--- title: "Microsoft To Do vs Things: Which is searched more?" description: "Is Microsoft To Do or Things more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the To do list apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/to-do-list-apps/compare/microsoft-to-do-vs-things" publisher: "Brandwave" --- # Microsoft To Do vs Things: Which is searched more? Is Microsoft To Do or Things more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the To do list apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Microsoft To Do and Things - **Competitive set**: To do list apps - **Market**: Global - **Month measured**: Sep 2026 - **Microsoft To Do Share of Search**: 7.5% - **Things Share of Search**: 31.9% ## Is Microsoft To Do or Things more popular in search? - In September 2026, Things had more branded searches than Microsoft To Do among to do list apps worldwide. Things had about 577,000 branded searches, while Microsoft To Do had 135,000. Things made up 31.9% of all to do list app searches we track, and Microsoft To Do accounted for 7.5%. - Things was ahead of Microsoft To Do in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Microsoft To Do’s share of searches among to do list apps worldwide moved from 10.9% to 7.5%, and its estimated monthly branded searches moved from 165K to 135K. - Across the 12 months ending September 2026, Things’ share of searches among to do list apps worldwide moved from 38.1% to 31.9%, and its estimated monthly branded searches held steady at 577K. ## Top to do list apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Microsoft To Do and Things showed up in all five answers. Microsoft To Do was listed before Things in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Todoist | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | TickTick | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Microsoft To Do | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Apple Reminders | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Things | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Google Tasks | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Any.do | 7th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about to do list apps - Asked ChatGPT "Which to do list app should I use?": 1. Todoist, 2. Apple Reminders, 3. TickTick, 4. Microsoft To Do, 5. Things - Asked ChatGPT "What are the best to do list apps?": 1. Todoist, 2. TickTick, 3. Microsoft To Do, 4. Apple Reminders, 5. Things, 6. Google Tasks - Asked ChatGPT "What's the best to do list app for task management?": 1. Todoist, 2. TickTick, 3. Microsoft To Do, 4. Things, 5. Google Tasks - Searched Google, AI Overview "to do list app": 1. Todoist, 2. TickTick, 3. Microsoft To Do, 4. Apple Reminders, 5. Things, 6. Any.do - Searched Google, AI Overview "task manager app": 1. Todoist, 2. TickTick, 3. Microsoft To Do, 4. Google Tasks, 5. Things Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for to do list apps worldwide in September 2026? - In September 2026, Todoist overtook Things to become the leader among to do list apps worldwide, with 34.5% of the searches. - In September 2026, Things lost share of searches among to do list apps worldwide, from 41.7% to 31.9%. - Microsoft To Do’s share of searches among to do list apps worldwide has lost ground for 3 months in a row, from 10% to 7.5% in September 2026. ## Month by month | Month | Microsoft To Do estimated searches | Microsoft To Do Share of Search | Microsoft To Do rank | Things estimated searches | Things Share of Search | Things rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 10.9% | 4 | 577K | 38.1% | 1 | | Nov 2025 | 135K | 9.6% | 5 | 572K | 40.6% | 1 | | Dec 2025 | 135K | 9.8% | 5 | 572K | 41.7% | 1 | | Jan 2026 | 165K | 10.3% | 5 | 577K | 36.1% | 1 | | Feb 2026 | 135K | 10.3% | 4 | 572K | 43.8% | 1 | | Mar 2026 | 135K | 9.5% | 4 | 577K | 40.7% | 1 | | Apr 2026 | 135K | 10.7% | 4 | 572K | 45.4% | 1 | | May 2026 | 110K | 8.7% | 4 | 568K | 44.7% | 1 | | Jun 2026 | 135K | 10% | 4 | 572K | 42.5% | 1 | | Jul 2026 | 110K | 8.9% | 5 | 568K | 45.8% | 1 | | Aug 2026 | 110K | 8% | 5 | 577K | 41.7% | 1 | | Sep 2026 | 135K | 7.5% | 5 | 577K | 31.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Microsoft To Do’s and Things’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Microsoft To Do**: Measured on the search term “microsoft to do”. - **Things**: Measured on the search terms “things” and “things 3”, summed into one figure. - [Microsoft To Do profile](/demand/global-en/brands/microsoft-to-do) - [Things profile](/demand/global-en/brands/things) - [All to do list apps worldwide](/demand/global-en/categories/to-do-list-apps): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Microsoft To Do or Things more popular in search? In September 2026, Things had more branded searches than Microsoft To Do among to do list apps worldwide. Things had about 577,000 branded searches, while Microsoft To Do had 135,000. Things made up 31.9% of all to do list app searches we track, and Microsoft To Do accounted for 7.5%. ## Cite this page Brandwave. "Microsoft To Do vs Things: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/to-do-list-apps/compare/microsoft-to-do-vs-things This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/to-do-list-apps/compare/microsoft-to-do-vs-things. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.