--- title: "Tissue brands: Which are searched most?" description: "Compare the tissue brands shoppers choose between. Share of Search among Kleenex, Kirkland Signature, Andrex, Puffs and Scott, the tissue brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/tissue-brands" publisher: "Brandwave" --- # Tissue brands: Which are searched most? Compare the tissue brands shoppers choose between. Share of Search among Kleenex, Kirkland Signature, Andrex, Puffs and Scott, the tissue brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Tissue brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Kleenex, 55.4% ## Which brand is most popular in search among tissue brands worldwide? - In August 2026, Kleenex was the most searched among tissue brands worldwide, with an estimated 165K branded searches and 55.4% estimated Share of Search within this set. - Kirkland Signature is in 2nd place, 18.5 percentage points behind at 36.9% Share of Search. - Across the 11 months ending August 2026, Kleenex’s estimated Share of Search among tissue brands worldwide decreased from 62.6% to 55.4%. - Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among tissue brands worldwide increased from 28.1% to 36.9%. - Across the 11 months ending August 2026, Scott’s estimated Share of Search among tissue brands worldwide decreased from 3.1% to 2.2%. - Across the 11 months ending August 2026, Kleenex’s estimated Share of Search among tissue brands worldwide peaked at 66.7% in July 2026 and was lowest at 51.2% in November 2025. - Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among tissue brands worldwide peaked at 42% in March 2026 and was lowest at 24.5% in July 2026. - Across the 11 months ending August 2026, Andrex’s estimated Share of Search among tissue brands worldwide peaked at 4% in July 2026 and was lowest at 2.5% in March 2026. - Across the 11 months ending August 2026, Puffs’ estimated Share of Search among tissue brands worldwide peaked at 3.5% in February 2026 and was lowest at 1.7% in June 2026. - Across the 11 months ending August 2026, Scott’s estimated Share of Search among tissue brands worldwide peaked at 3.1% in April 2026 and was lowest at 2% in November 2025. - Across the 11 months ending August 2026, Puffs rose from 5th to 4th among tissue brands worldwide. - Across the 11 months ending August 2026, Scott fell from 4th to 5th among tissue brands worldwide. - Across the 11 months ending August 2026, Andrex held steady: its estimated Share of Search among tissue brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Kleenex vs Kirkland Signature: compare search popularity](/demand/global-en/compare/kirkland-signature-vs-kleenex): 55.4% against 36.9% Share of Search. - [Kleenex vs Andrex: compare search popularity](/demand/global-en/compare/andrex-vs-kleenex): 55.4% against 3.3% Share of Search. - [Kleenex vs Puffs: compare search popularity](/demand/global-en/compare/kleenex-vs-puffs): 55.4% against 2.2% Share of Search. - [Kleenex vs Scott: compare search popularity](/demand/global-en/compare/kleenex-vs-scott): 55.4% against 2.2% Share of Search. - [Kirkland Signature vs Andrex: compare search popularity](/demand/global-en/compare/andrex-vs-kirkland-signature): 36.9% against 3.3% Share of Search. - [Kirkland Signature vs Puffs: compare search popularity](/demand/global-en/compare/kirkland-signature-vs-puffs): 36.9% against 2.2% Share of Search. - [Kirkland Signature vs Scott: compare search popularity](/demand/global-en/compare/kirkland-signature-vs-scott): 36.9% against 2.2% Share of Search. - [Andrex vs Puffs: compare search popularity](/demand/global-en/compare/andrex-vs-puffs): 3.3% against 2.2% Share of Search. - [Andrex vs Scott: compare search popularity](/demand/global-en/compare/andrex-vs-scott): 3.3% against 2.2% Share of Search. - [Puffs vs Scott: compare search popularity](/demand/global-en/compare/puffs-vs-scott): 2.2% Share of Search each. ## How did search popularity change for tissue brands worldwide in August 2026? - In August 2026, Kirkland Signature gained estimated Share of Search among tissue brands worldwide, from 24.5% to 36.9%. - In August 2026, Kleenex lost estimated Share of Search among tissue brands worldwide, from 66.7% to 55.4%. - In August 2026, Andrex lost estimated Share of Search among tissue brands worldwide, from 4% to 3.3%. - In August 2026, Puffs rose from 5th to 4th among tissue brands worldwide. - In August 2026, Scott fell from 4th to 5th among tissue brands worldwide. