---
title: "Thumbnail design tools: Which brands are most popular in search?"
description: "Compare tools creators use to design video thumbnails and social graphics. Share of Search among Canva, Fotor, Snappa and Pixelied, the thumbnail design tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/thumbnail-design-tools"
publisher: "Brandwave"
---

# Thumbnail design tools: Which brands are most popular in search?

Compare tools creators use to design video thumbnails and social graphics. Share of Search among Canva, Fotor, Snappa and Pixelied, the thumbnail design tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Thumbnail design tools
- **Market**: Global
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Canva, 99.6%

## Which brand is most popular in search among thumbnail design tools worldwide?

- In August 2026, Canva was the most searched among thumbnail design tools worldwide, with an estimated 160M branded searches and 99.6% estimated Share of Search within this set.
- Fotor is in 2nd place, 99.3 percentage points behind at 0.35% Share of Search.
- Across the 11 months ending August 2026, Canva, Fotor, Snappa and Pixelied held steady: their estimated Share of Search among thumbnail design tools worldwide each moved less than 0.5 percentage points.

## How did search popularity change for thumbnail design tools worldwide in August 2026?

- Estimated monthly branded searches for Pixelied worldwide fell 64.2% over 11 measured months, from 8.1K to 2.9K in August 2026.
- Estimated monthly branded searches for Snappa worldwide fell 55.3% over 11 measured months, from 33.1K to 14.8K in August 2026.
- Estimated monthly branded searches for Fotor worldwide fell 34.9% over 11 measured months, from 862K to 561K in August 2026.
- Estimated monthly branded searches for Canva worldwide fell 32% over 11 measured months, from 235M to 160M in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Canva | 99.6% | 160M | +19.8% | Canva |
| 2 | Fotor | 0.35% | 561K | -24.2% | Everimaging |
| 3 | Snappa | <0.01% | 14.8K | +49.5% | Snappa |
| 4 | Pixelied | <0.01% | 2.9K | -19.4% | Pixelied |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Canva | 235M | 99.6% | 1 |
| Oct 2025 | Fotor | 862K | 0.37% | 2 |
| Oct 2025 | Snappa | 33.1K | 0.01% | 3 |
| Oct 2025 | Pixelied | 8.1K | <0.01% | 4 |
| Nov 2025 | Canva | 193M | 99.6% | 1 |
| Nov 2025 | Fotor | 723K | 0.37% | 2 |
| Nov 2025 | Snappa | 27.1K | 0.01% | 3 |
| Nov 2025 | Pixelied | 8.1K | <0.01% | 4 |
| Dec 2025 | Canva | 159M | 99.5% | 1 |
| Dec 2025 | Fotor | 797K | 0.5% | 2 |
| Dec 2025 | Snappa | 22.2K | 0.01% | 3 |
| Dec 2025 | Pixelied | 8.1K | <0.01% | 4 |
| Jan 2026 | Canva | 194M | 99.7% | 1 |
| Jan 2026 | Fotor | 593K | 0.31% | 2 |
| Jan 2026 | Snappa | 18.1K | <0.01% | 3 |
| Jan 2026 | Pixelied | 6.6K | <0.01% | 4 |
| Feb 2026 | Canva | 194M | 99.7% | 1 |
| Feb 2026 | Fotor | 593K | 0.31% | 2 |
| Feb 2026 | Snappa | 14.8K | <0.01% | 3 |
| Feb 2026 | Pixelied | 8.1K | <0.01% | 4 |
| Mar 2026 | Canva | 194M | 99.7% | 1 |
| Mar 2026 | Fotor | 657K | 0.34% | 2 |
| Mar 2026 | Snappa | 14.8K | <0.01% | 3 |
| Mar 2026 | Pixelied | 5.4K | <0.01% | 4 |
| Apr 2026 | Canva | 195M | 99.7% | 1 |
| Apr 2026 | Fotor | 559K | 0.29% | 2 |
| Apr 2026 | Snappa | 14.8K | <0.01% | 3 |
| Apr 2026 | Pixelied | 5.4K | <0.01% | 4 |
| May 2026 | Canva | 195M | 99.7% | 1 |
| May 2026 | Fotor | 484K | 0.25% | 2 |
| May 2026 | Snappa | 9.9K | <0.01% | 3 |
| May 2026 | Pixelied | 4.4K | <0.01% | 4 |
| Jun 2026 | Canva | 160M | 99.6% | 1 |
| Jun 2026 | Fotor | 576K | 0.36% | 2 |
| Jun 2026 | Snappa | 14.8K | <0.01% | 3 |
| Jun 2026 | Pixelied | 3.6K | <0.01% | 4 |
| Jul 2026 | Canva | 133M | 99.4% | 1 |
| Jul 2026 | Fotor | 740K | 0.55% | 2 |
| Jul 2026 | Snappa | 9.9K | <0.01% | 3 |
| Jul 2026 | Pixelied | 3.6K | <0.01% | 4 |
| Aug 2026 | Canva | 160M | 99.6% | 1 |
| Aug 2026 | Fotor | 561K | 0.35% | 2 |
| Aug 2026 | Snappa | 14.8K | <0.01% | 3 |
| Aug 2026 | Pixelied | 2.9K | <0.01% | 4 |
| Sep 2026 | Canva | — | — | — |
| Sep 2026 | Fotor | — | — | — |
| Sep 2026 | Pixelied | — | — | — |
| Sep 2026 | Snappa | — | — | — |

