--- title: "Toilet cleaners: Which are searched most?" description: "Compare the toilet cleaners people search for. Share of Search among The Works, Harpic, Lysol, Domestos, Zoflora and Toilet Duck, the toilet cleaners Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/toilet-cleaners" publisher: "Brandwave" --- # Toilet cleaners: Which are searched most? Compare the toilet cleaners people search for. Share of Search among The Works, Harpic, Lysol, Domestos, Zoflora and Toilet Duck, the toilet cleaners Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Toilet cleaners - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: The Works, 59.8% ## Which brand is most popular in search among toilet cleaners worldwide? - In August 2026, The Works was the most searched among toilet cleaners worldwide, with an estimated 673K branded searches and 59.8% estimated Share of Search within this set. - Harpic is in 2nd place, 45.1 percentage points behind at 14.7% Share of Search. - Across the 11 months ending August 2026, The Works’ estimated Share of Search among toilet cleaners worldwide decreased from 66.1% to 59.8%. - Across the 11 months ending August 2026, Harpic’s estimated Share of Search among toilet cleaners worldwide increased from 13.2% to 14.7%. - Across the 11 months ending August 2026, Lysol’s estimated Share of Search among toilet cleaners worldwide increased from 10.8% to 14.7%. - Across the 11 months ending August 2026, Domestos’ estimated Share of Search among toilet cleaners worldwide increased from 7.3% to 8%. - Across the 11 months ending August 2026, The Works’ estimated Share of Search among toilet cleaners worldwide peaked at 73.1% in November 2025 and was lowest at 56.8% in May 2026. - Across the 11 months ending August 2026, Harpic’s estimated Share of Search among toilet cleaners worldwide peaked at 17.5% in June 2026 and was lowest at 9.8% in December 2025. - Across the 11 months ending August 2026, Lysol’s estimated Share of Search among toilet cleaners worldwide peaked at 14.7% in August 2026 and was lowest at 8% in November 2025. - Across the 11 months ending August 2026, Domestos’ estimated Share of Search among toilet cleaners worldwide peaked at 9.6% in June 2026 and was lowest at 5.4% in December 2025. - Across the 11 months ending August 2026, Zoflora and Toilet Duck held steady: their estimated Share of Search among toilet cleaners worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [The Works vs Harpic: compare search popularity](/demand/global-en/compare/harpic-vs-the-works): 59.8% against 14.7% Share of Search. - [The Works vs Lysol: compare search popularity](/demand/global-en/compare/lysol-vs-the-works): 59.8% against 14.7% Share of Search. - [The Works vs Domestos: compare search popularity](/demand/global-en/compare/domestos-vs-the-works): 59.8% against 8% Share of Search. - [The Works vs Zoflora: compare search popularity](/demand/global-en/compare/the-works-vs-zoflora): 59.8% against 2.4% Share of Search. - [Harpic vs Lysol: compare search popularity](/demand/global-en/compare/harpic-vs-lysol): 14.7% Share of Search each. - [Harpic vs Domestos: compare search popularity](/demand/global-en/compare/domestos-vs-harpic): 14.7% against 8% Share of Search. - [Harpic vs Zoflora: compare search popularity](/demand/global-en/compare/harpic-vs-zoflora): 14.7% against 2.4% Share of Search. - [Lysol vs Domestos: compare search popularity](/demand/global-en/compare/domestos-vs-lysol): 14.7% against 8% Share of Search. - [Lysol vs Zoflora: compare search popularity](/demand/global-en/compare/lysol-vs-zoflora): 14.7% against 2.4% Share of Search. - [Domestos vs Zoflora: compare search popularity](/demand/global-en/compare/domestos-vs-zoflora): 8% against 2.4% Share of Search. ## How did search popularity change for toilet cleaners worldwide in August 2026? - In August 2026, Lysol gained estimated Share of Search among toilet cleaners worldwide, from 12.3% to 14.7%. - In August 2026, The Works lost estimated Share of Search among toilet cleaners worldwide, from 61.4% to 59.8%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | The Works | 59.8% | 673K | 0.0% | The Works | | 2 | Harpic | 14.7% | 165K | 0.0% | Reckitt | | 3 | Lysol | 14.7% | 165K | +22.2% | Lysol | | 4 | Domestos | 8% | 90.5K | 0.0% | Domestos | | 5 | Zoflora | 2.4% | 27.1K | 0.0% | Zoflora | | 6 | Toilet Duck | 0.48% | 5.4K | 0.0% | Toilet Duck | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | The Works | 823K | 66.1% | 1 | | Oct 2025 | Harpic | 165K | 13.2% | 2 | | Oct 2025 | Lysol | 135K | 10.8% | 3 | | Oct 2025 | Domestos | 90.5K | 7.3% | 4 | | Oct 2025 | Zoflora | 27.1K | 2.2% | 5 | | Oct 2025 | Toilet Duck | 5.4K | 0.43% | 6 | | Nov 2025 | The Works | 1M | 73.1% | 1 | | Nov 2025 | Harpic | 135K | 9.9% | 2 | | Nov 2025 | Lysol | 110K | 8% | 3 | | Nov 2025 | Domestos | 90.5K | 6.6% | 4 | | Nov 2025 | Zoflora | 27.1K | 2% | 5 | | Nov 2025 | Toilet Duck | 5.4K | 0.39% | 6 | | Dec 2025 | The Works | 1M | 72.7% | 1 | | Dec 2025 | Harpic | 135K | 9.8% | 2 | | Dec 2025 | Lysol | 135K | 9.8% | 3 | | Dec 2025 | Domestos | 74K | 5.4% | 4 | | Dec 2025 | Zoflora | 27.1K | 2% | 5 | | Dec 2025 | Toilet Duck | 4.4K | 0.32% | 6 | | Jan 2026 | The Works | 673K | 63.1% | 1 | | Jan 2026 | Harpic | 135K | 12.7% | 2 | | Jan 2026 | Lysol | 135K | 12.7% | 3 | | Jan 2026 | Domestos | 90.5K | 8.5% | 4 | | Jan 2026 | Zoflora | 27.1K | 2.5% | 5 | | Jan 2026 | Toilet Duck | 5.4K | 0.51% | 6 | | Feb 2026 | The Works | 673K | 64.1% | 1 | | Feb 2026 | Harpic | 135K | 12.9% | 2 | | Feb 2026 | Lysol | 135K | 12.9% | 3 | | Feb 2026 | Domestos | 74K | 7.1% | 4 | | Feb 2026 | Zoflora | 27.1K | 2.6% | 5 | | Feb 2026 | Toilet Duck | 5.4K | 0.51% | 6 | | Mar 2026 | The Works | 673K | 61.4% | 1 | | Mar 2026 | Harpic | 165K | 15.1% | 2 | | Mar 2026 | Lysol | 135K | 12.3% | 3 | | Mar 2026 | Domestos | 90.5K | 8.3% | 4 | | Mar 2026 | Zoflora | 27.1K | 2.5% | 5 | | Mar 2026 | Toilet Duck | 5.4K | 0.49% | 6 | | Apr 2026 | The Works | 550K | 58% | 1 | | Apr 2026 | Harpic | 165K | 17.4% | 2 | | Apr 2026 | Lysol | 110K | 11.6% | 3 | | Apr 2026 | Domestos | 90.5K | 9.5% | 4 | | Apr 2026 | Zoflora | 27.1K | 2.9% | 5 | | Apr 2026 | Toilet Duck | 5.4K | 0.57% | 6 | | May 2026 | The Works | 550K | 56.8% | 1 | | May 2026 | Harpic | 165K | 17% | 2 | | May 2026 | Lysol | 135K | 13.9% | 3 | | May 2026 | Domestos | 90.5K | 9.3% | 4 | | May 2026 | Zoflora | 22.2K | 2.3% | 5 | | May 2026 | Toilet Duck | 5.4K | 0.56% | 6 | | Jun 2026 | The Works | 550K | 58.3% | 1 | | Jun 2026 | Harpic | 165K | 17.5% | 2 | | Jun 2026 | Lysol | 110K | 11.7% | 3 | | Jun 2026 | Domestos | 90.5K | 9.6% | 4 | | Jun 2026 | Zoflora | 22.2K | 2.4% | 5 | | Jun 2026 | Toilet Duck | 5.4K | 0.57% | 6 | | Jul 2026 | The Works | 673K | 61.4% | 1 | | Jul 2026 | Harpic | 165K | 15.1% | 2 | | Jul 2026 | Lysol | 135K | 12.3% | 3 | | Jul 2026 | Domestos | 90.5K | 8.3% | 4 | | Jul 2026 | Zoflora | 27.1K | 2.5% | 5 | | Jul 2026 | Toilet Duck | 5.4K | 0.49% | 6 | | Aug 2026 | The Works | 673K | 59.8% | 1 | | Aug 2026 | Harpic | 165K | 14.7% | 2 | | Aug 2026 | Lysol | 165K | 14.7% | 3 | | Aug 2026 | Domestos | 90.5K | 8% | 4 | | Aug 2026 | Zoflora | 27.1K | 2.4% | 5 | | Aug 2026 | Toilet Duck | 5.4K | 0.48% | 6 | | Sep 2026 | Domestos | — | — | — | | Sep 2026 | Harpic | — | — | — | | Sep 2026 | Lysol | — | — | — | | Sep 2026 | The Works | — | — | — | | Sep 2026 | Toilet Duck | — | — | — | | Sep 2026 | Zoflora | — | — | — | ## What is being compared - **Domestos**: Measured on the search term “domestos”. - **Harpic**: Measured on the search term “harpic”. - **Lysol**: Measured on the search term “lysol”. - **The Works**: Measured on the search term “the works”. - **Toilet Duck**: Measured on the search term “toilet duck”. - **Zoflora**: Measured on the search term “zoflora”. - [Domestos](/demand/global-en/brands/domestos) - [Harpic](/demand/global-en/brands/harpic) - [Lysol](/demand/global-en/brands/lysol) - [The Works](/demand/global-en/brands/the-works) - [Toilet Duck](/demand/global-en/brands/toilet-duck) - [Zoflora](/demand/global-en/brands/zoflora) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among toilet cleaners worldwide? In August 2026, The Works was the most searched among toilet cleaners worldwide, with an estimated 673K branded searches and 59.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Toilet cleaners: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/toilet-cleaners This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/toilet-cleaners. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.