---
title: "Tofu brands: Which are searched most?"
description: "Compare the tofu brands people buy. Share of Search among Cauldron, Clearspring, Mori-Nu, House Foods, Tofoo and Nasoya, the tofu brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/tofu-brands"
publisher: "Brandwave"
---

# Tofu brands: Which are searched most?

Compare the tofu brands people buy. Share of Search among Cauldron, Clearspring, Mori-Nu, House Foods, Tofoo and Nasoya, the tofu brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Tofu brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Cauldron, 72.7%

## Which brand is most popular in search among tofu brands worldwide?

- In August 2026, Cauldron was the most searched among tofu brands worldwide, with an estimated 135K branded searches and 72.7% estimated Share of Search within this set.
- Clearspring is in 2nd place, 60.8 percentage points behind at 12% Share of Search.
- Across the 11 months ending August 2026, Cauldron’s estimated Share of Search among tofu brands worldwide decreased from 91.5% to 72.7%.
- Across the 11 months ending August 2026, Clearspring’s estimated Share of Search among tofu brands worldwide increased from 4.5% to 12%.
- Across the 11 months ending August 2026, Mori-Nu’s estimated Share of Search among tofu brands worldwide increased from 0.69% to 5.7%.
- Across the 11 months ending August 2026, House Foods’ estimated Share of Search among tofu brands worldwide increased from 1.7% to 5.4%.
- Across the 11 months ending August 2026, Tofoo’s estimated Share of Search among tofu brands worldwide increased from 1.3% to 3.6%.
- Across the 11 months ending August 2026, Cauldron’s estimated Share of Search among tofu brands worldwide peaked at 91.5% in October 2025 and was lowest at 68.4% in June 2026.
- Across the 11 months ending August 2026, Clearspring’s estimated Share of Search among tofu brands worldwide peaked at 14% in April 2026 and was lowest at 4.5% in October 2025.
- Across the 11 months ending August 2026, Mori-Nu’s estimated Share of Search among tofu brands worldwide peaked at 9.9% in July 2026 and was lowest at 0.69% in October 2025.
- Across the 11 months ending August 2026, House Foods’ estimated Share of Search among tofu brands worldwide peaked at 6% in June 2026 and was lowest at 1.7% in October 2025.
- Across the 11 months ending August 2026, Tofoo’s estimated Share of Search among tofu brands worldwide peaked at 4.6% in February 2026 and was lowest at 1.3% in October 2025.
- Across the 11 months ending August 2026, Mori-Nu rose from 5th to 3rd among tofu brands worldwide.
- Across the 11 months ending August 2026, House Foods fell from 3rd to 4th among tofu brands worldwide.
- Across the 11 months ending August 2026, Tofoo fell from 4th to 5th among tofu brands worldwide.
- Across the 11 months ending August 2026, Nasoya held steady: its estimated Share of Search among tofu brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Cauldron vs Clearspring: compare search popularity](/demand/global-en/compare/cauldron-vs-clearspring): 72.7% against 12% Share of Search.
- [Cauldron vs Mori-Nu: compare search popularity](/demand/global-en/compare/cauldron-vs-mori-nu): 72.7% against 5.7% Share of Search.
- [Cauldron vs House Foods: compare search popularity](/demand/global-en/compare/cauldron-vs-house-foods): 72.7% against 5.4% Share of Search.
- [Cauldron vs Tofoo: compare search popularity](/demand/global-en/compare/cauldron-vs-tofoo): 72.7% against 3.6% Share of Search.
- [Clearspring vs Mori-Nu: compare search popularity](/demand/global-en/compare/clearspring-vs-mori-nu): 12% against 5.7% Share of Search.
- [Clearspring vs House Foods: compare search popularity](/demand/global-en/compare/clearspring-vs-house-foods): 12% against 5.4% Share of Search.
- [Clearspring vs Tofoo: compare search popularity](/demand/global-en/compare/clearspring-vs-tofoo): 12% against 3.6% Share of Search.
- [Mori-Nu vs House Foods: compare search popularity](/demand/global-en/compare/house-foods-vs-mori-nu): 5.7% against 5.4% Share of Search.
- [Mori-Nu vs Tofoo: compare search popularity](/demand/global-en/compare/mori-nu-vs-tofoo): 5.7% against 3.6% Share of Search.
- [House Foods vs Tofoo: compare search popularity](/demand/global-en/compare/house-foods-vs-tofoo): 5.4% against 3.6% Share of Search.

