---
title: "Timber merchant brands: Which are searched most?"
description: "Compare the timber merchant brands builders buy from. Share of Search among Bunnings, Carters, Mitre 10, ITM and PlaceMakers, the timber merchant brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/timber-merchant-brands"
publisher: "Brandwave"
---

# Timber merchant brands: Which are searched most?

Compare the timber merchant brands builders buy from. Share of Search among Bunnings, Carters, Mitre 10, ITM and PlaceMakers, the timber merchant brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Timber merchant brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Bunnings, 51.9%

## Which brand is most popular in search among timber merchant brands worldwide?

- In August 2026, Bunnings was the most searched among timber merchant brands worldwide, with an estimated 3.4M branded searches and 51.9% estimated Share of Search within this set.
- Carters is in 2nd place, 17.2 percentage points behind at 34.7% Share of Search.
- Across the 11 months ending August 2026, Bunnings’ estimated Share of Search among timber merchant brands worldwide decreased from 56.8% to 51.9%.
- Across the 11 months ending August 2026, Carters’ estimated Share of Search among timber merchant brands worldwide increased from 31.1% to 34.7%.
- Across the 11 months ending August 2026, Mitre 10’s estimated Share of Search among timber merchant brands worldwide increased from 9.3% to 10.4%.
- Across the 11 months ending August 2026, Bunnings’ estimated Share of Search among timber merchant brands worldwide peaked at 60.8% in December 2025 and was lowest at 51.6% in May 2026.
- Across the 11 months ending August 2026, Carters’ estimated Share of Search among timber merchant brands worldwide peaked at 35.6% in November 2025 and was lowest at 27% in January 2026.
- Across the 11 months ending August 2026, Mitre 10’s estimated Share of Search among timber merchant brands worldwide peaked at 10.4% in August 2026 and was lowest at 8.7% in November 2025.
- Across the 11 months ending August 2026, ITM’s estimated Share of Search among timber merchant brands worldwide peaked at 3.4% in June 2026 and was lowest at 1.6% in December 2025.
- Across the 11 months ending August 2026, ITM and PlaceMakers held steady: their estimated Share of Search among timber merchant brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Bunnings vs Carters: compare search popularity](/demand/global-en/compare/bunnings-vs-carters): 51.9% against 34.7% Share of Search.
- [Bunnings vs Mitre 10: compare search popularity](/demand/global-en/compare/bunnings-vs-mitre-10): 51.9% against 10.4% Share of Search.
- [Bunnings vs ITM: compare search popularity](/demand/global-en/compare/bunnings-vs-itm): 51.9% against 2.6% Share of Search.
- [Carters vs Mitre 10: compare search popularity](/demand/global-en/compare/carters-vs-mitre-10): 34.7% against 10.4% Share of Search.
- [Carters vs ITM: compare search popularity](/demand/global-en/compare/carters-vs-itm): 34.7% against 2.6% Share of Search.
- [Mitre 10 vs ITM: compare search popularity](/demand/global-en/compare/itm-vs-mitre-10): 10.4% against 2.6% Share of Search.