## What is being compared

- **Canva**: Measured on the search terms “ai canva”, “artificial intelligence canva”, “birthday invitation canva”, “birthday invitations canva”, “birthday invite canva”, “birthday invites canva”, “book cover design canva”, “brochure canva”, “brochure templates canva”, “business card canva”, “business card on canva”, “business card template canva”, “business card templates canva”, “business cards canva”, “business cards on canva”, “business cards templates canva”, “canva”, “canva 2”, “canva 2025”, “canva 2026”, “canva about me template”, “canva advertising templates”, “canva aesthetic template”, “canva ai”, “canva ai design”, “canva ai generator”, “canva ai image”, “canva ai image editor”, “canva ai image generator”, “canva ai photo editor”, “canva ai photo enhancer”, “canva ai tools”, “canva ai video”, “canva ai video generator”, “canva app”, “canva application”, “canva apps”, “canva artificial intelligence”, “canva ats friendly resume”, “canva background remover”, “canva banner template”, “canva barcode generator”, “canva bg remover”, “canva biodata template”, “canva birthday invitation”, “canva birthday invitation card”, “canva birthday invitations”, “canva birthday invite”, “canva birthday invites”, “canva birthday party invitation”, “canva book cover templates”, “canva book template”, “canva booklet”, “canva brochure design”, “canva brochure template”, “canva business card”, “canva business card template”, “canva business card templates”, “canva business cards”, “canva business cards template”, “canva business proposal template”, “canva calendar template”, “canva calendar templates”, “canva certificate design”, “canva certificate template”, “canva collage maker”, “canva collage photo”, “canva collage templates”, “canva color wheel”, “canva colors wheel”, “canva com templates”, “canva company profile template”, “canva cost”, “canva cover letter template”, “canva cv maker”, “canva cv template”, “canva cv template free”, “canva design”, “canva design templates”, “canva documents”, “canva download”, “canva dream lab”, “canva ebook template”, “canva editable”, “canva email signature template”, “canva email template”, “canva enterprise”, “canva envelope template”, “canva face swap”, “canva faceswap”, “canva family tree template”, “canva flowchart template”, “canva flyer design”, “canva flyer maker”, “canva flyer template”, “canva flyers maker”, “canva for education”, “canva for educators”, “canva for ipad”, “canva for mac”, “canva for nonprofits”, “canva for presentations”, “canva for resumes”, “canva for t shirt design”, “canva for t shirt designs”, “canva for windows”, “canva free”, “canva free cv templates”, “canva free designs”, “canva free resume templates”, “canva free templates”, “canva free trial”, “canva gif maker”, “canva gift card”, “canva gift certificate template”, “canva graduation invitation”, “canva graph maker”, “canva housewarming invitation”, “canva id card”, “canva id card templates”, “canva image editing”, “canva image editor”, “canva image enhancer”, “canva image resize”, “canva image resizer”, “canva images edit”, “canva infographic templates”, “canva infographics template”, “canva instagram stories template”, “canva instagram story maker”, “canva instagram story template”, “canva instagram story templates”, “canva invitation”, “canva invitation maker”, “canva invitations”, “canva invitations maker”, “canva invite”, “canva invites”, “canva invoice template”, “canva invoice templates”, “canva journal template”, “canva label template”, “canva layouts”, “canva letter template”, “canva letterhead design”, “canva letterhead templates”, “canva logos”, “canva magazine templates”, “canva magic studio”, “canva media kit template”, “canva menu design”, “canva menu template”, “canva mind mapping template”, “canva mood board template”, “canva name tag template”, “canva newsletter template”, “canva newspaper template”, “canva one page”, “canva one pager template”, “canva online”, “canva organizational chart”, “canva organizational chart template”, “canva pamphlet design”, “canva pamphlet template”, “canva party invitation”, “canva pdf edit”, “canva pdf editable”, “canva pdf editor”, “canva pdf maker”, “canva photo collage”, “canva photo collages”, “canva photo editor”, “canva photo print”, “canva photo prints”, “canva photo slideshow”, “canva pic collage”, “canva pie chart maker”, “canva place cards”, “canva portfolio template”, “canva portfolio website”, “canva poster design”, “canva poster maker”, “canva poster template”, “canva powerpoint”, “canva powerpoint presentation”, “canva ppt”, “canva premium”, “canva premium cost”, “canva premium price”, “canva presentation”, “canva press kit”, “canva price”, “canva pricing”, “canva