--- title: "Craftsman vs Knipex: Which is searched more?" description: "Is Craftsman or Knipex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tin snips brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/tin-snips-brands/compare/craftsman-vs-knipex" publisher: "Brandwave" --- # Craftsman vs Knipex: Which is searched more? Is Craftsman or Knipex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tin snips brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Craftsman and Knipex - **Competitive set**: Tin snips brands - **Market**: Global - **Month measured**: Sep 2026 - **Craftsman Share of Search**: 21.4% - **Knipex Share of Search**: 14.3% ## Is Craftsman or Knipex more popular in search? - In September 2026, Craftsman had more branded searches than Knipex among tin snips brands worldwide. Craftsman had about 301,000 branded searches, while Knipex had 201,000. Craftsman made up 21.4% of all tin snips brand searches we track, and Knipex accounted for 14.3%. - Craftsman was ahead of Knipex in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Craftsman’s share of searches among tin snips brands worldwide moved from 18.2% to 21.4%, and its estimated monthly branded searches moved from 246K to 301K. - Across the 12 months ending September 2026, Knipex’s share of searches among tin snips brands worldwide moved from 14.9% to 14.3%, and its estimated monthly branded searches held steady at 201K. ## Top tin snips brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Knipex was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Craftsman was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Knipex was listed before Craftsman in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Midwest Tool | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Wiss | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Malco | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Craftsman | 4th | 0 of 3 | 1 of 1 | 1 of 4 | | Knipex | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | DeWalt | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Fiskars | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bahco | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bessey | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about tin snips brands - Asked ChatGPT "Which tin snips brand should I buy?": 1. Midwest Tool, 2. Malco, 3. Wiss - Asked ChatGPT "What are the best tin snips brands?": 1. Midwest Tool, 2. Malco, 3. Wiss, 4. Knipex - Asked ChatGPT "What's the best tin snips brand for sheet metal work?": 1. Midwest Tool, 2. Wiss, 3. Malco, 4. Knipex - Searched Google, AI Overview "best tin snips": 1. Craftsman, 2. Wiss, 3. Malco Not named in any answer: DeWalt, Fiskars, Bahco and Bessey. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for tin snips brands worldwide in September 2026? - In September 2026, Knipex gained share of searches among tin snips brands worldwide, from 13.5% to 14.3%. - In September 2026, Craftsman lost share of searches among tin snips brands worldwide, from 24.8% to 21.4%. ## Month by month | Month | Craftsman estimated searches | Craftsman Share of Search | Craftsman rank | Knipex estimated searches | Knipex Share of Search | Knipex rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 18.2% | 2 | 201K | 14.9% | 3 | | Nov 2025 | 246K | 16.1% | 2 | 201K | 13.1% | 3 | | Dec 2025 | 301K | 19.3% | 2 | 201K | 12.9% | 3 | | Jan 2026 | 301K | 21.5% | 2 | 201K | 14.4% | 3 | | Feb 2026 | 368K | 25.2% | 2 | 201K | 13.8% | 3 | | Mar 2026 | 450K | 28.1% | 2 | 201K | 12.6% | 3 | | Apr 2026 | 368K | 24.3% | 2 | 201K | 13.3% | 4 | | May 2026 | 368K | 24.7% | 2 | 165K | 11.1% | 4 | | Jun 2026 | 368K | 25.6% | 2 | 165K | 11.5% | 4 | | Jul 2026 | 368K | 28% | 2 | 165K | 12.5% | 4 | | Aug 2026 | 368K | 24.8% | 2 | 201K | 13.5% | 3 | | Sep 2026 | 301K | 21.4% | 2 | 201K | 14.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Craftsman’s and Knipex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Craftsman**: Measured on the search term “craftsman”. - **Knipex**: Measured on the search term “knipex”. - [Craftsman profile](/demand/global-en/brands/craftsman) - [Knipex profile](/demand/global-en/brands/knipex) - [All tin snips brands worldwide](/demand/global-en/categories/tin-snips-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Craftsman or Knipex more popular in search? In September 2026, Craftsman had more branded searches than Knipex among tin snips brands worldwide. Craftsman had about 301,000 branded searches, while Knipex had 201,000. Craftsman made up 21.4% of all tin snips brand searches we track, and Knipex accounted for 14.3%. ## Cite this page Brandwave. "Craftsman vs Knipex: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/tin-snips-brands/compare/craftsman-vs-knipex This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/tin-snips-brands/compare/craftsman-vs-knipex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.