---
title: "Text to speech APIs: Which brands are most popular in search?"
description: "Compare the APIs that turn text into speech. Share of Search among ElevenLabs, Play.ht, Murf, Resemble AI and Amazon Polly, the text to speech APIs Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/text-to-speech-apis"
publisher: "Brandwave"
---

# Text to speech APIs: Which brands are most popular in search?

Compare the APIs that turn text into speech. Share of Search among ElevenLabs, Play.ht, Murf, Resemble AI and Amazon Polly, the text to speech APIs Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Text to speech APIs
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: ElevenLabs, 99%

## Which brand is most popular in search among text to speech APIs worldwide?

- In August 2026, ElevenLabs was the most searched among text to speech APIs worldwide, with an estimated 8.7M branded searches and 99% estimated Share of Search within this set.
- Play.ht is in 2nd place, 98.5 percentage points behind at 0.5% Share of Search.
- Across the 11 months ending August 2026, ElevenLabs’ estimated Share of Search among text to speech APIs worldwide increased from 96.6% to 99%.
- Across the 11 months ending August 2026, Play.ht’s estimated Share of Search among text to speech APIs worldwide decreased from 1.9% to 0.5%.
- Across the 11 months ending August 2026, Play.ht’s estimated Share of Search among text to speech APIs worldwide peaked at 2% in February 2026 and was lowest at 0.5% in August 2026.
- Across the 11 months ending August 2026, Murf rose from 4th to 3rd among text to speech APIs worldwide.
- Across the 11 months ending August 2026, Resemble AI fell from 3rd to 4th among text to speech APIs worldwide.
- Across the 11 months ending August 2026, Amazon Polly held steady: its estimated Share of Search among text to speech APIs worldwide moved less than 0.5 percentage points.

## How did search popularity change for text to speech APIs worldwide in August 2026?

- ElevenLabs’ estimated Share of Search among text to speech APIs worldwide has gained ground for 3 months in a row, from 98.2% to 99% in August 2026.
- Play.ht’s estimated Share of Search among text to speech APIs worldwide has lost ground for 3 months in a row, from 1.1% to 0.5% in August 2026.
- Estimated monthly branded searches for Resemble AI worldwide fell 63.3% over 11 measured months, from 36K to 13.2K in August 2026.
- Estimated monthly branded searches for Amazon Polly worldwide fell 55.4% over 11 measured months, from 22.2K to 9.9K in August 2026.
- Estimated monthly branded searches for Murf worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | ElevenLabs | 99% | 8.7M | -4.6% | ElevenLabs |
| 2 | Play.ht | 0.5% | 44.4K | -18.1% | Play.ht |
| 3 | Murf | 0.25% | 22.2K | 0.0% | Murf |
| 4 | Resemble AI | 0.15% | 13.2K | -0.1% | Resemble AI |
| 5 | Amazon Polly | 0.11% | 9.9K | -18.2% | Amazon Polly |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | ElevenLabs | 6.1M | 96.6% | 1 |
| Oct 2025 | Play.ht | 121K | 1.9% | 2 |
| Oct 2025 | Resemble AI | 36K | 0.57% | 3 |
| Oct 2025 | Murf | 33.1K | 0.53% | 4 |
| Oct 2025 | Amazon Polly | 22.2K | 0.35% | 5 |
| Nov 2025 | ElevenLabs | 6M | 97% | 1 |
| Nov 2025 | Play.ht | 99K | 1.6% | 2 |
| Nov 2025 | Resemble AI | 35.5K | 0.57% | 3 |
| Nov 2025 | Murf | 27.1K | 0.44% | 4 |
| Nov 2025 | Amazon Polly | 22.2K | 0.36% | 5 |
| Dec 2025 | ElevenLabs | 7M | 97.4% | 1 |
| Dec 2025 | Play.ht | 99K | 1.4% | 2 |
| Dec 2025 | Resemble AI | 35.3K | 0.49% | 3 |
| Dec 2025 | Murf | 27.1K | 0.38% | 4 |
| Dec 2025 | Amazon Polly | 22.2K | 0.31% | 5 |
| Jan 2026 | ElevenLabs | 8.5M | 97.3% | 1 |
| Jan 2026 | Play.ht | 148K | 1.7% | 2 |
| Jan 2026 | Resemble AI | 35.2K | 0.4% | 3 |
| Jan 2026 | Murf | 33.1K | 0.38% | 4 |
| Jan 2026 | Amazon Polly | 18.1K | 0.21% | 5 |
| Feb 2026 | ElevenLabs | 7.3M | 97.1% | 1 |
| Feb 2026 | Play.ht | 148K | 2% | 2 |
| Feb 2026 | Resemble AI | 28.9K | 0.38% | 3 |
| Feb 2026 | Murf | 27.1K | 0.36% | 4 |
| Feb 2026 | Amazon Polly | 18.1K | 0.24% | 5 |
| Mar 2026 | ElevenLabs | 8.7M | 97.9% | 1 |
| Mar 2026 | Play.ht | 121K | 1.4% | 2 |
| Mar 2026 | Murf | 27.1K | 0.3% | 3 |
| Mar 2026 | Resemble AI | 23.7K | 0.27% | 4 |
| Mar 2026 | Amazon Polly | 18.1K | 0.2% | 5 |
| Apr 2026 | ElevenLabs | 7.3M | 97.8% | 1 |
| Apr 2026 | Play.ht | 99K | 1.3% | 2 |
| Apr 2026 | Murf | 27.1K | 0.36% | 3 |
| Apr 2026 | Resemble AI | 23.4K | 0.32% | 4 |
| Apr 2026 | Amazon Polly | 14.8K | 0.2% | 5 |
| May 2026 | ElevenLabs | 7.4M | 98.2% | 1 |
| May 2026 | Play.ht | 81K | 1.1% | 2 |
| May 2026 | Murf | 27.1K | 0.36% | 3 |
| May 2026 | Resemble AI | 16K | 0.21% | 4 |
| May 2026 | Amazon Polly | 12.1K | 0.16% | 5 |
| Jun 2026 | ElevenLabs | 8.9M | 98.9% | 1 |
| Jun 2026 | Play.ht | 54.2K | 0.6% | 2 |
| Jun 2026 | Murf | 22.2K | 0.25% | 3 |
| Jun 2026 | Resemble AI | 16K | 0.18% | 4 |
| Jun 2026 | Amazon Polly | 9.9K | 0.11% | 5 |
| Jul 2026 | ElevenLabs | 9.1M | 98.9% | 1 |
| Jul 2026 | Play.ht | 54.2K | 0.59% | 2 |
| Jul 2026 | Murf | 22.2K | 0.24% | 3 |
| Jul 2026 | Resemble AI | 13.2K | 0.14% | 4 |
| Jul 2026 | Amazon Polly | 12.1K | 0.13% | 5 |
| Aug 2026 | ElevenLabs | 8.7M | 99% | 1 |
| Aug 2026 | Play.ht | 44.4K | 0.5% | 2 |
| Aug 2026 | Murf | 22.2K | 0.25% | 3 |
| Aug 2026 | Resemble AI | 13.2K | 0.15% | 4 |
| Aug 2026 | Amazon Polly | 9.9K | 0.11% | 5 |
| Sep 2026 | Amazon Polly | — | — | — |
| Sep 2026 | ElevenLabs | — | — | — |
| Sep 2026 | Murf | — | — | — |
| Sep 2026 | Play.ht | — | — | — |
| Sep 2026 | Resemble AI | — | — | — |

