--- title: "American Standard vs Kohler: Which is searched more?" description: "Is American Standard or Kohler more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toilet brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/toilet-brands/compare/american-standard-vs-kohler" publisher: "Brandwave" --- # American Standard vs Kohler: Which is searched more? Is American Standard or Kohler more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toilet brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: American Standard and Kohler - **Competitive set**: Toilet brands - **Market**: Global - **Month measured**: Sep 2026 - **American Standard Share of Search**: 11.4% - **Kohler Share of Search**: 56.6% ## Is American Standard or Kohler more popular in search? - In September 2026, Kohler had more branded searches than American Standard among toilet brands worldwide. Kohler had about 368,000 branded searches, while American Standard had 74,000. Kohler made up 56.6% of all toilet brand searches we track, and American Standard accounted for 11.4%. - Kohler was ahead of American Standard in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, American Standard’s share of searches among toilet brands worldwide moved from 12.6% to 11.4%, and its estimated monthly branded searches moved from 90.5K to 74K. - Across the 12 months ending September 2026, Kohler’s share of searches among toilet brands worldwide moved from 51.1% to 56.6%, and its estimated monthly branded searches held steady at 368K. ## Top toilet brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, American Standard and Kohler were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kohler was listed before American Standard in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Toto | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Kohler | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | American Standard | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Duravit | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Caroma | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Methven | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about toilet brands - Asked ChatGPT "Which toilet brand should I buy?": 1. Toto, 2. American Standard, 3. Kohler - Asked ChatGPT "What are the best toilet brands?": 1. Toto, 2. Kohler, 3. American Standard, 4. Duravit - Asked ChatGPT "What's the best toilet brand for bathroom renovation?": 1. Toto, 2. Kohler, 3. American Standard - Searched Google, AI Overview "toilet brands": 1. Toto, 2. Kohler, 3. American Standard, 4. Duravit - Searched Google, AI Overview "one piece toilet": named none of the brands we track Not named in any answer: Caroma and Methven. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for toilet brands worldwide in September 2026? - In September 2026, Kohler gained share of searches among toilet brands worldwide, from 53.2% to 56.6%. - In September 2026, American Standard gained share of searches among toilet brands worldwide, from 10.7% to 11.4%. ## Month by month | Month | American Standard estimated searches | American Standard Share of Search | American Standard rank | Kohler estimated searches | Kohler Share of Search | Kohler rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 12.6% | 3 | 368K | 51.1% | 1 | | Nov 2025 | 74K | 10.8% | 3 | 368K | 53.6% | 1 | | Dec 2025 | 74K | 12% | 3 | 301K | 48.9% | 1 | | Jan 2026 | 90.5K | 12.1% | 3 | 368K | 49.1% | 1 | | Feb 2026 | 74K | 12% | 3 | 301K | 48.8% | 1 | | Mar 2026 | 74K | 10.8% | 3 | 368K | 53.8% | 1 | | Apr 2026 | 74K | 10.8% | 3 | 368K | 53.8% | 1 | | May 2026 | 74K | 11.9% | 3 | 301K | 48.4% | 1 | | Jun 2026 | 74K | 12% | 3 | 301K | 48.8% | 1 | | Jul 2026 | 74K | 12.3% | 3 | 301K | 49.8% | 1 | | Aug 2026 | 74K | 10.7% | 3 | 368K | 53.2% | 1 | | Sep 2026 | 74K | 11.4% | 3 | 368K | 56.6% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using American Standard’s and Kohler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **American Standard**: Measured on the search term “american standard”. - **Kohler**: Measured on the search term “kohler”. - [American Standard profile](/demand/global-en/brands/american-standard) - [Kohler profile](/demand/global-en/brands/kohler) - [All toilet brands worldwide](/demand/global-en/categories/toilet-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is American Standard or Kohler more popular in search? In September 2026, Kohler had more branded searches than American Standard among toilet brands worldwide. Kohler had about 368,000 branded searches, while American Standard had 74,000. Kohler made up 56.6% of all toilet brand searches we track, and American Standard accounted for 11.4%. ## Cite this page Brandwave. "American Standard vs Kohler: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/toilet-brands/compare/american-standard-vs-kohler This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/toilet-brands/compare/american-standard-vs-kohler. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.