## How did search popularity change for tofu brands worldwide in August 2026?

- In August 2026, Clearspring overtook Mori-Nu to rank 2nd among tofu brands worldwide, at 12%.
- In August 2026, Cauldron gained estimated Share of Search among tofu brands worldwide, from 71.3% to 72.7%.
- In August 2026, Mori-Nu lost estimated Share of Search among tofu brands worldwide, from 9.9% to 5.7%.
- Estimated monthly branded searches for House Foods worldwide rose 22% over 11 measured months, from 8.2K to 10K in August 2026.
- Estimated monthly branded searches for Nasoya worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Cauldron | 72.7% | 135K | 0.0% | Cauldron |
| 2 | Clearspring | 12% | 22.2K | +22.7% | Clearspring |
| 3 | Mori-Nu | 5.7% | 10.5K | -44.3% | Mori-Nu |
| 4 | House Foods | 5.4% | 10K | +3.1% | House Foods |
| 5 | Tofoo | 3.6% | 6.6K | 0.0% | Tofoo |
| 6 | Nasoya | 0.7% | 1.3K | +30.0% | Nasoya |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cauldron | 450K | 91.5% | 1 |
| Oct 2025 | Clearspring | 22.2K | 4.5% | 2 |
| Oct 2025 | House Foods | 8.2K | 1.7% | 3 |
| Oct 2025 | Tofoo | 6.6K | 1.3% | 4 |
| Oct 2025 | Mori-Nu | 3.4K | 0.69% | 5 |
| Oct 2025 | Nasoya | 1.6K | 0.33% | 6 |
| Nov 2025 | Cauldron | 165K | 79.7% | 1 |
| Nov 2025 | Clearspring | 22.2K | 10.7% | 2 |
| Nov 2025 | House Foods | 7.9K | 3.8% | 3 |
| Nov 2025 | Tofoo | 6.6K | 3.2% | 4 |
| Nov 2025 | Mori-Nu | 4.1K | 2% | 5 |
| Nov 2025 | Nasoya | 1.3K | 0.63% | 6 |
| Dec 2025 | Cauldron | 135K | 78.4% | 1 |
| Dec 2025 | Clearspring | 18.1K | 10.5% | 2 |
| Dec 2025 | House Foods | 8.2K | 4.8% | 3 |
| Dec 2025 | Tofoo | 5.4K | 3.1% | 4 |
| Dec 2025 | Mori-Nu | 4.2K | 2.4% | 5 |
| Dec 2025 | Nasoya | 1.3K | 0.75% | 6 |
| Jan 2026 | Cauldron | 135K | 73.8% | 1 |
| Jan 2026 | Clearspring | 22.2K | 12.1% | 2 |
| Jan 2026 | House Foods | 10.5K | 5.7% | 3 |
| Jan 2026 | Tofoo | 8.1K | 4.4% | 4 |
| Jan 2026 | Mori-Nu | 5.1K | 2.8% | 5 |
| Jan 2026 | Nasoya | 1.9K | 1% | 6 |
| Feb 2026 | Cauldron | 135K | 75.9% | 1 |
| Feb 2026 | Clearspring | 18.1K | 10.2% | 2 |
| Feb 2026 | House Foods | 10.2K | 5.7% | 3 |
| Feb 2026 | Tofoo | 8.1K | 4.6% | 4 |
| Feb 2026 | Mori-Nu | 4.9K | 2.7% | 5 |
| Feb 2026 | Nasoya | 1.6K | 0.9% | 6 |
| Mar 2026 | Cauldron | 135K | 73.6% | 1 |
| Mar 2026 | Clearspring | 22.2K | 12.1% | 2 |
| Mar 2026 | House Foods | 10.5K | 5.7% | 3 |
| Mar 2026 | Tofoo | 8.1K | 4.4% | 4 |
| Mar 2026 | Mori-Nu | 6K | 3.3% | 5 |
| Mar 2026 | Nasoya | 1.6K | 0.87% | 6 |
| Apr 2026 | Cauldron | 110K | 69.5% | 1 |
| Apr 2026 | Clearspring | 22.2K | 14% | 2 |
