---
title: "Test automation platforms: Which are searched most?"
description: "Compare the platforms used to automate application tests. Share of Search among Playwright, Cypress, BrowserStack, TestMu AI and Selenium, the test automation platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/test-automation-platforms"
publisher: "Brandwave"
---

# Test automation platforms: Which are searched most?

Compare the platforms used to automate application tests. Share of Search among Playwright, Cypress, BrowserStack, TestMu AI and Selenium, the test automation platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Test automation platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Playwright, 40.1%

## Which brand is most popular in search among test automation platforms worldwide?

- In August 2026, Playwright was the most searched among test automation platforms worldwide, with an estimated 368K branded searches and 40.1% estimated Share of Search within this set.
- Cypress is in 2nd place, 7.3 percentage points behind at 32.8% Share of Search.
- Across the 11 months ending August 2026, Playwright’s estimated Share of Search among test automation platforms worldwide increased from 33.8% to 40.1%.
- Across the 11 months ending August 2026, Cypress’ estimated Share of Search among test automation platforms worldwide decreased from 41.3% to 32.8%.
- Across the 11 months ending August 2026, BrowserStack’s estimated Share of Search among test automation platforms worldwide increased from 18.6% to 22%.
- Across the 11 months ending August 2026, Selenium’s estimated Share of Search among test automation platforms worldwide decreased from 1.7% to 0.88%.
- Across the 11 months ending August 2026, Playwright’s estimated Share of Search among test automation platforms worldwide peaked at 46.8% in June 2026 and was lowest at 33.8% in October 2025.
- Across the 11 months ending August 2026, Cypress’ estimated Share of Search among test automation platforms worldwide peaked at 41.5% in December 2025 and was lowest at 28.5% in February 2026.
- Across the 11 months ending August 2026, BrowserStack’s estimated Share of Search among test automation platforms worldwide peaked at 23.4% in February 2026 and was lowest at 17.2% in January 2026.
- Across the 11 months ending August 2026, TestMu AI’s estimated Share of Search among test automation platforms worldwide peaked at 5.5% in January 2026 and was lowest at 3.7% in March 2026.
- Across the 11 months ending August 2026, Playwright rose from 2nd to 1st among test automation platforms worldwide.
- Across the 11 months ending August 2026, Cypress fell from 1st to 2nd among test automation platforms worldwide.
- Across the 11 months ending August 2026, TestMu AI held steady: its estimated Share of Search among test automation platforms worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Playwright vs Cypress: compare search popularity](/demand/global-en/compare/cypress-vs-playwright): 40.1% against 32.8% Share of Search.
- [Playwright vs BrowserStack: compare search popularity](/demand/global-en/compare/browserstack-vs-playwright): 40.1% against 22% Share of Search.
- [Playwright vs TestMu AI: compare search popularity](/demand/global-en/compare/lambdatest-vs-playwright): 40.1% against 4.3% Share of Search.
- [Cypress vs BrowserStack: compare search popularity](/demand/global-en/compare/browserstack-vs-cypress): 32.8% against 22% Share of Search.
- [Cypress vs TestMu AI: compare search popularity](/demand/global-en/compare/cypress-vs-lambdatest): 32.8% against 4.3% Share of Search.
- [BrowserStack vs TestMu AI: compare search popularity](/demand/global-en/compare/browserstack-vs-lambdatest): 22% against 4.3% Share of Search.

