---
title: "Test prep platforms: Which brands are most popular in search?"
description: "Compare the platforms students prepare for exams with. Share of Search among Kaplan, Magoosh, Princeton Review, PrepScholar and Manhattan Prep, the test prep platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/test-prep-platforms"
publisher: "Brandwave"
---

# Test prep platforms: Which brands are most popular in search?

Compare the platforms students prepare for exams with. Share of Search among Kaplan, Magoosh, Princeton Review, PrepScholar and Manhattan Prep, the test prep platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Test prep platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Kaplan, 78.9%

## Which brand is most popular in search among test prep platforms worldwide?

- In August 2026, Kaplan was the most searched among test prep platforms worldwide, with an estimated 368K branded searches and 78.9% estimated Share of Search within this set.
- Magoosh is in 2nd place, 70.2 percentage points behind at 8.7% Share of Search.
- Across the 11 months ending August 2026, Kaplan’s estimated Share of Search among test prep platforms worldwide decreased from 79.4% to 78.9%.
- Across the 11 months ending August 2026, Kaplan’s estimated Share of Search among test prep platforms worldwide peaked at 82.4% in May 2026 and was lowest at 76% in July 2026.
- Across the 11 months ending August 2026, Magoosh’s estimated Share of Search among test prep platforms worldwide peaked at 10.2% in July 2026 and was lowest at 7.4% in May 2026.
- Across the 11 months ending August 2026, Princeton Review’s estimated Share of Search among test prep platforms worldwide peaked at 10.2% in July 2026 and was lowest at 7.3% in June 2026.
- Across the 11 months ending August 2026, Magoosh, Princeton Review, PrepScholar and Manhattan Prep held steady: their estimated Share of Search among test prep platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Kaplan vs Magoosh: compare search popularity](/demand/global-en/compare/kaplan-vs-magoosh): 78.9% against 8.7% Share of Search.
- [Kaplan vs Princeton Review: compare search popularity](/demand/global-en/compare/kaplan-vs-princeton-review): 78.9% against 8.7% Share of Search.
- [Kaplan vs PrepScholar: compare search popularity](/demand/global-en/compare/kaplan-vs-prepscholar): 78.9% against 2.6% Share of Search.
- [Magoosh vs Princeton Review: compare search popularity](/demand/global-en/compare/magoosh-vs-princeton-review): 8.7% Share of Search each.
- [Magoosh vs PrepScholar: compare search popularity](/demand/global-en/compare/magoosh-vs-prepscholar): 8.7% against 2.6% Share of Search.
- [Princeton Review vs PrepScholar: compare search popularity](/demand/global-en/compare/prepscholar-vs-princeton-review): 8.7% against 2.6% Share of Search.

