---
title: "Tiles: Which brands are most popular in search?"
description: "Compare the tiles people search for. Share of Search among Topps Tiles, Johnson Tiles, Fired Earth, Marazzi, Original Style and Porcelanosa, the tiles Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/tiles"
publisher: "Brandwave"
---

# Tiles: Which brands are most popular in search?

Compare the tiles people search for. Share of Search among Topps Tiles, Johnson Tiles, Fired Earth, Marazzi, Original Style and Porcelanosa, the tiles Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Tiles
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Topps Tiles, 72.1%

## Which brand is most popular in search among tiles worldwide?

- In August 2026, Topps Tiles was the most searched among tiles worldwide, with an estimated 165K branded searches and 72.1% estimated Share of Search within this set.
- Johnson Tiles is in 2nd place, 57.6 percentage points behind at 14.5% Share of Search.
- Across the 11 months ending August 2026, Topps Tiles’ estimated Share of Search among tiles worldwide increased from 67.1% to 72.1%.
- Across the 11 months ending August 2026, Johnson Tiles’ estimated Share of Search among tiles worldwide increased from 13.5% to 14.5%.
- Across the 11 months ending August 2026, Fired Earth’s estimated Share of Search among tiles worldwide decreased from 10.8% to 5.6%.
- Across the 11 months ending August 2026, Topps Tiles’ estimated Share of Search among tiles worldwide peaked at 72.1% in August 2026 and was lowest at 63% in November 2025.
- Across the 11 months ending August 2026, Johnson Tiles’ estimated Share of Search among tiles worldwide peaked at 19.2% in December 2025 and was lowest at 12.6% in November 2025.
- Across the 11 months ending August 2026, Fired Earth’s estimated Share of Search among tiles worldwide peaked at 17.5% in November 2025 and was lowest at 5.6% in August 2026.
- Across the 11 months ending August 2026, Marazzi’s estimated Share of Search among tiles worldwide peaked at 4.2% in July 2026 and was lowest at 2.5% in November 2025.
- Across the 11 months ending August 2026, Porcelanosa’s estimated Share of Search among tiles worldwide peaked at 3.4% in June 2026 and was lowest at 2.1% in November 2025.
- Across the 11 months ending August 2026, Original Style rose from 6th to 5th among tiles worldwide.
- Across the 11 months ending August 2026, Porcelanosa fell from 5th to 6th among tiles worldwide.
- Across the 11 months ending August 2026, Marazzi held steady: its estimated Share of Search among tiles worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Topps Tiles vs Johnson Tiles: compare search popularity](/demand/global-en/compare/johnson-tiles-vs-topps-tiles): 72.1% against 14.5% Share of Search.
- [Topps Tiles vs Fired Earth: compare search popularity](/demand/global-en/compare/fired-earth-vs-topps-tiles): 72.1% against 5.6% Share of Search.
- [Topps Tiles vs Marazzi: compare search popularity](/demand/global-en/compare/marazzi-vs-topps-tiles): 72.1% against 2.9% Share of Search.
- [Topps Tiles vs Original Style: compare search popularity](/demand/global-en/compare/original-style-vs-topps-tiles): 72.1% against 2.6% Share of Search.
- [Johnson Tiles vs Fired Earth: compare search popularity](/demand/global-en/compare/fired-earth-vs-johnson-tiles): 14.5% against 5.6% Share of Search.
- [Johnson Tiles vs Marazzi: compare search popularity](/demand/global-en/compare/johnson-tiles-vs-marazzi): 14.5% against 2.9% Share of Search.
- [Johnson Tiles vs Original Style: compare search popularity](/demand/global-en/compare/johnson-tiles-vs-original-style): 14.5% against 2.6% Share of Search.
- [Fired Earth vs Marazzi: compare search popularity](/demand/global-en/compare/fired-earth-vs-marazzi): 5.6% against 2.9% Share of Search.
- [Fired Earth vs Original Style: compare search popularity](/demand/global-en/compare/fired-earth-vs-original-style): 5.6% against 2.6% Share of Search.
- [Marazzi vs Original Style: compare search popularity](/demand/global-en/compare/marazzi-vs-original-style): 2.9% against 2.6% Share of Search.