## How did search popularity change for test automation platforms worldwide in August 2026?

- In August 2026, Cypress gained estimated Share of Search among test automation platforms worldwide, from 30.1% to 32.8%.
- In August 2026, BrowserStack gained estimated Share of Search among test automation platforms worldwide, from 20.2% to 22%.
- In August 2026, Playwright lost estimated Share of Search among test automation platforms worldwide, from 45% to 40.1%.
- Estimated monthly branded searches for Selenium worldwide fell 45.3% over 11 measured months, from 14.8K to 8.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Playwright | 40.1% | 368K | -18.2% | Microsoft |
| 2 | Cypress | 32.8% | 301K | 0.0% | Cypress |
| 3 | BrowserStack | 22% | 202K | -0.0% | BrowserStack |
| 4 | TestMu AI | 4.3% | 39.1K | +0.7% | TestMu AI |
| 5 | Selenium | 0.88% | 8.1K | 0.0% | Selenium |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cypress | 368K | 41.3% | 1 |
| Oct 2025 | Playwright | 301K | 33.8% | 2 |
| Oct 2025 | BrowserStack | 166K | 18.6% | 3 |
| Oct 2025 | TestMu AI | 41.6K | 4.7% | 4 |
| Oct 2025 | Selenium | 14.8K | 1.7% | 5 |
| Nov 2025 | Cypress | 368K | 41.4% | 1 |
| Nov 2025 | Playwright | 301K | 33.9% | 2 |
| Nov 2025 | BrowserStack | 166K | 18.7% | 3 |
| Nov 2025 | TestMu AI | 41.5K | 4.7% | 4 |
| Nov 2025 | Selenium | 12.1K | 1.4% | 5 |
| Dec 2025 | Cypress | 368K | 41.5% | 1 |
| Dec 2025 | Playwright | 301K | 34% | 2 |
| Dec 2025 | BrowserStack | 166K | 18.7% | 3 |
| Dec 2025 | TestMu AI | 41.5K | 4.7% | 4 |
| Dec 2025 | Selenium | 9.9K | 1.1% | 5 |
| Jan 2026 | Cypress | 368K | 38.1% | 1 |
| Jan 2026 | Playwright | 368K | 38.1% | 2 |
| Jan 2026 | BrowserStack | 166K | 17.2% | 3 |
| Jan 2026 | TestMu AI | 53K | 5.5% | 4 |
| Jan 2026 | Selenium | 12.1K | 1.3% | 5 |
| Feb 2026 | Playwright | 450K | 42.6% | 1 |
| Feb 2026 | Cypress | 301K | 28.5% | 2 |
| Feb 2026 | BrowserStack | 247K | 23.4% | 3 |
| Feb 2026 | TestMu AI | 47.8K | 4.5% | 4 |
| Feb 2026 | Selenium | 9.9K | 0.94% | 5 |
| Mar 2026 | Playwright | 550K | 42.1% | 1 |
| Mar 2026 | Cypress | 450K | 34.4% | 2 |
| Mar 2026 | BrowserStack | 247K | 18.9% | 3 |
| Mar 2026 | TestMu AI | 48.1K | 3.7% | 4 |
| Mar 2026 | Selenium | 12.1K | 0.93% | 5 |
| Apr 2026 | Playwright | 450K | 42% | 1 |
| Apr 2026 | Cypress | 368K | 34.3% | 2 |
| Apr 2026 | BrowserStack | 202K | 18.9% | 3 |
| Apr 2026 | TestMu AI | 41.6K | 3.9% | 4 |
| Apr 2026 | Selenium | 9.9K | 0.92% | 5 |
| May 2026 | Playwright | 450K | 42.1% | 1 |
| May 2026 | Cypress | 368K | 34.4% | 2 |
| May 2026 | BrowserStack | 202K | 18.9% | 3 |
| May 2026 | TestMu AI | 40.2K | 3.8% | 4 |
| May 2026 | Selenium | 9.9K | 0.93% | 5 |
| Jun 2026 | Playwright | 450K | 46.8% | 1 |
| Jun 2026 | Cypress | 301K | 31.3% | 2 |
| Jun 2026 | BrowserStack | 166K | 17.2% | 3 |
| Jun 2026 | TestMu AI | 36.7K | 3.8% | 4 |
| Jun 2026 | Selenium | 8.1K | 0.84% | 5 |
| Jul 2026 | Playwright | 450K | 45% | 1 |
| Jul 2026 | Cypress | 301K | 30.1% | 2 |
| Jul 2026 | BrowserStack | 202K | 20.2% | 3 |
| Jul 2026 | TestMu AI | 38.8K | 3.9% | 4 |
| Jul 2026 | Selenium | 8.1K | 0.81% | 5 |
| Aug 2026 | Playwright | 368K | 40.1% | 1 |
| Aug 2026 | Cypress | 301K | 32.8% | 2 |
| Aug 2026 | BrowserStack | 202K | 22% | 3 |
| Aug 2026 | TestMu AI | 39.1K | 4.3% | 4 |
| Aug 2026 | Selenium | 8.1K | 0.88% | 5 |
| Sep 2026 | BrowserStack | — | — | — |
| Sep 2026 | Cypress | — | — | — |
| Sep 2026 | Playwright | — | — | — |
| Sep 2026 | Selenium | — | — | — |
| Sep 2026 | TestMu AI | — | — | — |

## What is being compared

- **BrowserStack**: Measured on the search terms “browserstack”, “browserstack app”, “browserstack browser testing”, “browserstack com”, “browserstack online” and “browserstack software”, summed into one figure.
- **Cypress**: Measured on the search term “cypress”.
- **Playwright**: Measured on the search term “playwright”.
- **Selenium**: Measured on the search term “selenium testing”.
- **TestMu AI**: Measured on the search terms “lambda test”, “lambdatest”, “lambdatest com”, “testmu ai” and “testmuai”, summed into one figure.

- [BrowserStack](/demand/global-en/brands/browserstack)
- [Cypress](/demand/global-en/brands/cypress)
- [Playwright](/demand/global-en/brands/playwright)
- [Selenium](/demand/global-en/brands/selenium)
- [TestMu AI](/demand/global-en/brands/lambdatest)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among test automation platforms worldwide?

In August 2026, Playwright was the most searched among test automation platforms worldwide, with an estimated 368K branded searches and 40.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Test automation platforms: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/test-automation-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/test-automation-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.