--- title: "Throat lozenge brands: Which are searched most?" description: "Compare the throat lozenge brands people buy. Share of Search among Strepsils, Betadine and Difflam, the throat lozenge brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/throat-lozenge-brands" publisher: "Brandwave" --- # Throat lozenge brands: Which are searched most? Compare the throat lozenge brands people buy. Share of Search among Strepsils, Betadine and Difflam, the throat lozenge brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Throat lozenge brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Strepsils, 52.4% ## Which brand is most popular in search among throat lozenge brands worldwide? - In September 2026, Strepsils was the most searched among throat lozenge brands worldwide, with an estimated 823K branded searches and 52.4% estimated Share of Search within this set. - Betadine is in 2nd place, 9.6 percentage points behind at 42.9% Share of Search. - Across the 12 months ending September 2026, Strepsils’ estimated Share of Search among throat lozenge brands worldwide increased from 51.9% to 52.4%. - Across the 12 months ending September 2026, Difflam’s estimated Share of Search among throat lozenge brands worldwide decreased from 5.7% to 4.7%. - Across the 12 months ending September 2026, Strepsils’ estimated Share of Search among throat lozenge brands worldwide peaked at 52.4% in November 2025 and was lowest at 47.4% in March 2026. - Across the 12 months ending September 2026, Betadine’s estimated Share of Search among throat lozenge brands worldwide peaked at 47.8% in April 2026 and was lowest at 42.4% in February 2026. - Across the 12 months ending September 2026, Difflam’s estimated Share of Search among throat lozenge brands worldwide peaked at 5.7% in February 2026 and was lowest at 4.3% in April 2026. - Across the 12 months ending September 2026, Betadine held steady: its estimated Share of Search among throat lozenge brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Strepsils vs Betadine: compare search popularity](/demand/global-en/compare/betadine-vs-strepsils): 52.4% against 42.9% Share of Search. - [Strepsils vs Difflam: compare search popularity](/demand/global-en/compare/difflam-vs-strepsils): 52.4% against 4.7% Share of Search. - [Betadine vs Difflam: compare search popularity](/demand/global-en/compare/betadine-vs-difflam): 42.9% against 4.7% Share of Search. ## How did search popularity change for throat lozenge brands worldwide in September 2026? - In September 2026, Strepsils overtook Betadine to become the leader among throat lozenge brands worldwide, with 52.4% estimated Share of Search. - In September 2026, Betadine lost estimated Share of Search among throat lozenge brands worldwide, from 47.8% to 42.9%. - Estimated monthly branded searches for Difflam worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Strepsils | 52.4% | 823K | +22.3% | Strepsils | | 2 | Betadine | 42.9% | 673K | 0.0% | Betadine | | 3 | Difflam | 4.7% | 74K | +22.3% | Difflam | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Strepsils | 823K | 51.9% | 1 | | Oct 2025 | Betadine | 673K | 42.4% | 2 | | Oct 2025 | Difflam | 90.5K | 5.7% | 3 | | Nov 2025 | Strepsils | 823K | 52.4% | 1 | | Nov 2025 | Betadine | 673K | 42.9% | 2 | | Nov 2025 | Difflam | 74K | 4.7% | 3 | | Dec 2025 | Strepsils | 823K | 51.9% | 1 | | Dec 2025 | Betadine | 673K | 42.4% | 2 | | Dec 2025 | Difflam | 90.5K | 5.7% | 3 | | Jan 2026 | Strepsils | 823K | 52.4% | 1 | | Jan 2026 | Betadine | 673K | 42.9% | 2 | | Jan 2026 | Difflam | 74K | 4.7% | 3 | | Feb 2026 | Strepsils | 673K | 51.9% | 1 | | Feb 2026 | Betadine | 550K | 42.4% | 2 | | Feb 2026 | Difflam | 74K | 5.7% | 3 | | Mar 2026 | Betadine | 673K | 47.4% | 1 | | Mar 2026 | Strepsils | 673K | 47.4% | 2 | | Mar 2026 | Difflam | 74K | 5.2% | 3 | | Apr 2026 | Betadine | 673K | 47.8% | 1 | | Apr 2026 | Strepsils | 673K | 47.8% | 2 | | Apr 2026 | Difflam | 60.5K | 4.3% | 3 | | May 2026 | Betadine | 673K | 47.8% | 1 | | May 2026 | Strepsils | 673K | 47.8% | 2 | | May 2026 | Difflam | 60.5K | 4.3% | 3 | | Jun 2026 | Betadine | 673K | 47.8% | 1 | | Jun 2026 | Strepsils | 673K | 47.8% | 2 | | Jun 2026 | Difflam | 60.5K | 4.3% | 3 | | Jul 2026 | Betadine | 673K | 47.8% | 1 | | Jul 2026 | Strepsils | 673K | 47.8% | 2 | | Jul 2026 | Difflam | 60.5K | 4.3% | 3 | | Aug 2026 | Betadine | 673K | 47.8% | 1 | | Aug 2026 | Strepsils | 673K | 47.8% | 2 | | Aug 2026 | Difflam | 60.5K | 4.3% | 3 | | Sep 2026 | Strepsils | 823K | 52.4% | 1 | | Sep 2026 | Betadine | 673K | 42.9% | 2 | | Sep 2026 | Difflam | 74K | 4.7% | 3 | ## What is being compared - **Betadine**: Measured on the search term “betadine”. - **Difflam**: Measured on the search term “difflam”. - **Strepsils**: Measured on the search term “strepsils”. - [Betadine](/demand/global-en/brands/betadine) - [Difflam](/demand/global-en/brands/difflam) - [Strepsils](/demand/global-en/brands/strepsils) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among throat lozenge brands worldwide? In September 2026, Strepsils was the most searched among throat lozenge brands worldwide, with an estimated 823K branded searches and 52.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Throat lozenge brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/throat-lozenge-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/throat-lozenge-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.