## What is being compared

- **Amazon Polly**: Measured on the search term “amazon polly”.
- **ElevenLabs**: Measured on the search terms “11 labs”, “11labs”, “eleven labs”, “eleven labs ai”, “eleven labs app”, “eleven labs com”, “eleven labs io”, “eleven labs pricing”, “eleven labs text to speech”, “eleven labs voice isolator”, “elevenlabs”, “elevenlabs agents”, “elevenlabs ai”, “elevenlabs ai voice”, “elevenlabs ai voice generator”, “elevenlabs app”, “elevenlabs dubbing”, “elevenlabs free”, “elevenlabs io”, “elevenlabs music”, “elevenlabs pricing”, “elevenlabs reader”, “elevenlabs sound effects”, “elevenlabs speech to text”, “elevenlabs text to speech”, “elevenlabs voice”, “elevenlabs voice changer”, “elevenlabs voice cloning”, “elevenlabs voice generator”, “elevenlabs voice isolator”, “elevenlabs voices” and “elevenlabs.io”, summed into one figure.
- **Murf**: Measured on the search term “murf”.
- **Play.ht**: Measured on the search terms “play ht” and “play.ht”, summed into one figure.
- **Resemble AI**: Measured on the search terms “chatterbox resemble ai”, “Resemble AI”, “resemble ai detector”, “resemble ai text to speech”, “resemble ai voice”, “resemble ai voice cloning” and “resemble.ai”, summed into one figure.

- [Amazon Polly](/demand/global-en/brands/amazon-polly)
- [ElevenLabs](/demand/global-en/brands/elevenlabs)
- [Murf](/demand/global-en/brands/murf)
- [Play.ht](/demand/global-en/brands/play-ht)
- [Resemble AI](/demand/global-en/brands/resemble-ai)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among text to speech APIs worldwide?

In August 2026, ElevenLabs was the most searched among text to speech APIs worldwide, with an estimated 8.7M branded searches and 99% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Text to speech APIs: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/text-to-speech-apis

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/text-to-speech-apis. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.