---
title: "Toaster oven brands: Which are searched most?"
description: "Compare the toaster oven brands people buy. Share of Search among KitchenAid, Ninja, De'Longhi, Black and Decker, Cuisinart and Breville, the toaster oven brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/toaster-oven-brands"
publisher: "Brandwave"
---

# Toaster oven brands: Which are searched most?

Compare the toaster oven brands people buy. Share of Search among KitchenAid, Ninja, De'Longhi, Black and Decker, Cuisinart and Breville, the toaster oven brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Toaster oven brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: KitchenAid, 38%

## Which brand is most popular in search among toaster oven brands worldwide?

- In September 2026, KitchenAid was the most searched among toaster oven brands worldwide, with an estimated 1.3M branded searches and 38% estimated Share of Search within this set.
- Ninja is in 2nd place, 13.5 percentage points behind at 24.5% Share of Search.
- Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among toaster oven brands worldwide decreased from 44.6% to 38%.
- Across the 12 months ending September 2026, Ninja’s estimated Share of Search among toaster oven brands worldwide increased from 20.1% to 24.5%.
- Across the 12 months ending September 2026, Black and Decker’s estimated Share of Search among toaster oven brands worldwide increased from 6% to 6.6%.
- Across the 12 months ending September 2026, Breville’s estimated Share of Search among toaster oven brands worldwide increased from 3.3% to 4.9%.
- Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among toaster oven brands worldwide peaked at 49.1% in December 2025 and was lowest at 35.9% in June 2026.
- Across the 12 months ending September 2026, Ninja’s estimated Share of Search among toaster oven brands worldwide peaked at 25.4% in June 2026 and was lowest at 19.3% in November 2025.
- Across the 12 months ending September 2026, De'Longhi’s estimated Share of Search among toaster oven brands worldwide peaked at 21.3% in July 2026 and was lowest at 16.3% in December 2025.
- Across the 12 months ending September 2026, Black and Decker’s estimated Share of Search among toaster oven brands worldwide peaked at 8.2% in May 2026 and was lowest at 4% in December 2025.
- Across the 12 months ending September 2026, Cuisinart’s estimated Share of Search among toaster oven brands worldwide peaked at 7.7% in January 2026 and was lowest at 5.6% in April 2026.
- Across the 12 months ending September 2026, Ninja rose from 3rd to 2nd among toaster oven brands worldwide.
- Across the 12 months ending September 2026, De'Longhi fell from 2nd to 3rd among toaster oven brands worldwide.
- Across the 12 months ending September 2026, Cuisinart held steady: its estimated Share of Search among toaster oven brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [KitchenAid vs Ninja: compare search popularity](/demand/global-en/compare/kitchenaid-vs-ninja-kitchen): 38% against 24.5% Share of Search.
- [KitchenAid vs De'Longhi: compare search popularity](/demand/global-en/compare/delonghi-vs-kitchenaid): 38% against 20.1% Share of Search.
- [KitchenAid vs Black and Decker: compare search popularity](/demand/global-en/compare/black-and-decker-vs-kitchenaid): 38% against 6.6% Share of Search.
- [KitchenAid vs Cuisinart: compare search popularity](/demand/global-en/compare/cuisinart-vs-kitchenaid): 38% against 5.9% Share of Search.
- [Ninja vs De'Longhi: compare search popularity](/demand/global-en/compare/delonghi-vs-ninja-kitchen): 24.5% against 20.1% Share of Search.
- [Ninja vs Black and Decker: compare search popularity](/demand/global-en/compare/black-and-decker-vs-ninja-kitchen): 24.5% against 6.6% Share of Search.
- [Ninja vs Cuisinart: compare search popularity](/demand/global-en/compare/cuisinart-vs-ninja-kitchen): 24.5% against 5.9% Share of Search.
- [De'Longhi vs Black and Decker: compare search popularity](/demand/global-en/compare/black-and-decker-vs-delonghi): 20.1% against 6.6% Share of Search.
- [De'Longhi vs Cuisinart: compare search popularity](/demand/global-en/compare/cuisinart-vs-delonghi): 20.1% against 5.9% Share of Search.
- [Black and Decker vs Cuisinart: compare search popularity](/demand/global-en/compare/black-and-decker-vs-cuisinart): 6.6% against 5.9% Share of Search.