## How did search popularity change for tiles worldwide in August 2026?

- In August 2026, Topps Tiles gained estimated Share of Search among tiles worldwide, from 70.3% to 72.1%.
- In August 2026, Marazzi lost estimated Share of Search among tiles worldwide, from 4.2% to 2.9%.
- Fired Earth’s estimated Share of Search among tiles worldwide has lost ground for 3 months in a row, from 6.7% to 5.6% in August 2026.
- Estimated monthly branded searches for Porcelanosa worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Topps Tiles | 72.1% | 165K | +22.2% | Topps Tiles |
| 2 | Johnson Tiles | 14.5% | 33.1K | +22.1% | Johnson Tiles |
| 3 | Fired Earth | 5.6% | 12.8K | +16.4% | Fired Earth |
| 4 | Marazzi | 2.9% | 6.6K | -18.5% | Marazzi |
| 5 | Original Style | 2.6% | 6K | +9.1% | Original Style |
| 6 | Porcelanosa | 2.4% | 5.4K | 0.0% | Porcelanosa |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Topps Tiles | 165K | 67.1% | 1 |
| Oct 2025 | Johnson Tiles | 33.1K | 13.5% | 2 |
| Oct 2025 | Fired Earth | 26.6K | 10.8% | 3 |
| Oct 2025 | Marazzi | 8.1K | 3.3% | 4 |
| Oct 2025 | Porcelanosa | 6.6K | 2.7% | 5 |
| Oct 2025 | Original Style | 6.5K | 2.6% | 6 |
| Nov 2025 | Topps Tiles | 165K | 63% | 1 |
| Nov 2025 | Fired Earth | 45.9K | 17.5% | 2 |
| Nov 2025 | Johnson Tiles | 33.1K | 12.6% | 3 |
| Nov 2025 | Marazzi | 6.6K | 2.5% | 4 |
| Nov 2025 | Original Style | 6K | 2.3% | 5 |
| Nov 2025 | Porcelanosa | 5.4K | 2.1% | 6 |
| Dec 2025 | Topps Tiles | 110K | 63.7% | 1 |
| Dec 2025 | Johnson Tiles | 33.1K | 19.2% | 2 |
| Dec 2025 | Fired Earth | 14K | 8.1% | 3 |
| Dec 2025 | Marazzi | 6.6K | 3.8% | 4 |
| Dec 2025 | Original Style | 4.5K | 2.6% | 5 |
| Dec 2025 | Porcelanosa | 4.4K | 2.5% | 6 |
| Jan 2026 | Topps Tiles | 165K | 69% | 1 |
| Jan 2026 | Johnson Tiles | 33.1K | 13.8% | 2 |
| Jan 2026 | Fired Earth | 21K | 8.8% | 3 |
| Jan 2026 | Marazzi | 8.1K | 3.4% | 4 |
| Jan 2026 | Porcelanosa | 6.6K | 2.8% | 5 |
| Jan 2026 | Original Style | 5.5K | 2.3% | 6 |
| Feb 2026 | Topps Tiles | 165K | 69.8% | 1 |
| Feb 2026 | Johnson Tiles | 33.1K | 14% | 2 |
| Feb 2026 | Fired Earth | 17.7K | 7.5% | 3 |
| Feb 2026 | Marazzi | 8.1K | 3.4% | 4 |
| Feb 2026 | Porcelanosa | 6.6K | 2.8% | 5 |
| Feb 2026 | Original Style | 6K | 2.5% | 6 |
| Mar 2026 | Topps Tiles | 165K | 69.8% | 1 |
| Mar 2026 | Johnson Tiles | 33.1K | 14% | 2 |
| Mar 2026 | Fired Earth | 15.7K | 6.6% | 3 |
| Mar 2026 | Marazzi | 9.9K | 4.2% | 4 |
| Mar 2026 | Porcelanosa | 6.6K | 2.8% | 5 |
| Mar 2026 | Original Style | 6K | 2.5% | 6 |
| Apr 2026 | Topps Tiles | 165K | 70.6% | 1 |
| Apr 2026 | Johnson Tiles | 33.1K | 14.2% | 2 |
| Apr 2026 | Fired Earth | 15K | 6.4% | 3 |
| Apr 2026 | Marazzi | 8.1K | 3.5% | 4 |
