---
title: "Andrex vs Kirkland Signature: Which is searched more?"
description: "Which is more popular in search, Andrex or Kirkland Signature? Compare estimated monthly branded-search demand and Share of Search inside the Toilet paper brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/toilet-paper-brands/compare/andrex-vs-kirkland-signature"
publisher: "Brandwave"
---

# Andrex vs Kirkland Signature: Which is searched more?

Which is more popular in search, Andrex or Kirkland Signature? Compare estimated monthly branded-search demand and Share of Search inside the Toilet paper brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Andrex and Kirkland Signature
- **Competitive set**: Toilet paper brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Andrex Share of Search**: 5.7%
- **Kirkland Signature Share of Search**: 63%

## Which is more popular in search, Andrex or Kirkland Signature?

- In August 2026, Kirkland Signature had more branded searches than Andrex among toilet paper brands worldwide. Kirkland Signature was estimated to have 110K branded searches compared to Andrex’s 9.9K, and held a 63% Share of Search versus Andrex’s 5.7%.
- Kirkland Signature was ahead of Andrex in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Andrex’s estimated Share of Search among toilet paper brands worldwide moved from 6.5% to 5.7%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
- Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among toilet paper brands worldwide moved from 48.6% to 63%, and its estimated monthly branded searches moved from 60.5K to 110K.

## How did search popularity change for toilet paper brands worldwide in August 2026?

- In August 2026, Kirkland Signature gained estimated Share of Search among toilet paper brands worldwide, from 48.4% to 63%.
- In August 2026, Andrex lost estimated Share of Search among toilet paper brands worldwide, from 7.9% to 5.7%.

## Month by month

| Month | Andrex estimated searches | Andrex Share of Search | Andrex rank | Kirkland Signature estimated searches | Kirkland Signature Share of Search | Kirkland Signature rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 8.1K | 6.5% | 4 | 60.5K | 48.6% | 1 |
| Nov 2025 | 8.1K | 4.8% | 4 | 110K | 65.6% | 1 |
| Dec 2025 | 8.1K | 4.8% | 4 | 110K | 65.6% | 1 |
| Jan 2026 | 8.1K | 5.9% | 4 | 74K | 54.2% | 1 |
| Feb 2026 | 8.1K | 6.3% | 4 | 74K | 57.9% | 1 |
| Mar 2026 | 8.1K | 4.2% | 4 | 135K | 69.7% | 1 |
| Apr 2026 | 6.6K | 5.7% | 4 | 60.5K | 51.8% | 1 |
| May 2026 | 8.1K | 6.6% | 4 | 60.5K | 49% | 1 |
| Jun 2026 | 6.6K | 5.6% | 4 | 60.5K | 51.8% | 1 |
| Jul 2026 | 8.1K | 7.9% | 4 | 49.5K | 48.4% | 1 |
| Aug 2026 | 9.9K | 5.7% | 4 | 110K | 63% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Andrex’s and Kirkland Signature’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Andrex**: Measured on the search term “andrex”.
- **Kirkland Signature**: Measured on the search term “kirkland signature”.

- [Andrex profile](/demand/global-en/brands/andrex)
- [Kirkland Signature profile](/demand/global-en/brands/kirkland-signature)
- [All toilet paper brands worldwide](/demand/global-en/categories/toilet-paper-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Andrex or Kirkland Signature?

In August 2026, Kirkland Signature had more branded searches than Andrex among toilet paper brands worldwide. Kirkland Signature was estimated to have 110K branded searches compared to Andrex’s 9.9K, and held a 63% Share of Search versus Andrex’s 5.7%.

## Cite this page

Brandwave. "Andrex vs Kirkland Signature: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/toilet-paper-brands/compare/andrex-vs-kirkland-signature

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/toilet-paper-brands/compare/andrex-vs-kirkland-signature. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.