---
title: "Theme parks: Which are searched most?"
description: "Compare the theme parks guests choose between. Share of Search among Disneyland, Six Flags, Legoland, Universal Studios, Thorpe Park and SeaWorld, the theme parks Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/theme-parks"
publisher: "Brandwave"
---

# Theme parks: Which are searched most?

Compare the theme parks guests choose between. Share of Search among Disneyland, Six Flags, Legoland, Universal Studios, Thorpe Park and SeaWorld, the theme parks Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Theme parks
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Disneyland, 25.3%

## Which brand is most popular in search among theme parks worldwide?

- In August 2026, Disneyland was the most searched among theme parks worldwide, with an estimated 1.8M branded searches and 25.3% estimated Share of Search within this set.
- Six Flags is in 2nd place, 3 percentage points behind at 22.2% Share of Search.
- Across the 11 months ending August 2026, Legoland’s estimated Share of Search among theme parks worldwide increased from 16.9% to 20.7%.
- Across the 11 months ending August 2026, Universal Studios’ estimated Share of Search among theme parks worldwide decreased from 17% to 13.8%.
- Across the 11 months ending August 2026, Disneyland’s estimated Share of Search among theme parks worldwide peaked at 36.9% in January 2026 and was lowest at 23% in July 2026.
- Across the 11 months ending August 2026, Six Flags’ estimated Share of Search among theme parks worldwide peaked at 22.7% in October 2025 and was lowest at 14.3% in February 2026.
- Across the 11 months ending August 2026, Legoland’s estimated Share of Search among theme parks worldwide peaked at 23.2% in March 2026 and was lowest at 16.9% in October 2025.
- Across the 11 months ending August 2026, Universal Studios’ estimated Share of Search among theme parks worldwide peaked at 21.8% in December 2025 and was lowest at 13.8% in August 2026.
- Across the 11 months ending August 2026, Thorpe Park’s estimated Share of Search among theme parks worldwide peaked at 13.9% in October 2025 and was lowest at 2.4% in December 2025.
- Across the 11 months ending August 2026, SeaWorld’s estimated Share of Search among theme parks worldwide peaked at 6.2% in June 2026 and was lowest at 4.2% in August 2026.
- Across the 11 months ending August 2026, Legoland rose from 4th to 3rd among theme parks worldwide.
- Across the 11 months ending August 2026, Universal Studios fell from 3rd to 4th among theme parks worldwide.
- Across the 11 months ending August 2026, Disneyland, Six Flags, Thorpe Park and SeaWorld held steady: their estimated Share of Search among theme parks worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Disneyland vs Six Flags: compare search popularity](/demand/global-en/compare/disneyland-vs-six-flags): 25.3% against 22.2% Share of Search.
- [Disneyland vs Legoland: compare search popularity](/demand/global-en/compare/disneyland-vs-legoland): 25.3% against 20.7% Share of Search.
- [Disneyland vs Universal Studios: compare search popularity](/demand/global-en/compare/disneyland-vs-universal-studios): 25.3% against 13.8% Share of Search.
- [Disneyland vs Thorpe Park: compare search popularity](/demand/global-en/compare/disneyland-vs-thorpe-park): 25.3% against 13.8% Share of Search.
- [Six Flags vs Legoland: compare search popularity](/demand/global-en/compare/legoland-vs-six-flags): 22.2% against 20.7% Share of Search.
- [Six Flags vs Universal Studios: compare search popularity](/demand/global-en/compare/six-flags-vs-universal-studios): 22.2% against 13.8% Share of Search.
- [Six Flags vs Thorpe Park: compare search popularity](/demand/global-en/compare/six-flags-vs-thorpe-park): 22.2% against 13.8% Share of Search.
- [Legoland vs Universal Studios: compare search popularity](/demand/global-en/compare/legoland-vs-universal-studios): 20.7% against 13.8% Share of Search.
- [Legoland vs Thorpe Park: compare search popularity](/demand/global-en/compare/legoland-vs-thorpe-park): 20.7% against 13.8% Share of Search.
- [Universal Studios vs Thorpe Park: compare search popularity](/demand/global-en/compare/thorpe-park-vs-universal-studios): 13.8% Share of Search each.

