6 |
| Feb 2026 | La Roche-Posay | 2.2M | 55.4% | 1 |
| Feb 2026 | The Ordinary | 1.2M | 30.5% | 2 |
| Feb 2026 | Paula's Choice | 534K | 13.2% | 3 |
| Feb 2026 | Thayers | 22.2K | 0.55% | 4 |
| Feb 2026 | Simple | 12.1K | 0.3% | 5 |
| Feb 2026 | Pixi | 1.9K | 0.05% | 6 |
| Mar 2026 | La Roche-Posay | 2.7M | 56.8% | 1 |
| Mar 2026 | The Ordinary | 1.5M | 31.1% | 2 |
| Mar 2026 | Paula's Choice | 550K | 11.4% | 3 |
| Mar 2026 | Thayers | 22.2K | 0.46% | 4 |
| Mar 2026 | Simple | 12.1K | 0.25% | 5 |
| Mar 2026 | Pixi | 1.9K | 0.04% | 6 |
| Apr 2026 | La Roche-Posay | 2.7M | 53.7% | 1 |
| Apr 2026 | The Ordinary | 1.8M | 34.7% | 2 |
| Apr 2026 | Paula's Choice | 551K | 10.8% | 3 |
| Apr 2026 | Thayers | 22.2K | 0.44% | 4 |
| Apr 2026 | Simple | 12.1K | 0.24% | 5 |
| Apr 2026 | Pixi | 1.9K | 0.04% | 6 |
| May 2026 | La Roche-Posay | 2.7M | 57.6% | 1 |
| May 2026 | The Ordinary | 1.5M | 30.5% | 2 |
| May 2026 | Paula's Choice | 533K | 11.2% | 3 |
| May 2026 | Thayers | 22.2K | 0.47% | 4 |
| May 2026 | Simple | 12.1K | 0.25% | 5 |
| May 2026 | Pixi | 1.6K | 0.03% | 6 |
| Jun 2026 | La Roche-Posay | 2.2M | 54.1% | 1 |
| Jun 2026 | The Ordinary | 1.4M | 34.5% | 2 |
| Jun 2026 | Paula's Choice | 436K | 10.5% | 3 |
| Jun 2026 | Thayers | 22.2K | 0.54% | 4 |
| Jun 2026 | Simple | 9.9K | 0.24% | 5 |
| Jun 2026 | Pixi | 1.3K | 0.03% | 6 |
| Jul 2026 | La Roche-Posay | 2.2M | 54.1% | 1 |
| Jul 2026 | The Ordinary | 1.4M | 34.4% | 2 |
| Jul 2026 | Paula's Choice | 441K | 10.7% | 3 |
| Jul 2026 | Thayers | 22.2K | 0.54% | 4 |
| Jul 2026 | Simple | 12.1K | 0.29% | 5 |
| Jul 2026 | Pixi | 1.6K | 0.04% | 6 |
| Aug 2026 | La Roche-Posay | 2.2M | 53% | 1 |
| Aug 2026 | The Ordinary | 1.4M | 33.6% | 2 |
| Aug 2026 | Paula's Choice | 532K | 12.6% | 3 |
| Aug 2026 | Thayers | 22.2K | 0.53% | 4 |
| Aug 2026 | Simple | 12.1K | 0.29% | 5 |
| Aug 2026 | Pixi | 1.6K | 0.04% | 6 |
| Sep 2026 | La Roche-Posay | — | — | — |
| Sep 2026 | Paula's Choice | — | — | — |
| Sep 2026 | Pixi | — | — | — |
| Sep 2026 | Simple | — | — | — |
| Sep 2026 | Thayers | — | — | — |
| Sep 2026 | The Ordinary | — | — | — |

## What is being compared

- **La Roche-Posay**: Measured on the search term “la roche posay”.
- **Paula's Choice**: Measured on the search terms “paula s choice”, “paula's choice”, “paula's choice serum”, “paula's choice skincare”, “paula'schoice” and “paulas choice bha”, summed into one figure.
- **Pixi**: Measured on the search term “pixi skincare”.
- **Simple**: Measured on the search term “simple skincare”.
- **Thayers**: Measured on the search term “thayers toner”.
- **The Ordinary**: Measured on the search terms “serum the ordinary”, “skincare the ordinary”, “the ordinary”, “the ordinary niacinamide”, “the ordinary retinol” and “theordinary com”, summed into one figure.

- [La Roche-Posay](/demand/global-en/brands/la-roche-posay)
- [Paula's Choice](/demand/global-en/brands/paula-s-choice)
- [Pixi](/demand/global-en/brands/pixi)
- [Simple](/demand/global-en/brands/simple-skincare)
- [Thayers](/demand/global-en/brands/thayers)
- [The Ordinary](/demand/global-en/brands/the-ordinary-skincare)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among toners worldwide?

In August 2026, La Roche-Posay was the most searched among toners worldwide, with an estimated 2.2M branded searches and 53% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Toners: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/toners

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/toners. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.