## How did search popularity change for timber merchant brands worldwide in August 2026?

- In August 2026, Carters gained estimated Share of Search among timber merchant brands worldwide, from 30.9% to 34.7%.
- In August 2026, Mitre 10 gained estimated Share of Search among timber merchant brands worldwide, from 9.3% to 10.4%.
- In August 2026, Bunnings lost estimated Share of Search among timber merchant brands worldwide, from 56.6% to 51.9%.
- Estimated monthly branded searches for PlaceMakers worldwide fell 33.1% over 11 measured months, from 40.5K to 27.1K in August 2026.
- Estimated monthly branded searches for ITM worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Bunnings | 51.9% | 3.4M | 0.0% | BUNNINGS (NZ) LIMITED |
| 2 | Carters | 34.7% | 2.2M | +22.4% | CARTERS BUILDING SUPPLIES LIMITED |
| 3 | Mitre 10 | 10.4% | 673K | +22.4% | MITRE 10 (NEW ZEALAND) LIMITED |
| 4 | ITM | 2.6% | 165K | 0.0% | INDEPENDENT TIMBER MERCHANTS CO-OPERATIVE LIMITED |
| 5 | PlaceMakers | 0.42% | 27.1K | 0.0% | PLACEMAKERS LIMITED |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bunnings | 5M | 56.8% | 1 |
| Oct 2025 | Carters | 2.7M | 31.1% | 2 |
| Oct 2025 | Mitre 10 | 823K | 9.3% | 3 |
| Oct 2025 | ITM | 201K | 2.3% | 4 |
| Oct 2025 | PlaceMakers | 40.5K | 0.46% | 5 |
| Nov 2025 | Bunnings | 5M | 53.1% | 1 |
| Nov 2025 | Carters | 3.4M | 35.6% | 2 |
| Nov 2025 | Mitre 10 | 823K | 8.7% | 3 |
| Nov 2025 | ITM | 201K | 2.1% | 4 |
| Nov 2025 | PlaceMakers | 40.5K | 0.43% | 5 |
| Dec 2025 | Bunnings | 6.1M | 60.8% | 1 |
| Dec 2025 | Carters | 2.7M | 27.2% | 2 |
| Dec 2025 | Mitre 10 | 1M | 9.9% | 3 |
| Dec 2025 | ITM | 165K | 1.6% | 4 |
| Dec 2025 | PlaceMakers | 33.1K | 0.33% | 5 |
| Jan 2026 | Bunnings | 5M | 60.3% | 1 |
| Jan 2026 | Carters | 2.2M | 27% | 2 |
| Jan 2026 | Mitre 10 | 823K | 9.9% | 3 |
| Jan 2026 | ITM | 201K | 2.4% | 4 |
| Jan 2026 | PlaceMakers | 33.1K | 0.4% | 5 |
| Feb 2026 | Bunnings | 4.1M | 56.5% | 1 |
| Feb 2026 | Carters | 2.2M | 31% | 2 |
| Feb 2026 | Mitre 10 | 673K | 9.3% | 3 |
| Feb 2026 | ITM | 201K | 2.8% | 4 |
| Feb 2026 | PlaceMakers | 33.1K | 0.46% | 5 |
| Mar 2026 | Bunnings | 4.1M | 56.7% | 1 |
| Mar 2026 | Carters | 2.2M | 31.1% | 2 |
| Mar 2026 | Mitre 10 | 673K | 9.3% | 3 |
| Mar 2026 | ITM | 165K | 2.3% | 4 |
| Mar 2026 | PlaceMakers | 40.5K | 0.56% | 5 |
| Apr 2026 | Bunnings | 4.1M | 56.5% | 1 |
| Apr 2026 | Carters | 2.2M | 31% | 2 |
| Apr 2026 | Mitre 10 | 673K | 9.3% | 3 |
| Apr 2026 | ITM | 201K | 2.8% | 4 |
| Apr 2026 | PlaceMakers | 33.1K | 0.46% | 5 |
| May 2026 | Bunnings | 3.4M | 51.6% | 1 |
| May 2026 | Carters | 2.2M | 34.5% | 2 |
| May 2026 | Mitre 10 | 673K | 10.4% | 3 |
| May 2026 | ITM | 201K | 3.1% | 4 |
| May 2026 | PlaceMakers | 27.1K | 0.42% | 5 |
| Jun 2026 | Bunnings | 3.4M | 56.2% | 1 |
| Jun 2026 | Carters | 1.8M | 30.7% | 2 |
| Jun 2026 | Mitre 10 | 550K | 9.2% | 3 |
| Jun 2026 | ITM | 201K | 3.4% | 4 |
| Jun 2026 | PlaceMakers | 27.1K | 0.45% | 5 |
| Jul 2026 | Bunnings | 3.4M | 56.6% | 1 |
| Jul 2026 | Carters | 1.8M | 30.9% | 2 |
| Jul 2026 | Mitre 10 | 550K | 9.3% | 3 |
| Jul 2026 | ITM | 165K | 2.8% | 4 |
| Jul 2026 | PlaceMakers | 27.1K | 0.46% | 5 |
| Aug 2026 | Bunnings | 3.4M | 51.9% | 1 |
| Aug 2026 | Carters | 2.2M | 34.7% | 2 |
| Aug 2026 | Mitre 10 | 673K | 10.4% | 3 |
| Aug 2026 | ITM | 165K | 2.6% | 4 |
| Aug 2026 | PlaceMakers | 27.1K | 0.42% | 5 |
| Sep 2026 | Bunnings | — | — | — |
| Sep 2026 | Carters | — | — | — |
| Sep 2026 | ITM | — | — | — |
| Sep 2026 | Mitre 10 | — | — | — |
| Sep 2026 | PlaceMakers | — | — | — |

## What is being compared

- **Bunnings**: Measured on the search term “bunnings”.
- **Carters**: Measured on the search term “carters”.
- **ITM**: Measured on the search term “itm”.
- **Mitre 10**: Measured on the search term “mitre 10”.
- **PlaceMakers**: Measured on the search term “placemakers”.

- [Bunnings](/demand/global-en/brands/bunnings)
- [Carters](/demand/global-en/brands/carters)
- [ITM](/demand/global-en/brands/itm)
- [Mitre 10](/demand/global-en/brands/mitre-10)
- [PlaceMakers](/demand/global-en/brands/placemakers)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among timber merchant brands worldwide?

In August 2026, Bunnings was the most searched among timber merchant brands worldwide, with an estimated 3.4M branded searches and 51.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Timber merchant brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/timber-merchant-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/timber-merchant-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.