--- title: "ElevenLabs vs Murf AI: Which is searched more?" description: "Is ElevenLabs or Murf AI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Text to speech APIs set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/text-to-speech-apis/compare/elevenlabs-vs-murf-ai" publisher: "Brandwave" --- # ElevenLabs vs Murf AI: Which is searched more? Is ElevenLabs or Murf AI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Text to speech APIs set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ElevenLabs and Murf AI - **Competitive set**: Text to speech APIs - **Market**: Global - **Month measured**: Sep 2026 - **ElevenLabs Share of Search**: 95.5% - **Murf AI Share of Search**: 0.96% ## Is ElevenLabs or Murf AI more popular in search? - In September 2026, ElevenLabs had more branded searches than Murf AI among text to speech APIs worldwide. ElevenLabs had about 7.1 million branded searches, while Murf AI had 70,500. ElevenLabs made up 95.5% of all text to speech API searches we track, and Murf AI accounted for 0.96%. - ElevenLabs was ahead of Murf AI in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ElevenLabs’ share of searches among text to speech APIs worldwide moved from 94.9% to 95.5%, and its estimated monthly branded searches moved from 5.9M to 7.1M. - Across the 12 months ending September 2026, Murf AI’s share of searches among text to speech APIs worldwide moved from 2.4% to 0.96%, and its estimated monthly branded searches moved from 148K to 70.5K. ## Top text to speech APIs in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ElevenLabs appeared in all five answers. Murf AI did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ElevenLabs | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Cartesia | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Amazon Polly | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Murf AI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Play.ht | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Resemble AI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about text to speech APIs - Asked ChatGPT "Which text to speech API should I use?": 1. ElevenLabs, 2. Cartesia, 3. Amazon Polly - Asked ChatGPT "What are the best text to speech APIs?": 1. ElevenLabs, 2. Cartesia, 3. Amazon Polly - Asked ChatGPT "What's the best text to speech API for app voice features?": 1. ElevenLabs - Searched Google, AI Overview "text to speech api": 1. ElevenLabs, 2. Cartesia - Searched Google, AI Overview "tts api": 1. ElevenLabs Not named in any answer: Murf AI, Play.ht and Resemble AI. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for text to speech APIs worldwide in September 2026? - In September 2026, Cartesia overtook Murf AI to rank 2nd among text to speech APIs worldwide, with 2.7% of the searches. - In September 2026, ElevenLabs lost share of searches among text to speech APIs worldwide, from 97.3% to 95.5%. - Estimated monthly branded searches for Murf AI worldwide fell 52.4% over 12 measured months, from 148K to 70.5K in September 2026. ## Month by month | Month | ElevenLabs estimated searches | ElevenLabs Share of Search | ElevenLabs rank | Murf AI estimated searches | Murf AI Share of Search | Murf AI rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.9M | 94.9% | 1 | 148K | 2.4% | 2 | | Nov 2025 | 5.9M | 95.2% | 1 | 141K | 2.3% | 2 | | Dec 2025 | 6.9M | 95.7% | 1 | 124K | 1.7% | 2 | | Jan 2026 | 8.4M | 95.7% | 1 | 148K | 1.7% | 3 | | Feb 2026 | 7.1M | 95.6% | 1 | 121K | 1.6% | 3 | | Mar 2026 | 8.5M | 96.1% | 1 | 123K | 1.4% | 3 | | Apr 2026 | 7.1M | 95.8% | 1 | 121K | 1.6% | 3 | | May 2026 | 7.1M | 96.6% | 1 | 104K | 1.4% | 2 | | Jun 2026 | 8.6M | 97.7% | 1 | 85.1K | 0.97% | 2 | | Jul 2026 | 8.6M | 97.6% | 1 | 84.8K | 0.97% | 2 | | Aug 2026 | 8.3M | 97.3% | 1 | 85.3K | 1% | 2 | | Sep 2026 | 7.1M | 95.5% | 1 | 70.5K | 0.96% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using ElevenLabs’ and Murf AI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ElevenLabs**: Measured on the search terms “11 labs”, “11labs”, “eleven labs”, “eleven labs ai”, “eleven labs app”, “eleven labs io”, “elevenlabs”, “elevenlabs agents”, “elevenlabs ai”, “elevenlabs ai voice”, “elevenlabs app”, “elevenlabs io”, “elevenlabs reader”, “elevenlabs sound effects”, “elevenlabs voice”, “elevenlabs voice changer”, “elevenlabs voice cloning”, “elevenlabs voice generator”, “elevenlabs voice isolator”, “elevenlabs voices” and “elevenlabs.io”, summed into one figure. - **Murf AI**: Measured on the search terms “murf”, “Murf AI”, “murf ai studio”, “murf ai voice”, “murf ai voiceover”, “murf studio”, “murf voice changer”, “murf.ai” and “murfai”, summed into one figure. - [ElevenLabs profile](/demand/global-en/brands/elevenlabs) - [Murf AI profile](/demand/global-en/brands/murf-ai) - [All text to speech APIs worldwide](/demand/global-en/categories/text-to-speech-apis): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ElevenLabs or Murf AI more popular in search? In September 2026, ElevenLabs had more branded searches than Murf AI among text to speech APIs worldwide. ElevenLabs had about 7.1 million branded searches, while Murf AI had 70,500. ElevenLabs made up 95.5% of all text to speech API searches we track, and Murf AI accounted for 0.96%. ## Cite this page Brandwave. "ElevenLabs vs Murf AI: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/text-to-speech-apis/compare/elevenlabs-vs-murf-ai This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/text-to-speech-apis/compare/elevenlabs-vs-murf-ai. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.