| Apr 2026 | Porcelanosa | 6.6K | 2.8% | 5 |
| Apr 2026 | Original Style | 6K | 2.6% | 6 |
| May 2026 | Topps Tiles | 165K | 70.5% | 1 |
| May 2026 | Johnson Tiles | 33.1K | 14.1% | 2 |
| May 2026 | Fired Earth | 15.7K | 6.7% | 3 |
| May 2026 | Marazzi | 8.1K | 3.5% | 4 |
| May 2026 | Porcelanosa | 6.6K | 2.8% | 5 |
| May 2026 | Original Style | 5.5K | 2.4% | 6 |
| Jun 2026 | Topps Tiles | 135K | 69.2% | 1 |
| Jun 2026 | Johnson Tiles | 27.1K | 13.9% | 2 |
| Jun 2026 | Fired Earth | 12.8K | 6.6% | 3 |
| Jun 2026 | Marazzi | 8.1K | 4.2% | 4 |
| Jun 2026 | Porcelanosa | 6.6K | 3.4% | 5 |
| Jun 2026 | Original Style | 5.5K | 2.8% | 6 |
| Jul 2026 | Topps Tiles | 135K | 70.3% | 1 |
| Jul 2026 | Johnson Tiles | 27.1K | 14.1% | 2 |
| Jul 2026 | Fired Earth | 11K | 5.7% | 3 |
| Jul 2026 | Marazzi | 8.1K | 4.2% | 4 |
| Jul 2026 | Original Style | 5.5K | 2.9% | 5 |
| Jul 2026 | Porcelanosa | 5.4K | 2.8% | 6 |
| Aug 2026 | Topps Tiles | 165K | 72.1% | 1 |
| Aug 2026 | Johnson Tiles | 33.1K | 14.5% | 2 |
| Aug 2026 | Fired Earth | 12.8K | 5.6% | 3 |
| Aug 2026 | Marazzi | 6.6K | 2.9% | 4 |
| Aug 2026 | Original Style | 6K | 2.6% | 5 |
| Aug 2026 | Porcelanosa | 5.4K | 2.4% | 6 |
| Sep 2026 | Fired Earth | — | — | — |
| Sep 2026 | Johnson Tiles | — | — | — |
| Sep 2026 | Marazzi | — | — | — |
| Sep 2026 | Original Style | — | — | — |
| Sep 2026 | Porcelanosa | — | — | — |
| Sep 2026 | Topps Tiles | — | — | — |

## What is being compared

- **Fired Earth**: Measured on the search terms “fired earth” and “fired earth tiles”, summed into one figure.
- **Johnson Tiles**: Measured on the search term “johnson tiles”.
- **Marazzi**: Measured on the search term “marazzi tiles”.
- **Original Style**: Measured on the search terms “original style” and “original style tiles”, summed into one figure.
- **Porcelanosa**: Measured on the search term “porcelanosa tiles”.
- **Topps Tiles**: Measured on the search term “topps tiles”.

- [Fired Earth](/demand/global-en/brands/fired-earth)
- [Johnson Tiles](/demand/global-en/brands/johnson-tiles)
- [Marazzi](/demand/global-en/brands/marazzi)
- [Original Style](/demand/global-en/brands/original-style)
- [Porcelanosa](/demand/global-en/brands/porcelanosa)
- [Topps Tiles](/demand/global-en/brands/topps-tiles)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among tiles worldwide?

In August 2026, Topps Tiles was the most searched among tiles worldwide, with an estimated 165K branded searches and 72.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Tiles: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/tiles

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/tiles. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.