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Kleenex | 55.4% | 165K | +22.2% | Kimberly-Clark | | 2 | Kirkland Signature | 36.9% | 110K | +122.2% | Kirkland Signature | | 3 | Andrex | 3.3% | 9.9K | +22.2% | Andrex | | 4 | Puffs | 2.2% | 6.6K | +50.0% | Puffs | | 5 | Scott | 2.2% | 6.6K | +22.2% | Scott | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Kleenex | 135K | 62.6% | 1 | | Oct 2025 | Kirkland Signature | 60.5K | 28.1% | 2 | | Oct 2025 | Andrex | 8.1K | 3.8% | 3 | | Oct 2025 | Scott | 6.6K | 3.1% | 4 | | Oct 2025 | Puffs | 5.4K | 2.5% | 5 | | Nov 2025 | Kleenex | 135K | 51.2% | 1 | | Nov 2025 | Kirkland Signature | 110K | 41.7% | 2 | | Nov 2025 | Andrex | 8.1K | 3.1% | 3 | | Nov 2025 | Puffs | 5.4K | 2% | 4 | | Nov 2025 | Scott | 5.4K | 2% | 5 | | Dec 2025 | Kleenex | 135K | 51.2% | 1 | | Dec 2025 | Kirkland Signature | 110K | 41.7% | 2 | | Dec 2025 | Andrex | 8.1K | 3.1% | 3 | | Dec 2025 | Puffs | 5.4K | 2% | 4 | | Dec 2025 | Scott | 5.4K | 2% | 5 | | Jan 2026 | Kleenex | 165K | 63.4% | 1 | | Jan 2026 | Kirkland Signature | 74K | 28.4% | 2 | | Jan 2026 | Andrex | 8.1K | 3.1% | 3 | | Jan 2026 | Puffs | 6.6K | 2.5% | 4 | | Jan 2026 | Scott | 6.6K | 2.5% | 5 | | Feb 2026 | Kleenex | 135K | 58.2% | 1 | | Feb 2026 | Kirkland Signature | 74K | 31.9% | 2 | | Feb 2026 | Andrex | 8.1K | 3.5% | 3 | | Feb 2026 | Puffs | 8.1K | 3.5% | 4 | | Feb 2026 | Scott | 6.6K | 2.8% | 5 | | Mar 2026 | Kleenex | 165K | 51.4% | 1 | | Mar 2026 | Kirkland Signature | 135K | 42% | 2 | | Mar 2026 | Andrex | 8.1K | 2.5% | 3 | | Mar 2026 | Puffs | 6.6K | 2.1% | 4 | | Mar 2026 | Scott | 6.6K | 2.1% | 5 | | Apr 2026 | Kleenex | 135K | 63.1% | 1 | | Apr 2026 | Kirkland Signature | 60.5K | 28.3% | 2 | | Apr 2026 | Andrex | 6.6K | 3.1% | 3 | | Apr 2026 | Scott | 6.6K | 3.1% | 4 | | Apr 2026 | Puffs | 5.4K | 2.5% | 5 | | May 2026 | Kleenex | 135K | 63.3% | 1 | | May 2026 | Kirkland Signature | 60.5K | 28.4% | 2 | | May 2026 | Andrex | 8.1K | 3.8% | 3 | | May 2026 | Scott | 5.4K | 2.5% | 4 | | May 2026 | Puffs | 4.4K | 2.1% | 5 | | Jun 2026 | Kleenex | 135K | 64% | 1 | | Jun 2026 | Kirkland Signature | 60.5K | 28.7% | 2 | | Jun 2026 | Andrex | 6.6K | 3.1% | 3 | | Jun 2026 | Scott | 5.4K | 2.6% | 4 | | Jun 2026 | Puffs | 3.6K | 1.7% | 5 | | Jul 2026 | Kleenex | 135K | 66.7% | 1 | | Jul 2026 | Kirkland Signature | 49.5K | 24.5% | 2 | | Jul 2026 | Andrex | 8.1K | 4% | 3 | | Jul 2026 | Scott | 5.4K | 2.7% | 4 | | Jul 2026 | Puffs | 4.4K | 2.2% | 5 | | Aug 2026 | Kleenex | 165K | 55.4% | 1 | | Aug 2026 | Kirkland Signature | 110K | 36.9% | 2 | | Aug 2026 | Andrex | 9.9K | 3.3% | 3 | | Aug 2026 | Puffs | 6.6K | 2.2% | 4 | | Aug 2026 | Scott | 6.6K | 2.2% | 5 | | Sep 2026 | Andrex | — | — | — | | Sep 2026 | Kirkland Signature | — | — | — | | Sep 2026 | Kleenex | — | — | — | | Sep 2026 | Puffs | — | — | — | | Sep 2026 | Scott | — | — | — | ## What is being compared - **Andrex**: Measured on the search term “andrex”. - **Kirkland Signature**: Measured on the search term “kirkland signature”. - **Kleenex**: Measured on the search term “kleenex”. - **Puffs**: Measured on the search term “puffs tissues”. - **Scott**: Measured on the search term “scott paper towels”. - [Andrex](/demand/global-en/brands/andrex) - [Kirkland Signature](/demand/global-en/brands/kirkland-signature) - [Kleenex](/demand/global-en/brands/kleenex) - [Puffs](/demand/global-en/brands/puffs) - [Scott](/demand/global-en/brands/scott) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among tissue brands worldwide? In August 2026, Kleenex was the most searched among tissue brands worldwide, with an estimated 165K branded searches and 55.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Tissue brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/tissue-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/tissue-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.