--- title: "Toilet brush brands: Which brands are most popular in search?" description: "Compare the toilet brush brands people buy. Share of Search among Joseph Joseph, Full Circle, Simplehuman, Croydex, Oxo and Minky, the toilet brush brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/toilet-brush-brands" publisher: "Brandwave" --- # Toilet brush brands: Which brands are most popular in search? Compare the toilet brush brands people buy. Share of Search among Joseph Joseph, Full Circle, Simplehuman, Croydex, Oxo and Minky, the toilet brush brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Toilet brush brands - **Market**: Global - **Brands compared**: 6 - **Month measured**: Aug 2026 - **Highest Share of Search**: Joseph Joseph, 46.8% ## Which brand is most popular in search among toilet brush brands worldwide? - In August 2026, Joseph Joseph was the most searched among toilet brush brands worldwide, with an estimated 135K branded searches and 46.8% estimated Share of Search within this set. - Full Circle is in 2nd place, 21.1 percentage points behind at 25.6% Share of Search. - Across the 11 months ending August 2026, Joseph Joseph’s estimated Share of Search among toilet brush brands worldwide decreased from 50.6% to 46.8%. - Across the 11 months ending August 2026, Full Circle’s estimated Share of Search among toilet brush brands worldwide decreased from 27.7% to 25.6%. - Across the 11 months ending August 2026, Simplehuman’s estimated Share of Search among toilet brush brands worldwide increased from 18.5% to 25.6%. - Across the 11 months ending August 2026, Croydex’s estimated Share of Search among toilet brush brands worldwide decreased from 3% to 1.9%. - Across the 11 months ending August 2026, Joseph Joseph’s estimated Share of Search among toilet brush brands worldwide peaked at 57.3% in December 2025 and was lowest at 43.9% in May 2026. - Across the 11 months ending August 2026, Full Circle’s estimated Share of Search among toilet brush brands worldwide peaked at 30.9% in June 2026 and was lowest at 14.1% in December 2025. - Across the 11 months ending August 2026, Simplehuman’s estimated Share of Search among toilet brush brands worldwide peaked at 25.7% in December 2025 and was lowest at 18.5% in October 2025. - Across the 11 months ending August 2026, Oxo and Minky held steady: their estimated Share of Search among toilet brush brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Joseph Joseph vs Full Circle: compare search popularity](/demand/global-en/compare/full-circle-vs-joseph-joseph): 46.8% against 25.6% Share of Search. - [Joseph Joseph vs Simplehuman: compare search popularity](/demand/global-en/compare/joseph-joseph-vs-simplehuman): 46.8% against 25.6% Share of Search. - [Full Circle vs Simplehuman: compare search popularity](/demand/global-en/compare/full-circle-vs-simplehuman): 25.6% Share of Search each. ## How did search popularity change for toilet brush brands worldwide in August 2026? - Joseph Joseph’s estimated Share of Search among toilet brush brands worldwide has gained ground for 3 months in a row, from 43.9% to 46.8% in August 2026. - Estimated monthly branded searches for Simplehuman worldwide rose 49.5% over 11 measured months, from 49.5K to 74K in August 2026. - Estimated monthly branded searches for Croydex worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026. - Estimated monthly branded searches for Minky worldwide fell 21.4% over 11 measured months, from 140 to 110 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Joseph Joseph | 46.8% | 135K | +22.7% | Joseph Joseph | | 2 | Full Circle | 25.6% | 74K | +22.3% | Full Circle | | 3 | Simplehuman | 25.6% | 74K | +22.3% | Simplehuman | | 4 | Croydex | 1.9% | 5.4K | 0.0% | Croydex | | 5 | Oxo | 0.09% | 260 | 0.0% | Oxo | | 6 | Minky | 0.04% | 110 | +22.2% | Minky | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Joseph Joseph | 135K | 50.6% | 1 | | Oct 2025 | Full Circle | 74K | 27.7% | 2 | | Oct 2025 | Simplehuman | 49.5K | 18.5% | 3 | | Oct 2025 | Croydex | 8.1K | 3% | 4 | | Oct 2025 | Oxo | 260 | 0.1% | 5 | | Oct 2025 | Minky | 140 | 0.05% | 6 | | Nov 2025 | Joseph Joseph | 165K | 56% | 1 | | Nov 2025 | Full Circle | 60.5K | 20.5% | 2 | | Nov 2025 | Simplehuman | 60.5K | 20.5% | 3 | | Nov 2025 | Croydex | 8.1K | 2.8% | 4 | | Nov 2025 | Oxo | 320 | 0.11% | 5 | | Nov 2025 | Minky | 110 | 0.04% | 6 | | Dec 2025 | Joseph Joseph | 165K | 57.3% | 1 | | Dec 2025 | Simplehuman | 74K | 25.7% | 2 | | Dec 2025 | Full Circle | 40.5K | 14.1% | 3 | | Dec 2025 | Croydex | 8.1K | 2.8% | 4 | | Dec 2025 | Oxo | 320 | 0.11% | 5 | | Dec 2025 | Minky | 70 | 0.02% | 6 | | Jan 2026 | Joseph Joseph | 165K | 53.5% | 1 | | Jan 2026 | Simplehuman | 74K | 24% | 2 | | Jan 2026 | Full Circle | 60.5K | 19.6% | 3 | | Jan 2026 | Croydex | 8.1K | 2.6% | 4 | | Jan 2026 | Oxo | 590 | 0.19% | 5 | | Jan 2026 | Minky | 140 | 0.05% | 6 | | Feb 2026 | Joseph Joseph | 135K | 51.3% | 1 | | Feb 2026 | Full Circle | 60.5K | 23% | 2 | | Feb 2026 | Simplehuman | 60.5K | 23% | 3 | | Feb 2026 | Croydex | 6.6K | 2.5% | 4 | | Feb 2026 | Minky | 260 | 0.1% | 5 | | Feb 2026 | Oxo | 260 | 0.1% | 6 | | Mar 2026 | Joseph Joseph | 135K | 53.6% | 1 | | Mar 2026 | Simplehuman | 60.5K | 24% | 2 | | Mar 2026 | Full Circle | 49.5K | 19.6% | 3 | | Mar 2026 | Croydex | 6.6K | 2.6% | 4 | | Mar 2026 | Oxo | 260 | 0.1% | 5 | | Mar 2026 | Minky | 140 | 0.06% | 6 | | Apr 2026 | Joseph Joseph | 135K | 51.6% | 1 | | Apr 2026 | Full Circle | 60.5K | 23.1% | 2 | | Apr 2026 | Simplehuman | 60.5K | 23.1% | 3 | | Apr 2026 | Croydex | 5.4K | 2.1% | 4 | | Apr 2026 | Oxo | 260 | 0.1% | 5 | | Apr 2026 | Minky | 110 | 0.04% | 6 | | May 2026 | Joseph Joseph | 110K | 43.9% | 1 | | May 2026 | Full Circle | 74K | 29.6% | 2 | | May 2026 | Simplehuman | 60.5K | 24.2% | 3 | | May 2026 | Croydex | 5.4K | 2.2% | 4 | | May 2026 | Oxo | 320 | 0.13% | 5 | | May 2026 | Minky | 90 | 0.04% | 6 | | Jun 2026 | Joseph Joseph | 110K | 46% | 1 | | Jun 2026 | Full Circle | 74K | 30.9% | 2 | | Jun 2026 | Simplehuman | 49.5K | 20.7% | 3 | | Jun 2026 | Croydex | 5.4K | 2.3% | 4 | | Jun 2026 | Oxo | 260 | 0.11% | 5 | | Jun 2026 | Minky | 90 | 0.04% | 6 | | Jul 2026 | Joseph Joseph | 110K | 46.5% | 1 | | Jul 2026 | Full Circle | 60.5K | 25.6% | 2 | | Jul 2026 | Simplehuman | 60.5K | 25.6% | 3 | | Jul 2026 | Croydex | 5.4K | 2.3% | 4 | | Jul 2026 | Oxo | 260 | 0.11% | 5 | | Jul 2026 | Minky | 90 | 0.04% | 6 | | Aug 2026 | Joseph Joseph | 135K | 46.8% | 1 | | Aug 2026 | Full Circle | 74K | 25.6% | 2 | | Aug 2026 | Simplehuman | 74K | 25.6% | 3 | | Aug 2026 | Croydex | 5.4K | 1.9% | 4 | | Aug 2026 | Oxo | 260 | 0.09% | 5 | | Aug 2026 | Minky | 110 | 0.04% | 6 | | Sep 2026 | Croydex | — | — | — | | Sep 2026 | Full Circle | — | — | — | | Sep 2026 | Joseph Joseph | — | — | — | | Sep 2026 | Minky | — | — | — | | Sep 2026 | Oxo | — | — | — | | Sep 2026 | Simplehuman | — | — | — | ## What is being compared - **Croydex**: Measured on the search term “croydex”. - **Full Circle**: Measured on the search term “full circle”. - **Joseph Joseph**: Measured on the search term “joseph joseph”. - **Minky**: Measured on the search term “minky ironing”. - **Oxo**: Measured on the search term “oxo soup”. - **Simplehuman**: Measured on the search term “simplehuman”. - [Croydex](/demand/global-en/brands/croydex) - [Full Circle](/demand/global-en/brands/full-circle) - [Joseph Joseph](/demand/global-en/brands/joseph-joseph) - [Minky](/demand/global-en/brands/minky) - [Oxo](/demand/global-en/brands/oxo) - [Simplehuman](/demand/global-en/brands/simplehuman) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among toilet brush brands worldwide? In August 2026, Joseph Joseph was the most searched among toilet brush brands worldwide, with an estimated 135K branded searches and 46.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Toilet brush brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/toilet-brush-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/toilet-brush-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.