## How did search popularity change for toaster oven brands worldwide in September 2026?

- In September 2026, KitchenAid gained estimated Share of Search among toaster oven brands worldwide, from 36.8% to 38%.
- In September 2026, Breville gained estimated Share of Search among toaster oven brands worldwide, from 4.1% to 4.9%.
- In September 2026, Cuisinart lost estimated Share of Search among toaster oven brands worldwide, from 7.3% to 5.9%.
- Black and Decker’s estimated Share of Search among toaster oven brands worldwide has lost ground for 3 months in a row, from 7.6% to 6.6% in September 2026.
- Estimated monthly branded searches for De'Longhi worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | KitchenAid | 38% | 1.3M | +4.5% | KitchenAid |
| 2 | Ninja | 24.5% | 823K | 0.0% | SharkNinja |
| 3 | De'Longhi | 20.1% | 673K | 0.0% | De'Longhi |
| 4 | Black and Decker | 6.6% | 220K | 0.0% | Black and Decker |
| 5 | Cuisinart | 5.9% | 198K | -18.0% | Cuisinart |
| 6 | Breville | 4.9% | 165K | +22.2% | Breville |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | KitchenAid | 1.8M | 44.6% | 1 |
| Oct 2025 | De'Longhi | 823K | 20.1% | 2 |
| Oct 2025 | Ninja | 823K | 20.1% | 3 |
| Oct 2025 | Black and Decker | 245K | 6% | 4 |
| Oct 2025 | Cuisinart | 242K | 5.9% | 5 |
| Oct 2025 | Breville | 135K | 3.3% | 6 |
| Nov 2025 | KitchenAid | 3M | 46.9% | 1 |
| Nov 2025 | De'Longhi | 1.2M | 19.3% | 2 |
| Nov 2025 | Ninja | 1.2M | 19.3% | 3 |
| Nov 2025 | Cuisinart | 411K | 6.5% | 4 |
| Nov 2025 | Black and Decker | 270K | 4.3% | 5 |
| Nov 2025 | Breville | 246K | 3.9% | 6 |
| Dec 2025 | KitchenAid | 3M | 49.1% | 1 |
| Dec 2025 | Ninja | 1.2M | 19.9% | 2 |
| Dec 2025 | De'Longhi | 1M | 16.3% | 3 |
| Dec 2025 | Cuisinart | 411K | 6.7% | 4 |
| Dec 2025 | Breville | 246K | 4% | 5 |
| Dec 2025 | Black and Decker | 245K | 4% | 6 |
| Jan 2026 | KitchenAid | 1.8M | 41.6% | 1 |
| Jan 2026 | Ninja | 1M | 23% | 2 |
| Jan 2026 | De'Longhi | 823K | 18.9% | 3 |
| Jan 2026 | Cuisinart | 337K | 7.7% | 4 |
| Jan 2026 | Black and Decker | 220K | 5% | 5 |
| Jan 2026 | Breville | 165K | 3.8% | 6 |
| Feb 2026 | KitchenAid | 1.5M | 41.6% | 1 |
| Feb 2026 | Ninja | 823K | 23.5% | 2 |
| Feb 2026 | De'Longhi | 673K | 19.2% | 3 |
| Feb 2026 | Cuisinart | 215K | 6.1% | 4 |
| Feb 2026 | Black and Decker | 201K | 5.7% | 5 |
| Feb 2026 | Breville | 135K | 3.9% | 6 |
| Mar 2026 | KitchenAid | 1.5M | 41.5% | 1 |
| Mar 2026 | Ninja | 823K | 22.6% | 2 |
| Mar 2026 | De'Longhi | 673K | 18.5% | 3 |
| Mar 2026 | Cuisinart | 275K | 7.6% | 4 |
| Mar 2026 | Black and Decker | 220K | 6.1% | 5 |
| Mar 2026 | Breville | 135K | 3.7% | 6 |
| Apr 2026 | KitchenAid | 1.5M | 41.8% | 1 |
| Apr 2026 | Ninja | 823K | 23.4% | 2 |
| Apr 2026 | De'Longhi | 673K | 19.1% | 3 |
| Apr 2026 | Black and Decker | 220K | 6.2% | 4 |