## How did search popularity change for theme parks worldwide in August 2026?

- In August 2026, Six Flags overtook Legoland to rank 2nd among theme parks worldwide, at 22.2%.
- In August 2026, Disneyland gained estimated Share of Search among theme parks worldwide, from 23% to 25.3%.
- In August 2026, Thorpe Park gained estimated Share of Search among theme parks worldwide, from 12.6% to 13.8%.
- In August 2026, Legoland lost estimated Share of Search among theme parks worldwide, from 23% to 20.7%.
- In August 2026, Universal Studios lost estimated Share of Search among theme parks worldwide, from 15.3% to 13.8%.
- In August 2026, SeaWorld lost estimated Share of Search among theme parks worldwide, from 5.6% to 4.2%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Disneyland | 25.3% | 1.8M | 0.0% | Disneyland |
| 2 | Six Flags | 22.2% | 1.6M | -1.5% | Six Flags |
| 3 | Legoland | 20.7% | 1.5M | -18.0% | Legoland |
| 4 | Universal Studios | 13.8% | 1M | -18.0% | Universal Studios |
| 5 | Thorpe Park | 13.8% | 1M | 0.0% | Thorpe Park |
| 6 | SeaWorld | 4.2% | 301K | -33.1% | SeaWorld |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Disneyland | 1.8M | 25.4% | 1 |
| Oct 2025 | Six Flags | 1.6M | 22.7% | 2 |
| Oct 2025 | Universal Studios | 1.2M | 17% | 3 |
| Oct 2025 | Legoland | 1.2M | 16.9% | 4 |
| Oct 2025 | Thorpe Park | 1M | 13.9% | 5 |
| Oct 2025 | SeaWorld | 301K | 4.2% | 6 |
| Nov 2025 | Disneyland | 1.8M | 31.3% | 1 |
| Nov 2025 | Six Flags | 1.3M | 22.1% | 2 |
| Nov 2025 | Universal Studios | 1.2M | 20.9% | 3 |
| Nov 2025 | Legoland | 1M | 17.1% | 4 |
| Nov 2025 | SeaWorld | 301K | 5.1% | 5 |
| Nov 2025 | Thorpe Park | 201K | 3.4% | 6 |
| Dec 2025 | Disneyland | 1.8M | 32.6% | 1 |
| Dec 2025 | Universal Studios | 1.2M | 21.8% | 2 |
| Dec 2025 | Legoland | 1.2M | 21.8% | 3 |
| Dec 2025 | Six Flags | 897K | 16% | 4 |
| Dec 2025 | SeaWorld | 301K | 5.4% | 5 |
| Dec 2025 | Thorpe Park | 135K | 2.4% | 6 |
| Jan 2026 | Disneyland | 2.2M | 36.9% | 1 |
| Jan 2026 | Universal Studios | 1.2M | 20.1% | 2 |
| Jan 2026 | Legoland | 1.2M | 20.1% | 3 |
| Jan 2026 | Six Flags | 884K | 14.6% | 4 |
| Jan 2026 | SeaWorld | 301K | 5% | 5 |
| Jan 2026 | Thorpe Park | 201K | 3.3% | 6 |
| Feb 2026 | Disneyland | 1.8M | 36.3% | 1 |
| Feb 2026 | Universal Studios | 1M | 19.9% | 2 |
| Feb 2026 | Legoland | 1M | 19.8% | 3 |
| Feb 2026 | Six Flags | 723K | 14.3% | 4 |
| Feb 2026 | SeaWorld | 246K | 4.9% | 5 |
| Feb 2026 | Thorpe Park | 246K | 4.9% | 6 |
| Mar 2026 | Disneyland | 1.8M | 28.3% | 1 |
| Mar 2026 | Legoland | 1.5M | 23.2% | 2 |
| Mar 2026 | Universal Studios | 1.2M | 18.9% | 3 |
| Mar 2026 | Six Flags | 1.1M | 16.9% | 4 |
| Mar 2026 | Thorpe Park | 450K | 7% | 5 |
| Mar 2026 | SeaWorld | 368K | 5.7% | 6 |
| Apr 2026 | Disneyland | 1.8M | 27% | 1 |
