---
title: "Test management tools: Which are searched most?"
description: "Compare the test management tools people choose between. Share of Search among TestRail, Qase, Zephyr and Testmo, the test management tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/test-management-tools"
publisher: "Brandwave"
---

# Test management tools: Which are searched most?

Compare the test management tools people choose between. Share of Search among TestRail, Qase, Zephyr and Testmo, the test management tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Test management tools
- **Market**: Global
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: TestRail, 62.2%

## Which brand is most popular in search among test management tools worldwide?

- In September 2026, TestRail was the most searched among test management tools worldwide, with an estimated 27.2K branded searches and 62.2% estimated Share of Search within this set.
- Qase is in 2nd place, 39.5 percentage points behind at 22.6% Share of Search.
- Across the 12 months ending September 2026, TestRail’s estimated Share of Search among test management tools worldwide decreased from 63% to 62.2%.
- Across the 12 months ending September 2026, Qase’s estimated Share of Search among test management tools worldwide increased from 18.8% to 22.6%.
- Across the 12 months ending September 2026, Zephyr’s estimated Share of Search among test management tools worldwide decreased from 9.9% to 8.6%.
- Across the 12 months ending September 2026, Testmo’s estimated Share of Search among test management tools worldwide decreased from 8.4% to 6.6%.
- Across the 12 months ending September 2026, TestRail’s estimated Share of Search among test management tools worldwide peaked at 65.1% in November 2025 and was lowest at 56.3% in June 2026.
- Across the 12 months ending September 2026, Qase’s estimated Share of Search among test management tools worldwide peaked at 25% in June 2026 and was lowest at 18.7% in March 2026.
- Across the 12 months ending September 2026, Zephyr’s estimated Share of Search among test management tools worldwide peaked at 10.1% in March 2026 and was lowest at 8.1% in January 2026.
- Across the 12 months ending September 2026, Testmo’s estimated Share of Search among test management tools worldwide peaked at 9.6% in August 2026 and was lowest at 6.6% in September 2026.

## Compare search popularity between leading brands

- [TestRail vs Qase: compare search popularity](/demand/global-en/compare/qase-vs-testrail): 62.2% against 22.6% Share of Search.
- [TestRail vs Zephyr: compare search popularity](/demand/global-en/compare/testrail-vs-zephyr-testing): 62.2% against 8.6% Share of Search.
- [TestRail vs Testmo: compare search popularity](/demand/global-en/compare/testmo-vs-testrail): 62.2% against 6.6% Share of Search.
- [Qase vs Zephyr: compare search popularity](/demand/global-en/compare/qase-vs-zephyr-testing): 22.6% against 8.6% Share of Search.
- [Qase vs Testmo: compare search popularity](/demand/global-en/compare/qase-vs-testmo): 22.6% against 6.6% Share of Search.
- [Zephyr vs Testmo: compare search popularity](/demand/global-en/compare/testmo-vs-zephyr-testing): 8.6% against 6.6% Share of Search.

