---
title: "Gray-Nicolls vs SG: Which is searched more?"
description: "Which is more popular in search, Gray-Nicolls or SG? Compare estimated monthly branded-search demand and Share of Search inside the Thigh pad brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/thigh-pad-brands/compare/gray-nicolls-vs-sg-cricket"
publisher: "Brandwave"
---

# Gray-Nicolls vs SG: Which is searched more?

Which is more popular in search, Gray-Nicolls or SG? Compare estimated monthly branded-search demand and Share of Search inside the Thigh pad brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Gray-Nicolls and SG
- **Competitive set**: Thigh pad brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Gray-Nicolls Share of Search**: 37%
- **SG Share of Search**: 11.1%

## Which is more popular in search, Gray-Nicolls or SG?

- In September 2026, Gray-Nicolls had more branded searches than SG among thigh pad brands worldwide. Gray-Nicolls was estimated to have 27.1K branded searches compared to SG’s 8.1K, and held a 37% Share of Search versus SG’s 11.1%.
- Gray-Nicolls was ahead of SG in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gray-Nicolls’ estimated Share of Search among thigh pad brands worldwide moved from 36.1% to 37%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending September 2026, SG’s estimated Share of Search among thigh pad brands worldwide moved from 8.8% to 11.1%, and its estimated monthly branded searches held steady at 8.1K.

## How did search popularity change for thigh pad brands worldwide in September 2026?

- In September 2026, Gray-Nicolls gained estimated Share of Search among thigh pad brands worldwide, from 30.4% to 37%.

## Month by month

| Month | Gray-Nicolls estimated searches | Gray-Nicolls Share of Search | Gray-Nicolls rank | SG estimated searches | SG Share of Search | SG rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 33.1K | 36.1% | 2 | 8.1K | 8.8% | 3 |
| Nov 2025 | 40.5K | 35.7% | 2 | 9.9K | 8.7% | 3 |
| Dec 2025 | 40.5K | 33.2% | 2 | 9.9K | 8.1% | 3 |
| Jan 2026 | 40.5K | 33.1% | 2 | 12.1K | 9.9% | 3 |
| Feb 2026 | 40.5K | 33.7% | 2 | 9.9K | 8.2% | 3 |
| Mar 2026 | 40.5K | 25.4% | 2 | 12.1K | 7.6% | 3 |
| Apr 2026 | 49.5K | 31.2% | 2 | 12.1K | 7.6% | 3 |
| May 2026 | 49.5K | 26.1% | 2 | 14.8K | 7.8% | 3 |
| Jun 2026 | 40.5K | 29.3% | 2 | 12.1K | 8.8% | 3 |
| Jul 2026 | 27.1K | 28.6% | 2 | 9.9K | 10.5% | 3 |
| Aug 2026 | 27.1K | 30.4% | 2 | 9.9K | 11.1% | 3 |
| Sep 2026 | 27.1K | 37% | 2 | 8.1K | 11.1% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Gray-Nicolls’ and SG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Gray-Nicolls**: Measured on the search term “gray nicolls”.
- **SG**: Measured on the search term “sg cricket”.

- [Gray-Nicolls profile](/demand/global-en/brands/gray-nicolls)
- [SG profile](/demand/global-en/brands/sg-cricket)
- [All thigh pad brands worldwide](/demand/global-en/categories/thigh-pad-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Gray-Nicolls or SG?

In September 2026, Gray-Nicolls had more branded searches than SG among thigh pad brands worldwide. Gray-Nicolls was estimated to have 27.1K branded searches compared to SG’s 8.1K, and held a 37% Share of Search versus SG’s 11.1%.

## Cite this page

Brandwave. "Gray-Nicolls vs SG: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/thigh-pad-brands/compare/gray-nicolls-vs-sg-cricket

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/thigh-pad-brands/compare/gray-nicolls-vs-sg-cricket. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.