| Apr 2026 | Legoland | 1.5M | 22.1% | 2 |
| Apr 2026 | Universal Studios | 1.2M | 18% | 3 |
| Apr 2026 | Six Flags | 1.1M | 16.4% | 4 |
| Apr 2026 | Thorpe Park | 823K | 12.1% | 5 |
| Apr 2026 | SeaWorld | 301K | 4.4% | 6 |
| May 2026 | Disneyland | 1.8M | 24.8% | 1 |
| May 2026 | Six Flags | 1.6M | 22.2% | 2 |
| May 2026 | Legoland | 1.5M | 20.3% | 3 |
| May 2026 | Universal Studios | 1.2M | 16.6% | 4 |
| May 2026 | Thorpe Park | 823K | 11.2% | 5 |
| May 2026 | SeaWorld | 368K | 5% | 6 |
| Jun 2026 | Disneyland | 1.8M | 25.3% | 1 |
| Jun 2026 | Six Flags | 1.6M | 22.6% | 2 |
| Jun 2026 | Legoland | 1.5M | 20.7% | 3 |
| Jun 2026 | Universal Studios | 1M | 13.9% | 4 |
| Jun 2026 | Thorpe Park | 823K | 11.4% | 5 |
| Jun 2026 | SeaWorld | 450K | 6.2% | 6 |
| Jul 2026 | Disneyland | 1.8M | 23% | 1 |
| Jul 2026 | Legoland | 1.8M | 23% | 2 |
| Jul 2026 | Six Flags | 1.6M | 20.5% | 3 |
| Jul 2026 | Universal Studios | 1.2M | 15.3% | 4 |
| Jul 2026 | Thorpe Park | 1M | 12.6% | 5 |
| Jul 2026 | SeaWorld | 450K | 5.6% | 6 |
| Aug 2026 | Disneyland | 1.8M | 25.3% | 1 |
| Aug 2026 | Six Flags | 1.6M | 22.2% | 2 |
| Aug 2026 | Legoland | 1.5M | 20.7% | 3 |
| Aug 2026 | Universal Studios | 1M | 13.8% | 4 |
| Aug 2026 | Thorpe Park | 1M | 13.8% | 5 |
| Aug 2026 | SeaWorld | 301K | 4.2% | 6 |
| Sep 2026 | Disneyland | — | — | — |
| Sep 2026 | Legoland | — | — | — |
| Sep 2026 | SeaWorld | — | — | — |
| Sep 2026 | Six Flags | — | — | — |
| Sep 2026 | Thorpe Park | — | — | — |
| Sep 2026 | Universal Studios | — | — | — |

## What is being compared

- **Disneyland**: Measured on the search term “disneyland”.
- **Legoland**: Measured on the search term “legoland”.
- **SeaWorld**: Measured on the search term “seaworld”.
- **Six Flags**: Measured on the search terms “six flags” and “sixflags”, summed into one figure.
- **Thorpe Park**: Measured on the search term “thorpe park”.
- **Universal Studios**: Measured on the search terms “universal studios” and “universalstudios”, summed into one figure.

- [Disneyland](/demand/global-en/brands/disneyland)
- [Legoland](/demand/global-en/brands/legoland)
- [SeaWorld](/demand/global-en/brands/seaworld)
- [Six Flags](/demand/global-en/brands/six-flags)
- [Thorpe Park](/demand/global-en/brands/thorpe-park)
- [Universal Studios](/demand/global-en/brands/universal-studios)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among theme parks worldwide?

In August 2026, Disneyland was the most searched among theme parks worldwide, with an estimated 1.8M branded searches and 25.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Theme parks: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/theme-parks

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/theme-parks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.