---
title: "Thermometer brands: Which are searched most?"
description: "Compare the thermometer brands people buy. Share of Search among Vicks, Omron, Beurer and Braun, the thermometer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/thermometer-brands"
publisher: "Brandwave"
---

# Thermometer brands: Which are searched most?

Compare the thermometer brands people buy. Share of Search among Vicks, Omron, Beurer and Braun, the thermometer brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Thermometer brands
- **Market**: Global
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Vicks, 79.2%

## Which brand is most popular in search among thermometer brands worldwide?

- In September 2026, Vicks was the most searched among thermometer brands worldwide, with an estimated 1.2M branded searches and 79.2% estimated Share of Search within this set.
- Omron is in 2nd place, 65.6 percentage points behind at 13.7% Share of Search.
- Across the 12 months ending September 2026, Vicks’ estimated Share of Search among thermometer brands worldwide peaked at 79.5% in October 2025 and was lowest at 72% in April 2026.
- Across the 12 months ending September 2026, Omron’s estimated Share of Search among thermometer brands worldwide peaked at 19.9% in April 2026 and was lowest at 13.1% in December 2025.
- Across the 12 months ending September 2026, Beurer’s estimated Share of Search among thermometer brands worldwide peaked at 6.6% in November 2025 and was lowest at 4.9% in September 2026.
- Across the 12 months ending September 2026, Vicks, Omron, Beurer and Braun held steady: their estimated Share of Search among thermometer brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Vicks vs Omron: compare search popularity](/demand/global-en/compare/omron-healthcare-vs-vicks): 79.2% against 13.7% Share of Search.
- [Vicks vs Beurer: compare search popularity](/demand/global-en/compare/beurer-vs-vicks): 79.2% against 4.9% Share of Search.
- [Vicks vs Braun: compare search popularity](/demand/global-en/compare/braun-vs-vicks): 79.2% against 2.2% Share of Search.
- [Omron vs Beurer: compare search popularity](/demand/global-en/compare/beurer-vs-omron-healthcare): 13.7% against 4.9% Share of Search.
- [Omron vs Braun: compare search popularity](/demand/global-en/compare/braun-vs-omron-healthcare): 13.7% against 2.2% Share of Search.
- [Beurer vs Braun: compare search popularity](/demand/global-en/compare/beurer-vs-braun): 4.9% against 2.2% Share of Search.

## How did search popularity change for thermometer brands worldwide in September 2026?

- In September 2026, Vicks gained estimated Share of Search among thermometer brands worldwide, from 75.9% to 79.2%.
- In September 2026, Omron lost estimated Share of Search among thermometer brands worldwide, from 16.1% to 13.7%.
- In September 2026, Beurer lost estimated Share of Search among thermometer brands worldwide, from 5.8% to 4.9%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Vicks | 79.2% | 1.2M | +23.3% | Vicks |
| 2 | Omron | 13.7% | 205K | 0.0% | Omron |
| 3 | Beurer | 4.9% | 74K | 0.0% | Beurer |
| 4 | Braun | 2.2% | 33.1K | +22.1% | Procter & Gamble |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Vicks | 1.5M | 79.5% | 1 |
| Oct 2025 | Omron | 251K | 13.7% | 2 |
| Oct 2025 | Beurer | 90.5K | 4.9% | 3 |
| Oct 2025 | Braun | 33.1K | 1.8% | 4 |
| Nov 2025 | Vicks | 1.3M | 76% | 1 |
| Nov 2025 | Omron | 250K | 15% | 2 |
| Nov 2025 | Beurer | 110K | 6.6% | 3 |
| Nov 2025 | Braun | 40.5K | 2.4% | 4 |
| Dec 2025 | Vicks | 1.5M | 79% | 1 |
| Dec 2025 | Omron | 250K | 13.1% | 2 |
| Dec 2025 | Beurer | 110K | 5.8% | 3 |
| Dec 2025 | Braun | 40.5K | 2.1% | 4 |
| Jan 2026 | Vicks | 1.5M | 78.9% | 1 |
| Jan 2026 | Omron | 251K | 13.2% | 2 |
| Jan 2026 | Beurer | 110K | 5.8% | 3 |
| Jan 2026 | Braun | 40.5K | 2.1% | 4 |
| Feb 2026 | Vicks | 1.2M | 76.5% | 1 |
| Feb 2026 | Omron | 250K | 15.7% | 2 |
| Feb 2026 | Beurer | 90.5K | 5.7% | 3 |
| Feb 2026 | Braun | 33.1K | 2.1% | 4 |
| Mar 2026 | Vicks | 1.1M | 75.8% | 1 |
| Mar 2026 | Omron | 250K | 17% | 2 |
| Mar 2026 | Beurer | 74K | 5% | 3 |
| Mar 2026 | Braun | 33.1K | 2.2% | 4 |
| Apr 2026 | Vicks | 904K | 72% | 1 |
| Apr 2026 | Omron | 250K | 19.9% | 2 |
| Apr 2026 | Beurer | 74K | 5.9% | 3 |
| Apr 2026 | Braun | 27.1K | 2.2% | 4 |
| May 2026 | Vicks | 884K | 74.3% | 1 |
| May 2026 | Omron | 205K | 17.2% | 2 |
| May 2026 | Beurer | 74K | 6.2% | 3 |
| May 2026 | Braun | 27.1K | 2.3% | 4 |
| Jun 2026 | Vicks | 897K | 74.9% | 1 |
| Jun 2026 | Omron | 205K | 17.1% | 2 |
| Jun 2026 | Beurer | 74K | 6.2% | 3 |
| Jun 2026 | Braun | 22.2K | 1.9% | 4 |
| Jul 2026 | Vicks | 896K | 74.6% | 1 |
| Jul 2026 | Omron | 205K | 17% | 2 |
| Jul 2026 | Beurer | 74K | 6.2% | 3 |
| Jul 2026 | Braun | 27.1K | 2.3% | 4 |
| Aug 2026 | Vicks | 967K | 75.9% | 1 |
| Aug 2026 | Omron | 205K | 16.1% | 2 |
| Aug 2026 | Beurer | 74K | 5.8% | 3 |
| Aug 2026 | Braun | 27.1K | 2.1% | 4 |
| Sep 2026 | Vicks | 1.2M | 79.2% | 1 |
| Sep 2026 | Omron | 205K | 13.7% | 2 |
| Sep 2026 | Beurer | 74K | 4.9% | 3 |
| Sep 2026 | Braun | 33.1K | 2.2% | 4 |

## What is being compared

- **Beurer**: Measured on the search term “beurer”.
- **Braun**: Measured on the search term “braun thermometer”.
- **Omron**: Measured on the search terms “omron” and “omron healthcare”, summed into one figure.
- **Vicks**: Measured on the search terms “vicks”, “vicks cough”, “vicks humidifier”, “vicks inhaler” and “vicks vaporub”, summed into one figure.

- [Beurer](/demand/global-en/brands/beurer)
- [Braun](/demand/global-en/brands/braun)
- [Omron](/demand/global-en/brands/omron-healthcare)
- [Vicks](/demand/global-en/brands/vicks)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among thermometer brands worldwide?

In September 2026, Vicks was the most searched among thermometer brands worldwide, with an estimated 1.2M branded searches and 79.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Thermometer brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/thermometer-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/thermometer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
