---
title: "Joseph Joseph vs Oxo: Which is more popular by branded search?"
description: "Which is more popular in search, Joseph Joseph or Oxo? Compare estimated monthly branded-search demand and Share of Search inside the Toilet brush brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/toilet-brush-brands/compare/joseph-joseph-vs-oxo"
publisher: "Brandwave"
---

# Joseph Joseph vs Oxo: Which is more popular by branded search?

Which is more popular in search, Joseph Joseph or Oxo? Compare estimated monthly branded-search demand and Share of Search inside the Toilet brush brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Joseph Joseph and Oxo
- **Competitive set**: Toilet brush brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Joseph Joseph Share of Search**: 46.8%
- **Oxo Share of Search**: 0.09%

## Which is more popular in search, Joseph Joseph or Oxo?

- In August 2026, Joseph Joseph had more branded searches than Oxo among toilet brush brands worldwide. Joseph Joseph was estimated to have 135K branded searches compared to Oxo’s 260, and held a 46.8% Share of Search versus Oxo’s 0.09%.
- Joseph Joseph was ahead of Oxo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Joseph Joseph’s estimated Share of Search among toilet brush brands worldwide moved from 50.6% to 46.8%, and its estimated monthly branded searches held steady at 135K.
- Across the 11 months ending August 2026, Oxo’s estimated Share of Search among toilet brush brands worldwide moved from 0.1% to 0.09%, and its estimated monthly branded searches held steady at 260.

## How did search popularity change for toilet brush brands worldwide in August 2026?

- Joseph Joseph’s estimated Share of Search among toilet brush brands worldwide has gained ground for 3 months in a row, from 43.9% to 46.8% in August 2026.

## Month by month

| Month | Joseph Joseph estimated searches | Joseph Joseph Share of Search | Joseph Joseph rank | Oxo estimated searches | Oxo Share of Search | Oxo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 50.6% | 1 | 260 | 0.1% | 5 |
| Nov 2025 | 165K | 56% | 1 | 320 | 0.11% | 5 |
| Dec 2025 | 165K | 57.3% | 1 | 320 | 0.11% | 5 |
| Jan 2026 | 165K | 53.5% | 1 | 590 | 0.19% | 5 |
| Feb 2026 | 135K | 51.3% | 1 | 260 | 0.1% | 6 |
| Mar 2026 | 135K | 53.6% | 1 | 260 | 0.1% | 5 |
| Apr 2026 | 135K | 51.6% | 1 | 260 | 0.1% | 5 |
| May 2026 | 110K | 43.9% | 1 | 320 | 0.13% | 5 |
| Jun 2026 | 110K | 46% | 1 | 260 | 0.11% | 5 |
| Jul 2026 | 110K | 46.5% | 1 | 260 | 0.11% | 5 |
| Aug 2026 | 135K | 46.8% | 1 | 260 | 0.09% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Joseph Joseph’s and Oxo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Joseph Joseph**: Measured on the search term “joseph joseph”.
- **Oxo**: Measured on the search term “oxo soup”.

- [Joseph Joseph profile](/demand/global-en/brands/joseph-joseph)
- [Oxo profile](/demand/global-en/brands/oxo)
- [All toilet brush brands worldwide](/demand/global-en/categories/toilet-brush-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Joseph Joseph or Oxo?

In August 2026, Joseph Joseph had more branded searches than Oxo among toilet brush brands worldwide. Joseph Joseph was estimated to have 135K branded searches compared to Oxo’s 260, and held a 46.8% Share of Search versus Oxo’s 0.09%.

## Cite this page

Brandwave. "Joseph Joseph vs Oxo: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/toilet-brush-brands/compare/joseph-joseph-vs-oxo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/toilet-brush-brands/compare/joseph-joseph-vs-oxo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.