---
title: "Murf vs Play.ht: Which is more popular by branded search?"
description: "Which is more popular in search, Murf or Play.ht? Compare estimated monthly branded-search demand and Share of Search inside the Text to speech APIs set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/text-to-speech-apis/compare/murf-vs-play-ht"
publisher: "Brandwave"
---

# Murf vs Play.ht: Which is more popular by branded search?

Which is more popular in search, Murf or Play.ht? Compare estimated monthly branded-search demand and Share of Search inside the Text to speech APIs set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Murf and Play.ht
- **Competitive set**: Text to speech APIs
- **Market**: Global
- **Month measured**: Aug 2026
- **Murf Share of Search**: 0.25%
- **Play.ht Share of Search**: 0.5%

## Which is more popular in search, Murf or Play.ht?

- In August 2026, Play.ht had more branded searches than Murf among text to speech APIs worldwide. Play.ht was estimated to have 44.4K branded searches compared to Murf’s 22.2K, and held a 0.5% Share of Search versus Murf’s 0.25%.
- Play.ht was ahead of Murf in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Murf’s estimated Share of Search among text to speech APIs worldwide moved from 0.53% to 0.25%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
- Across the 11 months ending August 2026, Play.ht’s estimated Share of Search among text to speech APIs worldwide moved from 1.9% to 0.5%, and its estimated monthly branded searches moved from 121K to 44.4K.

## How did search popularity change for text to speech APIs worldwide in August 2026?

- Play.ht’s estimated Share of Search among text to speech APIs worldwide has lost ground for 3 months in a row, from 1.1% to 0.5% in August 2026.
- Estimated monthly branded searches for Murf worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.

## Month by month

| Month | Murf estimated searches | Murf Share of Search | Murf rank | Play.ht estimated searches | Play.ht Share of Search | Play.ht rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 33.1K | 0.53% | 4 | 121K | 1.9% | 2 |
| Nov 2025 | 27.1K | 0.44% | 4 | 99K | 1.6% | 2 |
| Dec 2025 | 27.1K | 0.38% | 4 | 99K | 1.4% | 2 |
| Jan 2026 | 33.1K | 0.38% | 4 | 148K | 1.7% | 2 |
| Feb 2026 | 27.1K | 0.36% | 4 | 148K | 2% | 2 |
| Mar 2026 | 27.1K | 0.3% | 3 | 121K | 1.4% | 2 |
| Apr 2026 | 27.1K | 0.36% | 3 | 99K | 1.3% | 2 |
| May 2026 | 27.1K | 0.36% | 3 | 81K | 1.1% | 2 |
| Jun 2026 | 22.2K | 0.25% | 3 | 54.2K | 0.6% | 2 |
| Jul 2026 | 22.2K | 0.24% | 3 | 54.2K | 0.59% | 2 |
| Aug 2026 | 22.2K | 0.25% | 3 | 44.4K | 0.5% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Murf’s and Play.ht’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Murf**: Measured on the search term “murf”.
- **Play.ht**: Measured on the search terms “play ht” and “play.ht”, summed into one figure.

- [Murf profile](/demand/global-en/brands/murf)
- [Play.ht profile](/demand/global-en/brands/play-ht)
- [All text to speech APIs worldwide](/demand/global-en/categories/text-to-speech-apis): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Murf or Play.ht?

In August 2026, Play.ht had more branded searches than Murf among text to speech APIs worldwide. Play.ht was estimated to have 44.4K branded searches compared to Murf’s 22.2K, and held a 0.5% Share of Search versus Murf’s 0.25%.

## Cite this page

Brandwave. "Murf vs Play.ht: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/categories/text-to-speech-apis/compare/murf-vs-play-ht

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/text-to-speech-apis/compare/murf-vs-play-ht. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.