--- title: "Apple Reminders vs Things: Which is searched more?" description: "Is Apple Reminders or Things more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the To do list apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/to-do-list-apps/compare/apple-reminders-vs-things" publisher: "Brandwave" --- # Apple Reminders vs Things: Which is searched more? Is Apple Reminders or Things more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the To do list apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Apple Reminders and Things - **Competitive set**: To do list apps - **Market**: Global - **Month measured**: Sep 2026 - **Apple Reminders Share of Search**: 0.82% - **Things Share of Search**: 31.9% ## Is Apple Reminders or Things more popular in search? - In September 2026, Things had more branded searches than Apple Reminders among to do list apps worldwide. Things had about 577,000 branded searches, while Apple Reminders had 14,800. Things made up 31.9% of all to do list app searches we track, and Apple Reminders accounted for 0.82%. - Things was ahead of Apple Reminders in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Apple Reminders’ share of searches among to do list apps worldwide moved from 0.98% to 0.82%, and its estimated monthly branded searches held steady at 14.8K. - Across the 12 months ending September 2026, Things’ share of searches among to do list apps worldwide moved from 38.1% to 31.9%, and its estimated monthly branded searches held steady at 577K. ## Top to do list apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Things appeared in all five answers. Apple Reminders was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Apple Reminders was listed before Things in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Todoist | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | TickTick | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Microsoft To Do | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Apple Reminders | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Things | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Google Tasks | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Any.do | 7th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about to do list apps - Asked ChatGPT "Which to do list app should I use?": 1. Todoist, 2. Apple Reminders, 3. TickTick, 4. Microsoft To Do, 5. Things - Asked ChatGPT "What are the best to do list apps?": 1. Todoist, 2. TickTick, 3. Microsoft To Do, 4. Apple Reminders, 5. Things, 6. Google Tasks - Asked ChatGPT "What's the best to do list app for task management?": 1. Todoist, 2. TickTick, 3. Microsoft To Do, 4. Things, 5. Google Tasks - Searched Google, AI Overview "to do list app": 1. Todoist, 2. TickTick, 3. Microsoft To Do, 4. Apple Reminders, 5. Things, 6. Any.do - Searched Google, AI Overview "task manager app": 1. Todoist, 2. TickTick, 3. Microsoft To Do, 4. Google Tasks, 5. Things Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for to do list apps worldwide in September 2026? - In September 2026, Todoist overtook Things to become the leader among to do list apps worldwide, with 34.5% of the searches. - In September 2026, Things lost share of searches among to do list apps worldwide, from 41.7% to 31.9%. - In September 2026, Apple Reminders rose from 7th to 6th among to do list apps worldwide. ## Month by month | Month | Apple Reminders estimated searches | Apple Reminders Share of Search | Apple Reminders rank | Things estimated searches | Things Share of Search | Things rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 0.98% | 7 | 577K | 38.1% | 1 | | Nov 2025 | 12.1K | 0.86% | 7 | 572K | 40.6% | 1 | | Dec 2025 | 12.1K | 0.88% | 7 | 572K | 41.7% | 1 | | Jan 2026 | 18.1K | 1.1% | 7 | 577K | 36.1% | 1 | | Feb 2026 | 12.1K | 0.93% | 7 | 572K | 43.8% | 1 | | Mar 2026 | 12.1K | 0.85% | 7 | 577K | 40.7% | 1 | | Apr 2026 | 12.1K | 0.96% | 7 | 572K | 45.4% | 1 | | May 2026 | 9.9K | 0.78% | 7 | 568K | 44.7% | 1 | | Jun 2026 | 12.1K | 0.9% | 7 | 572K | 42.5% | 1 | | Jul 2026 | 9.9K | 0.8% | 7 | 568K | 45.8% | 1 | | Aug 2026 | 9.9K | 0.72% | 7 | 577K | 41.7% | 1 | | Sep 2026 | 14.8K | 0.82% | 6 | 577K | 31.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Apple Reminders’ and Things’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Apple Reminders**: Measured on the search term “apple reminders”. - **Things**: Measured on the search terms “things” and “things 3”, summed into one figure. - [Apple Reminders profile](/demand/global-en/brands/apple-reminders) - [Things profile](/demand/global-en/brands/things) - [All to do list apps worldwide](/demand/global-en/categories/to-do-list-apps): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Apple Reminders or Things more popular in search? In September 2026, Things had more branded searches than Apple Reminders among to do list apps worldwide. Things had about 577,000 branded searches, while Apple Reminders had 14,800. Things made up 31.9% of all to do list app searches we track, and Apple Reminders accounted for 0.82%. ## Cite this page Brandwave. "Apple Reminders vs Things: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/to-do-list-apps/compare/apple-reminders-vs-things This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/to-do-list-apps/compare/apple-reminders-vs-things. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.