## How did search popularity change for test prep platforms worldwide in August 2026?

- In August 2026, Kaplan gained estimated Share of Search among test prep platforms worldwide, from 76% to 78.9%.
- In August 2026, Magoosh lost estimated Share of Search among test prep platforms worldwide, from 10.2% to 8.7%.
- In August 2026, Princeton Review lost estimated Share of Search among test prep platforms worldwide, from 10.2% to 8.7%.
- PrepScholar’s estimated Share of Search among test prep platforms worldwide has gained ground for 3 months in a row, from 1.8% to 2.6% in August 2026.
- Estimated monthly branded searches for Manhattan Prep worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Kaplan | 78.9% | 368K | +22.3% | Kaplan |
| 2 | Magoosh | 8.7% | 40.5K | 0.0% | Magoosh |
| 3 | Princeton Review | 8.7% | 40.5K | 0.0% | Princeton Review |
| 4 | PrepScholar | 2.6% | 12.1K | +22.2% | PrepScholar |
| 5 | Manhattan Prep | 1.2% | 5.4K | +22.7% | Manhattan Prep |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kaplan | 368K | 79.4% | 1 |
| Oct 2025 | Magoosh | 40.5K | 8.7% | 2 |
| Oct 2025 | Princeton Review | 40.5K | 8.7% | 3 |
| Oct 2025 | PrepScholar | 9.9K | 2.1% | 4 |
| Oct 2025 | Manhattan Prep | 4.4K | 0.95% | 5 |
| Nov 2025 | Kaplan | 368K | 81% | 1 |
| Nov 2025 | Magoosh | 40.5K | 8.9% | 2 |
| Nov 2025 | Princeton Review | 33.1K | 7.3% | 3 |
| Nov 2025 | PrepScholar | 8.1K | 1.8% | 4 |
| Nov 2025 | Manhattan Prep | 4.4K | 0.97% | 5 |
| Dec 2025 | Kaplan | 301K | 80.9% | 1 |
| Dec 2025 | Magoosh | 33.1K | 8.9% | 2 |
| Dec 2025 | Princeton Review | 27.1K | 7.3% | 3 |
| Dec 2025 | PrepScholar | 6.6K | 1.8% | 4 |
| Dec 2025 | Manhattan Prep | 4.4K | 1.2% | 5 |
| Jan 2026 | Kaplan | 450K | 82.4% | 1 |
| Jan 2026 | Magoosh | 40.5K | 7.4% | 2 |
| Jan 2026 | Princeton Review | 40.5K | 7.4% | 3 |
| Jan 2026 | PrepScholar | 9.9K | 1.8% | 4 |
| Jan 2026 | Manhattan Prep | 5.4K | 0.99% | 5 |
| Feb 2026 | Kaplan | 368K | 79.7% | 1 |
| Feb 2026 | Magoosh | 40.5K | 8.8% | 2 |
| Feb 2026 | Princeton Review | 40.5K | 8.8% | 3 |
| Feb 2026 | PrepScholar | 8.1K | 1.8% | 4 |
| Feb 2026 | Manhattan Prep | 4.4K | 0.95% | 5 |
| Mar 2026 | Kaplan | 368K | 79.6% | 1 |
| Mar 2026 | Magoosh | 40.5K | 8.8% | 2 |
| Mar 2026 | Princeton Review | 40.5K | 8.8% | 3 |
| Mar 2026 | PrepScholar | 8.1K | 1.8% | 4 |
| Mar 2026 | Manhattan Prep | 5.4K | 1.2% | 5 |
| Apr 2026 | Kaplan | 368K | 79.7% | 1 |
| Apr 2026 | Magoosh | 40.5K | 8.8% | 2 |
| Apr 2026 | Princeton Review | 40.5K | 8.8% | 3 |
| Apr 2026 | PrepScholar | 8.1K | 1.8% | 4 |
| Apr 2026 | Manhattan Prep | 4.4K | 0.95% | 5 |
| May 2026 | Kaplan | 368K | 82.4% | 1 |
| May 2026 | Magoosh | 33.1K | 7.4% | 2 |
| May 2026 | Princeton Review | 33.1K | 7.4% | 3 |
| May 2026 | PrepScholar | 8.1K | 1.8% | 4 |
| May 2026 | Manhattan Prep | 4.4K | 0.99% | 5 |
| Jun 2026 | Kaplan | 368K | 80.7% | 1 |
| Jun 2026 | Magoosh | 40.5K | 8.9% | 2 |
| Jun 2026 | Princeton Review | 33.1K | 7.3% | 3 |
| Jun 2026 | PrepScholar | 9.9K | 2.2% | 4 |
| Jun 2026 | Manhattan Prep | 4.4K | 0.97% | 5 |
| Jul 2026 | Kaplan | 301K | 76% | 1 |
| Jul 2026 | Magoosh | 40.5K | 10.2% | 2 |
| Jul 2026 | Princeton Review | 40.5K | 10.2% | 3 |
| Jul 2026 | PrepScholar | 9.9K | 2.5% | 4 |
| Jul 2026 | Manhattan Prep | 4.4K | 1.1% | 5 |
| Aug 2026 | Kaplan | 368K | 78.9% | 1 |
| Aug 2026 | Magoosh | 40.5K | 8.7% | 2 |
| Aug 2026 | Princeton Review | 40.5K | 8.7% | 3 |
| Aug 2026 | PrepScholar | 12.1K | 2.6% | 4 |
| Aug 2026 | Manhattan Prep | 5.4K | 1.2% | 5 |
| Sep 2026 | Kaplan | — | — | — |
| Sep 2026 | Magoosh | — | — | — |
| Sep 2026 | Manhattan Prep | — | — | — |
| Sep 2026 | PrepScholar | — | — | — |
| Sep 2026 | Princeton Review | — | — | — |

## What is being compared

- **Kaplan**: Measured on the search term “kaplan”.
- **Magoosh**: Measured on the search term “magoosh”.
- **Manhattan Prep**: Measured on the search term “manhattan prep”.
- **PrepScholar**: Measured on the search term “prepscholar”.
- **Princeton Review**: Measured on the search term “princeton review”.

- [Kaplan](/demand/global-en/brands/kaplan)
- [Magoosh](/demand/global-en/brands/magoosh)
- [Manhattan Prep](/demand/global-en/brands/manhattan-prep)
- [PrepScholar](/demand/global-en/brands/prepscholar)
- [Princeton Review](/demand/global-en/brands/princeton-review)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among test prep platforms worldwide?

In August 2026, Kaplan was the most searched among test prep platforms worldwide, with an estimated 368K branded searches and 78.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Test prep platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/test-prep-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/test-prep-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.