---
title: "Terminal emulators: Which brands are most popular in search?"
description: "Compare the terminals developers work in. Share of Search among Alacritty, iTerm2, Windows Terminal, Warp and Hyper, the terminal emulators Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/terminal-emulators"
publisher: "Brandwave"
---

# Terminal emulators: Which brands are most popular in search?

Compare the terminals developers work in. Share of Search among Alacritty, iTerm2, Windows Terminal, Warp and Hyper, the terminal emulators Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Terminal emulators
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Alacritty, 41.4%

## Which brand is most popular in search among terminal emulators worldwide?

- In August 2026, Alacritty was the most searched among terminal emulators worldwide, with an estimated 110K branded searches and 41.4% estimated Share of Search within this set.
- iTerm2 is in 2nd place, 18.6 percentage points behind at 22.8% Share of Search.
- Across the 11 months ending August 2026, Alacritty’s estimated Share of Search among terminal emulators worldwide decreased from 44.6% to 41.4%.
- Across the 11 months ending August 2026, iTerm2’s estimated Share of Search among terminal emulators worldwide increased from 20% to 22.8%.
- Across the 11 months ending August 2026, Windows Terminal’s estimated Share of Search among terminal emulators worldwide increased from 16.4% to 18.6%.
- Across the 11 months ending August 2026, Warp’s estimated Share of Search among terminal emulators worldwide decreased from 16.4% to 15.2%.
- Across the 11 months ending August 2026, Hyper’s estimated Share of Search among terminal emulators worldwide decreased from 2.7% to 2%.
- Across the 11 months ending August 2026, Alacritty’s estimated Share of Search among terminal emulators worldwide peaked at 49.2% in January 2026 and was lowest at 36% in March 2026.
- Across the 11 months ending August 2026, iTerm2’s estimated Share of Search among terminal emulators worldwide peaked at 29.3% in March 2026 and was lowest at 20% in October 2025.
- Across the 11 months ending August 2026, Windows Terminal’s estimated Share of Search among terminal emulators worldwide peaked at 19.7% in March 2026 and was lowest at 14.3% in November 2025.
- Across the 11 months ending August 2026, Warp’s estimated Share of Search among terminal emulators worldwide peaked at 17.2% in June 2026 and was lowest at 12% in December 2025.
- Across the 11 months ending August 2026, Windows Terminal rose from 4th to 3rd among terminal emulators worldwide.
- Across the 11 months ending August 2026, Warp fell from 3rd to 4th among terminal emulators worldwide.

## Compare search popularity between leading brands

- [Alacritty vs iTerm2: compare search popularity](/demand/global-en/compare/alacritty-vs-iterm2): 41.4% against 22.8% Share of Search.
- [Alacritty vs Windows Terminal: compare search popularity](/demand/global-en/compare/alacritty-vs-windows-terminal): 41.4% against 18.6% Share of Search.
- [Alacritty vs Warp: compare search popularity](/demand/global-en/compare/alacritty-vs-warp): 41.4% against 15.2% Share of Search.
- [Alacritty vs Hyper: compare search popularity](/demand/global-en/compare/alacritty-vs-hyper): 41.4% against 2% Share of Search.
- [iTerm2 vs Windows Terminal: compare search popularity](/demand/global-en/compare/iterm2-vs-windows-terminal): 22.8% against 18.6% Share of Search.
- [iTerm2 vs Warp: compare search popularity](/demand/global-en/compare/iterm2-vs-warp): 22.8% against 15.2% Share of Search.
- [iTerm2 vs Hyper: compare search popularity](/demand/global-en/compare/hyper-vs-iterm2): 22.8% against 2% Share of Search.
- [Windows Terminal vs Warp: compare search popularity](/demand/global-en/compare/warp-vs-windows-terminal): 18.6% against 15.2% Share of Search.
- [Windows Terminal vs Hyper: compare search popularity](/demand/global-en/compare/hyper-vs-windows-terminal): 18.6% against 2% Share of Search.
- [Warp vs Hyper: compare search popularity](/demand/global-en/compare/hyper-vs-warp): 15.2% against 2% Share of Search.