print”, “canva print photos”, “canva printable”, “canva printers”, “canva printing”, “canva prints”, “canva pro”, “canva pro account”, “canva pro cost”, “canva pro download”, “canva pro free trial”, “canva pro price”, “canva pro pricing”, “canva pro subscription”, “canva professional”, “canva qr code creator”, “canva qr code generator”, “canva quote template”, “canva recipe card”, “canva recipe template”, “canva reel template”, “canva report template”, “canva restaurant menu template”, “canva resume”, “canva resume builder”, “canva resume for freshers”, “canva resume maker”, “canva resume template”, “canva resume template free”, “canva resume templates”, “canva resumes”, “canva schedule maker”, “canva sheets”, “canva shirt design”, “canva signature generator”, “canva sites”, “canva slideshow”, “canva slideshow maker”, “canva social media templates”, “canva software”, “canva sticker maker”, “canva storyboard template”, “canva student”, “canva students”, “canva subscription”, “canva subscription cost”, “canva subscription price”, “canva t shirt design”, “canva t shirt design template”, “canva t shirt designs”, “canva t shirt templates”, “canva t-shirt design”, “canva t-shirt designs”, “canva teams”, “canva template”, “canva template design”, “canva template flyer”, “canva templates”, “canva templates free”, “canva timeline”, “canva timeline template”, “canva tri fold brochure template”, “canva video captions”, “canva video edit”, “canva video editor”, “canva video template”, “canva vision board template”, “canva vision boards”, “canva web”, “canva webpage”, “canva website”, “canva website template”, “canva websites”, “canva wedding website”, “canva whiteboard”, “canva year subscription”, “canva yearbook templates”, “canva youtube banner template”, “canva youtube banner templates”, “canva youtube thumbnail templates”, “canva.com”, “checklist template canva”, “collage photo canva”, “collage photos canva”, “cv canva template”, “cv template canva”, “design of canva”, “download canva”, “edit photo canva”, “edit photos canva”, “flyer canva”, “flyer maker canva”, “flyer template canva”, “flyer templates canva”, “flyers template canva”, “free canva”, “free canva template”, “infographic template canva”, “infographic templates canva”, “invitation maker canva”, “invoice template canva”, “logos on canva”, “open canva”, “photo collage canva”, “photo collage on canva”, “photo editing canva”, “powerpoint canva”, “powerpoint presentation canva”, “presentation canva”, “print in canva”, “resume in canva”, “resume maker canva”, “resume template canva”, “resume templates canva”, “schedule maker canva”, “template canva”, “templates by canva”, “templates powerpoint canva”, “vision board canva” and “website canva”, summed into one figure.
- **Fotor**: Measured on the search terms “download fotor”, “fotor”, “fotor 2”, “fotor 2025”, “fotor 2026”, “fotor ai”, “fotor ai clothes changer”, “fotor ai enhancer”, “fotor ai gif generator”, “fotor ai hairstyle changer”, “fotor ai headshot generator”, “fotor ai image combiner”, “fotor ai image editor”, “fotor ai image enhancer”, “fotor ai image generator”, “fotor ai photo editor”, “fotor ai photo enhancer”, “fotor ai video generator”, “fotor app”, “fotor apps”, “fotor avatar maker”, “fotor background change”, “fotor background changer”, “fotor background remover”, “fotor bg remover”, “fotor com”, “fotor cost”, “fotor editor”, “fotor face swap”, “fotor font generator”, “fotor free”, “fotor free trial”, “fotor hd photo converter”, “fotor image editor”, “fotor image enhancer”, “fotor image resizer”, “fotor image upscaler”, “fotor online”, “fotor photo editing”, “fotor photo editing app”, “fotor photo editing software”, “fotor photo editor”, “fotor photo enhancer”, “fotor photo restoration”, “fotor photo to painting”, “fotor price”, “fotor pro”, “fotor remove background”, “fotor software”, “fotor subscription”, “fotor video enhancer”, “fotor.com” and “photo editor fotor”, summed into one figure.
- **Pixelied**: Measured on the search term “pixelied”.
- **Snappa**: Measured on the search term “snappa”.

- [Canva](/demand/global-en/brands/canva)
- [Fotor](/demand/global-en/brands/fotor)
- [Pixelied](/demand/global-en/brands/pixelied)
- [Snappa](/demand/global-en/brands/snappa)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among thumbnail design tools worldwide?

In August 2026, Canva was the most searched among thumbnail design tools worldwide, with an estimated 160M branded searches and 99.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Thumbnail design tools: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/thumbnail-design-tools

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/thumbnail-design-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.