--- title: "Craftsman vs Irwin: Which is searched more?" description: "Is Craftsman or Irwin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tin snips brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/tin-snips-brands/compare/craftsman-vs-irwin" publisher: "Brandwave" --- # Craftsman vs Irwin: Which is searched more? Is Craftsman or Irwin more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tin snips brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Craftsman and Irwin - **Competitive set**: Tin snips brands - **Market**: Global - **Month measured**: Sep 2026 - **Craftsman Share of Search**: 2.5% - **Irwin Share of Search**: 2.3% ## Is Craftsman or Irwin more popular in search? - In September 2026, Craftsman and Irwin were level in searches among tin snips brands worldwide, with an estimated 650 versus 600 branded searches, at 2.5% and 2.3% of the total. - The lead changed hands 4 times in the 12 months ending September 2026: Irwin took it in January 2026, Craftsman took it in February 2026, Irwin took it in May 2026, Craftsman took it in June 2026. - Across the 12 months ending September 2026, Craftsman’s share of searches among tin snips brands worldwide moved from 3% to 2.5%, and its estimated monthly branded searches moved from 740 to 650. - Across the 12 months ending September 2026, Irwin’s share of searches among tin snips brands worldwide moved from 2.5% to 2.3%, and its estimated monthly branded searches moved from 610 to 600. ## Top tin snips brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Craftsman was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Irwin did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Midwest Snips | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Wiss | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Malco | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Lenox | 4th | 0 of 3 | 1 of 1 | 1 of 4 | | Craftsman | 5th | 0 of 3 | 1 of 1 | 1 of 4 | | Knipex | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Klein Tools | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Milwaukee | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | DeWalt | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Fiskars | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bessey | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Irwin | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bahco | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about tin snips brands - Asked ChatGPT "Which tin snips brand should I buy?": 1. Midwest Snips, 2. Malco, 3. Wiss - Asked ChatGPT "What are the best tin snips brands?": 1. Midwest Snips, 2. Malco, 3. Wiss, 4. Klein Tools, 5. Knipex - Asked ChatGPT "What's the best tin snips brand for sheet metal work?": 1. Midwest Snips, 2. Wiss, 3. Malco, 4. Knipex - Searched Google, AI Overview "best tin snips": 1. Lenox, 2. Craftsman, 3. Wiss, 4. Midwest Snips, 5. Malco Not named in any answer: Milwaukee, DeWalt, Fiskars, Bessey, Irwin and Bahco. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for tin snips brands worldwide in September 2026? - In September 2026, Irwin rose from 12th to 11th among tin snips brands worldwide. - Estimated monthly branded searches for Craftsman worldwide fell 12.2% over 12 measured months, from 740 to 650 in September 2026. ## Month by month | Month | Craftsman estimated searches | Craftsman Share of Search | Craftsman rank | Irwin estimated searches | Irwin Share of Search | Irwin rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 740 | 3% | 9 | 610 | 2.5% | 10 | | Nov 2025 | 800 | 3.2% | 9 | 600 | 2.4% | 10 | | Dec 2025 | 650 | 3% | 9 | 490 | 2.2% | 10 | | Jan 2026 | 600 | 2.9% | 10 | 610 | 2.9% | 9 | | Feb 2026 | 650 | 2.9% | 9 | 610 | 2.8% | 10 | | Mar 2026 | 740 | 2.9% | 8 | 740 | 2.9% | 9 | | Apr 2026 | 710 | 3.2% | 9 | 610 | 2.7% | 10 | | May 2026 | 650 | 2.5% | 10 | 740 | 2.8% | 8 | | Jun 2026 | 740 | 2.3% | 9 | 600 | 1.9% | 11 | | Jul 2026 | 650 | 2.7% | 10 | 600 | 2.5% | 11 | | Aug 2026 | 800 | 3% | 10 | 600 | 2.2% | 12 | | Sep 2026 | 650 | 2.5% | 10 | 600 | 2.3% | 11 | ## How each brand is measured Brandwave collects information about searches that people make online using Craftsman’s and Irwin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Craftsman**: Measured on the search terms “craftsman aviation snips” and “craftsman tin snips”, summed into one figure. - **Irwin**: Measured on the search terms “irwin aviation snips”, “irwin metal snips”, “irwin snips” and “irwin tin snips”, summed into one figure. - [Craftsman profile](/demand/global-en/brands/craftsman) - [Irwin profile](/demand/global-en/brands/irwin) - [All tin snips brands worldwide](/demand/global-en/categories/tin-snips-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Craftsman or Irwin more popular in search? In September 2026, Craftsman and Irwin were level in searches among tin snips brands worldwide, with an estimated 650 versus 600 branded searches, at 2.5% and 2.3% of the total. ## Cite this page Brandwave. "Craftsman vs Irwin: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/tin-snips-brands/compare/craftsman-vs-irwin This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/tin-snips-brands/compare/craftsman-vs-irwin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.