## How did search popularity change for terminal emulators worldwide in August 2026?

- Estimated monthly branded searches for Hyper worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.
- Estimated monthly branded searches for Alacritty worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.
- Estimated monthly branded searches for Warp worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Alacritty | 41.4% | 110K | 0.0% | Alacritty |
| 2 | iTerm2 | 22.8% | 60.5K | 0.0% | iTerm2 |
| 3 | Windows Terminal | 18.6% | 49.5K | 0.0% | Windows Terminal |
| 4 | Warp | 15.2% | 40.5K | 0.0% | Warp |
| 5 | Hyper | 2% | 5.4K | 0.0% | Hyper |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Alacritty | 135K | 44.6% | 1 |
| Oct 2025 | iTerm2 | 60.5K | 20% | 2 |
| Oct 2025 | Warp | 49.5K | 16.4% | 3 |
| Oct 2025 | Windows Terminal | 49.5K | 16.4% | 4 |
| Oct 2025 | Hyper | 8.1K | 2.7% | 5 |
| Nov 2025 | Alacritty | 135K | 47.7% | 1 |
| Nov 2025 | iTerm2 | 60.5K | 21.4% | 2 |
| Nov 2025 | Warp | 40.5K | 14.3% | 3 |
| Nov 2025 | Windows Terminal | 40.5K | 14.3% | 4 |
| Nov 2025 | Hyper | 6.6K | 2.3% | 5 |
| Dec 2025 | Alacritty | 135K | 49% | 1 |
| Dec 2025 | iTerm2 | 60.5K | 21.9% | 2 |
| Dec 2025 | Windows Terminal | 40.5K | 14.7% | 3 |
| Dec 2025 | Warp | 33.1K | 12% | 4 |
| Dec 2025 | Hyper | 6.6K | 2.4% | 5 |
| Jan 2026 | Alacritty | 165K | 49.2% | 1 |
| Jan 2026 | iTerm2 | 74K | 22.1% | 2 |
| Jan 2026 | Windows Terminal | 49.5K | 14.7% | 3 |
| Jan 2026 | Warp | 40.5K | 12.1% | 4 |
| Jan 2026 | Hyper | 6.6K | 2% | 5 |
| Feb 2026 | Alacritty | 135K | 40.8% | 1 |
| Feb 2026 | iTerm2 | 90.5K | 27.3% | 2 |
| Feb 2026 | Warp | 49.5K | 15% | 3 |
| Feb 2026 | Windows Terminal | 49.5K | 15% | 4 |
| Feb 2026 | Hyper | 6.6K | 2% | 5 |
| Mar 2026 | Alacritty | 135K | 36% | 1 |
| Mar 2026 | iTerm2 | 110K | 29.3% | 2 |
| Mar 2026 | Windows Terminal | 74K | 19.7% | 3 |
| Mar 2026 | Warp | 49.5K | 13.2% | 4 |
| Mar 2026 | Hyper | 6.6K | 1.8% | 5 |
| Apr 2026 | Alacritty | 135K | 38.2% | 1 |
| Apr 2026 | iTerm2 | 90.5K | 25.6% | 2 |
| Apr 2026 | Warp | 60.5K | 17.1% | 3 |
| Apr 2026 | Windows Terminal | 60.5K | 17.1% | 4 |
| Apr 2026 | Hyper | 6.6K | 1.9% | 5 |
| May 2026 | Alacritty | 135K | 38.2% | 1 |
| May 2026 | iTerm2 | 90.5K | 25.6% | 2 |
| May 2026 | Warp | 60.5K | 17.1% | 3 |
| May 2026 | Windows Terminal | 60.5K | 17.1% | 4 |
| May 2026 | Hyper | 6.6K | 1.9% | 5 |
| Jun 2026 | Alacritty | 110K | 38.1% | 1 |
| Jun 2026 | iTerm2 | 74K | 25.7% | 2 |
| Jun 2026 | Warp | 49.5K | 17.2% | 3 |
| Jun 2026 | Windows Terminal | 49.5K | 17.2% | 4 |
| Jun 2026 | Hyper | 5.4K | 1.9% | 5 |
| Jul 2026 | Alacritty | 110K | 41.4% | 1 |
| Jul 2026 | iTerm2 | 60.5K | 22.8% | 2 |
| Jul 2026 | Windows Terminal | 49.5K | 18.6% | 3 |
| Jul 2026 | Warp | 40.5K | 15.2% | 4 |
| Jul 2026 | Hyper | 5.4K | 2% | 5 |
| Aug 2026 | Alacritty | 110K | 41.4% | 1 |
| Aug 2026 | iTerm2 | 60.5K | 22.8% | 2 |
| Aug 2026 | Windows Terminal | 49.5K | 18.6% | 3 |
| Aug 2026 | Warp | 40.5K | 15.2% | 4 |
| Aug 2026 | Hyper | 5.4K | 2% | 5 |
| Sep 2026 | Alacritty | — | — | — |
| Sep 2026 | Hyper | — | — | — |
| Sep 2026 | iTerm2 | — | — | — |
| Sep 2026 | Warp | — | — | — |
| Sep 2026 | Windows Terminal | — | — | — |

## What is being compared

- **Alacritty**: Measured on the search term “alacritty”.
- **Hyper**: Measured on the search term “hyper terminal”.
- **iTerm2**: Measured on the search term “iterm2”.
- **Warp**: Measured on the search term “warp terminal”.
- **Windows Terminal**: Measured on the search term “windows terminal”.

- [Alacritty](/demand/global-en/brands/alacritty)
- [Hyper](/demand/global-en/brands/hyper)
- [iTerm2](/demand/global-en/brands/iterm2)
- [Warp](/demand/global-en/brands/warp)
- [Windows Terminal](/demand/global-en/brands/windows-terminal)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among terminal emulators worldwide?

In August 2026, Alacritty was the most searched among terminal emulators worldwide, with an estimated 110K branded searches and 41.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Terminal emulators: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/terminal-emulators

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/terminal-emulators. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