| Apr 2026 | Cuisinart | 198K | 5.6% | 5 |
| Apr 2026 | Breville | 135K | 3.8% | 6 |
| May 2026 | KitchenAid | 1.3M | 39.5% | 1 |
| May 2026 | De'Longhi | 673K | 20.5% | 2 |
| May 2026 | Ninja | 673K | 20.5% | 3 |
| May 2026 | Black and Decker | 270K | 8.2% | 4 |
| May 2026 | Cuisinart | 234K | 7.1% | 5 |
| May 2026 | Breville | 135K | 4.1% | 6 |
| Jun 2026 | KitchenAid | 1.2M | 35.9% | 1 |
| Jun 2026 | Ninja | 823K | 25.4% | 2 |
| Jun 2026 | De'Longhi | 673K | 20.8% | 3 |
| Jun 2026 | Black and Decker | 245K | 7.6% | 4 |
| Jun 2026 | Cuisinart | 198K | 6.1% | 5 |
| Jun 2026 | Breville | 135K | 4.2% | 6 |
| Jul 2026 | KitchenAid | 1.2M | 38.8% | 1 |
| Jul 2026 | De'Longhi | 673K | 21.3% | 2 |
| Jul 2026 | Ninja | 673K | 21.3% | 3 |
| Jul 2026 | Cuisinart | 234K | 7.4% | 4 |
| Jul 2026 | Black and Decker | 220K | 7% | 5 |
| Jul 2026 | Breville | 135K | 4.3% | 6 |
| Aug 2026 | KitchenAid | 1.2M | 36.8% | 1 |
| Aug 2026 | Ninja | 823K | 24.8% | 2 |
| Aug 2026 | De'Longhi | 673K | 20.3% | 3 |
| Aug 2026 | Cuisinart | 242K | 7.3% | 4 |
| Aug 2026 | Black and Decker | 220K | 6.6% | 5 |
| Aug 2026 | Breville | 135K | 4.1% | 6 |
| Sep 2026 | KitchenAid | 1.3M | 38% | 1 |
| Sep 2026 | Ninja | 823K | 24.5% | 2 |
| Sep 2026 | De'Longhi | 673K | 20.1% | 3 |
| Sep 2026 | Black and Decker | 220K | 6.6% | 4 |
| Sep 2026 | Cuisinart | 198K | 5.9% | 5 |
| Sep 2026 | Breville | 165K | 4.9% | 6 |

## What is being compared

- **Black and Decker**: Measured on the search terms “black and decker” and “blackdecker”, summed into one figure.
- **Breville**: Measured on the search term “breville barista express”.
- **Cuisinart**: Measured on the search terms “cuisinart” and “cuisinart food processor”, summed into one figure.
- **De'Longhi**: Measured on the search term “delonghi”.
- **KitchenAid**: Measured on the search terms “kitchenaid”, “kitchenaid artisan”, “kitchenaid mixer” and “kitchenaid stand mixer”, summed into one figure.
- **Ninja**: Measured on the search term “ninja air fryer”.

- [Black and Decker](/demand/global-en/brands/black-and-decker)
- [Breville](/demand/global-en/brands/breville)
- [Cuisinart](/demand/global-en/brands/cuisinart)
- [De'Longhi](/demand/global-en/brands/delonghi)
- [KitchenAid](/demand/global-en/brands/kitchenaid)
- [Ninja](/demand/global-en/brands/ninja-kitchen)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among toaster oven brands worldwide?

In September 2026, KitchenAid was the most searched among toaster oven brands worldwide, with an estimated 1.3M branded searches and 38% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Toaster oven brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/toaster-oven-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/toaster-oven-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.