| Apr 2026 | House Foods | 9K | 5.7% | 3 |
| Apr 2026 | Mori-Nu | 8.8K | 5.6% | 4 |
| Apr 2026 | Tofoo | 6.6K | 4.2% | 5 |
| Apr 2026 | Nasoya | 1.6K | 1% | 6 |
| May 2026 | Cauldron | 135K | 71.5% | 1 |
| May 2026 | Clearspring | 22.2K | 11.8% | 2 |
| May 2026 | Mori-Nu | 12.8K | 6.8% | 3 |
| May 2026 | House Foods | 11K | 5.8% | 4 |
| May 2026 | Tofoo | 6.6K | 3.5% | 5 |
| May 2026 | Nasoya | 1.3K | 0.69% | 6 |
| Jun 2026 | Cauldron | 110K | 68.4% | 1 |
| Jun 2026 | Clearspring | 18.1K | 11.3% | 2 |
| Jun 2026 | Mori-Nu | 15.4K | 9.6% | 3 |
| Jun 2026 | House Foods | 9.7K | 6% | 4 |
| Jun 2026 | Tofoo | 6.6K | 4.1% | 5 |
| Jun 2026 | Nasoya | 1K | 0.62% | 6 |
| Jul 2026 | Cauldron | 135K | 71.3% | 1 |
| Jul 2026 | Mori-Nu | 18.8K | 9.9% | 2 |
| Jul 2026 | Clearspring | 18.1K | 9.6% | 3 |
| Jul 2026 | House Foods | 9.7K | 5.1% | 4 |
| Jul 2026 | Tofoo | 6.6K | 3.5% | 5 |
| Jul 2026 | Nasoya | 1K | 0.53% | 6 |
| Aug 2026 | Cauldron | 135K | 72.7% | 1 |
| Aug 2026 | Clearspring | 22.2K | 12% | 2 |
| Aug 2026 | Mori-Nu | 10.5K | 5.7% | 3 |
| Aug 2026 | House Foods | 10K | 5.4% | 4 |
| Aug 2026 | Tofoo | 6.6K | 3.6% | 5 |
| Aug 2026 | Nasoya | 1.3K | 0.7% | 6 |
| Sep 2026 | Cauldron | — | — | — |
| Sep 2026 | Clearspring | — | — | — |
| Sep 2026 | House Foods | — | — | — |
| Sep 2026 | Mori-Nu | — | — | — |
| Sep 2026 | Nasoya | — | — | — |
| Sep 2026 | Tofoo | — | — | — |

## What is being compared

- **Cauldron**: Measured on the search term “cauldron”.
- **Clearspring**: Measured on the search term “clearspring”.
- **House Foods**: Measured on the search terms “house foods” and “house foods tofu”, summed into one figure.
- **Mori-Nu**: Measured on the search terms “mori nu” and “mori nu tofu”, summed into one figure.
- **Nasoya**: Measured on the search term “nasoya”.
- **Tofoo**: Measured on the search term “tofoo”.

- [Cauldron](/demand/global-en/brands/cauldron)
- [Clearspring](/demand/global-en/brands/clearspring)
- [House Foods](/demand/global-en/brands/house-foods)
- [Mori-Nu](/demand/global-en/brands/mori-nu)
- [Nasoya](/demand/global-en/brands/nasoya)
- [Tofoo](/demand/global-en/brands/tofoo)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among tofu brands worldwide?

In August 2026, Cauldron was the most searched among tofu brands worldwide, with an estimated 135K branded searches and 72.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Tofu brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/tofu-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/tofu-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.