--- title: "Toilet brands: Which brands are most popular in search?" description: "Compare the toilet brands people buy. Share of Search among Toto, Kohler, American Standard, Caroma and Methven, the toilet brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/toilet-brands" publisher: "Brandwave" --- # Toilet brands: Which brands are most popular in search? Compare the toilet brands people buy. Share of Search among Toto, Kohler, American Standard, Caroma and Methven, the toilet brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Toilet brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Toto, 89.7% ## Which brand is most popular in search among toilet brands worldwide? - In August 2026, Toto was the most searched among toilet brands worldwide, with an estimated 4.1M branded searches and 89.7% estimated Share of Search within this set. - Kohler is in 2nd place, 81.6 percentage points behind at 8.1% Share of Search. - Across the 11 months ending August 2026, Toto’s estimated Share of Search among toilet brands worldwide peaked at 92.6% in June 2026 and was lowest at 89.5% in October 2025. - Across the 11 months ending August 2026, Kohler’s estimated Share of Search among toilet brands worldwide peaked at 8.1% in November 2025 and was lowest at 5.6% in May 2026. - Across the 11 months ending August 2026, Toto, Kohler, American Standard, Caroma and Methven held steady: their estimated Share of Search among toilet brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Toto vs Kohler: compare search popularity](/demand/global-en/compare/kohler-vs-toto): 89.7% against 8.1% Share of Search. ## How did search popularity change for toilet brands worldwide in August 2026? - In August 2026, Kohler gained estimated Share of Search among toilet brands worldwide, from 6.7% to 8.1%. - In August 2026, Toto lost estimated Share of Search among toilet brands worldwide, from 91.1% to 89.7%. - Estimated monthly branded searches for Caroma worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026. - Estimated monthly branded searches for American Standard worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Toto | 89.7% | 4.1M | 0.0% | Toto | | 2 | Kohler | 8.1% | 368K | +22.3% | Kohler | | 3 | American Standard | 1.6% | 74K | 0.0% | American Standard | | 4 | Caroma | 0.59% | 27.1K | +22.1% | Caroma | | 5 | Methven | 0.02% | 720 | 0.0% | Methven | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Toto | 4.1M | 89.5% | 1 | | Oct 2025 | Kohler | 368K | 8.1% | 2 | | Oct 2025 | American Standard | 90.5K | 2% | 3 | | Oct 2025 | Caroma | 22.2K | 0.49% | 4 | | Oct 2025 | Methven | 720 | 0.02% | 5 | | Nov 2025 | Toto | 4.1M | 89.8% | 1 | | Nov 2025 | Kohler | 368K | 8.1% | 2 | | Nov 2025 | American Standard | 74K | 1.6% | 3 | | Nov 2025 | Caroma | 22.2K | 0.49% | 4 | | Nov 2025 | Methven | 590 | 0.01% | 5 | | Dec 2025 | Toto | 4.1M | 91.2% | 1 | | Dec 2025 | Kohler | 301K | 6.7% | 2 | | Dec 2025 | American Standard | 74K | 1.7% | 3 | | Dec 2025 | Caroma | 18.1K | 0.4% | 4 | | Dec 2025 | Methven | 480 | 0.01% | 5 | | Jan 2026 | Toto | 4.1M | 89.5% | 1 | | Jan 2026 | Kohler | 368K | 8.1% | 2 | | Jan 2026 | American Standard | 90.5K | 2% | 3 | | Jan 2026 | Caroma | 22.2K | 0.49% | 4 | | Jan 2026 | Methven | 720 | 0.02% | 5 | | Feb 2026 | Toto | 4.1M | 91.1% | 1 | | Feb 2026 | Kohler | 301K | 6.7% | 2 | | Feb 2026 | American Standard | 74K | 1.6% | 3 | | Feb 2026 | Caroma | 22.2K | 0.49% | 4 | | Feb 2026 | Methven | 590 | 0.01% | 5 | | Mar 2026 | Toto | 5M | 91.5% | 1 | | Mar 2026 | Kohler | 368K | 6.7% | 2 | | Mar 2026 | American Standard | 74K | 1.4% | 3 | | Mar 2026 | Caroma | 22.2K | 0.41% | 4 | | Mar 2026 | Methven | 720 | 0.01% | 5 | | Apr 2026 | Toto | 5M | 91.5% | 1 | | Apr 2026 | Kohler | 368K | 6.7% | 2 | | Apr 2026 | American Standard | 74K | 1.4% | 3 | | Apr 2026 | Caroma | 22.2K | 0.41% | 4 | | Apr 2026 | Methven | 720 | 0.01% | 5 | | May 2026 | Toto | 5M | 92.5% | 1 | | May 2026 | Kohler | 301K | 5.6% | 2 | | May 2026 | American Standard | 74K | 1.4% | 3 | | May 2026 | Caroma | 27.1K | 0.5% | 4 | | May 2026 | Methven | 720 | 0.01% | 5 | | Jun 2026 | Toto | 5M | 92.6% | 1 | | Jun 2026 | Kohler | 301K | 5.6% | 2 | | Jun 2026 | American Standard | 74K | 1.4% | 3 | | Jun 2026 | Caroma | 22.2K | 0.41% | 4 | | Jun 2026 | Methven | 720 | 0.01% | 5 | | Jul 2026 | Toto | 4.1M | 91.1% | 1 | | Jul 2026 | Kohler | 301K | 6.7% | 2 | | Jul 2026 | American Standard | 74K | 1.6% | 3 | | Jul 2026 | Caroma | 22.2K | 0.49% | 4 | | Jul 2026 | Methven | 720 | 0.02% | 5 | | Aug 2026 | Toto | 4.1M | 89.7% | 1 | | Aug 2026 | Kohler | 368K | 8.1% | 2 | | Aug 2026 | American Standard | 74K | 1.6% | 3 | | Aug 2026 | Caroma | 27.1K | 0.59% | 4 | | Aug 2026 | Methven | 720 | 0.02% | 5 | | Sep 2026 | American Standard | — | — | — | | Sep 2026 | Caroma | — | — | — | | Sep 2026 | Kohler | — | — | — | | Sep 2026 | Methven | — | — | — | | Sep 2026 | Toto | — | — | — | ## What is being compared - **American Standard**: Measured on the search term “american standard”. - **Caroma**: Measured on the search term “caroma”. - **Kohler**: Measured on the search term “kohler”. - **Methven**: Measured on the search term “methven taps”. - **Toto**: Measured on the search term “toto”. - [American Standard](/demand/global-en/brands/american-standard) - [Caroma](/demand/global-en/brands/caroma) - [Kohler](/demand/global-en/brands/kohler) - [Methven](/demand/global-en/brands/methven) - [Toto](/demand/global-en/brands/toto) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among toilet brands worldwide? In August 2026, Toto was the most searched among toilet brands worldwide, with an estimated 4.1M branded searches and 89.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Toilet brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/toilet-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/toilet-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.