---
title: "NARS vs Rare Beauty: Which is searched more?"
description: "Which is more popular in search, NARS or Rare Beauty? Compare estimated monthly branded-search demand and Share of Search inside the Tinted moisturizer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/tinted-moisturizer-brands/compare/nars-cosmetics-vs-rare-beauty"
publisher: "Brandwave"
---

# NARS vs Rare Beauty: Which is searched more?

Which is more popular in search, NARS or Rare Beauty? Compare estimated monthly branded-search demand and Share of Search inside the Tinted moisturizer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: NARS and Rare Beauty
- **Competitive set**: Tinted moisturizer brands
- **Market**: Global
- **Month measured**: Sep 2026
- **NARS Share of Search**: 10.7%
- **Rare Beauty Share of Search**: 19.6%

## Which is more popular in search, NARS or Rare Beauty?

- In September 2026, Rare Beauty had more branded searches than NARS among tinted moisturizer brands worldwide. Rare Beauty was estimated to have 550K branded searches compared to NARS’s 301K, and held a 19.6% Share of Search versus NARS’s 10.7%.
- Rare Beauty was ahead of NARS in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, NARS’s estimated Share of Search among tinted moisturizer brands worldwide moved from 10.6% to 10.7%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 12 months ending September 2026, Rare Beauty’s estimated Share of Search among tinted moisturizer brands worldwide moved from 23.7% to 19.6%, and its estimated monthly branded searches moved from 823K to 550K.

## How did search popularity change for tinted moisturizer brands worldwide in September 2026?

- In September 2026, Rare Beauty gained estimated Share of Search among tinted moisturizer brands worldwide, from 17.6% to 19.6%.
- In September 2026, NARS gained estimated Share of Search among tinted moisturizer brands worldwide, from 9.6% to 10.7%.

## Month by month

| Month | NARS estimated searches | NARS Share of Search | NARS rank | Rare Beauty estimated searches | Rare Beauty Share of Search | Rare Beauty rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 368K | 10.6% | 4 | 823K | 23.7% | 2 |
| Nov 2025 | 673K | 15.8% | 3 | 1.2M | 28.6% | 2 |
| Dec 2025 | 450K | 12.1% | 3 | 1M | 26.8% | 2 |
| Jan 2026 | 368K | 10.6% | 4 | 823K | 23.7% | 2 |
| Feb 2026 | 301K | 9.3% | 4 | 673K | 20.7% | 2 |
| Mar 2026 | 368K | 10.8% | 4 | 673K | 19.7% | 2 |
| Apr 2026 | 301K | 9.3% | 4 | 673K | 20.7% | 2 |
| May 2026 | 368K | 11.5% | 4 | 550K | 17.2% | 2 |
| Jun 2026 | 301K | 9.9% | 4 | 450K | 14.8% | 2 |
| Jul 2026 | 301K | 9.3% | 4 | 673K | 20.7% | 2 |
| Aug 2026 | 301K | 9.6% | 4 | 550K | 17.6% | 2 |
| Sep 2026 | 301K | 10.7% | 4 | 550K | 19.6% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using NARS’s and Rare Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **NARS**: Measured on the search term “nars”.
- **Rare Beauty**: Measured on the search term “rare beauty”.

- [NARS profile](/demand/global-en/brands/nars-cosmetics)
- [Rare Beauty profile](/demand/global-en/brands/rare-beauty)
- [All tinted moisturizer brands worldwide](/demand/global-en/categories/tinted-moisturizer-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, NARS or Rare Beauty?

In September 2026, Rare Beauty had more branded searches than NARS among tinted moisturizer brands worldwide. Rare Beauty was estimated to have 550K branded searches compared to NARS’s 301K, and held a 19.6% Share of Search versus NARS’s 10.7%.

## Cite this page

Brandwave. "NARS vs Rare Beauty: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/tinted-moisturizer-brands/compare/nars-cosmetics-vs-rare-beauty

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/tinted-moisturizer-brands/compare/nars-cosmetics-vs-rare-beauty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.