## How did search popularity change for test management tools worldwide in September 2026?

- In September 2026, TestRail gained estimated Share of Search among test management tools worldwide, from 59.8% to 62.2%.
- In September 2026, Qase gained estimated Share of Search among test management tools worldwide, from 21.6% to 22.6%.
- In September 2026, Testmo lost estimated Share of Search among test management tools worldwide, from 9.6% to 6.6%.
- In September 2026, Zephyr rose from 4th to 3rd among test management tools worldwide.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | TestRail | 62.2% | 27.2K | +21.5% | TestRail |
| 2 | Qase | 22.6% | 9.9K | +22.2% | Qase |
| 3 | Zephyr | 8.6% | 3.8K | +12.3% | SmartBear |
| 4 | Testmo | 6.6% | 2.9K | -19.4% | Testmo |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | TestRail | 33.2K | 63% | 1 |
| Oct 2025 | Qase | 9.9K | 18.8% | 2 |
| Oct 2025 | Zephyr | 5.2K | 9.9% | 3 |
| Oct 2025 | Testmo | 4.4K | 8.4% | 4 |
| Nov 2025 | TestRail | 33.2K | 65.1% | 1 |
| Nov 2025 | Qase | 9.9K | 19.4% | 2 |
| Nov 2025 | Zephyr | 4.3K | 8.4% | 3 |
| Nov 2025 | Testmo | 3.6K | 7.1% | 4 |
| Dec 2025 | TestRail | 27.2K | 64.3% | 1 |
| Dec 2025 | Qase | 8.1K | 19.2% | 2 |
| Dec 2025 | Zephyr | 4.1K | 9.6% | 3 |
| Dec 2025 | Testmo | 2.9K | 6.9% | 4 |
| Jan 2026 | TestRail | 33.2K | 64.2% | 1 |
| Jan 2026 | Qase | 9.9K | 19.1% | 2 |
| Jan 2026 | Testmo | 4.4K | 8.6% | 3 |
| Jan 2026 | Zephyr | 4.2K | 8.1% | 4 |
| Feb 2026 | TestRail | 33.2K | 63.7% | 1 |
| Feb 2026 | Qase | 9.9K | 19% | 2 |
| Feb 2026 | Zephyr | 4.6K | 8.8% | 3 |
| Feb 2026 | Testmo | 4.4K | 8.5% | 4 |
| Mar 2026 | TestRail | 33.3K | 62.8% | 1 |
| Mar 2026 | Qase | 9.9K | 18.7% | 2 |
| Mar 2026 | Zephyr | 5.4K | 10.1% | 3 |
| Mar 2026 | Testmo | 4.4K | 8.4% | 4 |
| Apr 2026 | TestRail | 27.2K | 60.6% | 1 |
| Apr 2026 | Qase | 9.9K | 22% | 2 |
| Apr 2026 | Zephyr | 4.2K | 9.3% | 3 |
| Apr 2026 | Testmo | 3.6K | 8% | 4 |
| May 2026 | TestRail | 27.2K | 60.6% | 1 |
| May 2026 | Qase | 9.9K | 22% | 2 |
| May 2026 | Zephyr | 4.2K | 9.3% | 3 |
| May 2026 | Testmo | 3.6K | 8.1% | 4 |
| Jun 2026 | TestRail | 22.3K | 56.3% | 1 |
| Jun 2026 | Qase | 9.9K | 25% | 2 |
| Jun 2026 | Zephyr | 3.8K | 9.5% | 3 |
| Jun 2026 | Testmo | 3.7K | 9.3% | 4 |
| Jul 2026 | TestRail | 22.4K | 59.2% | 1 |
| Jul 2026 | Qase | 8.1K | 21.4% | 2 |
| Jul 2026 | Zephyr | 3.7K | 9.8% | 3 |
| Jul 2026 | Testmo | 3.6K | 9.6% | 4 |
| Aug 2026 | TestRail | 22.4K | 59.8% | 1 |
| Aug 2026 | Qase | 8.1K | 21.6% | 2 |
| Aug 2026 | Testmo | 3.6K | 9.6% | 3 |
| Aug 2026 | Zephyr | 3.3K | 8.9% | 4 |
| Sep 2026 | TestRail | 27.2K | 62.2% | 1 |
| Sep 2026 | Qase | 9.9K | 22.6% | 2 |
| Sep 2026 | Zephyr | 3.8K | 8.6% | 3 |
| Sep 2026 | Testmo | 2.9K | 6.6% | 4 |

## What is being compared

- **Qase**: Measured on the search term “qase”.
- **Testmo**: Measured on the search terms “testmo” and “testmo test management”, summed into one figure.
- **TestRail**: Measured on the search terms “testrail”, “testrail app”, “testrail software” and “testrail test management”, summed into one figure.
- **Zephyr**: Measured on the search terms “test management zephyr”, “zephyr scale”, “zephyr squad” and “zephyr testing”, summed into one figure.

- [Qase](/demand/global-en/brands/qase)
- [Testmo](/demand/global-en/brands/testmo)
- [TestRail](/demand/global-en/brands/testrail)
- [Zephyr](/demand/global-en/brands/zephyr-testing)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among test management tools worldwide?

In September 2026, TestRail was the most searched among test management tools worldwide, with an estimated 27.2K branded searches and 62.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Test management tools: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/test-management-tools

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/test-management-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.